Marketing 1 Fashion Marketing Parsons The New School For Design

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Communicating Fashion Brands

Author : Emily Huggard
Publisher : Routledge
ISBN 13 : 0429875584
Total Pages : 194 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Communicating Fashion Brands by : Emily Huggard

Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

Fashion Thinking

Author : Fiona Dieffenbacher
Publisher : A&C Black
ISBN 13 : 2940411719
Total Pages : 226 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Fashion Thinking by : Fiona Dieffenbacher

Download or read book Fashion Thinking written by Fiona Dieffenbacher and published by A&C Black. This book was released on 2013-02-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: AVA Academia's Course Reader titles are designed to support visual arts students throughout the lifetime of an undergraduate degree. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. Fashion Thinking establishes key approaches to design and enables this process of discovery. Nine student projects form the core of the book, representing a diverse range of strategies at each key stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection.

An Introduction to Service Design

Author : Lara Penin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350031917
Total Pages : 616 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis An Introduction to Service Design by : Lara Penin

Download or read book An Introduction to Service Design written by Lara Penin and published by Bloomsbury Publishing. This book was released on 2018-05-17 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

Designing in Dark Times

Author : Virginia Tassinari
Publisher : Bloomsbury Publishing
ISBN 13 : 1350070270
Total Pages : 361 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Designing in Dark Times by : Virginia Tassinari

Download or read book Designing in Dark Times written by Virginia Tassinari and published by Bloomsbury Publishing. This book was released on 2020-11-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The architectural historian and critic Kenneth Frampton 'never recovered' from the force of Hannah Arendt's teaching at The New School in New York. The philosopher Richard J. Bernstein considers her the most perceptive political theorist and observer of 'dark times' (a concept which, drawing from Brecht, she made her own). Building on the revival of interest in Hannah Arendt, and on the increasing turn in design towards the expanded field of the social, this unique book uses insights and quotations drawn from Arendt's major writings (The Human Condition; The Origins of Totalitarianism, Men in Dark Times) to assemble a new kind of lexicon for politics, designing and acting today. Taking 56 terms – from Action, Beginnings and Creativity through Mortality, Natality, and Play to Superfluity, Technology and Violence – and inviting designers and scholars of design world-wide to contribute, Designing in Dark Times: An Arendtian Lexicon, offers up an extraordinary range of short essays that use moments and quotations from Arendt's thought as the starting points for reflection on how these terms can be conceived for contemporary design and political praxis. Neither simply dictionary nor glossary, the lexicon brings together designing and political philosophy to begin to create a new language for acting and designing against dark times.

Marketing Fashion Footwear

Author : Tamsin McLaren
Publisher : Bloomsbury Publishing
ISBN 13 : 1474262953
Total Pages : 240 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Marketing Fashion Footwear by : Tamsin McLaren

Download or read book Marketing Fashion Footwear written by Tamsin McLaren and published by Bloomsbury Publishing. This book was released on 2020-11-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Handbag Designer 101

Author : Emily Blumenthal
Publisher : Voyageur Press
ISBN 13 : 1610597761
Total Pages : 160 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Handbag Designer 101 by : Emily Blumenthal

Download or read book Handbag Designer 101 written by Emily Blumenthal and published by Voyageur Press. This book was released on 2011-09-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbag Designer 101 is the bible for handbag designers or women who aspire to make their own bags. Included in the book are instructions for creating the fifteen essential bag styles—clutch, hobo, tote, and more—made simple with easy-to-follow how-to illustrations, suggested difficulty levels, and color photography. Advice from famous bag designers and today’s hottest indie designers accompany each pattern.Also included is the inside scoop on turning your handbag hobby into a successful business. From designing, to making, to marketing, Handbag Designer 101 teaches you everything you need to know.

Fashion Design Course

Author : Steven Faerm
Publisher : B.E.S. Publishing
ISBN 13 : 9781438089980
Total Pages : 160 pages
Book Rating : 4.0/5 (899 download)

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Book Synopsis Fashion Design Course by : Steven Faerm

Download or read book Fashion Design Course written by Steven Faerm and published by B.E.S. Publishing. This book was released on 2022-08-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This latest edition helps aspiring fashion designers understand demographics, psychographics, and the role of advertising; learn how to create a unique design vision through ethnographic research; develop a collection from first concept to finished project on the runway; see how to build a career in fashion, and more.

Fashion Law

Author : Guillermo C. Jimenez
Publisher : A&C Black
ISBN 13 : 1609018958
Total Pages : 417 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis Fashion Law by : Guillermo C. Jimenez

Download or read book Fashion Law written by Guillermo C. Jimenez and published by A&C Black. This book was released on 2014-03-13 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays' highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property-their brands and the products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such a vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, international trade. Features of the text help to make legal concepts accessible to the lay reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively. New to this Edition~Expanded section on Intellectual Property protection, including an all new Chapter 6 on Litigation~All new Chapter 10 on Fashion Finance Features~Box Features provide real-life examples that demonstrate the role that law plays in the fashion business, including landmark court cases and current events~Practice Tips discuss legal issues that should be considered as fashion designers and executives establish procedures for conducting their business~Sample Clauses familiarize readers with the legal language that covers the rights and responsibilities of the parties to agreements. Instructor's Guide and PowerPoint presentations available.

Rethinking Corporate Sustainability in the Era of Climate Crisis

Author : Raz Godelnik
Publisher : Springer Nature
ISBN 13 : 3030773183
Total Pages : 163 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Rethinking Corporate Sustainability in the Era of Climate Crisis by : Raz Godelnik

Download or read book Rethinking Corporate Sustainability in the Era of Climate Crisis written by Raz Godelnik and published by Springer Nature. This book was released on 2021-06-26 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear, critical, and timely analysis of the state of corporate sustainability within the context of the climate crisis. It offers not only a substantive critique of the current efforts but also clarity about the changes needed and how to implement them. The book goes beyond the more common debate on shareholder capitalism vs. stakeholder capitalism to explain the shortcomings of the current approach to sustainability in business, which the author describes as sustainability-as-usual. Using strategic design lenses, the author proposes a new model of awakened sustainability, which offers a transformational shift in corporate sustainability to ensure companies fairly and effectively address the climate crisis. The book presents the numerous changes needed in the environment in which companies operate to enable awakened sustainability and how these changes can be realized. Grounded in the scientific community’s calls for urgent action on climate change, this groundbreaking text provides scholars with an evaluation of current and future trends in corporate sustainability. It connects the dots between the progress made in the last five decades and the opportunities entailed in the work on a regenerative and just vision for companies in this decade and beyond.

Marketing by Design

Author : DK. Holland
Publisher : Rockport Publishers
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing by Design by : DK. Holland

Download or read book Marketing by Design written by DK. Holland and published by Rockport Publishers. This book was released on 1997 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcases 200 consumer-related design projects, Color photographs.

Fashion Marketing

Author : Mike Easey
Publisher : John Wiley & Sons
ISBN 13 : 9781444309560
Total Pages : 280 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Fashion Marketing by : Mike Easey

Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Fashioning Indie

Author : Rachel Lifter
Publisher : Bloomsbury Publishing
ISBN 13 : 1350126330
Total Pages : 224 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Fashioning Indie by : Rachel Lifter

Download or read book Fashioning Indie written by Rachel Lifter and published by Bloomsbury Publishing. This book was released on 2019-10-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2005, British supermodel Kate Moss went to Glastonbury with her then-boyfriend, indie rocker Pete Doherty. Their unwashed appearance captured widespread attention, propelling the British indie music scene and its signature look-slender bodies clad in skinny jeans-to the center of popular fashion. Using this fashionable watershed as a launching point, Fashioning Indie narrates indie's evolution: from a 1980s British music subculture into a 21st-century international fashion phenomenon. It explores the lucrative transformation of indie style, first into high concept menswear and later into “festival fashion”-a womenswear phenomenon that remade what indie looked like and provided a launching point to reimagine who the ideal subject of indie could be. Fashioning Indie is essential reading for academic and popular audiences, offering an original account of what happens when a subculture is incorporated into the commercial fashion system. As the music and fashions of festivals face increasing scrutiny in debates about diversity and inclusion, and the transformations of indie style coincide with the global expansion of the second-hand retail sector, the book offers also essential insights into the broader culture of popular fashion in the 21st century and the values that inform it.

Market Threads

Author : Koray Çalişkan
Publisher : Princeton University Press
ISBN 13 : 1400833922
Total Pages : 249 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Market Threads by : Koray Çalişkan

Download or read book Market Threads written by Koray Çalişkan and published by Princeton University Press. This book was released on 2010-08-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a global market? How does it work? At a time when new crises in world markets cannot be satisfactorily resolved through old ideas, Market Threads presents a detailed analysis of the international cotton trade and argues for a novel and groundbreaking understanding of global markets. The book examines the arrangements, institutions, and power relations on which cotton trading and production depend, and provides an alternative approach to the analysis of pricing mechanisms. Drawing upon research from such diverse places as the New York Board of Trade and the Turkish and Egyptian countrysides, the book explores how market agents from peasants to global merchants negotiate, accept, reject, resist, reproduce, understand, and misunderstand a global market. The book demonstrates that policymakers and researchers must focus on the specific practices of market maintenance in order to know how they operate. Markets do not simply emerge as a relationship among self-interested buyers and sellers, governed by appropriate economic institutions. Nor are they just social networks embedded in wider economic social structures. Rather, global markets are maintained through daily interventions, the production of prosthetic prices, and the waging of struggles among those who produce and exchange commodities. The book illustrates the crucial consequences that these ideas have on economic reform projects and market studies. Spanning a variety of disciplines, Market Threads offers an original look at the world commodity trade and revises prevailing explanations for how markets work.

Design Studies

Author :
Publisher : Bloomsbury Visual Arts
ISBN 13 : 1350352411
Total Pages : 0 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Design Studies by :

Download or read book Design Studies written by and published by Bloomsbury Visual Arts. This book was released on 2023-08-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Studies: A Reader is the ideal entry point for any student who wants to understand the many complex roles of design - as process, product, function, symbol, and use. Reflecting the diverse range of perspectives on design, the reader brings together over seventy key texts. The essays are presented in themed sections covering history, methods, theory, visuality, identity, consumption, labor, industrialization, new technology, sustainability, and globalization. Each section is separately introduced and each concludes with a guide to further reading. In addition, a final section of specially commissioned essays analyzes ten seminal designs of the twentieth century, from Helvetica to the cell phone. Bringing together the best classic and contemporary writing, Design Studies: A Reader will be invaluable to all students of Design as well as to students of Architecture, Art, Material Culture, and Sociology. Authors include: Theodor Adorno, Arjun Appadurai, Reyner Banham, Jean Baudrillard, Zygmunt Bauman, Pierre Bourdieu, Cheryl Buckley, Michel de Certeau, Margaret Crawford, Arthur C Danto, Adrian Forty, Michel Foucault, Buckminster Fuller, Paul du Gay, Erving Goffman, Donna Haraway, Dick Hebdige, John Chris Jones, Guy Julier, Naomi Klein, Ezio Manzini, Victor Margolin, Karl Marx, Daniel Miller, Victor Papanek, Nikolaus Pevsner, John Styles, and John Walker.

There Will Be Lobster

Author : Sara Arnell
Publisher : Savio Republic
ISBN 13 : 1642939277
Total Pages : 167 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis There Will Be Lobster by : Sara Arnell

Download or read book There Will Be Lobster written by Sara Arnell and published by Savio Republic. This book was released on 2021-07-20 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re arriving to the midlife crisis party—the one that’s serving low self-esteem, desperation, unreliable behavior, forgetfulness, carelessness, and the loneliness of loss—the stories and anecdotes in this memoir will assure you that you are not alone. For Sara Arnell, it took a rogue lobster, a dying rock star, an eighteen-pound tumor, a meditation guru, a famous medium, and a former monk to put her on a path toward light, hope, and healing. If reading this book helps even one person, according to Sara, then telling this story is all worth it. “Sara Arnell is the only writer I know who can make self-deprecation and wisdom look like the same thing. There Will Be Lobster is a darkly funny memoir with a big heart, and it’s the exact comeback story we all need right now.” —David Hollander, author of Anthropica and L.I.E. “This book is a deeply personal story that’s not afraid to show you the crazy moments that we all have, but often don’t admit to. Read this memoir if you want to learn how honesty, vulnerability, and sheer perseverance can help you step into your light and illuminate a new path—one that is happy, healthy, and full of hope.” —André Leon Talley, author of New York Times bestseller The Chiffon Trenches and former Vogue editor-at-large

Fashion Illustration for Designers

Author : Kathryn Hagen
Publisher : Waveland Press
ISBN 13 : 1478635568
Total Pages : 592 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Fashion Illustration for Designers by : Kathryn Hagen

Download or read book Fashion Illustration for Designers written by Kathryn Hagen and published by Waveland Press. This book was released on 2017-05-03 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion design begins in the designer’s creative mind, and drawing is the crucial next step to communicating creative ideas to others to bring those ideas to reality. Clear, expressive drawings engage and bring together people in patternmaking, production, marketing, and all other facets of the fashion business, ensuring that everyone shares the same vision that originates with the designer. Kathryn Hagen brings decades of experience teaching design students how best to translate their ideas into drawings. She opens with basic drawing skills using both hand tools and computer techniques before moving on to applying those skills to both the human figure and the specifics of various types of clothing. Throughout the book she exposes designers to myriad techniques and styles, encouraging each individual to discover what works best for him or her. Each chapter ends with practice exercises as well as visual references to review and reinforce material learned in the chapter lessons. Videos demonstrating hands-on examples can be viewed at waveland.com/Hagen, with emphasis on distressed fabrics and novelty treatments. 84 pages of color present a wide variety of rendering techniques.