Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing Fashion Footwear
Download Marketing Fashion Footwear full books in PDF, epub, and Kindle. Read online Marketing Fashion Footwear ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing Fashion Footwear by : Tamsin McLaren
Download or read book Marketing Fashion Footwear written by Tamsin McLaren and published by Bloomsbury Publishing. This book was released on 2020-11-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog
Download or read book Footwear Design written by Aki Choklat and published by Laurence King Publishing. This book was released on 2012-03-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Since Christian Louboutin and Manolo Blahnik became household names, footwear design is now one of the most lucrative strands of any fashion brand. Aki Choklat explores the footwear design process, explaining the differences between the anatomy of the foot and the anatomy of a shoe, showing how one constrains the other, before moving onto the research and design development processes and the art of creating a complete collection. The all-important presentation is then discussed, including illustrative techniques, before the book ends with advice for those wishing to pursue a career in footwear design. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.
Book Synopsis Fashion Marketing by : Caroline Le Bon
Download or read book Fashion Marketing written by Caroline Le Bon and published by Business Expert Press. This book was released on 2014-10-10 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Download or read book Boot and Shoe Recorder written by and published by . This book was released on 1921 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Fashion by : Harriet Posner
Download or read book Marketing Fashion written by Harriet Posner and published by Laurence King Publishing. This book was released on 2011-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood
Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Book Synopsis Emerging Trends in Fashion, Footwear and Business Management by : George Thomas (College vice principal)
Download or read book Emerging Trends in Fashion, Footwear and Business Management written by George Thomas (College vice principal) and published by . This book was released on 2013 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fashion Shoe written by Desire Beatty and published by Schiffer Publishing. This book was released on 2018-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive survey of women's fashion footwear, with more than 1,000 photos, includes every type of fashion shoe that has walked through the century, from the 1900s through the early 2000s. Along with a decade-by-decade photo timeline, with detailed information on each shoe's design and craftsmanship, every aspect of shoes is also explained. Starting with a clear explanation of the fundamentals of shoe design and the parts of the shoe, this treasure trove of info goes on to cover the great shoe designers and well-known brands, and the many cultural and societal influences and trends that shoes reflected. Special sections explore the health of the fashionable foot, the care and preservation of antique and vintage footwear, and the role of the celebrity shoe designer.
Book Synopsis Fashion Marketing and Communication by : Olga Mitterfellner
Download or read book Fashion Marketing and Communication written by Olga Mitterfellner and published by Routledge. This book was released on 2019-11-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Book Synopsis Marketing Fashion Second Edition by : Harriet Posner
Download or read book Marketing Fashion Second Edition written by Harriet Posner and published by Laurence King Publishing. This book was released on 2015-08-17 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Book Synopsis Basics Fashion Management 02: Fashion Promotion by : Gwyneth Moore
Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Download or read book Shoes written by Elizabeth Semmelhack and published by Reaktion Books. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We all make choices every day about which shoes to wear, but why do we choose the shoes we do? Today, buying, wearing and collecting shoes is for many of us a habit that borders on a fetish. Even those of us who consider shoes to be trivial are aware of how the wrong choice of footwear can have dire social consequences. This book explores the history of shoes and how different types of footwear have come to mean different things about the people who wear them. Organized around four main types - boots, sneakers, high heels and sandals - this book explains their origins, the impact of technology on how shoes are produced and worn, their designs and how they have come to have social meaning far beyond their use to protect the foot. Along the way Elizabeth Semmelhack reveals the anecdotes and scandals, successes and failures, dislikes and obsessions of the makers, wearers and observers who helped to create the movements and fashions of footwear."--
Download or read book The End of Fashion written by Teri Agins and published by Harper Collins. This book was released on 2010-10-12 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
Book Synopsis Will Work for Shoes by : Susan Ashbrook
Download or read book Will Work for Shoes written by Susan Ashbrook and published by Greenleaf Book Group. This book was released on 2011-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion Promotion by : Gwyneth Moore
Download or read book Fashion Promotion written by Gwyneth Moore and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Book Synopsis Handbook of Footwear Design and Manufacture by : A. Luximon
Download or read book Handbook of Footwear Design and Manufacture written by A. Luximon and published by Woodhead Publishing. This book was released on 2021-02-11 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Footwear Design and Manufacture, Second Edition, is a fully updated, expanded guide on the theories, processes, methodologies and technologies surrounding the footwear supply chain. Topics discussed include engineering design methodology, reducing manufacturing waste, footwear advertisement, emerging imaging technology, advice on the optimization of manufacturing processes for productivity, and summaries of the latest advances from researchers around the globe. This updated edition also includes coverage of sizing and grading based on different footwear styles and methods, AI based personalization and customization, emerging models for online footwear shopping (involving data mining), and new methods for foot data analysis and representation. Covers many exciting new developments, such as AR/VR, additive manufacturing, customization of footwear, new last design methods, and green footwear Addresses the entire footwear design and manufacture supply chain Explains new methods for foot data analysis and representation
