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Marketing For Smart People
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Book Synopsis Marketing for Smart People by : Kevin Stirtz
Download or read book Marketing for Smart People written by Kevin Stirtz and published by Lulu.com. This book was released on 2005-11-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has one purpose: to help you get more customers. I've taken 20 years of my experience in growing businesses and I've put it into one fast-reading book for you. Read this book. Use the ideas you learn from it. You'll get more customers, you'll put more money in your pocket and you'll have more fun. Kevin Stirtz Praise for this Book: Kevin Stirtz knows marketing and he knows business. This book is living proof. It's full of useful advice you can use, no matter what kind of business you have. This book is worth it's weight in gold -Jeffrey J. Fox, Best-selling author of How to Become a Marketing Superstar ---------- A short quick read. Stuffed with common sense in an age when common sense is not so common. -Hal Becker, Best-selling author of Can I Have 5 Minutes of Your Time? ---------- From the Publisher: This book is a rare find. Short, fast reading, yet full of informational gems you can use right now.
Book Synopsis Word of Mouth Marketing by : Andy Sernovitz
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Book Synopsis Teaching Smart People How to Learn by : Chris Argyris
Download or read book Teaching Smart People How to Learn written by Chris Argyris and published by Harvard Business Review Press. This book was released on 2008-05-19 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are your smartest and most successful employees often the worst learners? Likely, they haven't had the opportunities for introspection that failure affords. So when they do fail, instead of critically examining their own behavior, they cast blame outward—on anyone or anything they can. In Teaching Smart People How to Learn, Chris Argyris sheds light on the forces that prevent highly skilled employees for learning from mistakes and offers suggestions for helping talented employees develop more productive responses. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice-many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world-and will change how you think about the business world today.
Download or read book Copy, Copy, Copy written by Mark Earls and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Book Synopsis How to Lead Smart People by : Mike Mister
Download or read book How to Lead Smart People written by Mike Mister and published by Profile Books. This book was released on 2019-05-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many jobs people work their way up through a hierarchy, an experience that prepares them for managing a team. In some professions, such as law, finance, accountancy, academia, engineering, education and healthcare, individuals may find themselves managing a team of equals. This book uses 50 simple lessons to show the reader in concise, pithy prose how to manage a team of equals with intelligence and diplomacy. Each lesson features a short introduction and example from the authors' experience, showing you how skills can be acquired. These are then followed by 6-10 action points to implement immediately. Core leadership skills are reevaluated for the leader of a smart team. The book teaches you core skills such as decision making and delegating, but also soft skills such as delivering good and bad news to team members and how to realise more general aims such as building trust and growing your team. The authors also offer advice on how to look after yourself as a team leader, how to build resilience in tough situations, but also how to develop creativity and extend your skill base so that you are constantly learning.
Download or read book Flavor of the Month written by Joel Best and published by Univ of California Press. This book was released on 2006-04-10 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis The Smart Marketing Book by : Dan White
Download or read book The Smart Marketing Book written by Dan White and published by Lid Publishing. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.
Book Synopsis Street Smart Internet Marketing by : Justin Michie
Download or read book Street Smart Internet Marketing written by Justin Michie and published by Street Smart Internet Market. This book was released on 2006 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Smart People Should Build Things by : Andrew Yang
Download or read book Smart People Should Build Things written by Andrew Yang and published by Harper Collins. This book was released on 2014-02-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Yang, the founder of Venture for America, offers a unique solution to our country’s economic and social problems—our smart people should be building things. Smart People Should Build Things offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses. As the Founder and CEO of Venture for America, Andrew Yang places top college graduates in start-ups for two years in emerging U.S. cities to generate job growth and train the next generation of entrepreneurs. He knows firsthand how our current view of education is broken. Many college graduates aspire to finance, consulting, law school, grad school, or medical school out of a vague desire for additional status and progress rather than from a genuine passion or fit. In Smart People Should Build Things, this self-described “recovering lawyer” and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.
Book Synopsis Smart Things to Know About, Marketing by : John L. Mariotti
Download or read book Smart Things to Know About, Marketing written by John L. Mariotti and published by Capstone. This book was released on 2000-11-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five smartest things to know about marketing at the speed of light in the new economy.
Book Synopsis Why Do Smart People Make Such Stupid Mistakes? by : Chris Merrington
Download or read book Why Do Smart People Make Such Stupid Mistakes? written by Chris Merrington and published by Ecademy Press. This book was released on 2011 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you paid what you deserve by your clients? Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. You will discover: How to confidently hold your price, How to say 'no' to clients while improving your relationship, How to negotiate higher fees and prices, How to handle unrealistic timescales and budgets, How to respond to 'you've got the business if you drop your price' and How to prepare for meetings with Procurement. Why Do Smart People Make Such Stupid Mistakes? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people.
Book Synopsis Why Smart People Make Big Money Mistakes and How to Correct Them by : Gary Belsky
Download or read book Why Smart People Make Big Money Mistakes and How to Correct Them written by Gary Belsky and published by Simon and Schuster. This book was released on 2009-12-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protect and grow your finances with help from this definitive and practical guide to behavioral economics—revised and updated to reflect new economic realities. In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces—the patterns of thinking and decision making—behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don’t get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can’t sock away as much as they’d like, and why so many of us can’t control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year. Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment.
Book Synopsis The Agile Marketer by : Roland Smart
Download or read book The Agile Marketer written by Roland Smart and published by John Wiley & Sons. This book was released on 2016-02-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Book Synopsis Smartphone Smart Marketing by : Robb Wallace
Download or read book Smartphone Smart Marketing written by Robb Wallace and published by Robb Wallace Media. This book was released on 2021-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.
Book Synopsis Answers for Ethical Marketers by : Deirdre K. Breakenridge
Download or read book Answers for Ethical Marketers written by Deirdre K. Breakenridge and published by Routledge. This book was released on 2021-04-21 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.
Book Synopsis Personal Development for Smart People by : Steve Pavlina
Download or read book Personal Development for Smart People written by Steve Pavlina and published by Hay House, Inc. This book was released on 2009-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite promises of "fast and easy" results from slick marketers, real personal growth is neither fast nor easy. The truth is that hard work, courage, and self-discipline are required to achieve meaningful results—results that are not attained by those who cling to the fantasy of achievement without effort. Personal Development for Smart People reveals the unvarnished truth about what it takes to consciously grow as a human being. As you read, you’ll learn the seven universal principles behind all successful growth efforts (truth, love, power, oneness, authority, courage, and intelligence); as well as practical, insightful methods for improving your health, relationships, career, finances, and more. You’ll see how to become the conscious creator of your life instead of feeling hopelessly adrift, enjoy a fulfilling career that honors your unique self-expression, attract empowering relationships with loving, compatible partners, wake up early feeling motivated, energized, and enthusiastic, achieve inspiring goals with disciplined daily habits and much more! With its refreshingly honest yet highly motivating style, this fascinating book will help you courageously explore, creatively express, and consciously embrace your extraordinary human journey.
