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Market Power In Radio Markets
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Book Synopsis Market Power in Radio Markets by : Robert B. Ekelund
Download or read book Market Power in Radio Markets written by Robert B. Ekelund and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Telecommunications Act of 1996 contains provisions that allow increasing levels of concentration in local radio markets. Debate has focused on whether allowing greater concentration of broadcast media resources into fewer hands is a sound public policy. One fear of regulators is the effect of increased concentration on the market power of radio stations. Concentrating on intraindustry variations, this paper systematically assesses the link between radio station profitability and market concentration. The underlying assumption of the empirical analysis is that sale price (or present value) of the radio station includes the present value of future profits. The results do not support a strong relationship between increases in concentration and the profitability of radio stations, although we find group ownership to increase efficiency.
Download or read book World Radio Markets in 1926 written by and published by . This book was released on 1926 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Radio Markets After the War by : Institute of Radio Engineers
Download or read book Radio Markets After the War written by Institute of Radio Engineers and published by . This book was released on 1944 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Economic Regulation of Broadcasting Markets by : Paul Seabright
Download or read book The Economic Regulation of Broadcasting Markets written by Paul Seabright and published by Cambridge University Press. This book was released on 2007-04-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Book Synopsis The Radio Broadcasting Industry by : Alan B. Albarran
Download or read book The Radio Broadcasting Industry written by Alan B. Albarran and published by Allyn & Bacon. This book was released on 2000 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.
Book Synopsis Radios Niche Marketing Revolution FutureSell by : Ashley Herweg
Download or read book Radios Niche Marketing Revolution FutureSell written by Ashley Herweg and published by Taylor & Francis. This book was released on 1997-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Book Synopsis The Quieted Voice by : Robert L. Hilliard
Download or read book The Quieted Voice written by Robert L. Hilliard and published by . This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has American radio—once a grassroots, community-based medium—become a generic service that primarily benefits owners and shareholders and prohibits its listeners from receiving diversity of opinions, ideas, and entertainment through local programming? In The Quieted Voice: The Rise and Demise of Localism in American Radio, Robert L. Hilliard and Michael C. Keith blame the government’s continual deregulation of radio and the corporate obsession with the bottom line in the wake of the far-reaching and controversial Telecommunications Act of 1996. Fighting for greater democratization of the airwaves, Hilliard and Keith call for a return to localism to save radio from rampant media conglomeration and ever-narrowing music playlists—and to save Americans from corporate and government control of public information. The Quieted Voice details radio’s obligation to broadcast in the public’s interest. Hilliard and Keith trace the origins of the public trusteeship behind the medium and argue that local programming is essential to the fulfillment of this responsibility. From historical and critical perspectives, they examine the decline of community-centered programming and outline the efforts of media watchdog and special interest groups that have vigorously opposed the decline of democracy and diversity in American radio. They also evaluate the implications of continuing delocalization of the radio medium and survey the perspectives of leading media scholars and experts.
Book Synopsis Market Power in the Media by : Catherine Ann Tyler Mooney
Download or read book Market Power in the Media written by Catherine Ann Tyler Mooney and published by . This book was released on 2007 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Radio Station Market Concentration and Programming Diversity: The Effect of the Telecommunications Act of 1996 on Local Radio Markets by :
Download or read book Radio Station Market Concentration and Programming Diversity: The Effect of the Telecommunications Act of 1996 on Local Radio Markets written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The enactment of the Telecommunications Act of 1996 fundamentally changed the basis of broadcast and communication media regulation. Touted by its proponents in media industry as a remedy for a regulatory regime viewed as non-competitive, the Telecommunications Act changed ownership restrictions. Enough time has transpired allowing for the assessment of the Act's effects on radio ownership patterns and effects on variety. This dissertation examines two affected processes: 1) corporate radio acquisition and 2) radio programming. This dissertation assesses two sets of competing claims. The first set of claims centers on a debate about the effect of deregulation and its effects on media market structure before and after deregulation. Proponents of deregulation held that a relaxed regulatory environment enhances market variability, while opponents of deregulation held that the new regulatory environment favors oligopoly formation at the national level and monopoly control in local markets. This research examines evidence indicating how regulatory change affects the environment in which media owners buy and sell stations in media markets, focusing on regulatory, individual radio station, and media market characteristics and transaction decisions. The second set of claims centers on the product of radio media markets, specifically radio station programming. Deregulation proponents held that the new environment enhances commercial programming variety; opponents held that deregulation decreases programming variety. Using industry ownership records of radio stations and programming over the period 1993-2001, I assess the validity of these two competing claims, using organizational institutional theory, ecological explanations, and political economy theory to examine the extent to which the organizational field characteristic of media organizations has changed over time due to a diminished number of station owners. Acquisition processes are characterized by new station acquis.
Book Synopsis The Audience Promotion of Ten Major Market Talk and All-news Radio Stations by : Stuart Louis Brower
Download or read book The Audience Promotion of Ten Major Market Talk and All-news Radio Stations written by Stuart Louis Brower and published by . This book was released on 1968 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Is Radio Advertising a Distinct Local Market? An Empirical Analysis by : Robert B. Ekelund
Download or read book Is Radio Advertising a Distinct Local Market? An Empirical Analysis written by Robert B. Ekelund and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent relaxation of regulations limiting the ability of an entity to own multiple radio stations had led to a dramatic increase in ownership concentration in local radio markets. Using the framework established by the Merger Guidelines, this paper evaluates whether or not radio advertising is a distinct local market by estimating an own-price elasticity oif demand for radio advertising. Our results support the assertion that radio advertising is an antitrust market.
Book Synopsis Modern Radio Broadcasting by : Robert H. Coddington
Download or read book Modern Radio Broadcasting written by Robert H. Coddington and published by . This book was released on 1969 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Direction of Progress in Radio Broadcasting by : William Samuel Paley
Download or read book The Direction of Progress in Radio Broadcasting written by William Samuel Paley and published by . This book was released on 1936 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Predicting Radio Station and Market Revenue by : George Nadel Rivin
Download or read book Predicting Radio Station and Market Revenue written by George Nadel Rivin and published by . This book was released on 1992 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Radio Station Market Concentration and Programming Diversity by : Matthew W. Irvin
Download or read book Radio Station Market Concentration and Programming Diversity written by Matthew W. Irvin and published by . This book was released on 2006 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keywords: radio playlists, radio formats, organizational sociology, media ownership, Telecommunications Act of 1996.
Book Synopsis Fair Market Value of Radio Stations by : Bruce Bishop Cheen
Download or read book Fair Market Value of Radio Stations written by Bruce Bishop Cheen and published by . This book was released on 1986 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Markets of the World written by and published by . This book was released on 1930 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
