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Market Research Methods In The Sports Industry
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Book Synopsis Market Research Methods in the Sports Industry by : Neven Šerić
Download or read book Market Research Methods in the Sports Industry written by Neven Šerić and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Book Synopsis Research Methods in Sport Management by : Brenda G. Pitts
Download or read book Research Methods in Sport Management written by Brenda G. Pitts and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research -- the systematic investigation of materials and sources to establish facts and reach new conclusions -- is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility. This second edition provides a detailed introduction into the research itself, and applies those methods directly to the field of sport business management. With established reputations as expert researchers in the field, the authors have reorganised foundational concepts and updated methods and industry examples to provide students, instructors and professionals with a knowledge base and resources to prepare, collect, analyse and present targeted research for scholarly publication or to better interpret and respond to the needs of an array of areas in the sport management industry.
Book Synopsis Sport Industry Research and Analysis by : Jacquelyn Cuneen
Download or read book Sport Industry Research and Analysis written by Jacquelyn Cuneen and published by Routledge. This book was released on 2017-05-08 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Industry Research & Analysis offers a no-nonsense, straightforward approach to the study of research design and statistical analysis in the sport enterprise. Each chapter outlines real-world instances in which research and statistics contribute to bottom-line decisions. The book includes clear, progressive instructions, using spreadsheets for statistical computations and analyses. The explanations for the calculations and analyses are presented in the context of sport industry scenarios with sample data. Additional scenarios with sample data provide hands-on practice with each statistical test. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use research and statistical analysis in their everyday tasks. This book's succinct, applied approach to research design and statistical analyses provides readers with essential skills to help them understand the importance of an information-based approach to decision making in the sport enterprise.
Book Synopsis Research Methods and Design in Sport Management by : Damon P. S. Andrew
Download or read book Research Methods and Design in Sport Management written by Damon P. S. Andrew and published by Human Kinetics. This book was released on 2011 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.
Book Synopsis Research Methods and Design in Sport Management by : Damon P. S. Andrew
Download or read book Research Methods and Design in Sport Management written by Damon P. S. Andrew and published by Human Kinetics Publishers. This book was released on 2019-10-16 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.
Book Synopsis Market Research Methods in the Sports Industry by : Neven Šerić
Download or read book Market Research Methods in the Sports Industry written by Neven Šerić and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Book Synopsis Research Methods for Sports Studies by : Chris Gratton
Download or read book Research Methods for Sports Studies written by Chris Gratton and published by Taylor & Francis. This book was released on 2010 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, accessible and practical textbook provides a complete grounding in both qualitative and quantitative research methods for the sports studies student. The book offers the reader a step-by-step guide to the research process, from designing a research project, to collecting and analyzing data, to reporting the research, and is richly illustrated throughout with sport-related case-studies and examples from around the world. Now in a fully revised and updated new edition, the book covers key topics such as: choosing an appropriate research design undertaking a literature review key research techniques, including questionnaires, interviews, content analysis and ethnographic studies data analysis, including an introduction to SPSS, as well as guides to descriptive and inferential statistics writing a research report ethical issues in sports research. Research Methods in Sports Studies is designed to be a complete and self-contained companion to any research methods course and contains a wealth of useful features, such as highlighted definitions of key terms, revision questions, practical research exercises, and a companion website with web links, multiple choice questions, powerpoint slides, and other learning resources. The book is also an invaluable reference for any student undertaking a dissertation or research project as part of their studies. Visit the companion website at: www.routledge.com/textbooks/9780415493932
Book Synopsis Handbook of Research on Sport and Business by : S. Söderman
Download or read book Handbook of Research on Sport and Business written by S. Söderman and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.
Book Synopsis Sport Business Analytics by : C. Keith Harrison
Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Book Synopsis Sport Industry Research and Analysis by : Jacquelyn Cuneen
Download or read book Sport Industry Research and Analysis written by Jacquelyn Cuneen and published by Routledge. This book was released on 2020-03-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.
Download or read book Selling in the Sport Industry written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Methods for Sports Studies by : Jones, Gary Pro
Download or read book Research Methods for Sports Studies written by Jones, Gary Pro and published by Publisher Marketplace/Publisher. This book was released on 2014-03-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Methods for Sport Management by : James Skinner
Download or read book Research Methods for Sport Management written by James Skinner and published by Routledge. This book was released on 2014-10-30 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice. The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writing. Every chapter contains a range of useful features to aid student learning, including summaries, discussion questions and guides to further resources, as well as examples drawn from contemporary sport around the world. Research Methods for Sport Management is an essential course text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo
Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Book Synopsis Research Methods in Sport Management by : Ming Li
Download or read book Research Methods in Sport Management written by Ming Li and published by . This book was released on 2008 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with helpful figures and charts, this first-of-its-kind textbook is a vital resource for students, teachers, and industry professionals. The authors are all expert researchers in their areas of specialisation and have written extensively in both books and journals. Their current roles in teaching college-level courses have allowed them to understand exactly how to tailor research methods to the topic of sport management and to compile the important information presented here. Unique Features: Sound guidelines to learning and building knowledge and skills in doing research; Practical and useful examples from the real world of sport business; Organised presentation of research methods from the most basic to the complex; Inclusion of timely issues of ethics in research practice and reporting; Emphasis on sound decision-making in research practice; A research process model that guides from question development through to research method and application; Study questions and learning activities in each chapter.
Book Synopsis Research Methods in Physical Education and Youth Sport by : Kathleen Armour
Download or read book Research Methods in Physical Education and Youth Sport written by Kathleen Armour and published by Routledge. This book was released on 2012-03-15 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first research methods book to focus entirely on physical education and youth sport. It guides the reader through the whole research process; from the first steps to completion of a dissertation or practice-based project, and introduces key topics such as:formulating a research questionqualitative approachesquantitative approachesmixed method researchliterature reviewcase studiessurvey, interviews and focus groupsdata analysiswriting the dissertation.Each chapter includes a.
Book Synopsis Cases in Sport Marketing by : Mark A. McDonald
Download or read book Cases in Sport Marketing written by Mark A. McDonald and published by Jones & Bartlett Learning. This book was released on 1999 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
