Marketing For Mental Health Services

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Marketing for Mental Health Services

Author : William J. Winston
Publisher : Psychology Press
ISBN 13 : 9780866562782
Total Pages : 208 pages
Book Rating : 4.5/5 (627 download)

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Book Synopsis Marketing for Mental Health Services by : William J. Winston

Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

Marketing for the Mental Health Professional

Author : David P. Diana
Publisher : John Wiley & Sons
ISBN 13 : 0470609133
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing for the Mental Health Professional by : David P. Diana

Download or read book Marketing for the Mental Health Professional written by David P. Diana and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Marketing Mental Health Services to Managed Care

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317822927
Total Pages : 208 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Marketing Mental Health Services to Managed Care by : William Winston

Download or read book Marketing Mental Health Services to Managed Care written by William Winston and published by Routledge. This book was released on 2020-04-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment.Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.

Public Mental Health Marketing

Author : Donald Self
Publisher : Routledge
ISBN 13 : 1135836833
Total Pages : 221 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Public Mental Health Marketing by : Donald Self

Download or read book Public Mental Health Marketing written by Donald Self and published by Routledge. This book was released on 2013-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

Marketing in Mental Health Services

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (625 download)

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Book Synopsis Marketing in Mental Health Services by :

Download or read book Marketing in Mental Health Services written by and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get Referrals

Author : Linda L. Lawless
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis How to Get Referrals by : Linda L. Lawless

Download or read book How to Get Referrals written by Linda L. Lawless and published by John Wiley & Sons. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.

A Case Study in Local Marketing of Mental Health Services

Author : Cindy Fleetwood
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (364 download)

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Book Synopsis A Case Study in Local Marketing of Mental Health Services by : Cindy Fleetwood

Download or read book A Case Study in Local Marketing of Mental Health Services written by Cindy Fleetwood and published by . This book was released on 1996 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing for Therapists

Author : Jeri Davis
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for Therapists by : Jeri Davis

Download or read book Marketing for Therapists written by Jeri Davis and published by Jossey-Bass. This book was released on 1996-02-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.

Marketing Mental Health Services

Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (625 download)

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Book Synopsis Marketing Mental Health Services by :

Download or read book Marketing Mental Health Services written by and published by . This book was released on 1985 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Open a Private Practice Mental Health Clinic Within 30 Days + Marketing Tips

Author : Christy Nneka Olloh
Publisher :
ISBN 13 : 9781792360206
Total Pages : 28 pages
Book Rating : 4.3/5 (62 download)

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Book Synopsis How to Open a Private Practice Mental Health Clinic Within 30 Days + Marketing Tips by : Christy Nneka Olloh

Download or read book How to Open a Private Practice Mental Health Clinic Within 30 Days + Marketing Tips written by Christy Nneka Olloh and published by . This book was released on 2021-01-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Open a Private Practice Mental Health Clinic Within 30 days + Marketing Tips is for someone or a healthcare professional(s) wanting to open a private practice mental health clinic. This book outlines 15 steps that may be used in opening a mental health private practice within 30 days.

Business Success in Mental Health Practice

Author : Robert Henley Woody
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Success in Mental Health Practice by : Robert Henley Woody

Download or read book Business Success in Mental Health Practice written by Robert Henley Woody and published by Jossey-Bass. This book was released on 1989 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Mental Health

Author : Michael Ricardo Fontaine
Publisher :
ISBN 13 : 9780591155310
Total Pages : 109 pages
Book Rating : 4.1/5 (553 download)

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Book Synopsis Marketing Mental Health by : Michael Ricardo Fontaine

Download or read book Marketing Mental Health written by Michael Ricardo Fontaine and published by . This book was released on 1996 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of this study, a comprehensive marketplace analysis has been determined to be the impetus of any marketing program. Due to lean marketing budgets, identifying the appropriate direction is crucial for the most efficient use of those scarce dollars in order to gain and maintain a competitive industry advantage.

Social Marketing for Public Health

Author : Hong Cheng
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763757977
Total Pages : 451 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Maximizing Mental Health Services

Author : Nicholas D. Young
Publisher : Vernon Press
ISBN 13 : 9781622738403
Total Pages : 0 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis Maximizing Mental Health Services by : Nicholas D. Young

Download or read book Maximizing Mental Health Services written by Nicholas D. Young and published by Vernon Press. This book was released on 2019-04-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximizing Mental Health Services: Evidence-Based Practices that Promote Emotional Well-Being examines best therapeutic practices for patients, therapists, graduate professors, family members and all who struggle to find the most effective treatment modalities for those dealing with mental health challenges. Mental health issues are rising at an alarming rate, while positive therapeutic outcomes have not kept pace and remain low for many conditions, making an investigation of evidence-based treatment options critically important to the helping profession. While certain types of therapy bring success to specific clients, these modalities cannot be easily applied to all client profiles. Understanding the strengths of each modality and how to match them to the respective needs of the client will be emphasized. Furthermore, the impact of counselors' own traits on the client-therapist relationship is an important and often overlooked topic that will be explored. Therapy practices have changed over the past decade to include non-traditional options; therefore, the authors investigate the ways in which these practices have either helped or hindered patient success. Lastly, the book offers readers information on resources for further information on the evidence-based practices presented within.

GRASPED Mental Health Across the Lifespan

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Mental Health Across the Lifespan by : Steven Brough

Download or read book GRASPED Mental Health Across the Lifespan written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: “GRASPED Mental Health Across the Lifespan: Marketing for Wellness and Support" offers a groundbreaking exploration into the intersection of marketing and mental health advocacy. This comprehensive collection is designed to guide marketers in promoting mental health services, products, and initiatives with sensitivity and impact. Addressing mental health issues from childhood through older adulthood, the set provides insights into the nuanced needs of various age groups and the importance of tailored marketing strategies. It emphasizes ethical considerations, the power of storytelling, and the role of digital platforms in spreading awareness and reducing stigma. For brands committed to making a difference in the mental health space, this guide is an invaluable resource for fostering understanding, support, and positive change. In an era where mental health awareness is more critical than ever, marketers have a unique opportunity to contribute to the well-being of individuals across the lifespan. “GRASPED Mental Health Across the Lifespan: Marketing for Wellness and Support" introduces a holistic approach to marketing mental health solutions, emphasizing the need for compassion, authenticity, and informed strategies. This guide encourages marketers to go beyond conventional tactics, using their platforms to challenge stigma, promote accessibility to mental health resources, and support community well-being. Through a combination of research-driven insights and practical advice, this introduction sets the stage for marketers to lead with empathy and innovate in ways that resonate deeply with audiences seeking mental health support. The unique selling proposition of “GRASPED Mental Health Across the Lifespan: Marketing for Wellness and Support" lies in its specialized focus on marketing within the mental health domain, bridging the gap between commercial objectives and societal well-being. Unlike broader marketing manuals, this set is meticulously tailored to the sensitive nature of mental health, offering a blueprint for ethical, impactful marketing practices. It distinguishes itself by providing age-specific insights and strategies, ensuring that marketing efforts are as inclusive and effective as possible. This guide is indispensable for any brand or marketer aiming to navigate the complex world of mental health with integrity, offering a pathway to not only achieve marketing success but also to make a meaningful contribution to mental wellness in society.

Mind Fixers: Psychiatry's Troubled Search for the Biology of Mental Illness

Author : Anne Harrington
Publisher : W. W. Norton & Company
ISBN 13 : 1324001976
Total Pages : 384 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Mind Fixers: Psychiatry's Troubled Search for the Biology of Mental Illness by : Anne Harrington

Download or read book Mind Fixers: Psychiatry's Troubled Search for the Biology of Mental Illness written by Anne Harrington and published by W. W. Norton & Company. This book was released on 2019-04-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind Fixers tells the history of psychiatry’s quest to understand the biological basis of mental illness and asks where we need to go from here. In Mind Fixers, Anne Harrington, author of The Cure Within, explores psychiatry’s repeatedly frustrated struggle to understand mental disorder in biomedical terms. She shows how the stalling of early twentieth century efforts in this direction allowed Freudians and social scientists to insist, with some justification, that they had better ways of analyzing and fixing minds. But when the Freudians overreached, they drove psychiatry into a state of crisis that a new “biological revolution” was meant to alleviate. Harrington shows how little that biological revolution had to do with breakthroughs in science, and why the field has fallen into a state of crisis in our own time. Mind Fixers makes clear that psychiatry’s waxing and waning biological enthusiasms have been shaped not just by developments in the clinic and lab, but also by a surprising range of social factors, including immigration, warfare, grassroots activism, and assumptions about race and gender. Government programs designed to empty the state mental hospitals, acrid rivalries between different factions in the field, industry profit mongering, consumerism, and an uncritical media have all contributed to the story as well. In focusing particularly on the search for the biological roots of schizophrenia, depression, and bipolar disorder, Harrington underscores the high human stakes for the millions of people who have sought medical answers for their mental suffering. This is not just a story about doctors and scientists, but about countless ordinary people and their loved ones. A clear-eyed, evenhanded, and yet passionate tour de force, Mind Fixers recounts the past and present struggle to make mental illness a biological problem in order to lay the groundwork for creating a better future, both for those who suffer and for those whose job it is to care for them.

Getting Started in Private Practice

Author : Chris E. Stout
Publisher : John Wiley & Sons
ISBN 13 : 0471426237
Total Pages : 359 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Getting Started in Private Practice by : Chris E. Stout

Download or read book Getting Started in Private Practice written by Chris E. Stout and published by John Wiley & Sons. This book was released on 2004-10-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.