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Marketing Fear In Americas Public Schools
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Book Synopsis Marketing Fear in America's Public Schools by : Leslie Poynor
Download or read book Marketing Fear in America's Public Schools written by Leslie Poynor and published by Routledge. This book was released on 2005-01-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fear in America's Public Schools is an eye-opening examination of the real-world consequences of the political pressures and influences on teachers today. The premise is that one must understand the motives behind the current educat
Book Synopsis Fear and Learning in America by : John Kuhn
Download or read book Fear and Learning in America written by John Kuhn and published by Teachers College Press. This book was released on 2014-02-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this moving account, Americas Superintendent John Kuhn lays bare the scare tactics at the root of the modern school reform movement. Kuhn conveys a deeply held passion for the mission and promise of public education through his own experience as a school administrator in Texas. When his Alamo Letter first appeared in the Washington Post, it galvanized the educational community in a call to action that was impossible to ignore. This powerful book requires us to question whether the current education crisis will be judged by history as a legitimate national emergency or an agenda-driven panic, spurred on by a media that is, for the most part, uninterested in anything but useless soundbites. Essential reading for teachers, administrators, policymakers, and everyone concerned with public education, Fear and Learning in America: Analyzes school reform from the perspective of a practicing school administrator who isnt sold on the corporate reform package.Places school reform in the historical context of similar episodes of national hand-wringing.Offers encouragement and appreciation to classroom teachers who are exhausted by the vilification that modern school reform has served up. John Kuhns book is packed with more wisdom than any 10 books that I have read about American education. It is the wisdom born of experience. It is the wisdom of a man who cares about children, families, and community. From the Foreword by Diane Ravitch, author of Reign of Error In Fear and Learning in America, John Kuhn weaves together stories from his life as a teacher and missionary with tales from history. The result is a fresh way of thinking about schools and educational policy. Refuting A Nation at Risk, Mr. Kuhn warns, persuasively, of a rising tide of inequality. His message, artfully delivered in this important book, should be heeded. John Merrow, education correspondent, PBS NewsHour, and president, Learning Matters, Inc. Kuhn is a superb educator and his valuable book effectively dissects the myths about todays high-stakes testing environment and the worsening conditions under which educators are expected to make miracles every day, or else. His cogent arguments against such policies demonstrate what is really important and should inform the debate about public education. Randi Weingarten, president, American Federation of Teachers This book is a brilliantly clear defense of public education as our nations most valuable asset. John Kuhn fearlessly names the fact that todays education reformers, like the renowned emperor, wear no clothes. Christine Sleeter, professor emerita, California State University Monterey Bay
Book Synopsis Selling School by : Catherine DiMartino
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Book Synopsis Why is Corporate America Bashing Our Public Schools? by : Mary Kathleen Emery
Download or read book Why is Corporate America Bashing Our Public Schools? written by Mary Kathleen Emery and published by Heinemann Educational Books. This book was released on 2004 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where exactly did high-stakes testing come from anyway? Neither parents, teachers, administrators, nor school boards demanded it, and now many communities feel powerless to reverse its appalling effect on our schools. Hot on the heels of the testing masterminds and peeling back layer upon layer of documentation, Kathy Emery and Susan Ohanian found a familiar scent at the end of the paper trail. Corporate money. CEOs and American big business have blanketed United States public education officials with their influence and, as Emery and Ohanian prove, their fifteen year drive to undemocratize public education has yielded a many-tentacled private-public monster. With stunning clarity and meticulous research, Emery and Ohanian take you on a tour of board rooms, rightist think tanks, nonprofit concerned citizens groups, and governmental agencies to expose the real story of how current education reform arose, how its deceptive rhetoric belies its goals, and the true nature of its polarizing and disenfranchising mission. Why is corporate America bashing our schools? Because it's in their interestsnot yours. What can you do to promote your best educational interests? Read this expose and get ready to dismantle the education-reform machine.
Book Synopsis Encyclopedia of Educational Leadership and Administration by : Fenwick W. English
Download or read book Encyclopedia of Educational Leadership and Administration written by Fenwick W. English and published by SAGE Publications. This book was released on 2006-02-16 with total page 1265 pages. Available in PDF, EPUB and Kindle. Book excerpt: To read some sample entries, or to view the Readers Guide click on "Sample Chapters/Additional Materials" in the left column under "About This Book" The Encyclopedia of Educational Leadership and Administration presents the most recent theories, research, terms, concepts, ideas, and histories on educational leadership and school administration as taught in preparation programs and practiced in schools and colleges today. With more than 600 entries, written by more than 200 professors, graduate students, practitioners, and association officials, the two volumes of this encyclopedia represent the most comprehensive knowledge base of educational leadership and school administration that has, as yet, been compiled. Key Features Represents a "knowledge dynamic" of the field by presenting ideas and perspectives that are in the minds, hearts, and aspirations of those practicing in the profession Includes a wide range of topics covering teaching and learning, curriculum, psychology and motivation, budgeting and finance, law, statistics, research, personnel management, planning, supervision, and much more Contains more than 75 biographical sketches of people whose ideas, aspirations, and lives have contributed much to the profession Animates the reader′s thinking and defines possibilities by presenting terms, ideas, concepts, research, and theories that are circulating in the field The Encyclopedia of Educational Leadership and Administration is a must-have reference for all academic libraries as well as a welcome addition to any leadership in education collection.
Book Synopsis Whole Language Teaching, Whole-hearted Practice by : Monica Taylor
Download or read book Whole Language Teaching, Whole-hearted Practice written by Monica Taylor and published by Peter Lang. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal collection brings together the multiple perspectives of whole language educators over the course of the past thirty-five years. The essays illustrate the complex ways in which whole language teachers have been and continue to be political activists through their interactions with students; the teachers' beliefs about teaching, learning, and curriculum; their commitment to critical thinking and social justice; their collaborative engagements with other teachers; their role as leaders of change in schools and communities; and, finally, their activism in society. Although many believe that we are living in a climate where the term «whole language» is considered taboo, the contributors to this book demonstrate hopefulness for the future of whole language: as Yetta and Ken Goodman write in the concluding chapter, «whole language is alive and well.»
Book Synopsis The American Dream and the Public Schools by : Jennifer L. Hochschild
Download or read book The American Dream and the Public Schools written by Jennifer L. Hochschild and published by Oxford University Press. This book was released on 2004-10-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Dream and the Public Schools examines issues that have excited and divided Americans for years, including desegregation, school funding, testing, vouchers, bilingual education, and ability grouping. While these are all separate problems, much of the contention over them comes down to the same thing--an apparent conflict between policies designed to promote each student's ability to succeed and those designed to insure the good of all students or the nation as a whole. The authors show how policies to promote individual success too often benefit only those already privileged by race or class, and often conflict with policies that are intended to benefit everyone. They propose a framework that builds on our nation's rapidly changing population in order to help Americans get past acrimonious debates about schooling. Their goal is to make public education work better so that all children can succeed.
