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Author : David J. Reibstein
Publisher :
ISBN 13 : 9780134872490
Total Pages : 704 pages
Book Rating : 4.8/5 (724 download)
Download or read book Marketing Concepts, Strategies and Decisions written by David J. Reibstein and published by . This book was released on 1985-01-01 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Hoffman
Publisher : Cengage Learning
ISBN 13 : 9781285429786
Total Pages : 480 pages
Book Rating : 4.4/5 (297 download)
Download or read book Services Marketing: Concepts, Strategies, & Cases written by K. Hoffman and published by Cengage Learning. This book was released on 2016-01-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Russell Abratt
Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 148 pages
Book Rating : 4.4/5 (299 download)
Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Author : Kaylene C. Williams
Publisher :
ISBN 13 : 9780135568958
Total Pages : 255 pages
Book Rating : 4.5/5 (689 download)
Download or read book Marketing, Concepts, Strategies, and Decisions. Study Guide written by Kaylene C. Williams and published by . This book was released on 1985 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Douglas Hoffman
Publisher : South Western Educational Publishing
ISBN 13 : 9780030288920
Total Pages : 608 pages
Book Rating : 4.2/5 (889 download)
Download or read book Essentials of Services Marketing written by K. Douglas Hoffman and published by South Western Educational Publishing. This book was released on 2001 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : William M. Pride
Publisher :
ISBN 13 : 9780395369388
Total Pages : 924 pages
Book Rating : 4.3/5 (693 download)
Download or read book Marketing written by William M. Pride and published by . This book was released on 1989 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard T. Hise
Publisher : Cengage Learning
ISBN 13 : 9780873930383
Total Pages : 891 pages
Book Rating : 4.9/5 (33 download)
Download or read book Marketing written by Richard T. Hise and published by Cengage Learning. This book was released on 1986-01-01 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Glen L. Urban
Publisher :
ISBN 13 : 9780138519407
Total Pages : 563 pages
Book Rating : 4.5/5 (194 download)
Download or read book Advanced Marketing Strategy written by Glen L. Urban and published by . This book was released on 1991 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.
Author : Peter W. Reed
Publisher :
ISBN 13 : 9780170185325
Total Pages : 364 pages
Book Rating : 4.1/5 (853 download)
Download or read book Strategic Marketing written by Peter W. Reed and published by . This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.
Author : Edward W. Cundiff
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.F/5 ( download)
Download or read book Basic Marketing: Concepts, Decisions, and Strategies written by Edward W. Cundiff and published by Prentice Hall. This book was released on 1971 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136392270
Total Pages : 295 pages
Book Rating : 4.1/5 (363 download)
Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Author : Rajagopal
Publisher : New Age International
ISBN 13 : 9788122411546
Total Pages : 204 pages
Book Rating : 4.4/5 (115 download)
Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.
Author : William M. Pride
Publisher : Dreamtech Press
ISBN 13 : 9788177225204
Total Pages : 896 pages
Book Rating : 4.2/5 (252 download)
Download or read book Marketing:Concepts & Strategies (12Th Ed.) written by William M. Pride and published by Dreamtech Press. This book was released on 2004-10-06 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan
Author : Richard T. Hise
Publisher :
ISBN 13 : 9780931920691
Total Pages : 0 pages
Book Rating : 4.9/5 (26 download)
Download or read book Study Guide and Workbook : Marketing written by Richard T. Hise and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred M.. Feinberg
Publisher : Thomson South-Western
ISBN 13 : 9781133191025
Total Pages : 689 pages
Book Rating : 4.1/5 (91 download)
Download or read book Modern Marketing Research written by Fred M.. Feinberg and published by Thomson South-Western. This book was released on 2013 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author : Edward W. Cundiff
Publisher :
ISBN 13 : 9780130626202
Total Pages : 291 pages
Book Rating : 4.6/5 (262 download)
Download or read book Basic Marketing written by Edward W. Cundiff and published by . This book was released on 1972 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:
