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Market Orientation Of Nonprofit Organizations
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Book Synopsis Developing a Market Orientation by : Rohit Deshpande
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Book Synopsis Market Orientation of Nonprofit Organizations: An Indian Perspective by : Renjini D.
Download or read book Market Orientation of Nonprofit Organizations: An Indian Perspective written by Renjini D. and published by Vernon Press. This book was released on 2020-01-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
Book Synopsis Strategic Marketing for Nonprofit Organizations by : Alan R. Andreasen
Download or read book Strategic Marketing for Nonprofit Organizations written by Alan R. Andreasen and published by . This book was released on 2003 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
Book Synopsis Explaining Civil Society Development by : Lester M. Salamon
Download or read book Explaining Civil Society Development written by Lester M. Salamon and published by JHU Press. This book was released on 2017-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How historically rooted power dynamics have shaped the evolution of civil society globally. The civil society sector—made up of millions of nonprofit organizations, associations, charitable institutions, and the volunteers and resources they mobilize—has long been the invisible subcontinent on the landscape of contemporary society. For the past twenty years, however, scholars under the umbrella of the Johns Hopkins Comparative Nonprofit Sector Project have worked with statisticians to assemble the first comprehensive, empirical picture of the size, structure, financing, and role of this increasingly important part of modern life. What accounts for the enormous cross-national variations in the size and contours of the civil society sector around the world? Drawing on the project’s data, Lester M. Salamon, S. Wojciech Sokolowski, Megan A. Haddock, and their colleagues raise serious questions about the ability of the field’s currently dominant preference and sentiment theories to account for these variations in civil society development. Instead, using statistical and comparative historical materials, the authors posit a novel social origins theory that roots the variations in civil society strength and composition in the relative power of different social groupings and institutions during the transition to modernity. Drawing on the work of Barrington Moore, Dietrich Rueschemeyer, and others, Explaining Civil Society Development provides insight into the nonprofit sector’s ability to thrive and perform its distinctive roles. Combining solid data and analytical clarity, this pioneering volume offers a critically needed lens for viewing the evolution of civil society and the nonprofit sector throughout the world.
Book Synopsis Market Orientation in the Nonprofit Sector by : David Dwyer
Download or read book Market Orientation in the Nonprofit Sector written by David Dwyer and published by . This book was released on 1993 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Nonprofit Strategy Revolution by : David La Piana
Download or read book The Nonprofit Strategy Revolution written by David La Piana and published by Turner Publishing Company. This book was released on 2018-08-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.
Book Synopsis Cause Marketing for Nonprofits by : Jocelyne Daw
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Book Synopsis Nonprofit Marketing by : Walter Wymer
Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE Publications. This book was released on 2006-03-06 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Book Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant
Download or read book The Routledge Companion to Nonprofit Marketing written by Adrian Sargeant and published by Routledge. This book was released on 2007-11-22 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Book Synopsis Regulation and Best Practices in Public and Nonprofit Marketing by : Lucica Matei
Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.
Book Synopsis The Marketization of Nonprofits by : Sophie Hersberger-Langloh
Download or read book The Marketization of Nonprofits written by Sophie Hersberger-Langloh and published by BoD – Books on Demand. This book was released on 2020-12-18 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis deals with the concept and consequences of marketization in the nonprofit sector. Marketization describes the process of nonprofit organizations becoming more business-like and is caused, among other things, by increased competition for scarce resources, the rise of professionalism, and calls for more transparency and efficiency by funders and the public. Research about marketization is inconclusive; some researchers believe marketization can increase not only efficiency, but also effectiveness of organizations, while others fear that nonprofits lose their focus on a social mission. The four articles presented in this thesis focus on the theoretical and practical implications of nonprofits relying more on earned income, a dominant feature of marketization, and nonprofits actively and passively adopting management practices and tools from the for-profit sector, another key characteristic of increased marketization. The results show that marketization can increase the economic and social performance of an organization, and, when handled well and implemented through a clear strategic focus, foster mission achievement. Particularly the focus on beneficiaries and internal processes can help organizations to better fulfill their mission. A loss of focus on the mission must be feared if regulatory forces act on the organization without a simultaneous professionalization of management, or if an organization focuses too much on its competitors.
Book Synopsis Handbook of Research on Managerial Solutions in Non-Profit Organizations by : Potocan, Vojko
Download or read book Handbook of Research on Managerial Solutions in Non-Profit Organizations written by Potocan, Vojko and published by IGI Global. This book was released on 2016-08-23 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial Solutions in Non-Profit Organizations provides relevant theoretical frameworks and the latest empirical research findings related to the successful management of nonprofits. Providing insights into the best practices and valuable comparisons between strategies in different contexts, this book gives invaluable support for nonprofit managers, policy makers, students, and researchers.
Book Synopsis The Oxford Handbook of Arts and Cultural Management by : Yuha Jung
Download or read book The Oxford Handbook of Arts and Cultural Management written by Yuha Jung and published by Oxford University Press. This book was released on 2024 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
Book Synopsis Strategic Positioning in Voluntary and Charitable Organizations by : Celine Chew
Download or read book Strategic Positioning in Voluntary and Charitable Organizations written by Celine Chew and published by Routledge. This book was released on 2009-05-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based on original research that examines, for the first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing literature in explaining the positioning activities of charitable organizations within the wider voluntary and non-profit sector. Using a three-stage approach, which involves an exploratory survey and multiple case studies, this book provides: • evidence showing the extent of strategic positioning, the components of a positioning strategy and the process of developing a positioning strategy in charitable organizations that are involved in the provision of public services, • analysis of the key factors that influence the choice of a positioning strategy in the charitable context, and the depiction of these factors in an original integrating model, and • an exploration into the extent to which existing strategy/marketing literature on positioning is applicable in the charitable context. By challenging the adoption of current perspectives on strategic positioning derived from commercial strategy and marketing management literatures into the non-profit and non-market contexts, the author develops a theoretical framework that accounts for the uniqueness of positioning strategy in the non-profit sector. This uniqueness is attributed to the difference in positioning goals, the process of developing a positioning strategy, and the influencing factors on the choice of a positioning strategy in charities compared to commercial organizations. The implications of the findings provide useful lessons for managers of voluntary and charitable organizations in planning and developing their positioning activities, and for other stakeholders, such as policy makers, funders, donors and industry bodies.
Book Synopsis Cases in Public and Nonprofit Marketing by : Christopher H. Lovelock
Download or read book Cases in Public and Nonprofit Marketing written by Christopher H. Lovelock and published by . This book was released on 1977 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Investments in and for Nonprofit Organizations by : Sara Stühlinger
Download or read book Investments in and for Nonprofit Organizations written by Sara Stühlinger and published by BoD – Books on Demand. This book was released on 2020-12-19 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value-driven nature of nonprofit organizations calls for a broader understanding of investments outside of a purely financial conceptualization. Nonprofits ultimately strive for a social return, and allocating resources to nonprofit capacities is a vital form of investments. The four chapters of this thesis examine two types of nonprofit investments, impact investing and investments in nonprofit capacities, and focus on their influencing factors and effects. The findings reveal that strategic behavior and planning are crucial management tasks. The blurring of social and financial logics offers opportunities that if accompanied by a clear strategy enhances the work of nonprofits.
