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Author : Jagdish Sheth
Publisher :
ISBN 13 : 9781613110331
Total Pages : pages
Book Rating : 4.1/5 (13 download)
Download or read book Marketing Analysis for Societal Problems, Chapter 1 written by Jagdish Sheth and published by . This book was released on 2011-03-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Conference on Social Marketing
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.:/5 (16 download)
Download or read book Marketing Analysis for Societal Problems written by National Conference on Social Marketing and published by . This book was released on 1974 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ayantunji Gbadamosi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305251
Total Pages : 506 pages
Book Rating : 4.3/5 (53 download)
Download or read book Principles of Marketing written by Ayantunji Gbadamosi and published by Bloomsbury Publishing. This book was released on 2013-11-19 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.
Author : David A. Hardcastle
Publisher : Oxford University Press
ISBN 13 : 0199842655
Total Pages : 454 pages
Book Rating : 4.1/5 (998 download)
Download or read book Community Practice written by David A. Hardcastle and published by Oxford University Press. This book was released on 2011-02-18 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost two decades, Community Practice has been a definitive text for social workers, community practitioners, and students eager to help individuals contribute to and use community resources or work to change oppressive community structures. In this third edition, a wealth of new charts and cases spotlight the linkages between theoretical orientations and practical skills, with an enhanced emphasis on the inherently political nature of social work and community practice. Boxes, examples, and exercises illustrate the range of skills and strategies available to savvy community practitioners in the 21st century, including networking, marketing and staging, political advocacy, and leveraging information and communication technologies. Other features include: - New material on community practice ethics, critical practice skills, community assessment and assets inventory and mapping, social problem analysis, and applying community ractice skills to casework practice - Consideration of post-9/11 community challenges - Discussion on the changing ethnic composition of America and what this means for practitioners - An exploration of a vastly changed political landscape following the election of President Obama, the Great Recession, the rise of the Tea Party, and the increasing political and corporate use of pseudo-grassroots endeavors - A completely revamped instructor's manual available online at www.oup.com/us/communitypractice This fully revised classic text provides a comprehensive and integrated overview of the community theory and skills fundamental to all areas of social work practice. Broad in scope and intensive in analysis, it is suitable for undergraduate as well as graduate study. Community Practice offers students and practitioners the tools necessary to promote the welfare of individuals and communities by tapping into the ecological foundations of community and social work practice.
Author : Thomas S. Lyons
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313393427
Total Pages : 764 pages
Book Rating : 4.3/5 (133 download)
Download or read book Social Entrepreneurship written by Thomas S. Lyons and published by Bloomsbury Publishing USA. This book was released on 2012-11-27 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field. Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action.
Author : Anol Bhattacherjee
Publisher : CreateSpace
ISBN 13 : 9781475146127
Total Pages : 156 pages
Book Rating : 4.1/5 (461 download)
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author : Jillian Jimenez
Publisher : SAGE Publications
ISBN 13 : 1483312755
Total Pages : 521 pages
Book Rating : 4.4/5 (833 download)
Download or read book Social Policy and Social Change written by Jillian Jimenez and published by SAGE Publications. This book was released on 2014-02-26 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Social Policy and Social Change is a timely examination of the field, unique in its inclusion of both a historical analysis of problems and policy and an exploration of how capitalism and the market economy have contributed to them. The New Edition of this seminal text examines issues of discrimination, health care, housing, income, and child welfare and considers the policies that strive to improve them. With a focus on how domestic social policies can be transformed to promote social justice for all groups, Jimenez et al. consider the impact of globalization in the United States while addressing developing concerns now emerging in the global village.
Author : Ellen Frankel Paul
Publisher : Cambridge University Press
ISBN 13 : 0521649919
Total Pages : 470 pages
Book Rating : 4.5/5 (216 download)
Download or read book Problems of Market Liberalism: Volume 15, Social Philosophy and Policy, Part 2 written by Ellen Frankel Paul and published by Cambridge University Press. This book was released on 1998-10-13 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays assess market liberal or libertarian political theory. They provide insights into the limits of government, develop market-oriented solutions to pressing social problems, and explore some defects in traditional libertarian theory and practice. Some of the essays deal with crucial theoretical issues, asking whether the promotion of citizens' welfare can serve as the justification for the establishment of government, or inquiring into the constraints on individual behavior that exist in a liberal social order. Some essays explore market liberal or libertarian positions on specific public policy issues, such as affirmative action, ownership of the airwaves, the provision of healthcare, or the regulation of food and drugs. Other essays look at property rights, the morality of profit-making, or the provision of public goods. Still others address libertarianism as a political movement, suggesting ways in which libertarians can reach out to those who do not share their views.
Author : Willy Østreng
Publisher : Springer Science & Business Media
ISBN 13 : 9401594090
Total Pages : 432 pages
Book Rating : 4.4/5 (15 download)
Download or read book The Natural and Societal Challenges of the Northern Sea Route written by Willy Østreng and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yohei Sasakawa The Northern Sea Route is the shortest shipping route connecting the Far East and Europe. However, the route has been practically inaccessible to commercial vessels, due to the harsh natural conditions in the area, which make navigation possible for only a small part of the year, and then only with an icebreaker leading the way. Opening the Northern Sea Route would greatly facilitate international shipping, making two routes - a northbound one through the NSR, and a southbound one through Suez- available throughout all seasons. The Northern Sea Route would also help to boost economic development, including the exploitation of natural resources in Russian regions along the coast of the Arctic Ocean. Thanks to international cooperation, we have been able to set up and successfully conclude a special project to investigate the possibilities of developing the Northern Sea Route as a commercial route, while protecting the environment, wildlife and peoples of the Arctic Ocean region. This represents a highly significant step in terms of future global development.
Author : Dragana Avramov
Publisher : Council of Europe
ISBN 13 : 9789287150950
Total Pages : 308 pages
Book Rating : 4.1/5 (59 download)
Download or read book People, Demography and Social Exclusion written by Dragana Avramov and published by Council of Europe. This book was released on 2002-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines the demographic factors likely to have an impact on social exclusion and poverty, including the patterns of young adults leaving the parental home; family household dynamics; cohabitation and separation; reproductive behaviour, and morbidity. It is based on the international study into the complex relationship between demography and social exclusion. Issues considered include: concepts, data and methodology; social disadvantage and the elderly, one-person and one-parent households; and groups most at risk, such as children in poverty, immigrants experiencing deprivation, and the homeless.
Author : Steve Baron
Publisher : Business Expert Press
ISBN 13 : 1606495771
Total Pages : 131 pages
Book Rating : 4.6/5 (64 download)
Download or read book Service and Service Systems written by Steve Baron and published by Business Expert Press. This book was released on 2013-12-03 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world companies are used.
Author : Franz Lehner
Publisher : Taylor & Francis
ISBN 13 : 1000642992
Total Pages : 320 pages
Book Rating : 4.0/5 (6 download)
Download or read book Deliberative Governance for Sustainable Development written by Franz Lehner and published by Taylor & Francis. This book was released on 2022-08-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliberative Governance for Sustainable Development argues that governance has become the core problem of sustainable development and identifies deliberative democracy and governance as a path forward for Western societies. In this book the author puts forward three messages. Firstly, while sustainable development theoretically is a common good of all people, it is in practice constantly associated with a multitude of smaller and larger conflicts. These conflicts arise repeatedly because, in practice, the benefits, costs and risks of sustainable development are unequally distributed and therefore form a massive barrier to sustainable development. As a result, sustainable development depends on the ability of the social and political institutions of societies to accommodate these conflicts. Second, within the framework of their established institutional structures, Western societies do not have the sufficient tools for conflict resolution that are adequate to the conditions of modern diversified societies and the complex challenges of sustainable development. They need to implement institutional reforms that switch institutional structures towards deliberation. Third, by switching to deliberation, Western societies can reach the high level of governance that enables them to achieve environmentally sustainable development that will bring them significant economic and social benefits and, as a result, may reach far beyond their borders. This volume offers a novel, transdisciplinary approach to sustainable development and governance in Western societies. It will be of great interest to students and scholars of sociology, economics, politics, environmental studies and philosophy, as well as professionals and policymakers working in the area of sustainable development.
Author : Niklas Luhmann
Publisher : Transaction Publishers
ISBN 13 : 0202363902
Total Pages : 272 pages
Book Rating : 4.2/5 (23 download)
Download or read book Communication and Social Order written by Niklas Luhmann and published by Transaction Publishers. This book was released on 1993 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great deal of attention has been devoted to risk research. Sociologists in general have limited themselves to varying recognitions of a society at risk and have traced out the paths to disaster. The detailed research has yet to be undertaken. In Risk, now available in paperback, Niklas Luhmann develops a theoretical program for such research. His premise is that the concept of risk projects essential aspects of our description of the future onto the present. Risk is conceived as the possibility of triggering unexpected, unlikely, and detrimental consequences by means of a decision attributable to a decision maker.
Author : R. Glenn Hubbard
Publisher : Pearson Australia
ISBN 13 : 1486011578
Total Pages : 543 pages
Book Rating : 4.4/5 (86 download)
Download or read book Microeconomics written by R. Glenn Hubbard and published by Pearson Australia. This book was released on 2014-09-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microeconomics is the most engaging introductory economics resource available to students today. Using real businesses examples to show how managers use economics to make real decisions every day, the subject is made relevant and meaningful. Each chapter of the text opens with a case study featuring a real business or real business situation, refers to the study throughout the chapter, and concludes with An Inside Look—a news article format which illustrates how a key principle covered in the chapter relates to real business situations or was used by a real company to make a real business decision. Solved problems in every chapter motivate learners to confidently connect with the theory to solve economic problems and analyse current economic events.
Author : John Field
Publisher : SAGE
ISBN 13 : 1446294153
Total Pages : 561 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Aging, Work and Society written by John Field and published by SAGE. This book was released on 2013-09-19 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aging has emerged as a major and urgent issue for individuals, organisations and governments of our time. In this well-timed and comprehensive handbook, key international contributors to the field of study come together to create a definitive map of the subject. Framed by an authoritative introductory chapter, the SAGE Handbook of Aging, Work and Society offers a critical overview of the most significant themes and topics, with discussions of current research, theoretical controversies and emerging issues, divided into sections covering: Key Issues and Challenges The Aging Workforce Managing an Aging Workforce Living in an Aging Society Developing Public Policy
Author : Jonathan Matusitz
Publisher : John Wiley & Sons
ISBN 13 : 1119878071
Total Pages : 580 pages
Book Rating : 4.1/5 (198 download)
Download or read book Fundamentals of Public Communication Campaigns written by Jonathan Matusitz and published by John Wiley & Sons. This book was released on 2022-09-13 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Author : Andrew Kakabadse
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566084195
Total Pages : 274 pages
Book Rating : 4.0/5 (841 download)
Download or read book Working in Organisations written by Andrew Kakabadse and published by Gower Publishing, Ltd.. This book was released on 2004 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a broad coverage of key issues, ranging from a close examination of the manager's job to a discussion of the corporate and social forces that determine our lives. This book will serve as a text on organisational culture and change for academics, researchers and managers around the world."--BOOK JACKET.
