Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing E Comunicazione full books in PDF, epub, and Kindle. Read online Marketing E Comunicazione ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Edoardo Teodoro Brioschi
Publisher : Vita e Pensiero
ISBN 13 : 9788834300169
Total Pages : 316 pages
Book Rating : 4.3/5 (1 download)
Download or read book Marketing e comunicazione written by Edoardo Teodoro Brioschi and published by Vita e Pensiero. This book was released on 2003 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maurizio Masini
Publisher : HOEPLI EDITORE
ISBN 13 : 8820379686
Total Pages : 490 pages
Book Rating : 4.8/5 (23 download)
Download or read book Marketing e comunicazione written by Maurizio Masini and published by HOEPLI EDITORE. This book was released on 2017-03-14T00:00:00+01:00 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negli ultimi anni, in seguito all’avvento del digitale, il marketing e la comunicazione hanno conosciuto trasformazioni talmente radicali da averne cambiato in profondità gli approcci, le strategie, le tecniche. Da qui la nuova visione d’insieme che questo libro cerca di fornire. Il volume prende le mosse dalle teorie e dalle definizioni classiche, nella consapevolezza che i grandi studiosi del passato sono ancora fondamentali per comprendere oggi le dinamiche di marketing e comunicazione. I capisaldi della comunicazione d’impresa, comunque aggiornati alla luce della trasformazione digitale, sono trattati in profondità: dal branding alla pubblicità, dalle ricerche di mercato alle relazioni pubbliche, fino agli eventi. L’ultima parte ha come focus proprio l’ecosistema digitale e illustra come l’ottimizzazione delle pagine web in funzione del loro posizionamento sui motori di ricerca o il design dell’esperienza dell’utente siano, insieme a un approccio strategico ai social media, imprescindibili per chiunque voglia fare marketing e comunicazione. A partire dall’esperienza del Master in Comunicazione d’impresa dell’Università di Siena, i diversi temi sono affrontati da studiosi provenienti da numerosi atenei nazionali e internazionali, nonché da professionisti di primo piano che operano all’interno di imprese, agenzie di comunicazione e società di consulenza. Ciascun capitolo è poi arricchito da schede di approfondimento e interviste a esperti del settore. Una pluralità di voci e discipline che ha l’obiettivo di definire un framework completo, indispensabile per chi si affaccia per la prima volta al mondo del marketing e della comunicazione, ma anche per chi, in questo mondo, opera già a livello professionale.
Author : Emanuele Invernizzi
Publisher : FrancoAngeli
ISBN 13 : 8891748013
Total Pages : 367 pages
Book Rating : 4.8/5 (917 download)
Download or read book Progetti di Brand & Marketing Communication written by Emanuele Invernizzi and published by FrancoAngeli. This book was released on 2017-01-10T00:00:00+01:00 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: 244.1.76
Author : Mario Grasso
Publisher : FrancoAngeli
ISBN 13 : 9788846430083
Total Pages : 132 pages
Book Rating : 4.4/5 (3 download)
Download or read book Glossario di marketing e comunicazione. Le parole della new economy, del net marketing e della Web communication che ogni manager deve conoscere written by Mario Grasso and published by FrancoAngeli. This book was released on 2001 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrea Giulivi
Publisher : FrancoAngeli
ISBN 13 : 9788846430571
Total Pages : 196 pages
Book Rating : 4.4/5 (35 download)
Download or read book Marketing relazionale e comunicazione business-to-business written by Andrea Giulivi and published by FrancoAngeli. This book was released on 2001 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030955818
Total Pages : 318 pages
Book Rating : 4.0/5 (39 download)
Download or read book Marketing Communications and Brand Development in Emerging Markets Volume II written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030886786
Total Pages : 322 pages
Book Rating : 4.0/5 (38 download)
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Author : Marco Cavalieri
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (113 download)
Download or read book Strategie di marketing e comunicazione vincenti : il caso Apple written by Marco Cavalieri and published by . This book was released on 2010 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Silvia Pavone
Publisher : IPSOA
ISBN 13 : 8821753913
Total Pages : 121 pages
Book Rating : 4.8/5 (217 download)
Download or read book Marketing e comunicazione per gli studi professionali written by Silvia Pavone and published by IPSOA. This book was released on 2015-03-27 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il marketing per gli studi professionali non è una disciplina del tutto nuova. Eppure sono molti gli interrogativi che si sollevano e le aree ancora poco chiare quando si mettono in relazione marketing e comunicazione con gli studi professionali. Partendo dal presupposto che le attività di marketing sono indispensabili per uno studio che voglia affermarsi e differenziarsi in un mercato molto competitivo, questo libro offre suggerimenti e utili spunti di riflessione per poter svolgere queste attività al meglio. Utilizzare la comunicazione come leva strategica, sviluppare business verso i clienti già acquisiti e potenziali, il networking come risorsa per stabilire e gestire dei contatti qualificati che possano essere funzionali al percorso di sviluppo personale e di carriera dei professionisti e il poco dibattuto tema della fiducia come imprescindibile collante dei rapporti tra i professionisti e i loro interlocutori, sono solo alcuni degli aspetti analizzati dal volume. Infine, viene dato ampio risalto al tema della presenza online, prendendo in esame le varie opzioni che si presentano ad uno studio in termini di strumenti e di modalità con cui interfacciarsi alla rete per condividere informazioni, rafforzare il proprio posizionamento e generare valore per gli interlocutori che, a vario titolo, gravitano attorno allo studio. 1. Questione di fiducia 2. Sviluppare il business: clienti esistenti e potenziali 3. Il networking, questo sconosciuto 4. La comunicazione come asset strategico dello studio 5. La presenza on line Bibliografia
Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1317697758
Total Pages : 445 pages
Book Rating : 4.3/5 (176 download)
Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Author : Paolo Maria Di Stefano
Publisher : FrancoAngeli
ISBN 13 : 9788846420053
Total Pages : 372 pages
Book Rating : 4.4/5 (2 download)
Download or read book Il marketing e la comunicazione nel terzo millennio. Teoria e pratica written by Paolo Maria Di Stefano and published by FrancoAngeli. This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonio Perfido
Publisher : FrancoAngeli
ISBN 13 : 8835165857
Total Pages : 198 pages
Book Rating : 4.8/5 (351 download)
Download or read book Convergent Marketing written by Antonio Perfido and published by FrancoAngeli. This book was released on 2024-06-21T00:00:00+02:00 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.944
Author : Tony Yeshin
Publisher : Routledge
ISBN 13 : 1136395075
Total Pages : 371 pages
Book Rating : 4.1/5 (363 download)
Download or read book Integrated Marketing Communications written by Tony Yeshin and published by Routledge. This book was released on 2012-05-23 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 (693 download)
Download or read book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Author : Riccardo Di Bari
Publisher : Tangram Ediz. Scientifiche
ISBN 13 : 8864589910
Total Pages : 283 pages
Book Rating : 4.8/5 (645 download)
Download or read book L’era della Web Communication written by Riccardo Di Bari and published by Tangram Ediz. Scientifiche. This book was released on 2012-10-17 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Da quando il World Wide Web – la Rete delle Reti – è entrato prepotentemente a far parte delle nostre vite, la nostra società sta sperimentando un cambiamento profondo. Ma come è cominciato tutto questo? Quando, come e perché il Web ha cessato di essere una semplice fonte di informazioni, per diventare uno strumento di interazione tra persone? E come si evolverà il Web nel futuro? Partendo dalle origini di Internet e del Web, il testo esamina in profondità le caratteristiche del Web 2.0, il Web Sociale; affronta poi il tema del Web del futuro prossimo, il Web 3.0 (Web Semantico), senza tralasciare l’evoluzione futura più remota, ossia il Web 4.0 (Web Ubiquo). Spiega come tutto ebbe inizio con la digitalizzazione, il presupposto fondamentale per fenomeni di grande attualità come la convergenza digitale e quella multimediale, la crossmedialità, la rimediazione digitale. Dal punto di vista più strettamente comunicazionale, il lavoro – nell’attribuire al Web una natura mediale – affronta il tema del passaggio dalla comunicazione tradizionale alla web communication, in tutte le sue declinazioni e modalità: la comunicazione screen to face asincrona e quella sincrona. Anche gli aspetti più concreti non vengono trascurati: un intero capitolo spiega come comunicare nel Web e fornisce utili indicazioni pratiche per fare web communication in modo efficace. La seconda parte del libro è dedicata a un’approfondita analisi delle tre aree mediali del Web di oggi: l’area della conoscenza e condivisione (dai motori di ricerca alle enciclopedie online, sino alla nuova didattica rappresentata dall’e-learning), l’area del business (e-commerce come strategia di e-business, marketing virale e web advertising come strumenti di web marketing) e l’area delle relazioni sociali (social media e blog, colonne portanti del Web 2.0). Il libro comprende oltre 30 focus, approfondimenti relativi a casi concreti – tutti legati al Web – di storie di successo o particolarmente significative. Prefazione di Marino Livolsi, sociologo e Presidente del Corso di Laurea in Scienze della Comunicazione, Facoltà di Psicologia, Università Vita – Salute San Raffaele, Milano.
Author : Antonio Foglio
Publisher : FrancoAngeli
ISBN 13 : 8856872668
Total Pages : 656 pages
Book Rating : 4.8/5 (568 download)
Download or read book Il marketing comunicativo dell'impresa. Dalla pubblicità alla comunicazione offline e online al consumatore written by Antonio Foglio and published by FrancoAngeli. This book was released on 2013-08-01T00:00:00+02:00 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.796
Author : Luca Lanzoni
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (964 download)
Download or read book Comunicazione, marketing e societa post-moderna written by Luca Lanzoni and published by . This book was released on 2000* with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
