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Marketing And Human Resource Management T Y Bcom
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Book Synopsis Marketing and Human Resource Management: T. Y. B.Com by : Matthew
Download or read book Marketing and Human Resource Management: T. Y. B.Com written by Matthew and published by Pearson Education India. This book was released on 2012 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Human Resource Management: T. Y. B.Com is a textbook meant specifically for the students of T. Y. B. Com studying at the University of Mumbai. This book combines the essential features of marketing and human resource, following the current curriculum pattern and incorporating features like extensive case studies and questions to assist students for examinations.
Book Synopsis Human Resource Management and Internal Marketing by : Teena Mishra
Download or read book Human Resource Management and Internal Marketing written by Teena Mishra and published by Taylor & Francis. This book was released on 2022-12-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Book Synopsis Interrelated role played by Marketing, Operations & Human Resources Functions by : Junaid Javaid
Download or read book Interrelated role played by Marketing, Operations & Human Resources Functions written by Junaid Javaid and published by GRIN Verlag. This book was released on 2014-09-23 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: B-, University of Warwick, course: Services Marketing, language: English, abstract: It has been believed the marketers engaged in the services business couldn’t accomplish the core objectives of its companies without assistance of managers responsible for the execution of other functions. Most precisely, it has been determined that three management functions (marketing, operations and human resources) always play major and interrelated roles especially in designing and delivering services that would enable these companies in meeting their customers’ needs (Glynn & Barnes, 1995). In short, it has been understood that there is a clear interdependence exists between all of three functions in regard to satisfying the specified company’s customers’ needs. Importantly, the companies’ top management always required to ensure that all managers and employees working in all three given functions are not operating in departmental silos (Nankervis, 2005).
Book Synopsis Internal Relationship Management by : Michael D. Hartline
Download or read book Internal Relationship Management written by Michael D. Hartline and published by Routledge. This book was released on 2004 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can better develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) and offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.
Book Synopsis Taxmann's Human Resource Management – Authentic & comprehensive textbook providing subject matter in easy & simple language with test questions & case studies | B.Com. (Hons.) & B.Com. | UGCF/NEP by : V.S.P. Rao
Download or read book Taxmann's Human Resource Management – Authentic & comprehensive textbook providing subject matter in easy & simple language with test questions & case studies | B.Com. (Hons.) & B.Com. | UGCF/NEP written by V.S.P. Rao and published by Taxmann Publications Private Limited. This book was released on 2023-03-24 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a University Grants Commission ('UGC') & University of Delhi recommended, comprehensive & authentic textbook. It includes new topics, case studies, corporate examples and research inputs that would help the readers have a firm grip on the discipline and apply the same intelligently when they enter the corporate world. This book aims to fulfil the requirement of the following students of undergraduate courses in commerce and management: • B Com. (Hons.) | Paper DSC – 2.3 under the UGCF Programme as per the New Education Policy • B Com. | Paper DSC – 2.3 under the UGCF Programme as per the NEP • Non-Collegiate Women's Education Board (NCWEB) • School of Open Learning of the University of Delhi (SOL) • Various Central Universities throughout India The Present Publication is the 3rd Edition, authored by V.S.P. Rao, with the following noteworthy features: • [Innovative Presentation] Each chapter in this book tries to strike a delicate balance between concept and practice, which is liberally sprinkled with live cases, corporate insights and episodes • [Contemporary and Research-based Text] The book aims to deliver a rich fund of contemporary knowledge, time-tested principles, basic concepts, emerging ideas, evolving theories, latest techniques and fast-changing procedures & practices in a comprehensive manner • [Simple & Easy to Understand Format] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying human resource management • [Latest Thinking in the Field] Contemporary examples from renowned journals, newspapers and magazines have been extensively put to use to convey the excitement and dynamism of the discipline • [Information & Data from Global Websites] have been sourced in support of theoretical arguments proposed in the book • [Study Aids] Various figures, exhibits, charts, tables and exercises have been used to explain the topic(s) in an uncomplicated manner • [Chapter Outline] Each chapter in this book begins with a clear statement of what lies ahead along with a clear road map, which enables a student to undertake the intellectual journey in a relatively easy and comfortable manner • [Chapter Summary] A summary of each chapter is presented at the end so that the student can recollect and remember key points discussed • [Indian Flavour] Though many examples from global marketplaces have been used, the book does not lose touch with Indian ways of doing things. There is scrupulous adherence to the requirement of students • [Test Questions] A carefully selected list of questions that compel a student to sit through the subject critically have been appended to each chapter, keeping the examination needs of students in the backdrop • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with their students in the classroom o Shaped by the author/teacher's experience of teaching the subject matter at different levels o Reactions and responses of students have also been incorporated at different places in the book • [New Topics] included in this book are as follows: o Artificial Intelligence & HR o The Future of Work Trends (Gartner Survey) o Wage Policy in India o Outsourcing & Human Resource Outsourcing o Ethical Issues in HRM o Employee Surveillance o Employee Privacy o Job Market Trends and Challenges (w.e.f. Study 2023) o Labour Reforms in India, 2020 o Work from Home Policy | The Right Way The detailed contents of the book are as follows: • Introduction to Human Resource Management o HRM | Concept, Functions, Roles & Competencies o HR Policies & Evolution of HRM o Emerging Challenges & Work Force Diversity o Empowerment, Downsizing Work-Life Balance & VRS • Procurement of Human Resources o Job Analysis o Human Resource Planning (HRP) o Recruitment o Selection o Placement, Induction, Socialization & Retention • Upgrading Employees | Training & Development o Training o Training & Development Methods • Performance Appraisal & Compensation Management o Performance & Potential Appraisal o Employee Counselling o Job Changes | Transfers & Promotions o Compensation & Fringe Benefits o Incentives & Performance Linked Compensation o Job Evaluation • Employee Maintenance, Engagement & Emerging Horizons o Employee Health, Safety, Welfare and Social Security o Grievance Handling and Redressal o Employer-Employee Relations, Industrial Disputes & Stress-Free Environment o E-HRM, HRIS & HR Audit o Emerging Horizons • Previous Year Question Papers o B Com. (Hons.) – 2018 o B Com. – 2021 o B Com. – 2022 o B Com. (Hons.) – 2022
Download or read book Marketing HRM written by Brett Collins and published by . This book was released on 1987 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis HRM and Marketing Orientation in the New Era by : Panagiotis Kyriazopoulos
Download or read book HRM and Marketing Orientation in the New Era written by Panagiotis Kyriazopoulos and published by Nova Science Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterised as 'the information society and network age'. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.
Book Synopsis Essentials of Human Resource Management by : Shaun Tyson
Download or read book Essentials of Human Resource Management written by Shaun Tyson and published by Routledge. This book was released on 2014-12-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of human resource management changes rapidly. Following the recession, new approaches are needed to succeed in a highly competitive global market place, and HR managers now draw on disciplines such as business strategy, marketing, information systems and corporate social responsibility to meet the need for functional interdependence. Essentials of Human Resource Management, 6th Edition uniquely provides a strategic explanation of how established human resource policies can be adapted to meet new challenges. In addition to a thorough exposition of the main policy areas, this comprehensive text offers an introduction to organizational behaviour studies, incorporates relevant aspects of employee relations, and presents an overview of employment law. This new edition shows how HR managers can: Meet the challenges of international competitiveness through organizational agility. Develop policies in talent management, total rewards and employee engagement. Utilize new technology to improve the efficiency and effectiveness of HRM Balance business demands with corporate social responsibility Written in an accessible manner, Essentials of Human Resource Management acts as an introduction to the subject for undergraduate students on HRM courses, as well as for postgraduate students on MBA programmes, and it will also be a valuable reference source for line managers. A companion website supports this text with further materials.
Book Synopsis The Promotion and Marketing of Human Resource Management by : Dr. Arbab Akanda
Download or read book The Promotion and Marketing of Human Resource Management written by Dr. Arbab Akanda and published by AuthorHouse. This book was released on 2016-02-27 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource management as an applied support business discipline is responsible for the people management to contribute to the effectiveness of an enterprise and is also responsible for social change through organizations that act upon society, and this is the core theme of the book. HR must be seen as a partner to the social change, from a perspective that is wider than oneself and the organization. From the conventional wisdom, HR exists to serve the best interest of the organization, which cannot be argued. But the time has come where the HR professionals have matured with the passage of time, recognized as a key player, and acknowledged justly. The practitioner of this discipline has a responsibility toward the society, and as core socio-organizational function it is about time, to look at the big picture: society.
Book Synopsis STRATEGIC HUMAN RESOURCE DEVELOPMENT by : SRINIVAS R. KANDULA
Download or read book STRATEGIC HUMAN RESOURCE DEVELOPMENT written by SRINIVAS R. KANDULA and published by PHI Learning Pvt. Ltd.. This book was released on 2001-01-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the onset of globalization, liberalization and technological market changes, organizations are making many strategic responses by redefining their portfolios, processes, systems and structures. At operational level, these responses are: (i) Portfolio related responses (mergers, acquisitions, demergers, diversification, share buy-back, divestiture, and so on) process related strategic responses (quality strategy, international quality certification, JIT, benchmarking, core competence, etc.) and (iii) structure related responses (strategic business units, matrix structures, and flat organization structures). This well-organized and compact text gives a brilliant analysis of the significance of the HRD system in planning and implementation of strategic responses, focussing on the alignment between strategic responses of organizations and HRD in India~s most valuable companies. The entire theme is presented with the help of exhaustive literature review and is based on empirical study conducted in 59 Indian organizations. The book is unique as it provides overview of 26 strategic responses and the role of HRD in them. The book is profusely illustrated and contains 140 tables, and a fairly large number of figures and boxes, which will enable the readers to grasp the subject with ease. The comprehensive References will be of great help in delving deeper into the topics discussed. Designed primarily as a textbook for postgraduate students of management, and postgraduate diploma students in Business/Human Resource Management, this indepth and fascinating study on strategic human resource development will be highly useful to consultants and practitioners in HRD and all those involved in strategic management/corporate planning.
Book Synopsis HR MANAGER: A ZOOKEEPER by : DR. M. K. RAVI
Download or read book HR MANAGER: A ZOOKEEPER written by DR. M. K. RAVI and published by DR. M. K. RAVI. This book was released on with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR Manager: A Zookeeper is a philosophy containing the power to achieve true control over employees of the organization by identification of basic nature or personality of individual employees and by applying the tactics of a zookeeper. In this book, I present a philosophy that is relevant to everyone, regardless of age, sex, or nationality. If you pick this book up and read it to its conclusion, I can guarantee that you will clearly visualize a path to success opening up before you, especially if you are handling manpower. In almost all organizations, Human Resource policies are made to control and regulate the workforce of the organization. The HR department finds that the implementation of the HR policies is somehow difficult with some of its employees. This is because in an organization different types of people with different types of personality works. All these personalities have something unique while something in common. These personality differences lead to conflict among the workers or between organizations and workers. Good HR managers understand the personality and type of the worker to resolve the issues. A human being's personality matches with certain animal’s personality. The HR Manager will be able to act as an organization zookeeper, who is able to control and regulate various types of animals, birds, and creatures types of employees. The application of various management theories often presented difficulties while solving practical conflict resolution problems. There is an acute shortage of books on the types of human personality matching with animal’s personality. I wrote this book especially for Human Resource Managers, which will certainly help them to understand the various types of employees to control, regulate, make teams, make pairs or groups enhance the productivity of performance in organizations. CONTENTS The book contents include the human being as a social animal, the role of Functional Managers or Human Resource Manager as Zookeeper, various similar personality characteristics of human and animal /birds /reptiles /creatures like Ant, Bull, Cat, Crow, Crocodile, Dogs, Donkey, Elephant, Fish, Fox, Giraffe, Goat, Horse, Hippo, Lion, Monkey, Pig, Rat, Scorpio, Snake, Tiger, etc. Like most of the managers, prefer to identify the ‘Horses’ of their departments, whereas they want to kick out the ‘Donkey’ type of employees from their department. Every organization is looking for an ideal employee having a radical performance like ‘Horse’, having a dominating personality like a ‘Lion’, who can find the solution of the problems of the organization by sniffing like a ‘Dog’, who can follow up the organization's objectives like ‘Ant’, Who is farsighted like a ‘Giraffe’, Who applies his intelligence and acts like a ‘Fox’, Who applies his full energy to achieve organization's objectives like a ‘Bull’ or one who has big sensory organs like ears, nose with a sharp memory like an ‘Elephant’. In most the organization horses, donkeys, monkeys, lions, and foxes are an easily identifiable class of animals among workers. This book extends the classification of such personalities to understand and taming techniques used by the management. IMPORTANT FOR The book will be useful for all HR Managers, functional heads, entrepreneurs, directors, functional managers, management students, and all readers. BENEFITS OF THIS BOOK · Identity makes a difference to distinguish who an individual is and what propels him or her. Being mindful of one's identity and inspiration might empower an individual to overcome feelings and inclinations when stood up to with a choice. Self-knowledge might moreover offer assistance to a person to use information more effectively to improve decision-making. Knowing employee's identities can offer assistance to managers not as it were to know them but moreover to oversee them productively. on the off chance that you'll distinguish what basic type of representatives supervisors have, and after that recognize their interesting unreasonable behaviors, managers will be in a much better position to manage these behaviors and, eventually, reach their objectives. Identity could be a guide to managers that make a difference in their planning and execution. · Making managing people enchantment: This book makes a difference within the understanding of the identities of employees which can Inspire, and Improve, not as it were the managers but to the organization. Whether a manager or an entrepreneur searching for guidance in managing the people of their organization successfully, this book could be a must-read for managers looking to build effective and economical departments or teams. This manual contends that in the event that they are not understanding individuals, not analyzing their identity characteristics, they are already losing. It helps managers, why category creation among employees should be viewed as another column of business strategy, along with efficiency. Anyone looking to build and manage a business successfully should read this book cover to cover. · Understanding the employee's nature can improve a manager's efficiency, effectiveness, and time administration abilities. Understanding employee personality types can diffuse clashes before they arise. Understanding personality type helps managers to find the proper work for the employee. For example, in case the employee is very extroverted, he or she may not perform well in a position where he or she doesn’t connect with people. Meanwhile, an introvert probably isn’t attending to be as satisfied in a customer service position.
Book Synopsis Human Resource Management by : Richard L. Lynch
Download or read book Human Resource Management written by Richard L. Lynch and published by Nichols Publishing Company. This book was released on 1994 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition has been comprehensively updated to be a practical, up-to-the-minute guide to the rapidly changing role of human resource management in the modern organisation. Written in a practical and direct style this is for professionals.
Book Synopsis Understanding Services Management Integrating Marketing Organisational Behaviour Operations And Human Resource Management by : William J.Glynn
Download or read book Understanding Services Management Integrating Marketing Organisational Behaviour Operations And Human Resource Management written by William J.Glynn and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Human Resources Management by : Patricia Buhler
Download or read book Human Resources Management written by Patricia Buhler and published by Simon and Schuster. This book was released on 2002-07-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resources management is critical to the success of any organization, particularly in today's complex business environment. More and more often, managers and business owners, in addition to HR personnel, are charged with aspects of human resources management: recruitment, training and development, job analysis, corporate restructuring, compensation, and morale, to name a few. Lack of expertise can result in the loss of key staff, diminished productivity and profitability, or a lawsuit. Streetwise Human Resources Management shows how to balance the needs of your employees with the objectives of your business.
Book Synopsis Human Resource Management by : Nelarine Cornelius
Download or read book Human Resource Management written by Nelarine Cornelius and published by . This book was released on 1999 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is written for practising line managers whose job involves human resource responsibilities. It endeavours to cover the essential aspects of HR as they devolve and are integrated into line management responsibility. The book covers all the core HR concepts to enable the line manager to cope knowledgeably with the demands of his or her job. It should be of use to post experience managers, particularly those on DMS and MBA courses who wish to expand their own knowledge and expertise through adding value to themselves and their organizations.
Book Synopsis Strategic Human Resource Management by : Rajib Lochan Dhar
Download or read book Strategic Human Resource Management written by Rajib Lochan Dhar and published by Excel Books India. This book was released on 2008 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic HRM has gained much attention and has become a topic of global discussion. Throughout the world, aligning the human resource with the need of the business has been the topic of discussion since quite some time. Looking into this aspect, Strategic HRM has been introduced as a subject in most of the management institutes more specifically in India. Keeping all these factors in view, the present book has been developed by the author considering the different aspects of Strategic HRM. The book aims to fulfill not only the need of MBA and MPM course, but also for the practitioners as a reference manual to successful implementation of Strategic HRM in their organisations. This book has been divided into eleven chapters.
Book Synopsis Fundamentals of Human Resource Management by : Dr. Ravi Kumar Sharma
Download or read book Fundamentals of Human Resource Management written by Dr. Ravi Kumar Sharma and published by Thakur Publication Private Limited. This book was released on 2023-12-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purchase the 'Fundamentals of Human Resource Management' book tailored for B.Com, both First and Second Semester, specializing in HR [Major 2nd Sem & Minor 1st Sem]. Aligned with the uniform syllabus of all universities in Bihar, it adheres to the National Education Policy (NEP-2020) and is structured based on the Choice Based Credit System (CBCS) for the Four Year Undergraduate Programme. Elevate your understanding of HR concepts with this comprehensive guide.
