Marketing And Logistics Led Organizations

Download Marketing And Logistics Led Organizations full books in PDF, epub, and Kindle. Read online Marketing And Logistics Led Organizations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing and Logistics Led Organizations

Author : Robert Mason
Publisher : Kogan Page Publishers
ISBN 13 : 0749478748
Total Pages : 281 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Logistics Led Organizations by : Robert Mason

Download or read book Marketing and Logistics Led Organizations written by Robert Mason and published by Kogan Page Publishers. This book was released on 2017-10-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions. Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

Logistics Management and Strategy

Author : Alan Harrison
Publisher : Pearson UK
ISBN 13 : 1292183721
Total Pages : 607 pages
Book Rating : 4.2/5 (921 download)

DOWNLOAD NOW!

Book Synopsis Logistics Management and Strategy by : Alan Harrison

Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Logistics

Author : Martin Christopher
Publisher : Routledge
ISBN 13 : 1136379738
Total Pages : 170 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Marketing Logistics by : Martin Christopher

Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations

Author : Griffen, Aaron J.
Publisher : IGI Global
ISBN 13 : 1799840948
Total Pages : 269 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations by : Griffen, Aaron J.

Download or read book Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations written by Griffen, Aaron J. and published by IGI Global. This book was released on 2020-10-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the past several years, diversity, equity, and inclusion initiatives have been a part of a growing phenomenon to address the diverse needs of organizations. However, the act of diversity training and implementation in programs has traditionally been reactive as a result of a scandal rather than proactive. As more industries see the benefits of diversity, equity, and inclusion training, we will continue to see the benefits of a sustainable, healthy working environment for all. Challenges to Integrating Diversity, Equity, and Inclusion Programs in Organizations is an essential reference source that shares the challenges and opportunities faced by diversity, equity, and inclusion officers who are leading their organizations to becoming more diverse, equitable, and inclusive working environments. Featuring research on topics such as institutional equity, organizational culture, and diverse workplace, this book is ideally designed for administrators, human resource specialists, researchers, business professionals, academicians, and students, as well as organizations looking to make the intentional shifts necessary to develop and foster a more inclusive working and learning environment.

Essentials of Marketing Management

Author : Geoffrey Lancaster
Publisher : Routledge
ISBN 13 : 1351709070
Total Pages : 764 pages
Book Rating : 4.3/5 (517 download)

DOWNLOAD NOW!

Book Synopsis Essentials of Marketing Management by : Geoffrey Lancaster

Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2017-08-24 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Market-Led Strategic Change

Author : Nigel F. Piercy
Publisher : Taylor & Francis
ISBN 13 : 1135050244
Total Pages : 604 pages
Book Rating : 4.1/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Market-Led Strategic Change by : Nigel F. Piercy

Download or read book Market-Led Strategic Change written by Nigel F. Piercy and published by Taylor & Francis. This book was released on 2016-11-03 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Market-led Strategic Change

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.8/5 (561 download)

DOWNLOAD NOW!

Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

Motivated Resumes & LinkedIn Profiles

Author : Brian E. Howard
Publisher : BQB Publishing
ISBN 13 : 1608081842
Total Pages : 459 pages
Book Rating : 4.6/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Motivated Resumes & LinkedIn Profiles by : Brian E. Howard

Download or read book Motivated Resumes & LinkedIn Profiles written by Brian E. Howard and published by BQB Publishing. This book was released on 2017-11-01 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Five in Motivated Series by Brian E. Howard. Resumes are the cornerstone to any successful job search, and this resource gives you unprecedented insight and advice from more than a dozen of the most experienced and award-winning resume and LinkedIn profile writers in the industry. Get inside the minds of these writers to learn how to create impactful materials that get you interviews and job offers. Learn how they think about keywords, titling, branding, accomplishments, format, color, design, and a host of other resume writing and LinkedIn profile considerations. Become an "insider" and learn the secrets from some of the very best.

The Strategically Networked Organization

Author : Hanna Lehtimaki
Publisher : Emerald Group Publishing
ISBN 13 : 1786352915
Total Pages : 205 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!

Book Synopsis The Strategically Networked Organization by : Hanna Lehtimaki

Download or read book The Strategically Networked Organization written by Hanna Lehtimaki and published by Emerald Group Publishing. This book was released on 2016-12-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘The Strategically Networked Organization’ shows top and upper-middle management how cultivating an understanding of intra-firm social relations can help them to build unique strategic advantage and make use of the day-to-day knowledge that emerges in the social connections and interactions within an organization.

Effective Marketing Logistics

Author : Graham Buxton
Publisher : Springer
ISBN 13 : 1349021016
Total Pages : 250 pages
Book Rating : 4.3/5 (49 download)

DOWNLOAD NOW!

Book Synopsis Effective Marketing Logistics by : Graham Buxton

Download or read book Effective Marketing Logistics written by Graham Buxton and published by Springer. This book was released on 1975-06-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Supply Chain Management and Business Performance

Author : Christelle Camman
Publisher : John Wiley & Sons
ISBN 13 : 1786300745
Total Pages : 292 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!

Book Synopsis Supply Chain Management and Business Performance by : Christelle Camman

Download or read book Supply Chain Management and Business Performance written by Christelle Camman and published by John Wiley & Sons. This book was released on 2017-07-17 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against this current trend of low growth and high uncertainty, business directors must work with their shareholders to set strategic objectives and define business models. The great number of possible strategies makes this type of management very complex, and the actual deployment of strategic choices is often limited by a lack of overall coherence within the organization. This problem calls for an appropriate and renewed response. In strategic management today, a closer, permanent dialogue is needed between operational and financial performance. Based on a supply chain approach, the Value Added Supply Chain (VASC) model focuses on driving operational performance, but aims to achieve a greater and more dynamic integration between these two dimensions of the company's value creation.

Supply Network 5.0

Author : Bernardo Nicoletti
Publisher : Springer Nature
ISBN 13 : 3031220323
Total Pages : 439 pages
Book Rating : 4.0/5 (312 download)

DOWNLOAD NOW!

Book Synopsis Supply Network 5.0 by : Bernardo Nicoletti

Download or read book Supply Network 5.0 written by Bernardo Nicoletti and published by Springer Nature. This book was released on 2023-01-30 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how Industry 5.0 can be defined and implemented for Supply Chain Management and what essential characteristics it has. In outlining Supply Network 5.0, it examines how humans and machines, especially robotic process automation systems and artificial intelligence tools, will work together in the New Normal. To provide a comprehensive overview, it proposes a new conceptualization of Supply Network 5.0’s business model based on the Business Model Canvas and SCOR framework and provides a dedicated analysis of the proposed solutions and real-world implications of its implementation. Including case studies from several different sectors and including significant analysis on the impact of the Covid-19 pandemic, this book will provide a cutting-edge perspective for academics and students of supply chain management, digital business and innovation.

Supply Market Intelligence

Author : Robert Handfield
Publisher : CRC Press
ISBN 13 : 0203339525
Total Pages : 667 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Supply Market Intelligence by : Robert Handfield

Download or read book Supply Market Intelligence written by Robert Handfield and published by CRC Press. This book was released on 2006-01-13 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies begins by defining supply market intelligence and discussing opportunities, the establishment of a project team, and conducting an internal business intelligence assessment. The book then examines the development of business and market intelligence, supplier evaluations, and sourcing strategies. It also explores how to execute a sourcing strategy, manage a strategic supplier relationship, and redesign an organization for effective supply-chain intelligence and strategic sourcing. This volume offers a benchmarking framework covering all facets of supply-chain management, and includes best practices and case studies of world-class companies.

Just-in-time Logistics

Author : Kee-hung Lai
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566089008
Total Pages : 214 pages
Book Rating : 4.0/5 (89 download)

DOWNLOAD NOW!

Book Synopsis Just-in-time Logistics by : Kee-hung Lai

Download or read book Just-in-time Logistics written by Kee-hung Lai and published by Gower Publishing, Ltd.. This book was released on 2009 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logistics is becoming increasingly popular as a competitive weapon for firms to gain advantage in cost and services. This book extends the just-in-time (JIT) concept in manufacturing to business logistics. In managing global supply chains, it is a useful reference for organisations seeking logistics performance improvements on JIT ways.

Logistics Clusters

Author : Yossi Sheffi
Publisher : MIT Press
ISBN 13 : 0262305097
Total Pages : 368 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!

Book Synopsis Logistics Clusters by : Yossi Sheffi

Download or read book Logistics Clusters written by Yossi Sheffi and published by MIT Press. This book was released on 2012-09-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: How logistics clusters can create jobs while providing companies with competitive advantage. Why is Memphis home to hundreds of motor carrier terminals and distribution centers? Why does the tiny island-nation of Singapore handle a fifth of the world's maritime containers and half the world's annual supply of crude oil? Which jobs can replace lost manufacturing jobs in advanced economies? Some of the answers to these questions are rooted in the phenomenon of logistics clusters—geographically concentrated sets of logistics-related business activities. In this book, supply chain management expert Yossi Sheffi explains why Memphis, Singapore, Chicago, Rotterdam, Los Angeles, and scores of other locations have been successful in developing such clusters while others have not. Sheffi outlines the characteristic “positive feedback loop” of logistics clusters development and what differentiates them from other industrial clusters; how logistics clusters “add value” by generating other industrial activities; why firms should locate their distribution and value-added activities in logistics clusters; and the proper role of government support, in the form of investment, regulation, and trade policy. Sheffi also argues for the most important advantage offered by logistics clusters in today's recession-plagued economy: jobs, many of them open to low-skilled workers, that are concentrated locally and not “offshorable.” These logistics clusters offer what is rare in today's economy: authentic success stories. For this reason, numerous regional and central governments as well as scores of real estate developers are investing in the development of such clusters. View a trailer for the book at: http://techtv.mit.edu/videos/22284-logistics-clusters-yossi-sheffi

Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study

Author : Sankar, Chetan
Publisher : IGI Global
ISBN 13 : 1591407788
Total Pages : 345 pages
Book Rating : 4.5/5 (914 download)

DOWNLOAD NOW!

Book Synopsis Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study by : Sankar, Chetan

Download or read book Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study written by Sankar, Chetan and published by IGI Global. This book was released on 2006-03-31 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents an instructive insight into the complex process of ERP implementation in a global company"--Provided by publisher.

Marketing and Supply Chain Management

Author : Dimitris Folinas
Publisher : Routledge
ISBN 13 : 1317296257
Total Pages : 286 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Supply Chain Management by : Dimitris Folinas

Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.