Marketing And Innovation Management

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Innovation in Marketing

Author : Peter Doyle
Publisher : Routledge
ISBN 13 : 1136015213
Total Pages : 238 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Innovation in Marketing by : Peter Doyle

Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Technology and Innovation for Marketing

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 0429837070
Total Pages : 252 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Technology and Innovation for Marketing by : Eleonora Pantano

Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Marketing and Innovation Management

Author : Elie Ofek
Publisher : Now Publishers Inc
ISBN 13 : 1601983522
Total Pages : 62 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing and Innovation Management by : Elie Ofek

Download or read book Marketing and Innovation Management written by Elie Ofek and published by Now Publishers Inc. This book was released on 2010 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. However, it is unlikely that many CEOs would place "Marketing" as one of the top functions in charge of formulating innovation strategy or ensuring the success of an innovation initiative. Marketing and Innovation Management discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. Recent work by marketing scholars holds the promise of an increased marketing impact on innovation decision-making. Marketing and Innovation Management reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services. Marketing's role in innovation management can be reinforced by shifting marketing input to innovation and by moving the focus away from quantifying consumer input through surveys and toward uncovering qualitative insights by engaging and observing consumers. This monograph addresses the topic of understanding customer adoption and the diffusion of innovations. The authors review recent developments and demonstrate how marketing concepts and frameworks fit with and enrich those proposed in other disciplines. Finally, Marketing and Innovation Management examines the launch of innovation into the marketplace and how recent trends are changing how marketers approach this critical task. Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.

Strategic Market Creation

Author : Karin Tollin
Publisher : Wiley
ISBN 13 : 9780470694275
Total Pages : 0 pages
Book Rating : 4.6/5 (942 download)

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Book Synopsis Strategic Market Creation by : Karin Tollin

Download or read book Strategic Market Creation written by Karin Tollin and published by Wiley. This book was released on 2010-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovaton processes. Structured around two key themes – 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Managing and Marketing Radical Innovations

Author : Birgitta Sandberg
Publisher : Routledge
ISBN 13 : 1134081308
Total Pages : 356 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Managing and Marketing Radical Innovations by : Birgitta Sandberg

Download or read book Managing and Marketing Radical Innovations written by Birgitta Sandberg and published by Routledge. This book was released on 2008-02-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies

Managing Innovation

Author : Joe Tidd
Publisher : Wiley
ISBN 13 : 9781118360637
Total Pages : 680 pages
Book Rating : 4.3/5 (66 download)

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Book Synopsis Managing Innovation by : Joe Tidd

Download or read book Managing Innovation written by Joe Tidd and published by Wiley. This book was released on 2013-07-10 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Innovation and Strategy

Author : Rajan Varadarajan
Publisher : Emerald Group Publishing
ISBN 13 : 1787548295
Total Pages : 371 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Innovation and Strategy by : Rajan Varadarajan

Download or read book Innovation and Strategy written by Rajan Varadarajan and published by Emerald Group Publishing. This book was released on 2018-06-29 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

Innovation Management and New Product Development

Author : Paul Trott
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Innovation Management and New Product Development by : Paul Trott

Download or read book Innovation Management and New Product Development written by Paul Trott and published by Financial Times/Prentice Hall. This book was released on 2002 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research

Innovation Management

Author : Mark Dodgson
Publisher : Routledge
ISBN 13 : 1351240161
Total Pages : 103 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Innovation Management by : Mark Dodgson

Download or read book Innovation Management written by Mark Dodgson and published by Routledge. This book was released on 2017-10-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the means by which organizations survive and thrive in uncertain and turbulent conditions. Innovation management has become a well-established field of research, teaching and practice, with a substantial literature. As a broad-based research field, contributions stem from an array of perspectives including science, economics, engineering and psychology. Innovation is crucial for economic and social progress, and it needs to be managed in order to be beneficial. Innovation Management: A Research Overview provides a concise introduction to the best research on innovation management. It covers four main themes: foundational studies, key concepts and frameworks, important empirical studies, and current and emerging themes. The research discussed includes classic studies, with core insights in the field, key thinking on strategies and processes for innovation, well-established and novel research methods, and issues of greatest contemporary importance. This shortform book provides direction through the maze of research on the nature, processes and outcomes of innovation management, and provides an invaluable introduction to the literature on innovation management for students and professionals.

An Integrative Approach to Innovation Management

Author : Nicolas Zacharias
Publisher : Springer Science & Business Media
ISBN 13 : 3834970425
Total Pages : 112 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis An Integrative Approach to Innovation Management by : Nicolas Zacharias

Download or read book An Integrative Approach to Innovation Management written by Nicolas Zacharias and published by Springer Science & Business Media. This book was released on 2011-08-27 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Innovation and Product Management

Author : Kurt Gaubinger
Publisher : Springer
ISBN 13 : 3642543766
Total Pages : 333 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Innovation and Product Management by : Kurt Gaubinger

Download or read book Innovation and Product Management written by Kurt Gaubinger and published by Springer. This book was released on 2014-09-12 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Innovation Management

Author : Shlomo Maital
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9788132107224
Total Pages : 0 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis Innovation Management by : Shlomo Maital

Download or read book Innovation Management written by Shlomo Maital and published by SAGE Publications Pvt. Limited. This book was released on 2012-09-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Management provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful First Edition, and in response to many readers' positive feedback for its case studies, the Second Edition contains a large number of new mini case studies about innovative start-ups, businesses and ideas in the period of 2007–10. The book comes with a CD featuring three hours of professionally produced lectures by the first author (Shlomo Maital), including interviews with the authors of the case studies that appear towards the end of each chapter.

Innovation and Strategy

Author : Rajan Varadarajan
Publisher : Emerald Group Publishing
ISBN 13 : 1787548309
Total Pages : 371 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Innovation and Strategy by : Rajan Varadarajan

Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1522530134
Total Pages : 921 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by : Jamil, George Leal

Download or read book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage written by Jamil, George Leal and published by IGI Global. This book was released on 2018-04-13 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.

Innovation in Marketing

Author : Peter Doyle
Publisher : Routledge
ISBN 13 : 1136015221
Total Pages : 237 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Innovation in Marketing by : Peter Doyle

Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Dynamics of Long-Life Assets

Author : Stefan N. Grösser
Publisher : Springer
ISBN 13 : 3319454382
Total Pages : 369 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Dynamics of Long-Life Assets by : Stefan N. Grösser

Download or read book Dynamics of Long-Life Assets written by Stefan N. Grösser and published by Springer. This book was released on 2017-05-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism based on a broad understanding of system dependencies; efficient use of system knowledge through involvement of actors throughout the process; and technological solutions to enable efficient actor communication and information handling. The book provides readers with a better understanding of the factors that influence decisions, and put forward solutions to facilitate the rapid adaptation to changes in the business environment and customer needs through intelligent upgrade interventions. Further, it examines a number of sample cases from various contexts including car manufacturing, utilities, shipping and the furniture industry. The book offers a valuable resource for both academics and practitioners interested in the upgrading of capital-intensive products and services. “The work performed in the project “Use-It-Wisely (UiW)” significantly contributes towards a collaborative way of working. Moreover, it offers comprehensive system modelling to identify business opportunities and develop technical solutions within industrial value networks. The developed UiW-framework fills a void and offers a great opportunity. The naval construction sector of small passenger vessels, for instance, is one industry that can benefit.” Nikitas Nikitakos, Professor at University of the Aegean, Department of Shipping, Trade, and Transport, Greece. “Long-life assets are crucial for both the future competiveness and sustainability of society. Make wrong choices now and you are locked into a wrong system for a long time. Make the right choices now and society can prosper. This book gives important information about how manufacturers can make right choices.” Arnold Tukker, Scientific director, Institute of Environmental Sciences (CML), Leiden University, and senior scientist, TNO.