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Marketing Activities Vol 3
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Download or read book Marketing Activities written by and published by . This book was released on 1939 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Book Synopsis ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 by : Dr Paula Peres
Download or read book ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 written by Dr Paula Peres and published by Academic Conferences Limited. This book was released on 2015-07-06 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited
Book Synopsis New Lanchester Strategy: Sales and marketing strategy for the strong by : Shin'ichi Yano
Download or read book New Lanchester Strategy: Sales and marketing strategy for the strong written by Shin'ichi Yano and published by Lanchester Press Incorporated. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis State and Federal Marketing Activities and Other Economic Work by : United States. Bureau of Agricultural Economics
Download or read book State and Federal Marketing Activities and Other Economic Work written by United States. Bureau of Agricultural Economics and published by . This book was released on 1923 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis ECRM2014-Proceedings of the 13th European Conference on Research Methodology for Business and Management Studies by : Dr Martin Rich
Download or read book ECRM2014-Proceedings of the 13th European Conference on Research Methodology for Business and Management Studies written by Dr Martin Rich and published by Academic Conferences Limited. This book was released on 2014-06-16 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 3rd Annual International Conference on Natural and Social Science Education (ICNSSE 2023) by : Elizabeth Edwards
Download or read book Proceedings of the 3rd Annual International Conference on Natural and Social Science Education (ICNSSE 2023) written by Elizabeth Edwards and published by Springer Nature. This book was released on 2024 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet Marketing and Big Data Exploitation by : I. Chaston
Download or read book Internet Marketing and Big Data Exploitation written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Book Synopsis Labor Market Data Needs from the Perspective of "dual" Or "segmented" Labor Market Research by : Bennett Harrison
Download or read book Labor Market Data Needs from the Perspective of "dual" Or "segmented" Labor Market Research written by Bennett Harrison and published by . This book was released on 1979 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Workers' State Meets the Market by : Sarah Cook
Download or read book The Workers' State Meets the Market written by Sarah Cook and published by Routledge. This book was released on 2013-10-23 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the most dramatic changes to affect China in the 1990s is the upsurge in labour mobility and the emergence of a market-driven system of labour allocation, changes which profoundly affect the working environment and livelihoods of the Chinese people. Papers in this collection draw on a wide variety of data sources to analyse key elements of this transformation.
Book Synopsis Insight Turkey / Winter 2023 • Volume 25 - No. 1 by : Ayşe Avcı
Download or read book Insight Turkey / Winter 2023 • Volume 25 - No. 1 written by Ayşe Avcı and published by SET Vakfı İktisadi İşletmesi. This book was released on 2023-03-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: On May 14, 2023, Türkiye will hold both the presidential and the parliamentarian elections, in which the Turkish people will choose the president and all 600 members of the Turkish Parliament. This will be the second elections since the transition to the presidential system in 2017. After the first elections, held in June 2018, Recep Tayyip Erdoğan was elected as the first president of the new governmental system, and AK Party received more than 42 percent of the total votes, winning almost half of the seats in parliament. As in the first elections, two major political blocs will compete, namely, the People’s Alliance (Cumhur İttifakı) and the Nation Alliance (Millet İttifakı). The People’s Alliance bloc consists of the Justice and Development Party (Adalet ve Kalkınma Partisi, AK Party) led by Recep Tayyip Erdoğan, the Nationalist Movement Party (Milliyetçi Hareket Partisi, MHP) led by Devlet Bahçeli, the Great Unity Party (Büyük Birlik Partisi, BBP) led by Mustafa Destici, the New Welfare Party (Yeniden Refah Partisi, YRP) led by Fatih Erbakan and the Free Cause Party (Hür Dava Partisi, HÜDA-PAR) led by Zekeriya Yapıcıoğlu. The second political bloc, the Nation Alliance also known as the Table of Six (Altılı Masa), is made up of six-plus-one political parties. The alliance, which was initially formed in May 2018 by four political parties, now consists of six parties, while one party supports the bloc from outside. The Republican People’s Party (Cumhuriyet Halk Partisi, CHP) led by Kemal Kılıçdaroğlu and the Good Party (İyi Parti, İP) led by Meral Akşener are the two main allies. They were/are officially supported by four smaller political parties. The Democrat Party (Demokrat Parti, DP) led by Gültekin Uysal represents the center right, while the Felicity Party (Saadet Partisi, SP) led by Temel Karamollaoğlu is the continuation of Necmettin Erbakan’s Islamic political tradition. The two additional political parties, the Future Party (Gelecek Partisi, GP) led by Ahmet Davutoğlu and the Democracy and Progress Party (Demokrasi ve Atılım Partisi, DEVA Party) led by Ali Babacan are breakaway groups from the ruling AK Party. They have recently joined the Nation Alliance in an attempt to overthrow the ruling party, which has been in power for the last two decades. In addition to these six political parties, the Peoples’ Democratic Party (Halkların Demokratik Partisi, HDP) led by Pervin Buldan and Mithat Sancar, also supports the Nation Alliance. However, it did not become an official partner of the Nation Alliance, since some partners of the alliance, most notably the İP, generally representing the secular Turkish nationalists, oppose the alliance with HDP due to its close connections with PKK. Therefore, although HDP has declared its support for the candidacy of Kemal Kılıçdaroğlu, it has not joined the alliance. It has become obvious that two political alliances will dominate the election process, therefore there are effectively only two main presidential candidates. While the People’s Alliance has nominated Recep Tayyip Erdoğan, the Nation Alliance has nominated Kemal Kılıçdaroğlu for the presidential post. Concurrently, there are two additional candidates, Muharrem İnce and Sinan Oğan, supported by other small political parties that will no doubt influence the election results, however they are not expected to get more than a small percentage of the vote. The two opposing and conflicting political blocs represent an almost absolute mutual exclusive perspective about the future of Türkiye and the politics of the country, reflecting the increasing polarization of Turkish politics. These two alliances have two opposite and conflictual perspectives of Türkiye. The People’s Alliance emerged as a consequence of a domestic stance against the attacks Türkiye faced after the bloody coup attempt by FETÖ on July 15, 2016, which led to many major changes in the country. The alliance aims to maintain the current government, to consolidate the current presidential system, to continue the country’s transformation program, to protect the country against both internal and external threats, to increase its deterrent military power, to strengthen its economic development, and to globalize its diplomatic power. The Nation Alliance, on the other hand, was formed as a reaction to the People’s Alliance, since no one political party was/is able to challenge the power of AK Party and its leader Recep Tayyip Erdoğan. The alliance is determined to reverse the course of politics in the country and to reverse many of the changes made by the AK Party governments. It claims that if it wins the elections, it will initiate a process of restoration, revive the old political system, change the regime, revive the old, and turn to the status quo ante. However, the Nation Alliance is quite a vulnerable and fractured opposition bloc. It seems that while the Nation Alliance agrees on what it does not want, specifically the rule of the AK Party, the bloc does not know what it wants instead. There is no real consensus among the fragmented opposition parties about the future of the country. Not only do different political parties expect different developments, even different wings within certain political parties make different suggestions. For example, some officials of the biggest partner of the Nation Alliance, the main opposition Republican People’s Party (CHP), has declared that they will apologize (helalleşmek) to certain mistreated groups such as the women who were excluded from education and work because they chose to wear Islamic clothing. On the other hand, some other representatives and supporters emphasize that they will take revenge (hesaplaşmak) against other groups close to AK Party. Another important event that reflects the division within and the brittleness of the Nation Alliance is related to the announcement of their presidential candidate. Not only did it take more than ten meetings and several months for them to decide, but at the end of the process, the leader of İP, Akşener, left the block as she (and her party) did not approve the candidacy of Kılıçdaroğlu. Nevertheless, she came back to the table just one day later accepting Kılıçdaroğlu’s candidacy but adding two new names, Ekrem İmamoğlu and Mansur Yavaş, CHP mayors of İstanbul and Ankara respectively, to the existing five vice-presidents. Indeed, for a long time, Akşener had been campaigning that one of these two men be selected for the presidential candidacy. The upcoming elections, which are held on the centennial anniversary of the Turkish Republic, put Türkiye at an important crossroads. It seems that two conflictual perspectives, the bloc that supports the consolidation of the presidential system and the bloc that supports a regime change, will collide. While the People’s Alliance emphasize autonomy in foreign policy and seeks to achieve regional leadership, the Nation Alliance promote an inward-looking political system and withdrawal from regional issues. Whatever the position of the bloc, one thing is for sure: The Turkish people want a strong leadership in foreign policy during this crucial global transition period. The turnout in Turkish elections is relatively high, generally over 80 percent, which is one of the highest in the world. Considering the politicization in the people’s daily lives, political polarization and the harsh political dialogue, it seems that the turnout in the upcoming elections will be even higher. Furthermore, the earthquake disaster of February 6 has further exacerbated and aroused the political fault lines. However, at the end of this high level of democratic competition and turnout in elections, Turkish democracy will be the winner, and it will be consolidated. Taking into consideration these developments and the importance of the elections -not only for Türkiye but for the regional and global affairs as well- this issue of Insight Turkey tackles some of the most important and determinative topics influencing the results. Disinformation has been one of the most noticeable ramifications we are experiencing of the digital revolution. At the same time, Türkiye, situated in a geopolitical hotspot, is one of the countries that is both a target and a hub of disinformation campaigns in the region. Within this context, Fahrettin Altun, the Presidency Communications Director has penned a commentary addressing misinformation and disinformation with a special focus on Türkiye and the initiatives undertaken by Communication Directorate. Within the same line of thought, Yenal Göksun provides an overview of Türkiye’s strategic communication policy and evolution of the Turkish communication model and the current strategic communication initiatives undertaken by the Directorate of Communications. According to Göksun, Türkiye’s evolving development and foreign policy agenda, which has developed rapidly in the last 20 years, has pushed it to undertake more ambitious efforts in the field of communication and public diplomacy, and as a result, innovations have been made in strategic communication policies. Turning to one of the most discussed issues in recent years in Türkiye’s politics, Cem Duran Uzun focuses on the country’s presidential system and the different government systems proposed by various parties before the 2023 elections. He specifically focuses on the differences between the U.S. presidential system and Türkiye’s administrative system, which overhauled its political system in 2017 and replaced the parliamentary system with a Turkish-style presidential system. Following up, Hamit Emrah Beriş evaluates the key issues in Turkish politics before the 2023 elections. Beriş argues that the 2023 elections are one of the most important in Türkiye’s history and four main topics determined the fate of the elections: refugees, the economy, rising nationalism, and the Kurdish question. The author focuses on serious differences of opinion between the ruling and opposition blocs on the solution to these problems. According to Beriş, the 2023 elections will show whether the approaches of the ruling or opposition wing are in line with the expectations of Turkish society. In our next research article, Ravza Altuntaş Çakır aims to investigate the relationship between ethnic Muslim minority identity and transnational Muslim solidarity, with emphasis on HÜDA-PAR, the most organized political Islamic organization and the second largest political party in Southeast Türkiye. In her paper, Çakır examines how the concept of ummah motivates the party’s domestic/ideological, national and transnational political discourses and initiatives, and also deals with the uncertainties that a mostly abstract and idealist ummahist approach to modern politics brings in the face of Kurdish nationalism, regional realpolitik, and democratic pluralism. As mentioned previously, refugees are another important issue for the forthcoming elections. In that respect, the article by Hatice Karahan and Öznur Gülen Ertosun examines the various dynamics that Syrian women under temporary protection face in the labor market in Türkiye. Technology has become a driving force in the global affairs and Türkiye has been taking all the necessary steps to take advantage of new developments. Within this line of thought, Serdal Temel in his commentary argues that Türkiye, an emerging economy, has been attempting to improve its socioeconomic strength through the promotion of research and development (R&D), innovation, and technological development activities. The author underlines that since the 2000s, the government has implemented support programs focused on developing the innovation capacity of small and medium-sized enterprises (SMEs) and universities, and emphasizes that these programs are diversified as support for ecosystem improvements as well as support for patenting, commercialization and entrepreneurship. In another article, Nurettin Akçay and Guo Changgang, discuss China’s Belt and Road Initiative (BRI) and Türkiye’s Middle Corridor (MC) projects, which have a common goal of connecting Europe and Asia, as well as facilitating commercial, economic, political and socio-cultural interactions between the two continents. In this commentary, which aims to examine the history, objectives and stages of Türkiye’s MC, Akçay and Changgang harmonizes the BRI with the MC and examines the inherent risks and challenges of integration as well as opportunities for the region. Our final commentary by Şafak Oğuz, analyzes the possible consequences of the F-35 fighter crisis between the U.S. and Türkiye, particularly in terms of its effect on the tactical nuclear weapons (TNWs) deployed in Türkiye as part of NATO’s nuclear sharing program. Three off-topic research articles enrich the scope of our special issue. Eldar Hasanoğlu and Oğuzhan Çağlıyan investigate, with the onset of the COVID-19 crisis, how the Israeli diplomacy initiative took on greater importance in maintaining its presence and reputation internationally. In their article, the authors analyze Israel’s approach to COVID-19 diplomacy, which involved providing medical teams, PPE, and surplus vaccines to approximately 20 countries, and examine the political and strategic calculations behind Israel’s decision to extend assistance to specific countries. Focusing on the religious conflicts in Kashmir, Resul Yalçın and Umair Gul seek to try to contextualize the search for the “secular” while examining the construction of Muslim identity, the institution of martyrdom, and its social basis in Kashmir. They define Kashmir as a festering political problem receiving little global attention. Lastly, Bashkim Rrahmani and Majlinda Belegu focus on the Serbia-Kosovo dialogue. They discuss the important issues linked with the dialogue that is being facilitated and negotiated by the EU, including essential activities, challenges, obstacles, antagonisms, the approach the EU facilitators/mediators undertake, as well as the reaction and the expected results that the parties involved in the process have regarding reaching a final solution to the dispute. As Türkiye is on the eve on one of the most important elections in its history, this issue of Insight Turkey addresses some of the issues that have been dominating the political agenda lately. Through this issue, we hope to provide our readers with a thorough analysis and the necessary foundations for a better understanding of some of the main issues that will influence the outcome of the May 14 elections.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608185 Total Pages :201 pages Book Rating :4.7/5 (856 download)
Book Synopsis New Perspectives in Marketing by Word-of-Mouth by : Emerald Group Publishing Limited
Download or read book New Perspectives in Marketing by Word-of-Mouth written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
Book Synopsis Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) by : Amiril Azizah
Download or read book Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) written by Amiril Azizah and published by Springer Nature. This book was released on 2023-01-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.
Book Synopsis Relationship theory and business markets by :
Download or read book Relationship theory and business markets written by and published by Emerald Group Publishing. This book was released on 2006 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ICSS 2019 written by Adi Fahrudin and published by European Alliance for Innovation. This book was released on 2020-03-11 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are proudly presenting the proceedings of the 2nd International Conference on Social Sciences 2019 (ICSS 2019). It has focus on the relation of governance and sustainable development. The issue of governance, politics, policy and sustainable development is important today. Not only globally, but also Indonesia nationally to the local level. There are several important issues relating to this, both institutionally and the relationships between individuals and groups in supporting the agenda of sustainable development. More than 100 manuscripts were presented at this conference with more than 50 of them selected to be published in proceedings. We hope by this conference, discussions on the importance of sustainable development will increasingly become an important concern together. Brings better response from the government and social relations for development.
Book Synopsis Strategic Customer Management by : Adrian Payne
Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Book Synopsis Entrepreneurial Marketing for SMEs by : Luca Cacciolatti
Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.