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Market Orientation Performance In Marketing Units And Its Relations To Uncertainty And Structure
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Book Synopsis Market Orientation, Performance in Marketing Units, and Its Relations to Uncertainty and Structure by : Magnus Söderlund
Download or read book Market Orientation, Performance in Marketing Units, and Its Relations to Uncertainty and Structure written by Magnus Söderlund and published by . This book was released on 1994 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Developing a Market Orientation by : Rohit Deshpande
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author :Peter Michael Blau Publisher :Malabar, Fla. : R.E. Krieger Publishing Company ISBN 13 : Total Pages :376 pages Book Rating :4.:/5 (31 download)
Book Synopsis On the Nature of Organizations by : Peter Michael Blau
Download or read book On the Nature of Organizations written by Peter Michael Blau and published by Malabar, Fla. : R.E. Krieger Publishing Company. This book was released on 1983 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on 2020-03-09 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Book Synopsis Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty by : Harlan E. Spotts
Download or read book Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book International Books in Print written by and published by . This book was released on 1998 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Multiple Layer Model of Market Oriented Organizational Culture by : Christian Homburg
Download or read book A Multiple Layer Model of Market Oriented Organizational Culture written by Christian Homburg and published by . This book was released on 2000 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CIM Coursebook 08/09 Managing Marketing Performance by : Helen Meek
Download or read book CIM Coursebook 08/09 Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2012-08-06 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Book Synopsis The Marketing-Sales-Finance Triangle by : Dirk Weissbrich
Download or read book The Marketing-Sales-Finance Triangle written by Dirk Weissbrich and published by Springer. This book was released on 2009-11-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
Book Synopsis Market Orientation by : Sandra Fricke
Download or read book Market Orientation written by Sandra Fricke and published by GRIN Verlag. This book was released on 2007-11 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0 (B), Otto-von-Guericke-University Magdeburg (Economics), course: Management Theory, 13 entries in the bibliography, language: English, abstract: Very little attention has been given to organizational processes, such as market orientation. That is one reason why hardly anybody can explain the term. Market orientation means the implementation of the marketing concept and represents a long-term advantage. Because a market orientation is not easily engendered, it may be considered an additional and distinct form of sustainable competitive advantage. In this paper the domain of the market orientation construct will be clarified and a working definition provided.
Book Synopsis The Moderating Effect of Market Orientation of the Business Unit on the Relationship Between Customer Orientation and Performance by : Jerry W. Grizzle
Download or read book The Moderating Effect of Market Orientation of the Business Unit on the Relationship Between Customer Orientation and Performance written by Jerry W. Grizzle and published by . This book was released on 2004 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CIM Coursebook 05/06 Analysis and Evaluation by : Wendy Lomax
Download or read book CIM Coursebook 05/06 Analysis and Evaluation written by Wendy Lomax and published by Routledge. This book was released on 2007-07-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis Managing Marketing Performance by : Helen Meek
Download or read book Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2008 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Managing Marketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Book Synopsis Market Orientation and Market Strategy Profiling by : Christopher Brooke Dobni
Download or read book Market Orientation and Market Strategy Profiling written by Christopher Brooke Dobni and published by . This book was released on 1998 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations have long sought how to achieve a competitive advantage in uncertain and changing, environments. In this quest. many organizations have embraced the marketing concept in efforts to engender a market orientation. Market orientation has been defined as an organizational culture that facilitates information Gathering. communication, and responsiveness in respect to the market context in which organizations must operate. This dissertation reviews extant literature relating to the marketing concept and market orientation and the respective contributions they have made toward organizational strategy and performance. More importantly, it then proceeds to address the concept of profiling market orientation. It is proposed that there are ideal market orientation profiles corresponding to distinct environmental contexts that represent "best practices" for an organization; practices that are critical to the development of a sustainable competitive advantage. It is also proposed that deviations from ideal behaviors will lead to less than optimal business performance. The relationship between market orientation and performance is robust across several environmental contexts that are characterized by varying decrees of market turbulence, competitive intensity, and products/services introduction rates. This relationship becomes dynamic when one considers the assertion that organization culture is synonymous with strategy and the evidence that the external environment affects organizational culture. As a result, the ability to profile ideal orientations will have significant strategic and performance implications for management.
Book Synopsis CIM Coursebook 07/08 Analysis and Evaluation by : Wendy Lomax
Download or read book CIM Coursebook 07/08 Analysis and Evaluation written by Wendy Lomax and published by Routledge. This book was released on 2012-06-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Download or read book Journal of Marketing written by and published by . This book was released on 1998 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Orientation, Relationship Marketing Orientation, and Business Performance by : Riming Xian
Download or read book Market Orientation, Relationship Marketing Orientation, and Business Performance written by Riming Xian and published by . This book was released on 2005 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
