Marketing For Scientists

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Marketing for Scientists

Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing for Scientists by : Marc J. Kuchner

Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Persuading Scientists

Author : Hamid Ghanadan
Publisher : Rockbench Publishing
ISBN 13 : 9781605440125
Total Pages : 140 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Persuading Scientists by : Hamid Ghanadan

Download or read book Persuading Scientists written by Hamid Ghanadan and published by Rockbench Publishing. This book was released on 2012 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalytic Experiences

Author : Hamid Ghanadan
Publisher :
ISBN 13 : 9780997523706
Total Pages : pages
Book Rating : 4.5/5 (237 download)

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Book Synopsis Catalytic Experiences by : Hamid Ghanadan

Download or read book Catalytic Experiences written by Hamid Ghanadan and published by . This book was released on 2016-05-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

R.E.D. Marketing

Author : Greg Creed
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis R.E.D. Marketing by : Greg Creed

Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Management for Scientists

Author : Robert B. Mellor
Publisher : Emerald Group Publishing
ISBN 13 : 1787692035
Total Pages : 228 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Management for Scientists by : Robert B. Mellor

Download or read book Management for Scientists written by Robert B. Mellor and published by Emerald Group Publishing. This book was released on 2019-03-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management for Scientists explores the core theories and practices in management studies today in a context applicable to those working in the scientific industries. Chapters feature a range of real-world examples presented by experienced scientists with strategic and economic business expertise.

R for Marketing Research and Analytics

Author : Chris Chapman
Publisher : Springer
ISBN 13 : 9783319144351
Total Pages : 0 pages
Book Rating : 4.1/5 (443 download)

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Book Synopsis R for Marketing Research and Analytics by : Chris Chapman

Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Marketing the Moon

Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Machine Learning and Artificial Intelligence in Marketing and Sales

Author : Niladri Syam
Publisher : Emerald Group Publishing
ISBN 13 : 1800438826
Total Pages : 177 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Machine Learning and Artificial Intelligence in Marketing and Sales by : Niladri Syam

Download or read book Machine Learning and Artificial Intelligence in Marketing and Sales written by Niladri Syam and published by Emerald Group Publishing. This book was released on 2021-03-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.

Networking for Nerds

Author : Alaina G. Levine
Publisher : John Wiley & Sons
ISBN 13 : 1118663551
Total Pages : 256 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Networking for Nerds by : Alaina G. Levine

Download or read book Networking for Nerds written by Alaina G. Levine and published by John Wiley & Sons. This book was released on 2015-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networking for Nerds provides a step-by-step guide to understanding how to access hidden professional opportunities through networking. With an emphasis on practical advice on how and why to network, you will learn how to formulate and execute a strategic networking plan that is dynamic, multidimensional, and leverages social media platforms and other networking channels. An invaluable resource for both established and early-career scientists and engineers (as well as networking neophytes!), Networking for Nerds offers concrete insight on crafting professional networks that are mutually beneficial and support the advancement of both your career goals and your scholarly ambitions. “Networking” does not mean going to one reception or speaking with a few people at one conference, and never contacting them again. Rather, “networking” involves a spectrum of activities that engages both parties, ensures everyone’s value is appropriately communicated, and allows for the exploration of a win-win collaboration of some kind. Written by award-winning entrepreneur and strategic career planning expert Alaina G. Levine, Networking for Nerds is an essential resource for anyone working in scientific and engineering fields looking to enhance their professional planning for a truly fulfilling, exciting, and stimulating career. professional planning for a truly fulfilling, exciting, and stimulating career.Networking for Nerds provides a step-by-step guide to understanding how to access hidden professionalopportunities through networking. With an emphasis on practical advice on how and why to network, youwill learn how to formulate and execute a strategic networking plan that is dynamic, multidimensional, andleverages social media platforms and other networking channels.An invaluable resource for both established and early-career scientists and engineers (as well as networkingneophytes!), Networking for Nerds offers concrete insight on crafting professional networks that aremutually beneficial and support the advancement of both your career goals and your scholarly ambitions.“Networking” does not mean going to one reception or speaking with a few people at one conference, andnever contacting them again. Rather, “networking” involves a spectrum of activities that engages bothparties, ensures everyone’s value is appropriately communicated, and allows for the exploration of a win-wincollaboration of some kind.Written by award-winning entrepreneur and strategic career planning expert Alaina G. Levine, Networking forNerds is an essential resource for anyone working in scientific and engineering fields looking to enhance theirprofessional planning for a truly fulfilling, exciting, and stimulating career.

