Marketing

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Author :
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

El marketing de los partidos políticos

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Author :
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)

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Book Synopsis El marketing de los partidos políticos by : José Javier Orosa González

Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing Strategies for Agribusiness

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Author :
Publisher : Digital World
ISBN 13 : 1723461717
Total Pages : 79 pages
Book Rating : 4.7/5 (234 download)

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Book Synopsis Digital Marketing Strategies for Agribusiness by : Digital World

Download or read book Digital Marketing Strategies for Agribusiness written by Digital World and published by Digital World. This book was released on 2024-04-03 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.

Traffic Secrets

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Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Harnessing the Power of Social Media and Web Analytics

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Author :
Publisher : IGI Global
ISBN 13 : 1466651954
Total Pages : 327 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Harnessing the Power of Social Media and Web Analytics by : Ayanso, Anteneh

Download or read book Harnessing the Power of Social Media and Web Analytics written by Ayanso, Anteneh and published by IGI Global. This book was released on 2014-02-28 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Built for Adventure

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Author :
Publisher : National Geographic Books
ISBN 13 : 0399158103
Total Pages : 0 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Built for Adventure by : Clive Cussler

Download or read book Built for Adventure written by Clive Cussler and published by National Geographic Books. This book was released on 2011-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photographic tour through Clive Cussler’s outstanding collection of antique automobiles, including those featured in his #1 New York Times bestselling Dirk Pitt series. Fans of Clive Cussler's bestselling Dirk Pitt series know that his hero has a soft spot for rare and classic automobiles...and that the vehicles that appear in the novels are actually part of Cussler's own vast collection. Through stunning color photographs and warm, informative commentary, fans of Cussler and Pitt can see fifty-six of these automobiles in all their glory, and learn about the history and acquisition of each classic car. Rolls-Royce Silver Ghost Touring . . . Mercedes-Benz 630K . . . Duesenberg J-140 . . . Cadillac V-16 Roadster . . . Ford Cabriolet Hot Rod . . . Packard V-12 . . . it's a car lover's paradise!

Clustering And Classification

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Author :
Publisher : World Scientific
ISBN 13 : 981450453X
Total Pages : 501 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Clustering And Classification by : Phips Arabie

Download or read book Clustering And Classification written by Phips Arabie and published by World Scientific. This book was released on 1996-01-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a moderately advanced level, this book seeks to cover the areas of clustering and related methods of data analysis where major advances are being made. Topics include: hierarchical clustering, variable selection and weighting, additive trees and other network models, relevance of neural network models to clustering, the role of computational complexity in cluster analysis, latent class approaches to cluster analysis, theory and method with applications of a hierarchical classes model in psychology and psychopathology, combinatorial data analysis, clusterwise aggregation of relations, review of the Japanese-language results on clustering, review of the Russian-language results on clustering and multidimensional scaling, practical advances, and significance tests.

Scaling Up Excellence

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Author :
Publisher : Crown Currency
ISBN 13 : 0385347030
Total Pages : 368 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Scaling Up Excellence by : Robert I. Sutton

Download or read book Scaling Up Excellence written by Robert I. Sutton and published by Crown Currency. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

Connecting People, Ideas, and Resources Across Communities

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Author :
Publisher : Purdue University Press
ISBN 13 : 9781557534484
Total Pages : 480 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Connecting People, Ideas, and Resources Across Communities by : David V. Gibson

Download or read book Connecting People, Ideas, and Resources Across Communities written by David V. Gibson and published by Purdue University Press. This book was released on 2007 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenge of connecting people, ideas, and resources across communities stems from the quest for competition in a global world, at the same time that the basic infrastructure to foster wealth creation is asymmetrically distributed across regions of the globe.

Resumen Da Cero A Uno Por Peter Thiel ( Zero to One Spanish Summary)

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Author :
Publisher : BookSummaryGr
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.2/5 (224 download)

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Book Synopsis Resumen Da Cero A Uno Por Peter Thiel ( Zero to One Spanish Summary) by : Thomas Francisco

