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Marketing Crafts And Visual Arts
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Book Synopsis Marketing Crafts and Visual Arts by : International Trade Centre UNCTAD/WTO.
Download or read book Marketing Crafts and Visual Arts written by International Trade Centre UNCTAD/WTO. and published by WIPO. This book was released on 2003-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Book Synopsis Marketing Crafts and Visual Arts by :
Download or read book Marketing Crafts and Visual Arts written by and published by . This book was released on 1997 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Arts in Cameroon by : Schemmel, Annette
Download or read book Visual Arts in Cameroon written by Schemmel, Annette and published by Langaa RPCIG. This book was released on 2016-02-27 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annette Schemmel provides a highly illuminating case study of the major actors, discourses and paradigm that shaped the history of visual arts in Cameroon during the second part of the 20th century. Her book meticulously reconstructs the multiple ways of artistic knowledge acquisition - from the consolidation of the "Système de Grands Frères" in the 1970s to the emergence of more discursively oriented small artists' initiatives which responded to the growing NGO market of social practice art opportunities in the 2000s. Based on archival research, participant observation and in depth interviews with art practitioners in Douala and Yaoundé, this study is a must read for everyone who wants to better understand the vibrant artistic scenes in countries like Cameroon, which until today lack a proper state-funded infrastructure in the arts.
Book Synopsis A Cultural Economic Analysis of Craft by : Anna Mignosa
Download or read book A Cultural Economic Analysis of Craft written by Anna Mignosa and published by Springer. This book was released on 2019-06-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we aware of the values of craft? In this edited volume, cultural economists, researchers and professionals provide an interdisciplinary discussion of the relevance and contribution of the craft sector to the economy, as well as to society at large. Mignosa and Kotipalli bring together contributors to compare the craft sector across countries, analysing the role of institutions, educational bodies, organisations and market structure in its evolution and perception. The Western approach to craft and its subordinate position to the arts is contrasted with the prestige of craftmanship in Eastern countries, while the differing ways that craft has attracted the attention of policy agencies, museums, designers and private institutions across regions is also analysed. This volume is vital reading to those interested in the economic features of craft and craftsmanship around the world, as well as for those interested in the importance of policy in bringing about effective sustainable development.
Book Synopsis The Human Centered Brand by : Nela Dunato
Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Download or read book Craft in America written by Jo Lauria and published by Potter Style. This book was released on 2007 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated with 200 stunning photographs and encompassing objects from furniture and ceramics to jewelry and metal, this definitive work from Jo Lauria and Steve Fenton showcases some of the greatest pieces of American crafts of the last two centuries. Potter Craft
Download or read book Art Wars written by Rachel N. Klein and published by University of Pennsylvania Press. This book was released on 2020-07-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of three controversies that illuminate the changing cultural role of art exhibition in the nineteenth century From the antebellum era through the Gilded Age, New York City's leading art institutions were lightning rods for conflict. In the decades before the Civil War, art promoters believed that aesthetic taste could foster national unity and assuage urban conflicts; by the 1880s such hopes had faded, and the taste for art assumed more personal connotations associated with consumption and domestic decoration. Art Wars chronicles three protracted public battles that marked this transformation. The first battle began in 1849 and resulted in the downfall of the American Art-Union, the most popular and influential art institution in North America at mid-century. The second erupted in 1880 over the Metropolitan Museum's massive collection of Cypriot antiquities, which had been plundered and sold to its trustees by the man who became the museum's first paid director. The third escalated in the mid-1880s and forced the Metropolitan Museum to open its doors on Sunday—the only day when working people were able to attend. In chronicling these disputes, Rachel N. Klein considers cultural fissures that ran much deeper than the specific complaints that landed protagonists in court. New York's major nineteenth-century art institutions came under intense scrutiny not only because Americans invested them with moral and civic consequences but also because they were part and parcel of explosive processes associated with the rise of industrial capitalism. Elite New Yorkers spearheaded the creation of the Art-Union and the Metropolitan, but those institutions became enmeshed in popular struggles related to slavery, immigration, race, industrial production, and the rights of working people. Art Wars examines popular engagement with New York's art institutions and illuminates the changing cultural role of art exhibition over the course of the nineteenth century.
Book Synopsis Crafting Heritage: A Journey through India's Artistic Traditions by : Dr Poonam Bhagchandani
Download or read book Crafting Heritage: A Journey through India's Artistic Traditions written by Dr Poonam Bhagchandani and published by LWRN Studio. This book was released on 2024-02-20 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, "Crafting Heritage: A Journey through India's Artistic Traditions," captures the spirit of the traditional crafts of the nation and acts as a bright mosaic in the kaleidoscope of India's cultural legacy. We find ourselves entwined in the elaborate stories of Madhubani Paintings, the ageless appeal of Pashmina Shawls, the delicate craftsmanship of Nirmal Toys, and the rustic beauty of Bamboo Handicrafts as we set out on this adventure. Every chapter serves as a window into the generations-old workmanship, demonstrating the tenacity and inventiveness of Indian craftspeople. We extend an invitation to readers to journey through the historical passages described in the introduction of this book, where Bidriware gleams as a brilliant Deccan heritage and Blue Pottery reflects the cultural interchange along old trade routes. Through delving into the chapters on Cane and Bamboo Weaving, Marble Stone Craft, Saris and Silk, Bandhani, Warli Painting, and other related topics, we uncover the connections that link customs with creativity, legacy with modern significance. Crafting Heritage is a celebration of the hands that define India's creative character, not just a compilation of chapters. It pays homage to the artists who work so hard to create the intricate fabric that is India's cultural heritage with every brushstroke, thread knot, and hand mould. With the aim of fostering a more profound comprehension of the narratives, methods, obstacles, and achievements that characterise India's Crafting Heritage, this book aims to preserve and appreciate these ageless crafts.
Book Synopsis Cultures and Globalization by : Helmut K Anheier
Download or read book Cultures and Globalization written by Helmut K Anheier and published by SAGE. This book was released on 2008-09-17 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world′s cultures and their forms of creation, presentation and preservation are deeply affected by globalization in ways that are inadequately documented and understood. The Cultures and Globalization series is designed to fill this void in our knowledge. In this series, leading experts and emerging scholars track cultural trends connected to globalization throughout the world, resulting in a powerful analytic tool-kit that encompasses the transnational flows and scapes of contemporary cultures. Each volume presents data on cultural phenomena through colourful, innovative information graphics to give a quantitative portrait of the cultural dimensions and contours of globalization. This second volume The Cultural Economy analyses the dynamic relationship in which culture is part of the process of economic change that in turn changes the conditions of culture. It brings together perspectives from different disciplines to examine such critical issues as: • the production of cultural goods and services and the patterns of economic globalization • the relationship between the commodification of the cultural economy and the aesthetic realm • current and emerging organizational forms for the investment, production, distribution and consumption of cultural goods and services • the complex relations between creators, producers, distributors and consumers of culture • the policy implications of a globalizing cultural economy By demonstrating empirically how the cultural industries interact with globalization, this volume will provide students of contemporary culture with a unique, indispensable reference tool.
Book Synopsis How to Make Money at Craft Shows by : Mallory Whitfield
Download or read book How to Make Money at Craft Shows written by Mallory Whitfield and published by Createspace Independent Publishing Platform. This book was released on 2015-02-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wanted to sell your handmade crafts or artwork at local craft fairs, but have no idea where to start? Or maybe you've taken the first step and have tried selling your art at a craft show or two, but now you're looking for ideas on how to sell more, how to make your booth more appealing to customers and where to find more venues to sell your handmade goods? You've come to the right place! I've been selling my own handmade creations, as well as the work of other artists, at a variety of craft shows and other events since 2004. I've learned a lot of lessons the hard way, and now I'm sharing them here with you so that you can learn from my experiences! In this book, I'll cover the basics of getting started selling at craft fairs, as well as how to design a great looking booth, how to give outstanding customer service & sell more and even how to find and create additional events at which to sell your handmade work. WHAT IT INCLUDES: - how to define your target market - where to find good shows - how much should I spend on a booth fee at a show? - how to make your booth look great - promoting your show & getting your customers there - my craft show tips & tricks - dealing with crazy weather & unexpected events - theft prevention - craft show supply checklist - how to give great customer service - how to use craft shows to create after-the-show sales - alternative venues to sell your work, beyond traditional craft shows - how to create your own events to sell at - tracking your inventory - how to create a personal & business spending plan - big hunkin' list of craft show resources WHO THIS BOOK IS FOR: This book will be most useful for someone new to selling at craft shows. I do cover more advanced topics as well though, including how to define your target market, visual merchandising, inventory tracking, and creating a business spending plan. The book includes worksheets along the way to help you. The information in this book is based on my experiences, selling in the United States, mostly in Louisiana. However, most of the information contained here is useful to anyone around the world who is interested in setting up a booth at craft shows, festivals or conventions. WHY I KNOW WHAT I'M TALKING ABOUT: I did my first craft show in 2004. It was the Alternative Media Expo, put on by Antigravity Magazine here in New Orleans. I sold a few things, and learned a LOT of things. And I haven't looked back! I've done all sorts of events since then. I have sold regularly at the Frenchmen Art Market, and have done festivals around the New Orleans area including Bayou Boogaloo, Gretna Heritage Festival, Freret Market, New Orleans Earth Day Festival, and many, many more. As one of the founding members of the New Orleans Craft Mafia, I've even organized a variety of events, both with the group and on my own. As a group, we've created a monthly art market and the annual Last Stop Shop holiday market. On my own, I've also hosted home shopping parties, trunk shows and pop-up shops. In 2007, as one of the winners of Etsy's Upcycling contest, I even traveled cross-country to San Francisco to participate in Bazaar Bizarre at Maker Faire!
