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Author : William M. Pride
Publisher :
ISBN 13 : 9780395369388
Total Pages : 924 pages
Book Rating : 4.3/5 (693 download)
Download or read book Marketing written by William M. Pride and published by . This book was released on 1989 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : O. C. Ferrell
Publisher :
ISBN 13 : 9781408064320
Total Pages : 320 pages
Book Rating : 4.0/5 (643 download)
Download or read book Marketing Concepts and Strategies (with CourseMate and EBook Access Card) written by O. C. Ferrell and published by . This book was released on 2012-04-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in additio to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Author : Sally Dibb
Publisher :
ISBN 13 : 9781473725126
Total Pages : 816 pages
Book Rating : 4.7/5 (251 download)
Download or read book Marketing written by Sally Dibb and published by . This book was released on 2016-04-15 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Russell Abratt
Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 148 pages
Book Rating : 4.4/5 (299 download)
Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Author : William M. Pride
Publisher : Dreamtech Press
ISBN 13 : 9788177225204
Total Pages : 896 pages
Book Rating : 4.2/5 (252 download)
Download or read book Marketing:Concepts & Strategies (12Th Ed.) written by William M. Pride and published by Dreamtech Press. This book was released on 2004-10-06 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan
Author : K. Hoffman
Publisher : Cengage Learning
ISBN 13 : 9781285429786
Total Pages : 480 pages
Book Rating : 4.4/5 (297 download)
Download or read book Services Marketing: Concepts, Strategies, & Cases written by K. Hoffman and published by Cengage Learning. This book was released on 2016-01-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Dibb
Publisher :
ISBN 13 : 9780395759004
Total Pages : 753 pages
Book Rating : 4.7/5 (59 download)
Download or read book Marketing; Concepts and Strategies written by Dibb and published by . This book was released on 1995 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sally Dibb
Publisher :
ISBN 13 : 9780395962442
Total Pages : 876 pages
Book Rating : 4.9/5 (624 download)
Download or read book Marketing written by Sally Dibb and published by . This book was released on 2001 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781408064368
Total Pages : 0 pages
Book Rating : 4.0/5 (643 download)
Download or read book Marketing Concepts and Strategies written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin L. Bell
Publisher :
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing: Concepts and Strategy written by Martin L. Bell and published by . This book was released on 1972 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Douglas Hoffman
Publisher : South Western Educational Publishing
ISBN 13 : 9780030288920
Total Pages : 608 pages
Book Rating : 4.2/5 (889 download)
Download or read book Essentials of Services Marketing written by K. Douglas Hoffman and published by South Western Educational Publishing. This book was released on 2001 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Author : William M. Pride
Publisher :
ISBN 13 : 9780395638897
Total Pages : 406 pages
Book Rating : 4.6/5 (388 download)
Download or read book Marketing written by William M. Pride and published by . This book was released on 1993 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William M. Pride
Publisher :
ISBN 13 : 9780395573013
Total Pages : 341 pages
Book Rating : 4.5/5 (73 download)
Download or read book Marketing written by William M. Pride and published by . This book was released on 1991-05-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tevfik Dalgic
Publisher : Business Expert Press
ISBN 13 : 1606495216
Total Pages : 173 pages
Book Rating : 4.6/5 (64 download)
Download or read book Customer-Oriented Marketing Strategy written by Tevfik Dalgic and published by Business Expert Press. This book was released on 2013-03-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.
Author : David J. Reibstein
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 710 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing, Concepts, Strategies, and Decisions written by David J. Reibstein and published by Prentice Hall. This book was released on 1985 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug Taylor
Publisher :
ISBN 13 : 9780170090971
Total Pages : 500 pages
Book Rating : 4.0/5 (99 download)
Download or read book Marketing written by Doug Taylor and published by . This book was released on 1995-12-01 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
