Marketing Data for Economic Development

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Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (218 download)

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Book Synopsis Marketing Data for Economic Development by :

Download or read book Marketing Data for Economic Development written by and published by . This book was released on 1982 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sources of Economic & Marketing Data for the State of Washington

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Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (59 download)

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Book Synopsis Sources of Economic & Marketing Data for the State of Washington by : Washington (State). Department of Commerce and Economic Development. Business and Economic Research Division

Download or read book Sources of Economic & Marketing Data for the State of Washington written by Washington (State). Department of Commerce and Economic Development. Business and Economic Research Division and published by . This book was released on 1959* with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Economics and Implications of Data

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Publisher : International Monetary Fund
ISBN 13 : 1513514814
Total Pages : 50 pages
Book Rating : 4.5/5 (135 download)

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Book Synopsis The Economics and Implications of Data by : Mr.Yan Carriere-Swallow

Download or read book The Economics and Implications of Data written by Mr.Yan Carriere-Swallow and published by International Monetary Fund. This book was released on 2019-09-23 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SPR Departmental Paper will provide policymakers with a framework for studying changes to national data policy frameworks.

Data-First Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 111970121X
Total Pages : 256 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Data-First Marketing by : Janet Driscoll Miller

Download or read book Data-First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.

Economic Analysis of the Digital Economy

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Publisher : University of Chicago Press
ISBN 13 : 022620684X
Total Pages : 510 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Economic Analysis of the Digital Economy by : Avi Goldfarb

Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.

Marketing and Economic Development

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Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (991 download)

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Book Synopsis Marketing and Economic Development by :

Download or read book Marketing and Economic Development written by and published by . This book was released on 1967 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big Data for Twenty-First-Century Economic Statistics

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Publisher : University of Chicago Press
ISBN 13 : 022680125X
Total Pages : 502 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Big Data for Twenty-First-Century Economic Statistics by : Katharine G. Abraham

Download or read book Big Data for Twenty-First-Century Economic Statistics written by Katharine G. Abraham and published by University of Chicago Press. This book was released on 2022-03-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction.Big data for twenty-first-century economic statistics: the future is now /Katharine G. Abraham, Ron S. Jarmin, Brian C. Moyer, and Matthew D. Shapiro --Toward comprehensive use of big data in economic statistics.Reengineering key national economic indicators /Gabriel Ehrlich, John Haltiwanger, Ron S. Jarmin, David Johnson, and Matthew D. Shapiro ;Big data in the US consumer price index: experiences and plans /Crystal G. Konny, Brendan K. Williams, and David M. Friedman ;Improving retail trade data products using alternative data sources /Rebecca J. Hutchinson ;From transaction data to economic statistics: constructing real-time, high-frequency, geographic measures of consumer spending /Aditya Aladangady, Shifrah Aron-Dine, Wendy Dunn, Laura Feiveson, Paul Lengermann, and Claudia Sahm ;Improving the accuracy of economic measurement with multiple data sources: the case of payroll employment data /Tomaz Cajner, Leland D. Crane, Ryan A. Decker, Adrian Hamins-Puertolas, and Christopher Kurz --Uses of big data for classification.Transforming naturally occurring text data into economic statistics: the case of online job vacancy postings /Arthur Turrell, Bradley Speigner, Jyldyz Djumalieva, David Copple, and James Thurgood ;Automating response evaluation for franchising questions on the 2017 economic census /Joseph Staudt, Yifang Wei, Lisa Singh, Shawn Klimek, J. Bradford Jensen, and Andrew Baer ;Using public data to generate industrial classification codes /John Cuffe, Sudip Bhattacharjee, Ugochukwu Etudo, Justin C. Smith, Nevada Basdeo, Nathaniel Burbank, and Shawn R. Roberts --Uses of big data for sectoral measurement.Nowcasting the local economy: using Yelp data to measure economic activity /Edward L. Glaeser, Hyunjin Kim, and Michael Luca ;Unit values for import and export price indexes: a proof of concept /Don A. Fast and Susan E. Fleck ;Quantifying productivity growth in the delivery of important episodes of care within the Medicare program using insurance claims and administrative data /John A. Romley, Abe Dunn, Dana Goldman, and Neeraj Sood ;Valuing housing services in the era of big data: a user cost approach leveraging Zillow microdata /Marina Gindelsky, Jeremy G. Moulton, and Scott A. Wentland --Methodological challenges and advances.Off to the races: a comparison of machine learning and alternative data for predicting economic indicators /Jeffrey C. Chen, Abe Dunn, Kyle Hood, Alexander Driessen, and Andrea Batch ;A machine learning analysis of seasonal and cyclical sales in weekly scanner data /Rishab Guha and Serena Ng ;Estimating the benefits of new products /W. Erwin Diewert and Robert C. Feenstra.

stock market development and long run growth

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Publisher : World Bank Publications
ISBN 13 : 6101919153
Total Pages : 32 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis stock market development and long run growth by : Ross Levine

Download or read book stock market development and long run growth written by Ross Levine and published by World Bank Publications. This book was released on 1996 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Economic Development

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Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Marketing and Economic Development by : Erdener Kaynak

Download or read book Marketing and Economic Development written by Erdener Kaynak and published by Greenwood. This book was released on 1986 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.

Creating Economic Growth and Jobs Through Travel and Tourism

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Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Creating Economic Growth and Jobs Through Travel and Tourism by : West Virginia University

Download or read book Creating Economic Growth and Jobs Through Travel and Tourism written by West Virginia University and published by . This book was released on 1981 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Database Marketing

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Publisher : Springer Science & Business Media
ISBN 13 : 0387725792
Total Pages : 875 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Database Marketing by : Robert C. Blattberg

Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Community, Market and State in Development

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Publisher : Springer
ISBN 13 : 0230295010
Total Pages : 333 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Community, Market and State in Development by : K. Otsuka

Download or read book Community, Market and State in Development written by K. Otsuka and published by Springer. This book was released on 2010-11-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'How to combine the community, the market, and the state in the total economic system is probably the most important agenda for economists geared towards the reduction of poverty in developing economies'. - Professor Yujiro Hayami This volume brings together leading scholars from all around the world to examine and extend Professor Hayami's development model of 'community, market and state', and to pay tribute to his invaluable contribution to economics. The authors provide new empirical analysis with a clear focus on the role of the community in economic development, and its relations with agricultural markets, industrialization and the government, using primary data from major countries in Asia and Africa. This book is indispensable reading for all interested in development economics, government and market studies and international development studies.

The Economics of Artificial Intelligence

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Publisher : University of Chicago Press
ISBN 13 : 0226833127
Total Pages : 172 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis The Economics of Artificial Intelligence by : Ajay Agrawal

Download or read book The Economics of Artificial Intelligence written by Ajay Agrawal and published by University of Chicago Press. This book was released on 2024-03-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely investigation of the potential economic effects, both realized and unrealized, of artificial intelligence within the United States healthcare system. In sweeping conversations about the impact of artificial intelligence on many sectors of the economy, healthcare has received relatively little attention. Yet it seems unlikely that an industry that represents nearly one-fifth of the economy could escape the efficiency and cost-driven disruptions of AI. The Economics of Artificial Intelligence: Health Care Challenges brings together contributions from health economists, physicians, philosophers, and scholars in law, public health, and machine learning to identify the primary barriers to entry of AI in the healthcare sector. Across original papers and in wide-ranging responses, the contributors analyze barriers of four types: incentives, management, data availability, and regulation. They also suggest that AI has the potential to improve outcomes and lower costs. Understanding both the benefits of and barriers to AI adoption is essential for designing policies that will affect the evolution of the healthcare system.

Revenue Operations

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Publisher : John Wiley & Sons
ISBN 13 : 1119871123
Total Pages : 292 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Revenue Operations by : Stephen G. Diorio

Download or read book Revenue Operations written by Stephen G. Diorio and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Country Experiences in Economic Development, Management and Entrepreneurship

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Publisher : Springer
ISBN 13 : 3319463195
Total Pages : 916 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Country Experiences in Economic Development, Management and Entrepreneurship by : Mehmet Huseyin Bilgin

Download or read book Country Experiences in Economic Development, Management and Entrepreneurship written by Mehmet Huseyin Bilgin and published by Springer. This book was released on 2016-11-09 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together selected papers from the 17th EBES Conference, organized in Venice in winter 2015. The theoretical and empirical papers present the latest research in diverse areas of business, economics, and finance from many different regions. They chiefly focus on the interactions between economic development, entrepreneurship and financial institutions, especially putting the spotlight on cross-country evidence. Topics range from women’s entrepreneurship and economic regulation, to sustainability and climate change. This book provides researchers, professionals, and students a great opportunity to catch up on the latest studies in different fields and empirical findings on many countries and regions.

Digital Technologies in the New Socio-Economic Reality

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Publisher : Springer Nature
ISBN 13 : 3030831752
Total Pages : 891 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Technologies in the New Socio-Economic Reality by : Svetlana Igorevna Ashmarina

Download or read book Digital Technologies in the New Socio-Economic Reality written by Svetlana Igorevna Ashmarina and published by Springer Nature. This book was released on 2021-11-16 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains contributions from the IX International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities,” which was organized by Samara State University of Economics (SSEU, Samara, Russia), 2021, and devoted to the 90th anniversary of this higher education institution. Digital technologies became even more in demand during the pandemic, when companies, state authorities, and educational organizations were forced to switch to a remote format of work. The “forced” digitization of the usual ways of activity required rapid and decisive changes. Understanding the ongoing digital transformation implies the relevance of further in-depth research of this issue in the context of various socioeconomic systems, interdisciplinary interactions, and cooperation between scientists and practitioners. The book is an attempt to analyze these changes and consider them from the point of view of various scientific areas (economics, management, education, law, sociology, and others). This book addresses theoretical and practical aspects by studying the digital technology application in terms of the new socioeconomic reality development: big data in the digital economy, data collection and exchange, artificial intelligence, intelligent communications, digital platforms and strategies for the sustainable development of socioeconomic systems, and new requirements of professional and business education. It provides significant value for scientists, teachers, and students of higher educational institutions.

Research Handbook of Marketing in Emerging Economies

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Publisher : Edward Elgar Publishing
ISBN 13 : 1784713171
Total Pages : 326 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Research Handbook of Marketing in Emerging Economies by : Marin A. Marinov

Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.