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Marketing Essentials In Hospitality And Tourism
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Book Synopsis Marketing Essentials in Hospitality and Tourism by : Stowe Shoemaker
Download or read book Marketing Essentials in Hospitality and Tourism written by Stowe Shoemaker and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.
Book Synopsis Marketing Essentials in Hospitality and Tourism by : Chidimma Adebayo
Download or read book Marketing Essentials in Hospitality and Tourism written by Chidimma Adebayo and published by . This book was released on 2020-11 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tourism marketing also has an important and increasing international dimension. In our globalizing world, people, places, and countries are increasingly interdependent. Countries once considered inaccessible to Western tourists because of geographical, cultural, and political barriers are now not only becoming accessible - their very remoteness makes them an attractive choice for travel today. This globalization of tourism has cultural, political, and economic dimensions, and these are important considerations for tourism marketers.This text is prepared while keeping in mind the complexities of this industry and to ensure that students find this book highly informative, meaningful, and understanding. Concepts are not exaggerated to keep the excitement and fun intact. Relatable case studies will give practical examples to the students and help them get a comprehensive understanding of the matter.This book is ideal for serving as a roadmap for any student trying to pave their way into the world of tourism and hospitality. The entire text will ensure a sound understanding of the important marketing concepts that are relevant in today's time and age in countries all around the world. This book is a sure shot for anyone seeking to learn about the marketing aspects of the tourism and hospitality industry.
Book Synopsis Marketing Essentials in Hospitality and Tourism by : Stowe Shoemaker
Download or read book Marketing Essentials in Hospitality and Tourism written by Stowe Shoemaker and published by Pearson Prentice Hall. This book was released on 2008-01-01 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Essentials in Hospitality and Tourism: Foundations and Practices" provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success. Anyone interested in marketing for the Hospitality, Travel, Tourism industry.
Book Synopsis Glencoe Marketing Series: Hospitality & Tourism, Student Edition by : McGraw-Hill Education
Download or read book Glencoe Marketing Series: Hospitality & Tourism, Student Edition written by McGraw-Hill Education and published by McGraw-Hill Education. This book was released on 2005-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Glencoe Marketing: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Book Synopsis Outlines and Highlights for Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker, Isbn by : Cram101 Textbook Reviews
Download or read book Outlines and Highlights for Marketing Essentials in Hospitality and Tourism by Stowe Shoemaker, Isbn written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2010-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131708273 .
Book Synopsis Hospitality Marketing Management by : Robert D. Reid
Download or read book Hospitality Marketing Management written by Robert D. Reid and published by John Wiley and Sons. This book was released on 2009-02-09 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Book Synopsis Hospitality Marketing Management, Student Workbook by : Robert D. Reid
Download or read book Hospitality Marketing Management, Student Workbook written by Robert D. Reid and published by Wiley. This book was released on 2005-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Book Synopsis Marketing Essentials for Independent Lodgings by : Pamela Lanier
Download or read book Marketing Essentials for Independent Lodgings written by Pamela Lanier and published by Business Expert Press. This book was released on 2017-07-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Book Synopsis Handbook of Hospitality Marketing Management by : Haemoon Oh
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Elsevier. This book was released on 2008 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. Book jacket.
Book Synopsis Marketing Leadership in Hospitality and Tourism by : Stowe Shoemaker
Download or read book Marketing Leadership in Hospitality and Tourism written by Stowe Shoemaker and published by Prentice Hall. This book was released on 2007 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Book Synopsis Marketing Communications in Tourism and Hospitality by : Scott McCabe
Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Elsevier. This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?" "Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context."--BOOK JACKET.
Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Book Synopsis Marketing Tourism and Hospitality by : Richard George
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Book Synopsis Hospitality Digital Marketing Essentials by : Holly Zoba
Download or read book Hospitality Digital Marketing Essentials written by Holly Zoba and published by . This book was released on 2024-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Book Synopsis Destination Marketing by : Steven Pike
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Book Synopsis Marketing for Hospitality and Tourism by : Philip Kotler
Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2013-07-01 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