Book Synopsis Cases on Global Leadership in the Contemporary Economy by : Chirino-Klevans, Ivonne
Download or read book Cases on Global Leadership in the Contemporary Economy written by Chirino-Klevans, Ivonne and published by IGI Global. This book was released on 2019-08-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations who want to keep their competitive advantage in global markets need to be able to successfully operate across cultures. The challenge is that there are currently not many cases that integrate elements of global competency that represent the challenges and idiosyncrasy of operating in multicultural business environments. Cases on Global Leadership in the Contemporary Economy is a critical reference source that focuses on cases that present scenarios of organizations or individuals who are immersed in environments that are impacted by cultural factors and how these factors affect skills related to global leadership. It presents research on the impact of cultural dimensions in leadership, the importance that understanding culture can have on the effectiveness of international business strategies, and how motivation is perceived differently across cultures. Featuring coverage on a broad range of topics such as knowledge management, social enterprise, and global business, this book is ideally designed for managers, executives, human resources officials, government officials, students, professionals, and researchers.
Book Synopsis Intellectual Property and Traditional Handicrafts by : World Intellectual Property Organization
Download or read book Intellectual Property and Traditional Handicrafts written by World Intellectual Property Organization and published by WIPO. This book was released on 2016-04-01 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief identifies practical, accessible and often community-based means of using the existing intellectual property system for the effective recognition, protection, management, marketing and commercialization of traditional handicrafts.
Download or read book WIPO Magazine written by and published by . This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creative Expression : An Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises by : World Intellectual Property Organization
Download or read book Creative Expression : An Introduction to Copyright and Related Rights for Small and Medium-sized Enterprises written by World Intellectual Property Organization and published by WIPO. This book was released on 2023-03-08 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Expression in the "Intellectual Property for Business” series of guides provides an introduction to copyright and related rights for business managers and entrepreneurs, explaining in simple language those aspects of copyright law and practice that affect the business strategies of enterprises. This revised and updated version has added content on some of the pressing issues of the day arising from the digital revolution; on levy systems, cloud storage, etc., as well as updated information on the new WIPO treaties such as the rights of performers in audiovisual performances in the Beijing Treaty on Audiovisual Performances and access to the visually impaired under the Marrakesh treaty.
Book Synopsis Indigenous People's Innovation by : Peter Drahos
Download or read book Indigenous People's Innovation written by Peter Drahos and published by ANU E Press. This book was released on 2012-08-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional knowledge systems are also innovation systems. This book analyses the relationship between intellectual property and indigenous innovation. The contributors come from different disciplinary backgrounds including law, ethnobotany and science. Drawing on examples from Australia, New Zealand and the Pacific Islands, each of the contributors explores the possibilities and limits of intellectual property when it comes to supporting innovation by indigenous people.
Book Synopsis "Craft, Space and Interior Design, 1855?005 " by : Sandra Alfoldy
Download or read book "Craft, Space and Interior Design, 1855?005 " written by Sandra Alfoldy and published by Routledge. This book was released on 2017-07-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructed space is defined by its shape, by the materials with which it is enclosed and by the objects that are placed within or decorate its exterior or interior. The interaction of these crafted objects or decorated surfaces with space provides viewers or inhabitants with visual clues about the environment as well as visual cues about decorum: viewers can know what kind of behaviour is expected and what the space means. Furnishings and dress, textile panels and clay pots, stained glass and gesso panels, all defined as craft or decorative art, give architectural space, defined as high art, its character: without craft, architecture is empty and devoid of meaning. This engaging collection of essays presents the first sustained exploration of the relationship of craft to architectural spaces. The book unravels the complex ways in which craft controls, manipulates, organises and defines space, to highlight how the relationship between craft and space can be understood as a form of communication between related parts that combine to form a unified whole.
Book Synopsis Research Handbook on Intellectual Property and Creative Industries by : Abbe E.L. Brown
Download or read book Research Handbook on Intellectual Property and Creative Industries written by Abbe E.L. Brown and published by Edward Elgar Publishing. This book was released on 2018-03-30 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative industries are becoming of increasing importance from economic, cultural, and social perspectives. This Handbook explores the relationship, whether positive or negative, between creative industries and intellectual property (IP) rights.
