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Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

A Dictionary of Marketing

Author : Charles Doyle
Publisher : Oxford University Press, USA
ISBN 13 : 0199590230
Total Pages : 450 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis A Dictionary of Marketing by : Charles Doyle

Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

MARKETING MANAGEMENT

Author : M. GOVINDARAJAN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120332591
Total Pages : 336 pages
Book Rating : 4.3/5 (325 download)

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Book Synopsis MARKETING MANAGEMENT by : M. GOVINDARAJAN

Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Marketing Management

Author :
Publisher : Atlantic Publishers & Distri
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Management by :

Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

Author : SCN Education
Publisher : Springer Science & Business Media
ISBN 13 : 3322849619
Total Pages : 406 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Customer Relationship Management by : SCN Education

Download or read book Customer Relationship Management written by SCN Education and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Guerrilla Marketing Volume 1

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
ISBN 13 : 1631956248
Total Pages : 349 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Guerrilla Marketing Volume 1 by : Jay Conrad Levinson

Download or read book Guerrilla Marketing Volume 1 written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2021-10-05 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Introducing Marketing

Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Introducing Marketing by : John Burnett

Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.

Issues in Finance, Business, and Economics Research: 2011 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464966478
Total Pages : 402 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis Issues in Finance, Business, and Economics Research: 2011 Edition by :

Download or read book Issues in Finance, Business, and Economics Research: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Finance, Business, and Economics Research: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Finance, Business, and Economics Research. The editors have built Issues in Finance, Business, and Economics Research: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Finance, Business, and Economics Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Finance, Business, and Economics Research: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Food Marketing

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Food Marketing by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade

Download or read book Food Marketing written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and published by . This book was released on 2013 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Third Sector Research

Author : Rupert Taylor
Publisher : Springer Science & Business Media
ISBN 13 : 1441957073
Total Pages : 342 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Third Sector Research by : Rupert Taylor

Download or read book Third Sector Research written by Rupert Taylor and published by Springer Science & Business Media. This book was released on 2010-03-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: To mark the 20th Anniversary of Voluntas: International Journal of Voluntary and Nonprofit Organizations the editor has compiled a comprehensive overview of contemporary debates in third sector scholarship, comprised of all original research by leaders in the field. The volume will offer a critical review of the central and innovative themes that have come to form the core of third sector debate and research with an international focus. The first global compendium of third sector research, this volume provides a international, multi-disciplinary, and state-of-the-art overview of the field. The contributions not only examine and review the existing scholarship, but introduce new perspectives and thinking on the third sector—especially in terms of future implications around the world. Topics covered include: -History and Development of the Field -New Trends in Volunteering and Philanthropy -Volunteering and Participation in Developing Countries -Leadership and Governance -Corporate Responsibility -Social Capital -Global Civil Society This seminal volume provides a broad and comprehensive look at the field of Third Sector Research, of primary interest to researchers in political science, sociology, development studies, and nonprofit leadership programs.

Record Label Marketing

Author : Tom Hutchison
Publisher : Taylor & Francis
ISBN 13 : 1136124454
Total Pages : 463 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Record Label Marketing by : Tom Hutchison

Download or read book Record Label Marketing written by Tom Hutchison and published by Taylor & Francis. This book was released on 2012-07-26 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Entrepreneurship with Practical Class - 11

Author : Dr. S. K. Singh
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4./5 ( download)

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Book Synopsis Entrepreneurship with Practical Class - 11 by : Dr. S. K. Singh

Download or read book Entrepreneurship with Practical Class - 11 written by Dr. S. K. Singh and published by SBPD Publications. This book was released on 2023-12-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNIT : I Entrepreneurship and Human Activities 1. Entrepreneur—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Concept and Role of Socio-economic Environment, 3. Entrepreneurial Development Programmes, 4. Critical Evaluation of Entrepreneurial Development Programme, 5. Role of Entrepreneur—In Economic Development as an Innovator and in Generation of Employment Opportunities, 6. Role of Entrepreneur—In Balanced Economic Development, 7. Micro, Small and Medium Enterprises in India, 8.Entrepreneurial Pursuits and Human Activities—Economic and Non-economic, 9. Innovation and Entrepreneur, UNIT : II Acquiring Entrepreneurial Values and Motivation 10. Business Ethics and Acquiring Entrepreneurial Values, Attitudes and Motivation, 11. Developing Entrepreneurial Motivation—Concept and Process, 12. Business Risk-taking Management, 13. Leadership—Meaning and Importance, 14. Communication—Importance, Barriers and Principles, 15. Planning—Meaning and Importance, 16. Barriers to Entrepreneurship, 17. Help and Support to Entrepreneur, UNIT : III Introduction to Market Dynamics 18. Understanding A Market, 19. Competitive Analysis of the Market, 20. Patents, Trademarks and Copyrights, PRACTICAL 21. Project Work, 22. Project Planning, 23. Project Report—General Model, 24. Case Study, 25. Project Analysis, Viva-Voce Questions, Value Based Questions (VBQ), Latest Model Paper, Examination Paper with OMR Sheet

Hospitality Marketing

Author : David Bowie
Publisher : Taylor & Francis
ISBN 13 : 1136346554
Total Pages : 450 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Hospitality Marketing by : David Bowie

Download or read book Hospitality Marketing written by David Bowie and published by Taylor & Francis. This book was released on 2013-06-17 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

Marketing in the 21st Century: Concepts, Challenges and Imperatives

Author : Henry Kyambalesa
Publisher : Routledge
ISBN 13 : 1351781715
Total Pages : 244 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Marketing in the 21st Century: Concepts, Challenges and Imperatives by : Henry Kyambalesa

Download or read book Marketing in the 21st Century: Concepts, Challenges and Imperatives written by Henry Kyambalesa and published by Routledge. This book was released on 2017-11-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Tourism and Social Marketing

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136989277
Total Pages : 391 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Tourism and Social Marketing by : C. Michael Hall

Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Readings in Marketing

Author : Philip R. Cateora
Publisher : Ardent Media
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4./5 ( download)

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Book Synopsis Readings in Marketing by : Philip R. Cateora

Download or read book Readings in Marketing written by Philip R. Cateora and published by Ardent Media. This book was released on 1963 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: