Marketing For She Experts

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The Expert Witness Marketing Book

Author : Rosalie R. Hamilton
Publisher :
ISBN 13 : 9780972323734
Total Pages : 0 pages
Book Rating : 4.3/5 (237 download)

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Book Synopsis The Expert Witness Marketing Book by : Rosalie R. Hamilton

Download or read book The Expert Witness Marketing Book written by Rosalie R. Hamilton and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a seasoned expert witness or a professional who is adding litigation consulting to his practice market his services to the legal community? The Expert Witness Marketing Book describes how to build or increase a client base of attorneys and insurance personnel in a professional and dignified manner. Specifically, it defines the specific professional approach required for the legal market, teaches the skill of networking, translates the cyber babble of Internet marketing, points out avenues of free publicity and promotion, and explains how to compose a brochure, publish a newsletter and create advertisements. It also has a extensive Resources section with lists of conferences and publications and attorney organizations. The only book of its kind written by a legal marketing consultant, advance reviews from expert witnesses say, "Simply invaluable, you cannot afford to be without it," and "This book has something for everyone."

Market Smart:How to Gain Customers and Increase Profits with B2b Marketing

Author : Lisa Shepherd
Publisher : Author House
ISBN 13 : 1477227792
Total Pages : 215 pages
Book Rating : 4.4/5 (772 download)

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Book Synopsis Market Smart:How to Gain Customers and Increase Profits with B2b Marketing by : Lisa Shepherd

Download or read book Market Smart:How to Gain Customers and Increase Profits with B2b Marketing written by Lisa Shepherd and published by Author House. This book was released on 2012-07-19 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B companies arent often natural-born marketers. Marketing isnt a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity and the necessity to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who dont have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. Its for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. Its also for all the B2B company administrators and coordinators who arent marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. Youll learn how to: Develop a B2B marketing strategy with a practical 3-step process Identify what B2B customers really want and what will make your company stand out Choose the right B2B marketing tactics for your organization Create a realistic action plan Set goals Budget and manage B2B marketing activities Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Understanding Careers

Author : Kerr Inkson
Publisher : SAGE
ISBN 13 : 0761929509
Total Pages : 345 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Understanding Careers by : Kerr Inkson

Download or read book Understanding Careers written by Kerr Inkson and published by SAGE. This book was released on 2006-07-07 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Careers: The Metaphors of Working Lives uses a unique framework of nine archetypal metaphors to encapsulate the field of career studies. Using an easy-to-read style, author Kerr Inkson examines key concepts, illustrating them with over 50 authentic career cases, to build an excellent bridge between theory and “real life.”

The Highly Paid Expert

Author : Debbie Allen
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634420
Total Pages : 220 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis The Highly Paid Expert by : Debbie Allen

Download or read book The Highly Paid Expert written by Debbie Allen and published by Red Wheel/Weiser. This book was released on 2014-07-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, no matter what industry you’re in, it’s becoming more and more difficult to stand out from the competition and get the sale when prospects aren’t as loyal as they used to be. How do you get prospects’ attention when they are often swayed by price rather than quality? The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information.By becoming a highly paid expert, you will: Gain a huge edge over the competition. Attract more quality clients who will pay you top dollar for your advice.Open more doors to bigger opportunities.Develop multiple streams of income sharing your knowledge with others.Dominate your industry!The expert industry has been shrouded in myth and mystery for far too long. The Highly Paid Expert finally reveals exactly how you can make a difference sharing your knowledge and get paid top dollar while doing so.

Dynamic Digital Marketing

Author : Dawn McGruer
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Dynamic Digital Marketing by : Dawn McGruer

Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Sway

Author : Christina Del Villar
Publisher : Greenleaf Book Group
ISBN 13 : 1736028332
Total Pages : 287 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Sway by : Christina Del Villar

Download or read book Sway written by Christina Del Villar and published by Greenleaf Book Group. This book was released on 2021-08-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain Influence and Deliver Results Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar. By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company. With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

Paid to Speak

Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1608321401
Total Pages : 183 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Paid to Speak by :

Download or read book Paid to Speak written by and published by Greenleaf Book Group. This book was released on 2011-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The content corresponds with the four core competencies identified for success as a professional speaker. Members of the National Speakers Association, who have built thriving speaking businesses, weigh in with valuable insights and proven strategies on a gamut of topics.

Master Content Marketing, Second Edition

Author : Pamela Wilson
Publisher : BIG Brand Books
ISBN 13 : 099787547X
Total Pages : 188 pages
Book Rating : 4.9/5 (978 download)

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Book Synopsis Master Content Marketing, Second Edition by : Pamela Wilson

Download or read book Master Content Marketing, Second Edition written by Pamela Wilson and published by BIG Brand Books. This book was released on 2023-10-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.

...And the Clients Went Wild!

Author : Maribeth Kuzmeski
Publisher : John Wiley & Sons
ISBN 13 : 0470769882
Total Pages : 1 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis ...And the Clients Went Wild! by : Maribeth Kuzmeski

Download or read book ...And the Clients Went Wild! written by Maribeth Kuzmeski and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing® as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

Get Clients Now! (TM)

Author : C. Hayden
Publisher : AMACOM
ISBN 13 : 0814432468
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Get Clients Now! (TM) by : C. Hayden

Download or read book Get Clients Now! (TM) written by C. Hayden and published by AMACOM. This book was released on 2013-05-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics. Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience? Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing Proven and effective online networking and prospecting, social media, and internet marketing strategies Advice on integrating online and offline tactics Tips for dealing with fear, resistance, and procrastination Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!

Winfluence

Author : Jason Falls
Publisher : Entrepreneur Press
ISBN 13 : 1613084471
Total Pages : 163 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Winfluence by : Jason Falls

Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Marketing Masters

Author : Connie Pheiff
Publisher : Morgan James Publishing
ISBN 13 : 1630473987
Total Pages : 192 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Marketing Masters by : Connie Pheiff

Download or read book Marketing Masters written by Connie Pheiff and published by Morgan James Publishing. This book was released on 2015-01-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.

Win Win Marketing

Author : Amy Foxwell
Publisher : Amy Foxwell
ISBN 13 : 1463585004
Total Pages : 190 pages
Book Rating : 4.4/5 (635 download)

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Book Synopsis Win Win Marketing by : Amy Foxwell

Download or read book Win Win Marketing written by Amy Foxwell and published by Amy Foxwell. This book was released on 2011-06-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a terrific practical guide. You will benefit from the way Amy has broken down the overwhelming subject of marketing into straightforward and easy-to-understand topics. Soon you'll be enchanting your customers like never before."-Former chief evangelist of Apple and marketing guru, Guy Kawasaki "The book is FANTASTIC - it's not so much a 'how to do marketing book' as a 'how to believe in your business and succeed' book. It's so well written and easy to read that you almost feel like you're having a chat with the author rather than being lectured at by some 'know it all.' The ideas are so simple that its almost just common sense and yet most business owners just wouldn't have the time to think of them" - Lia Banton, Small Business Consultant "A refreshing 'let's get back to basics' guide to marketing. Novices and seasoned marketers alike will benefit from these surprisingly simple and often overlooked marketing basics that can, and should, be put into place to generate solid business growth." David Eichenbaum Author of 'The Business Rules' and CEO of Eichenbaum & Associates" Marketing is a conversation and Amy's book will help you take it to a higher place." Tim Sanders, Business guru and author of Love is the Killer App and Today We Are RichTHE essential marketing guide, immediately applicable and pragmatic, the book is a collection of proven strategies that show business owners exactly how to grow their businesses. But the surprising difference to this book is the compelling combination of a marketing guide and a book on how to believe in your business and stay motivated. We all know in business it's often lonely and hard to keep focused on the end goals, and this is the perfect book to help entrepreneurs keep energy levels where they need to be in order to be as effective as possible. Think a hybrid between a bestselling a self-help guide and a step by step, key in hand marketing guide; Jack Canfield's The Success Principles meets Harry Beckwith's 'Selling the Invisible'. Entrepreneurs often suffer from isolation and a drain on their energy as they try to be jack-of-all-trades in a small or non-existent team. Their days are so filled with running their business that they often have no time to think of new ideas for growing their business or increasing profits. They are hungry not only for new ideas, but for support.Often it's not just the lack of business knowledge that hampers entrepreneurs, but difficulty in keeping motivated and believing in ones dream.This book will give business owners not only a variety of easy to implement and proven marketing activities that will build confidence, but also what isn't normally included in classic business books to help owners stay motivated and not feel so isolated.In addition individuals are becoming more and more concerned with feeling good about their business, using ethical practices and understand that in this new customer driven/customer-centric economy small businesses must establish a win-win business model and marketing system. Ideas like CRM and customer experience are bandied about, but small businesses neither understand them, nor know how to even begin to apply the ideas.Win Win Marketing will benefit all readers with its uniqueness:- combining a 'self-help' approach with down to earth practical marketing ideas- presenting a customer centric and positive way to approach marketing and business growth- easy to read and understand 'sound bites' that a time-pressed business owner can easily understand and apply- providing insider tips and resources to make the ideas immediately applicable- easy to implement, affordable and effective tips for effective advertising, using referrals, harnessing the web, getting new customers, increasing profits and more.The traditional business book lacks the human element, which is captured and spoken to in Win Win Marketing's compelling combination of a practical marketing guide and a psychological boost.

Agriculture Decisions

Author : United States. Dept. of Agriculture
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Agriculture Decisions by : United States. Dept. of Agriculture

Download or read book Agriculture Decisions written by United States. Dept. of Agriculture and published by . This book was released on 1988 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Made Simple

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Marketing Made Simple by : Donald Miller

Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

The Ohio Farmer

Author :
Publisher :
ISBN 13 :
Total Pages : 842 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Ohio Farmer by :

Download or read book The Ohio Farmer written by and published by . This book was released on 1921 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Visionary Pricing

Author : Gerald E. Smith
Publisher : Emerald Group Publishing
ISBN 13 : 178052997X
Total Pages : 392 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Visionary Pricing by : Gerald E. Smith

Download or read book Visionary Pricing written by Gerald E. Smith and published by Emerald Group Publishing. This book was released on 2012-11-29 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.