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Marketing Automation And Decision Making
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Book Synopsis Marketing Automation and Decision Making by : Simone Guercini
Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Book Synopsis Marketing Decision Making and Decision Support by : Gerrit H. van Bruggen
Download or read book Marketing Decision Making and Decision Support written by Gerrit H. van Bruggen and published by Now Publishers Inc. This book was released on 2010 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.
Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.
Book Synopsis Marketing Automation For Dummies by : Mathew Sweezey
Download or read book Marketing Automation For Dummies written by Mathew Sweezey and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Book Synopsis Marketing and Sales Automation by : Uwe Hannig
Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Book Synopsis Marketing Automation by : Jeff LeSueur
Download or read book Marketing Automation written by Jeff LeSueur and published by John Wiley & Sons. This book was released on 2007-08-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Book Synopsis The Automation Advantage: Mastering Marketing Automation for Business Success by : Carl Corrigan
Download or read book The Automation Advantage: Mastering Marketing Automation for Business Success written by Carl Corrigan and published by Carl Corrigan. This book was released on 2023-09-07 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.
Book Synopsis Knowledge Automation by : Alan N. Fish
Download or read book Knowledge Automation written by Alan N. Fish and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which use business rules and predictive analytics to optimize and automate small, high-volume business decisions. It includes Decision Requirements Analysis (DRA), a new method for taking the crucial first step in any IT project to implement decision management: defining a set of business decisions and identifying all the information—business knowledge and data—required to make those decisions. Describes all the stages in automating business processes, from business process modeling down to the implementation of decision services Addresses how to use business rules and predictive analytics to optimize and automate small, high-volume business decisions Proposes a simple "top-down" method for defining decision requirements and representing them in a single diagram Shows how clear requirements can allow decision management projects to be run with reduced risk and increased profit Nontechnical and accessible, Knowledge Automation reveals how DRA is destined to become a standard technique in the business analysis and project management toolbox.
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Book Synopsis Implementing Automation Initiatives in Companies to Create Better-Connected Experiences by : Remondes, Jorge
Download or read book Implementing Automation Initiatives in Companies to Create Better-Connected Experiences written by Remondes, Jorge and published by IGI Global. This book was released on 2022-06-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations. Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.
Book Synopsis Data Science and Business Intelligence for Corporate Decision-Making by : Dr. P. S. Aithal
Download or read book Data Science and Business Intelligence for Corporate Decision-Making written by Dr. P. S. Aithal and published by Srinivas Publication, Mangalore. This book was released on 2024-02-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: A comprehensive book plan on "Data Science and Business Intelligence for Corporate Decision-Making" with 15 chapters, each with several sections: Chapter 1: Introduction to Data Science and Business Intelligence Chapter 2: Foundations of Data Science Chapter 3: Business Intelligence Tools and Technologies Chapter 4: Data Visualization for Decision-Making Chapter 5: Machine Learning for Business Intelligence Chapter 6: Big Data Analytics Chapter 7: Data Ethics and Governance Chapter 8: Data-Driven Decision-Making Process Chapter 9: Business Intelligence in Marketing Chapter 10: Financial Analytics and Business Intelligence Chapter 11: Operational Excellence through Data Analytics Chapter 12: Human Resources and People Analytics Chapter 13: Case Studies in Data-Driven Decision-Making Chapter 14: Future Trends in Data Science and Business Intelligence Chapter 15: Implementing Data Science Strategies in Corporations Each chapter dives deep into the concepts, methods, and applications of data science and business intelligence, providing practical insights, real-world examples, and case studies for corporate decision-making processes.
Author :Nikolaos F. Matsatsinis Publisher :Springer Science & Business Media ISBN 13 :9781402071942 Total Pages :532 pages Book Rating :4.0/5 (719 download)
Book Synopsis Intelligent Support Systems for Marketing Decisions by : Nikolaos F. Matsatsinis
Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2003 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation discussion is illustrated with a real-world example of the methods and system in use.
Book Synopsis ADVENTURES IN MARKETING AUTOMATION by : FRANK DAPPAH
Download or read book ADVENTURES IN MARKETING AUTOMATION written by FRANK DAPPAH and published by OSTRICH PUBLISHERS. This book was released on with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventures in Marketing Automation is a simple but comprehensive guide on how any small business owner or entrepreneur can use the power of social media, email, SMS, and other tools to help automate their entire marketing systems. All in an effort to grow a more efficient and profitable business.
Book Synopsis Business Information Systems and Technology 4.0 by : Rolf Dornberger
Download or read book Business Information Systems and Technology 4.0 written by Rolf Dornberger and published by Springer. This book was released on 2018-03-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.
Book Synopsis Marketing Research. Information Systems and Decision Making by : Kenneth P. Uhl
Download or read book Marketing Research. Information Systems and Decision Making written by Kenneth P. Uhl and published by . This book was released on 1969 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship by : Elias G Carayannis
Download or read book Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship written by Elias G Carayannis and published by Edward Elgar Publishing. This book was released on 2023-02-14 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Artificial Intelligence, Innovation and Entrepreneurship focuses on theories, policies, practices, and politics of technology innovation and entrepreneurship based on Artificial Intelligence (AI). It examines when, where, how, and why AI triggers, catalyzes, and accelerates the development, exploration, exploitation, and invention feeding into entrepreneurial actions that result in innovation success.