Download or read book Resumen Da Cero A Uno Por Peter Thiel ( Zero to One Spanish Summary) written by Thomas Francisco and published by BookSummaryGr. This book was released on 2023-07-22 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resumen Da Cero A Uno Por Peter Thiel "De Cero a Uno", un libro que ofrece consejos perspicaces para startups, es en esencia una recopilación de una serie de conferencias impartidas por Peter Thiel, cofundador de PayPal, en la Universidad de Stanford en 2012. Uno de sus estudiantes, Blake Masters, tuvo la visión de publicar notas de las conferencias en su propio blog, lo cual recibió una amplia atención. Thiel, un empresario abierto y cautivador, reconoció una oportunidad y, con Masters a su lado como coautor, reunió las conferencias antes de desarrollarlas en un libro coherente y estructurado. El resultado es un texto que se ha convertido en lectura esencial para cualquiera que desee iniciar su propio negocio. Peter Thiel es un multimillonario autodidacta que ha estado involucrado en numerosos negocios en algún grado. También es un autoproclamado nerd que, junto con otros "outsiders", fundó PayPal a finales de los años noventa, aprovechando la ola de la burbuja de las puntocom. Thiel y su equipo se hicieron conocidos como la Mafia de PayPal. Aunque parecían improbables como propietarios de negocios, eran personas dedicadas y meticulosas. Sobre todo, eran personas abiertas, amigables y divertidas que prosperaron en la atmósfera creada en Silicon Valley. Es este sentido de diversión y apertura el que se refleja en "De Cero a Uno", pero este es un libro que se enriquece con una perspectiva fresca y muy seria sobre ideas supuestamente concretas. A lo largo del libro, Thiel sostiene que las ideas que damos por sentado en los negocios deben ser desafiadas. Cuestiona la idea de que los monopolios son siempre malos. Minimiza las ventajas de la competencia y afirma que es lo que hace que los negocios se estanquen. Además, desmantela otros dogmas, ya que Thiel parte de la premisa de que cuanto más inusual y diferente sea el fundador, mejores serán los resultados a largo plazo. Siendo un ser humano altamente intelectual, Thiel simplifica su marco filosófico personal para que todos entendamos que un futuro "definitivamente optimista" es aquel en el que un negocio dedica todos sus esfuerzos a crear algo completamente nuevo, en lugar de simplemente modificar un producto existente.

The Everything Intermediate Spanish Book

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440528667
Total Pages : 366 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Intermediate Spanish Book by : Sandra Rosensteil

Download or read book The Everything Intermediate Spanish Book written by Sandra Rosensteil and published by Simon and Schuster. This book was released on 2011-06-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Intermediate Spanish Book (Enhanced Edition) is the perfect guide to take your Spanish speaking, writing, reading, and comprehension to the next level. Whether you're planning a trip or simply brushing up on what you already know for personal or professional interest, this valuable enhanced eBook will help you reach your goals. Grammar and vocabulary lessons are presented through entertaining and practical real-world situations. The lighthearted tone and familiar scenarios will encourage you to overcome the "fear factor" and have fun while communicating effectively in Spanish! Also, this eBook is enhanced with audio icons throughout which allow you to hear correct pronunciation or participate in various exercises so you can perfect your Spanish pronunciation and understanding with ease! With this enhanced eBook, you will soon be able to move with ease throughout the Spanish-speaking world!

Expert Secrets

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401970605
Total Pages : 385 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Expert Secrets by : Russell Brunson

Download or read book Expert Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2022-08-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry

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Author :
Publisher : Routledge
ISBN 13 : 1136771190
Total Pages : 2807 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry by : Steven Kaplan

Download or read book The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry written by Steven Kaplan and published by Routledge. This book was released on 2011-02-01 with total page 2807 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Spanish Bilingual Dictionary of Psychology and Psychiatry contains over 100,000 entries making this the most comprehensive and up-to-date dictionary of its kind. The Dictionary provides concise, comprehensive and current coverage of every word or phrase used in the study and practice of psychiatry and psychology. This valuable reference tool covers all disciplines and sub-disciplines, both research-based and clinical. This is a vital resource to those in the healthcare professions, to academicians and to those who work in translation and/or interpretation, healthcare and the law who are in contact with the English and Spanish speaking communities.

Federal Hydrography Programs

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Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Federal Hydrography Programs by : United States. Congress. House. Committee on Resources. Subcommittee on Fisheries Conservation, Wildlife, and Oceans

Download or read book Federal Hydrography Programs written by United States. Congress. House. Committee on Resources. Subcommittee on Fisheries Conservation, Wildlife, and Oceans and published by . This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Applied Psychology in Spain

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Publisher : Taylor & Francis
ISBN 13 : 9780863779251
Total Pages : 228 pages
Book Rating : 4.7/5 (792 download)

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Book Synopsis Applied Psychology in Spain by : Prieto/Avi

Download or read book Applied Psychology in Spain written by Prieto/Avi and published by Taylor & Francis. This book was released on 1994 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Harrap's Spanish Business Management Terms

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Author :
Publisher : Chambers
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Harrap's Spanish Business Management Terms by : Julian Amey

Download or read book Harrap's Spanish Business Management Terms written by Julian Amey and published by Chambers. This book was released on 1994 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Raving Fans

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Publisher : Harper Collins
ISBN 13 : 0688123163
Total Pages : 166 pages
Book Rating : 4.6/5 (881 download)

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Book Synopsis Raving Fans by : Ken Blanchard

Download or read book Raving Fans written by Ken Blanchard and published by Harper Collins. This book was released on 1993-05-19 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans." This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month. America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.