Hands-On Data Science for Marketing

Author : Yoon Hyup Hwang
Publisher : Packt Publishing Ltd
ISBN 13 : 178934882X
Total Pages : 448 pages
Book Rating : 4.7/5 (893 download)

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Book Synopsis Hands-On Data Science for Marketing by : Yoon Hyup Hwang

Download or read book Hands-On Data Science for Marketing written by Yoon Hyup Hwang and published by Packt Publishing Ltd. This book was released on 2019-03-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your marketing strategies through analytics and machine learning Key FeaturesUnderstand how data science drives successful marketing campaignsUse machine learning for better customer engagement, retention, and product recommendationsExtract insights from your data to optimize marketing strategies and increase profitabilityBook Description Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide to performing simple-to-advanced tasks, to extract hidden insights from the data and use them to make smart business decisions. You will understand what drives sales and increases customer engagements for your products. You will learn to implement machine learning to forecast which customers are more likely to engage with the products and have high lifetime value. This book will also show you how to use machine learning techniques to understand different customer segments and recommend the right products for each customer. Apart from learning to gain insights into consumer behavior using exploratory analysis, you will also learn the concept of A/B testing and implement it using Python and R. By the end of this book, you will be experienced enough with various data science and machine learning techniques to run and manage successful marketing campaigns for your business. What you will learnLearn how to compute and visualize marketing KPIs in Python and RMaster what drives successful marketing campaigns with data scienceUse machine learning to predict customer engagement and lifetime valueMake product recommendations that customers are most likely to buyLearn how to use A/B testing for better marketing decision makingImplement machine learning to understand different customer segmentsWho this book is for If you are a marketing professional, data scientist, engineer, or a student keen to learn how to apply data science to marketing, this book is what you need! It will be beneficial to have some basic knowledge of either Python or R to work through the examples. This book will also be beneficial for beginners as it covers basic-to-advanced data science concepts and applications in marketing with real-life examples.

Scientists Confront Intelligent Design and Creationism

Author : Andrew J. Petto
Publisher : W. W. Norton & Company
ISBN 13 : 9780393050905
Total Pages : 478 pages
Book Rating : 4.0/5 (59 download)

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Book Synopsis Scientists Confront Intelligent Design and Creationism by : Andrew J. Petto

Download or read book Scientists Confront Intelligent Design and Creationism written by Andrew J. Petto and published by W. W. Norton & Company. This book was released on 2007 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the pseudoscience of creationism rising again under the guise of "intelligent design," this powerful collection eviscerates the new assault on evolution and reveals the pervasive and insidious threat posed to genuine science by ID proponents like Phillip Johnson, Michael Behe, and William Dembski. The sixteen original essays address two key issues: the overwhelming scientific evidence for evolution gathered over 150 years and the dubious underpinnings of creationism; and how society can mount better educational and legal policies to prevent a theological takeover of our public and scientific institutions. The book includes powerful voices in the modern culture war against ID, including Kevin Padian, paleontologist and expert witness in the landmark lawsuit of Kitzmiller v. Dover. With creationist arguments forever morphing and reappearing under new aliases, this new confrontation is a must- read for teachers, students, and general readers, and a ringing and lasting refutation of creationism's fraudulent claims.

Social Media for Engineers and Scientists

Author : Jon DiPietro
Publisher : Momentum Press
ISBN 13 : 1606502530
Total Pages : 228 pages
Book Rating : 4.6/5 (65 download)

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Book Synopsis Social Media for Engineers and Scientists by : Jon DiPietro

Download or read book Social Media for Engineers and Scientists written by Jon DiPietro and published by Momentum Press. This book was released on 2011-11-18 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the rising phenomena of internet-based social networking and discusses the particular challenges faced by engineers and scientists in adapting to this new, content-centric environment. Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. The problem is, those are exactly the skills required to create compelling content. This book will help engineers and scientists re-acquire those right-brain skills and put them to best use in the new world of internet-based social media technologies. The reader will benefit from: * An emphasis on the growing role that social media technology -like Facebook, LinkedIn, Twitter, will play in professions like science and engineering. * The "How to" in understanding the importance of continuous streaming of content over time for both professional presence and for collaborative effort--the key in today's team approach to engineering and science. * The valuable help for quantitative people like engineers and scientists in setting up social media sites, requiring qualitative skills.

Cool Infographics

Author : Randy Krum
Publisher : John Wiley & Sons
ISBN 13 : 1118837150
Total Pages : 373 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Cool Infographics by : Randy Krum

Download or read book Cool Infographics written by Randy Krum and published by John Wiley & Sons. This book was released on 2013-10-23 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Science, Policy, and the Value-Free Ideal

Author : Heather E. Douglas
Publisher : University of Pittsburgh Pre
ISBN 13 : 082297357X
Total Pages : 227 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Science, Policy, and the Value-Free Ideal by : Heather E. Douglas

Download or read book Science, Policy, and the Value-Free Ideal written by Heather E. Douglas and published by University of Pittsburgh Pre. This book was released on 2009-07-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of science in policymaking has gained unprecedented stature in the United States, raising questions about the place of science and scientific expertise in the democratic process. Some scientists have been given considerable epistemic authority in shaping policy on issues of great moral and cultural significance, and the politicizing of these issues has become highly contentious. Since World War II, most philosophers of science have purported the concept that science should be "value-free." In Science, Policy and the Value-Free Ideal, Heather E. Douglas argues that such an ideal is neither adequate nor desirable for science. She contends that the moral responsibilities of scientists require the consideration of values even at the heart of science. She lobbies for a new ideal in which values serve an essential function throughout scientific inquiry, but where the role values play is constrained at key points, thus protecting the integrity and objectivity of science. In this vein, Douglas outlines a system for the application of values to guide scientists through points of uncertainty fraught with moral valence.Following a philosophical analysis of the historical background of science advising and the value-free ideal, Douglas defines how values should-and should not-function in science. She discusses the distinctive direct and indirect roles for values in reasoning, and outlines seven senses of objectivity, showing how each can be employed to determine the reliability of scientific claims. Douglas then uses these philosophical insights to clarify the distinction between junk science and sound science to be used in policymaking. In conclusion, she calls for greater openness on the values utilized in policymaking, and more public participation in the policymaking process, by suggesting various models for effective use of both the public and experts in key risk assessments.

Citizen Science

Author : Janis L. Dickinson
Publisher : Cornell University Press
ISBN 13 : 0801464420
Total Pages : 299 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Citizen Science by : Janis L. Dickinson

Download or read book Citizen Science written by Janis L. Dickinson and published by Cornell University Press. This book was released on 2012-04-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizen science enlists members of the public to make and record useful observations, such as counting birds in their backyards, watching for the first budding leaf in spring, or measuring local snowfall. The large numbers of volunteers who participate in projects such as Project FeederWatch or Project BudBurst collect valuable research data, which, when pooled together, create an enormous body of scientific data on a vast geographic scale. In return, such projects aim to increase participants' connections to science, place, and nature, while supporting science literacy and environmental stewardship. In Citizen Science, experts from a variety of disciplines—including scientists and education specialists working at the Cornell Lab of Ornithology, where many large citizen science programs use birds as proxies for biodiversity—share their experiences of creating and implementing successful citizen science projects, primarily those that use massive data sets gathered by citizen scientists to better understand the impact of environmental change. This first and foundational book for this developing field of inquiry addresses basic aspects of how to conduct citizen science projects, including goal-setting, program design, and evaluation, as well as the nuances of creating a robust digital infrastructure and recruiting a large participant base through communications and marketing. An overview of the types of research approaches and techniques demonstrates how to make use of large data sets arising from citizen science projects. A final section focuses on citizen science's impacts and its broad connections to understanding the human dimensions and educational aspects of participation. Citizen Science teaches teams of program developers and researchers how to cross the bridge from success at public engagement to using citizen science data to understand patterns and trends or to test hypotheses about how ecological processes respond to change at large geographic scales. Intended as a resource for a broad audience of experts and practitioners in natural sciences, information science, and social sciences, this book can be used to better understand how to improve existing programs, develop new ones, and make better use of the data resources that have accumulated from citizen science efforts. Its focus on harnessing the impact of "crowdsourcing" for scientific and educational endeavors is applicable to a wide range of fields, especially those that touch on the importance of massive collaboration aimed at understanding and conserving what we can of the natural world.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.