Book Synopsis The Miseducation of English Learners by : Grace P. McField
Download or read book The Miseducation of English Learners written by Grace P. McField and published by IAP. This book was released on 2014-01-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes you need to hear the story from the beginning. The Miseducation of English Learners examines the initial policy impact of Structured English Immersion (SEI), an English-only program mandated for English Learners (ELs) in California, Arizona, and Massachusetts in the United States. The book features analyses of: the legal context and parameters of SEI; research history on SEI; SEI language policy and policy implementation according to situated context; and the educational priorities and legal rights of ELs. The book examines the history of SEI in the educational research literature and as it has been interpreted in the context of the legal requirement for schools to take “appropriate action” to meet the needs of ELs following the historic Lau v. Nichols (1974) court decision. The Miseducation of English Learners also presents and considers the implementation of SEI in comparative contexts from various perspectives including teacher education, the classroom, and legal. In several of the chapters, SEI implementation is examined in concert with other factors that have effected the teaching and progress of ELs such as Senate Bill 2042 (2001) that overhauled the teacher education process in California, and the federal No Child Left Behind legislation (signed into law on January 8, 2002). Moreover, the book provides implications and recommendations for teaching, research, advocacy, and policy change. The Miseducation of English Learners addresses and invites the readers to consider the following key questions: • How “appropriate” is the mandated SEI program for ELs, both in substance and in the one-year duration as specified in the three voter-initiated propositions (Proposition 227, Proposition 203, and Question 2)? • What issues, themes, and patterns can be noted in the implementation of SEI in California, Arizona, and Massachusetts? • Why might the student outcomes not show the desired results in measures such as achievement test scores or dropout rates? • What necessary changes are called for in order to enhance (or in some cases supplant) the SEI programs and services in place for ELs? • Are ELs, parents, and other stakeholders able to thoughtfully select desired and optimal instructional programs, and participate meaningfully in the educational process of language minority students under the SEI mandates?
Book Synopsis All Things Morphology by : Sedigheh Moradi
Download or read book All Things Morphology written by Sedigheh Moradi and published by John Benjamins Publishing Company. This book was released on 2021-08-15 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a view of where the field of morphology has been and where it is today within a particular theoretical framework, gathering up new and representative work in morphology by both eminent and emerging scholars, and touching on a very wide range of topics, approaches, and theoretical points of view. These seemingly disparate articles have a common touchstone in their focus on a word-based, paradigmatic approach to morphology. The chapters in this book elaborate on these basic themes, from the further exploration of paradigms, to studies involving words, stems, and affixes, to examinations of competition, inheritance, and defaults, to investigations of morphomes, to ways that morphology interacts with other parts of the language from phonology to sociolinguistics and applied linguistics. The editors and contributors dedicate this volume to Prof. Mark Aronoff for his profound influence on the field.
Book Synopsis Social Justice, Peace, and Environmental Education by : Julie Andrzejewski
Download or read book Social Justice, Peace, and Environmental Education written by Julie Andrzejewski and published by Routledge. This book was released on 2009-04-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of "standards" seems antithetical to the ways critical educators are dedicated to teaching, but what would "standards" look like if they were generated from social justice perspectives and through collaborative and inclusive processes? Such is the central question posed by the contributors of this groundbreaking collection on the interconnectivity of social justice, peace, and environmental preservation. Challenging education that promotes consumerism, careerism, and corporate profiteering, they boldly offer examples of a new paradigm for practicing a transformative critical pedagogy. Rather than just talking about coalition building within and across educational communities, they demonstrate how we might communicate from different vantage points and disciplinary boundaries to create a broader picture of social and eco-justice. Social Justice, Peace, and Environmental Education will be required reading for educators and students who want to envision and practice living, acting, and teaching for a better world.
Book Synopsis Educational Genocide by : Horace 'Rog' B. Lucido
Download or read book Educational Genocide written by Horace 'Rog' B. Lucido and published by R&L Education. This book was released on 2010-08-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across our country educational policies and practices are killing our students' desire to learn and teachers' passion to teach. The central theme of this book is that high-stakes testing is having a critically deleterious effect on our students. The fallout impacts parents, teachers, schools, districts and states. Horace 'Rog' Lucido uses language and supporting evidence that is clear and relatable to the reader. Rarely is the topic of teacher care and concern for students ever embedded in works on educational theory and practice, but here it is championed as the driving force for change, exposing the causes and chronicling the effects of educational malfeasance.
Book Synopsis Education and Capitalism by : Joseph L. Bast
Download or read book Education and Capitalism written by Joseph L. Bast and published by Hoover Institution Press. This book was released on 2013-09-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors call on the need to combine education with capitalism. Drawing on insights and findings from history, psychology, sociology, political science, and economics, they show how, if our schools were moved from the public sector to the private sector, they could once again do a superior job providing K&–12 education.
Download or read book Sold Out written by Alex Molnar and published by Rowman & Littlefield. This book was released on 2015-08-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
Book Synopsis Dumb Ideas Won't Create Smart Kids by : Eric M. Hass
Download or read book Dumb Ideas Won't Create Smart Kids written by Eric M. Hass and published by Teachers College Press. This book was released on 2014-06-27 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to actually do something about providing excellent education for every child in America , this book is for you. Using insights from cognitive science, educational research, and the social sciences, the authors examine the compelling nature of four "dumb ideas" at the center of current education policy and practice: (1) simplifying knowledge helps students learn more and faster, (2) teaching and learning are a matter of proper transmission of good content, (3) homogenous environments ease learning, and (4) more standardized data and rigorous controls of our schooling will solve all our problems. The authors then present research that consistently shows why smart K - 12 education will not be achieved by current policies and practices, such as high-stakes standardized tests, homogenous grouping, and abbreviated teacher preparation. This lively book offers solutions for changing the harmful disconnect between our goals and the means we employ to get there, including key "smart ideas" and a set of how-to actions that will lead to great schools for every child.
Book Synopsis The War Against America's Public Schools by : Gerald Watkins Bracey
Download or read book The War Against America's Public Schools written by Gerald Watkins Bracey and published by Allyn & Bacon. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bracey, a research psychologist and author, summarizes the various types of experiments being done today in the United States to try to reform public education, including charter schools, privately run schools, the voucher system, and commercializing schools with corporate contracts, He also examines certain "myths" about public education such as the correlation between money and outcomes, and the idea that more hours in school will result in higher test scores. c. Book News Inc.
Book Synopsis On Class, Race, and Educational Reform by : Antonia Darder
Download or read book On Class, Race, and Educational Reform written by Antonia Darder and published by Bloomsbury Publishing. This book was released on 2023-03-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Class, Race, and Educational Reform provokes new dialogue between Marxists, critical race theory scholars, and other race-inspired educational theorists with the aim of countering racism and class inequalities. The book opens with a lead chapter by Howard Ryan, a doctoral student with a background in teaching and labor organizing, that substantively engages questions of class, race, and educational reform. In response to the opening chapter, educational theorists from Germany, South Africa, the UK, and the USA, provide insightful and penetrating responses highlighting the differences and similarities in perspectives. The responses show how educators can overcome theoretical differences to create international collaborations and educational campaigns of solidarity that counter the treacherous impact of racism and class inequalities in the classroom and beyond. The book includes a Foreword by Stephen Brookfield (University of St Thomas, USA) and an Afterword by Cheryl Matias (University of Kentucky, USA).
Book Synopsis Codeswitching in the Classroom by : Jeff MacSwan
Download or read book Codeswitching in the Classroom written by Jeff MacSwan and published by Routledge. This book was released on 2019-10-16 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together sociolinguistic, linguistic, and educational perspectives, this cutting‐edge overview of codeswitching examines language mixing in teaching and learning in bilingual classrooms. As interest in pedagogical applications of bilingual language mixing increases, so too does a need for a thorough discussion of the topic. This volume serves that need by providing an original and wide-ranging discussion of theoretical, pedagogical, and policy‐related issues and obstacles in classroom settings—the pedagogical consequences of codeswitching for teaching and learning of language and content in one‐way and two‐way bilingual classrooms. Part I provides an introduction to (socio)linguistic and pedagogical contributions to scholarship in the field, both historical and contemporary. Part II focuses on codeswitching in teaching and learning, and addresses a range of pedagogical challenges to language mixing in a variety of contexts, such as literacy and mathematics instruction. Part III looks at language ideology and language policy to explore how students navigate educational spaces and negotiate their identities in the face of competing language ideologies and assumptions. This volume breaks new ground and serves as an important contribution on codeswitching for scholars, researchers, and teacher educators of language education, multilingualism, and applied linguistics.