Handbook of Marketing and Society

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Author :
Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)

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Book Synopsis Handbook of Marketing and Society by : Paul N. Bloom

Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

The Marketing Environment (RLE Marketing)

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Author :
Publisher : Routledge
ISBN 13 : 1317647297
Total Pages : 363 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Marketing Environment (RLE Marketing) by : John A. Dawson

Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Gastronomic Tourism Experiences and Experiential Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000832554
Total Pages : 268 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Gastronomic Tourism Experiences and Experiential Marketing by : Saurabh Kumar Dixit

Download or read book Gastronomic Tourism Experiences and Experiential Marketing written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-12-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.

A Select Bibliography On Economic Development

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Author :
Publisher : Routledge
ISBN 13 : 0429727577
Total Pages : 284 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis A Select Bibliography On Economic Development by : John P. Powelson

Download or read book A Select Bibliography On Economic Development written by John P. Powelson and published by Routledge. This book was released on 2019-05-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bibliography of more than 2,000 titles contains both books and journal articles, primarily those published since 1970. Most of the entries are annotated. The material is classified according to forty-eight categories, and there is also a list of relevant titles for each major country in Africa, Asia, and Latin America.

Retailing Environments in Developing Countries

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Publisher : Routledge
ISBN 13 : 1134958056
Total Pages : 338 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Retailing Environments in Developing Countries by : John Dawson

Download or read book Retailing Environments in Developing Countries written by John Dawson and published by Routledge. This book was released on 2005-07-08 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in less developed countries can take any number of forms and fulfils a wide range of different needs. As this book shows it is susceptible to cultural as well as to economic forces and it needs to be analysed in terms of both global economic shifts and place-specific social and economic formations.

The Routledge Handbook of Tourism Experience Management and Marketing

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Author :
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Routledge Handbook of Tourism Experience Management and Marketing by : Saurabh Kumar Dixit

Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Market Centres and Regional Development

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Author :
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Market Centres and Regional Development by : Rocket Ibrahim

Download or read book Market Centres and Regional Development written by Rocket Ibrahim and published by . This book was released on 1984 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Asian Development Experience Vol 3

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Author :
Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9812302018
Total Pages : 118 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Asian Development Experience Vol 3 by : Ryokichi Hirono

Download or read book Asian Development Experience Vol 3 written by Ryokichi Hirono and published by Institute of Southeast Asian Studies. This book was released on 2004-01-21 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ASEAN Vision 2020 proclaims, the members of ASEAN have achieved remarkable success in economic growth, stability and poverty reduction, over the past decades. There are, however, still diverse debates as to the factors which contributed to the success, with no conclusive assessment. This volume reviews the domestic reforms effectively introduced by ASEAN members after the 1997 financial crisis and what could be done to accelerate such reforms. With the entry of the 4 new members into ASEAN, possible measures to strengthen both intra- and extra-ASEAN regional cooperation frameworks are sought so that the 10 ASEAN members can make a smooth economic and social transformation to tackle globalization and accommodate the two highly competitive giant economies, China and India. The study also seeks to identify what could be the role of Japan in promoting its economic relations with the ASEAN-10 under the ongoing framework of the WTO and the ASEAN-Plus-Three in the light of the current trend towards greater regionalism in Europe and the Americas.

Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing by : Stanley C. Hollander

Download or read book Marketing written by Stanley C. Hollander and published by Edward Elgar Publishing. This book was released on 1993 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive collection of articles which illuminate the history and development of marketing and marketing thought during the past century. The articles are international in scope, spanning a range of European countries, Japan and the US.

AgExporter

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Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis AgExporter by :

Download or read book AgExporter written by and published by . This book was released on 1992 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thailand

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Author :
Publisher : Oxford, England ; Santa Barbara, Calif. : Clio Press
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Thailand by : Michael Watts

Download or read book Thailand written by Michael Watts and published by Oxford, England ; Santa Barbara, Calif. : Clio Press. This book was released on 1986 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Marketing of Transformative Heritage Tourism

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Author :
Publisher : Taylor & Francis
ISBN 13 : 104020368X
Total Pages : 279 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Sustainable Marketing of Transformative Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Transformative Heritage Tourism written by Deepak Chhabra and published by Taylor & Francis. This book was released on 2024-11-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided sustainable marketing model, referred to as the transformative heritage tourism pathway, which is adapted from a) the needs, activities and well-being sequential path of transformation and, b) the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma'. This book is unique as it stresses eudaimonia as the ultimate goal of well-being and argues that its pursuit can steer the sustained transformation route toward a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes toward advancing the dialogue on sustainable marketing and transformative heritage tourism. It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations.

Small and Medium Industry Development

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Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Small and Medium Industry Development by : United States. Agency for International Development. Office of Science and Technology

Download or read book Small and Medium Industry Development written by United States. Agency for International Development. Office of Science and Technology and published by . This book was released on 1974 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Suppressing Illicit Opium Production

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Publisher : Bloomsbury Publishing
ISBN 13 : 0857727532
Total Pages : 237 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Suppressing Illicit Opium Production by : James Windle

Download or read book Suppressing Illicit Opium Production written by James Windle and published by Bloomsbury Publishing. This book was released on 2016-02-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional analysis of the illicit opium market suggests that source country interventions have at best achieved minimal results. Yet there are countries that have eliminated, or significantly reduced, the illicit production of opium from their territory. Drawing on a wide range of academic, official and non-governmental sources, including previously unidentified records, James Windle provides detailed narratives of countries that have achieved national success, including China, Iran, Turkey, the People s Republic of China, the Islamic Republic of Iran, Thailand, Pakistan, Vietnam and Laos, and identifies key factors necessary for successful intervention. Suppressing Illicit Opium Production makes a valuable contribution to our scarce knowledge of source country drug policy and draws out important lessons to be learned for improving the effectiveness of future interventions. It will be essential reference for all practitioners, policy makers and academics concerned with a subject of significant contemporary relevance."

The Journal of the Siam Society

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Author :
Publisher :
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis The Journal of the Siam Society by : Siam Society

Download or read book The Journal of the Siam Society written by Siam Society and published by . This book was released on 1972 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emerging Technologies and Marketing Strategies for Sustainable Agriculture

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Emerging Technologies and Marketing Strategies for Sustainable Agriculture by : Garwi, Jabulani

Download or read book Emerging Technologies and Marketing Strategies for Sustainable Agriculture written by Garwi, Jabulani and published by IGI Global. This book was released on 2024-04-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future.

Journal of Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 1974 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: