Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

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Author :
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Applied Technologies

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Publisher : Springer Nature
ISBN 13 : 3030425177
Total Pages : 523 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Applied Technologies by : Miguel Botto-Tobar

Download or read book Applied Technologies written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2020-03-02 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first volume of the three-volume set (CCIS 1193, CCIS 1194, and CCIS 1195) constitutes the refereed proceedings of the First International Conference on Applied Technologies, ICAT 2019, held in Quito, Ecuador, in December 2019. The 124 full papers were carefully reviewed and selected from 328 submissions. The papers are organized according to the following topics: technology trends; computing; intelligent systems; machine vision; security; communication; electronics; e-learning; e-government; e-participation.

Data Mining: Concepts and Techniques

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Publisher : Elsevier
ISBN 13 : 0123814804
Total Pages : 740 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Data Mining: Concepts and Techniques by : Jiawei Han

Download or read book Data Mining: Concepts and Techniques written by Jiawei Han and published by Elsevier. This book was released on 2011-06-09 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. - Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects - Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields - Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

Marketing digital. Manual teórico

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Publisher : EDITORIAL CEP
ISBN 13 : 8468183970
Total Pages : 198 pages
Book Rating : 4.4/5 (681 download)

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Book Synopsis Marketing digital. Manual teórico by : Jose García Llorente

Download or read book Marketing digital. Manual teórico written by Jose García Llorente and published by EDITORIAL CEP. This book was released on 2015-02-24 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen incluye los contenidos fundamentales para la impartición del programa docente “Marketing digital“. El material se ha diseñado para servir de apoyo en cualquier actividad destinada al aprendizaje de sus competencias profesionales. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario de términos • Bibliografía

Occupational Therapy for Children and Adolescents

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Publisher :
ISBN 13 : 9780323169226
Total Pages : 0 pages
Book Rating : 4.1/5 (692 download)

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Book Synopsis Occupational Therapy for Children and Adolescents by : Jane Case-Smith

Download or read book Occupational Therapy for Children and Adolescents written by Jane Case-Smith and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers everything occupational therapists need to know about therapy for children. The book focuses on children at many ages and stages in development, comprehensively addressing both treatment techniques and diagnoses settings.

Purple Cow

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Publisher : Penguin UK
ISBN 13 : 0141924861
Total Pages : 160 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Purple Cow by : Seth Godin

Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Marketing Planning & Strategy

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Publisher : Thomson South-Western
ISBN 13 : 9780538802512
Total Pages : 954 pages
Book Rating : 4.8/5 (25 download)

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Book Synopsis Marketing Planning & Strategy by : Subhash C. Jain

Download or read book Marketing Planning & Strategy written by Subhash C. Jain and published by Thomson South-Western. This book was released on 1990 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Marketing Theory

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Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Discrete-Trials Teaching With Children With Autism

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Author :
Publisher : Hugo Science Press
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4./5 ( download)

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Book Synopsis Discrete-Trials Teaching With Children With Autism by : Daniela Fazzio, PhD, BCBA-D

Download or read book Discrete-Trials Teaching With Children With Autism written by Daniela Fazzio, PhD, BCBA-D and published by Hugo Science Press. This book was released on 2011-11-01 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discrete-trials teaching, or DTT, is a very important teaching technique developed by behavior analysts. The DTT Manual has taught numerous groups of individuals to conduct DTT with children with autism in as quickly as 6 hours. The manual is the product of the joint work of Dr. Daniela Fazzio, PhD, BCBA-D and Dr. Garry L. Martin, PhD, Distinguished Professor of Psychology. The manual addresses an area of much need in the field of autism treatment; effective and efficient training for parents and professionals. It was written with them in mind and it has been empirically tested several times, with several university students, paraprofessionals, and parents. It will be easy to navigate for individuals with a high school diploma, regardless of any prior experience in psychology or special education.

A World Without Email

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Publisher : Penguin
ISBN 13 : 0525536558
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis A World Without Email by : Cal Newport

Download or read book A World Without Email written by Cal Newport and published by Penguin. This book was released on 2021-03-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

CompTIA Security+ SY0-601 Exam Cram

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Author :
Publisher : Pearson IT Certification
ISBN 13 : 0136798683
Total Pages : 824 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis CompTIA Security+ SY0-601 Exam Cram by : Martin M. Weiss

Download or read book CompTIA Security+ SY0-601 Exam Cram written by Martin M. Weiss and published by Pearson IT Certification. This book was released on 2020-10-30 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for CompTIA Security+ SY0-601 exam success with this Exam Cram from Pearson IT Certification, a leader in IT certification. This is the eBook edition of the CompTIA Security+ SY0-601 Exam Cram, Sixth Edition. This eBook does not include access to the Pearson Test Prep practice exams that comes with the print edition. CompTIA Security+ SY0-601 Exam Cram, Sixth Edition, is the perfect study guide to help you pass the newly updated version of the CompTIA Security+ exam. It provides coverage and practice questions for every exam topic. Extensive prep tools include quizzes, Exam Alerts, and our essential last-minute review Cram Sheet. Covers the critical information you'll need to know to score higher on your Security+ SY0-601 exam! Assess the different types of threats, attacks, and vulnerabilities organizations face Understand security concepts across traditional, cloud, mobile, and IoT environments Explain and implement security controls across multiple environments Identify, analyze, and respond to operational needs and security incidents Understand and explain the relevance of concepts related to governance, risk and compliance

Family Businesses in Tourism and Hospitality

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Publisher : Springer Nature
ISBN 13 : 3031280539
Total Pages : 277 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Family Businesses in Tourism and Hospitality by : Marco Valeri

Download or read book Family Businesses in Tourism and Hospitality written by Marco Valeri and published by Springer Nature. This book was released on 2023-06-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.

Social Innovation and Social Entrepreneurship

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Publisher : Springer
ISBN 13 : 3030134563
Total Pages : 217 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Social Innovation and Social Entrepreneurship by : Luis Portales

Download or read book Social Innovation and Social Entrepreneurship written by Luis Portales and published by Springer. This book was released on 2019-04-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, social innovation focuses on the processes through which that change is generated. This textbook provides a comprehensive analysis of both topics, covering all the characteristics and elements of social innovation and social entrepreneurship, from a conceptual and practical perspective. The book has four sections: 1) Basics and concepts of Social Innovation and Social Entrepreneurship; 2) Business models and generation of value in social enterprises; 3) Social innovation within traditional companies, and 4) Definition and alignment of the impact of social innovation and entrepreneurship. Students and any practitioners that want to know about social innovation or social entrepreneurship will be exposed to contemporary topics in the field as well as a variety of cases and tools for its development. With its learning objectives, reflective questions, the definition of key concepts, and exercises, this book is the definitive text for advanced undergraduate and graduate courses in social innovation and social entrepreneurship.

The Dip

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Publisher : Penguin
ISBN 13 : 1101216344
Total Pages : 97 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Dip by : Seth Godin

Download or read book The Dip written by Seth Godin and published by Penguin. This book was released on 2007-05-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Brick Flicks

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Publisher : Simon and Schuster
ISBN 13 : 1629148881
Total Pages : 395 pages
Book Rating : 4.6/5 (291 download)

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Book Synopsis Brick Flicks by : Sarah Herman

Download or read book Brick Flicks written by Sarah Herman and published by Simon and Schuster. This book was released on 2014-11-18 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal choice for fans of the LEGO movie who want to try stop-motion animation in their own movies Provides practical tips on how to film using stop-motion animation Professional advice on art, lighting, effects, and more Did you love the LEGO movie? Are you inspired by Alfred Hitchcock and other professional filmmakers? Would you like to learn how to use the LEGO blocks in your house for more than building? If so, then this book is for you. From lighting to storytelling, this guide will lead you through making your own stop-motion animation films with LEGOs. You may have seen the LEGO movie. Now it’s time for you to be the director and make your own. This guide will walk you through the steps of making a LEGO movie. It covers crafting a story, cinetech, animation, and the dynamics of making your vision come to life. Become a filmmaker and learn about directing with this clever and thorough guide.

Occupational Therapy for Children

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Author :
Publisher : Mosby
ISBN 13 : 9780323056588
Total Pages : 857 pages
Book Rating : 4.0/5 (565 download)

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Book Synopsis Occupational Therapy for Children by : Jane Case-Smith

Download or read book Occupational Therapy for Children written by Jane Case-Smith and published by Mosby. This book was released on 2010 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on children from infancy to adolescence, Occupational Therapy for Children and Adolescents, 7th Edition provides comprehensive, full-color coverage of pediatric conditions and treatment techniques in all settings. Its emphasis on evidence-based practice includes updated references, research notes, and explanations of the evidentiary basis for specific interventions. And coverage of new research and theories, new techniques, and current trends, with additional case studies, keeps you in step with the latest advances in pediatric OT practice. Written by educators Jane Case-Smith and Jane Clifford O'Brien, this text is the Number One book in pediatric OT! Case studies help you apply concepts to actual situations you may encounter in practice. Research Notes boxes and evidence-based summary tables help you interpret evidence and strengthen your clinical decision-making skills. Learning resources on Evolve include video clips, review activities, and additional case studies. Learning objectives indicate what you will be learning in each chapter and serve as checkpoints in studying for examinations. A glossary makes it easy to look up key terms. NEW video clips and case studies on the Evolve website demonstrate important concepts and rehabilitation techniques. NEW Autism Spectrum Disorder chapter contains important information for OTs not addressed in other texts. NEW Neuromotor: Cerebral Palsy chapter addresses the most prevalent cause of motor dysfunction in children. NEW Adolescent Development chapter helps you manage the special needs of teenagers and young adults. NEW contemporary design includes full-color photos and illustrations. UPDATED content and references ensure you have access to the comprehensive, research-based information that will guide you in making optimal decisions in practice.

Facial Expression Recognition and Computing: An Interdisciplinary Perspective

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889764095
Total Pages : 154 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Facial Expression Recognition and Computing: An Interdisciplinary Perspective by : Ke Zhao

Download or read book Facial Expression Recognition and Computing: An Interdisciplinary Perspective written by Ke Zhao and published by Frontiers Media SA. This book was released on 2022-06-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: