Market Entry Proposal for Automotive Companies

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Publisher : GRIN Verlag
ISBN 13 : 3656578257
Total Pages : 12 pages
Book Rating : 4.6/5 (565 download)

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Book Synopsis Market Entry Proposal for Automotive Companies by : Kathy Morgan

Download or read book Market Entry Proposal for Automotive Companies written by Kathy Morgan and published by GRIN Verlag. This book was released on 2014-01-20 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Western Illinois University, language: English, abstract: Since the time of the bankruptcy and the government bailout Chrysler group LLC has made a lot of strides in the revitalization of the main brand and product line. This meant a reorganization of its financial operations, which includes reinvesting into the brand name and the operations to the tune of 23 billion dollars. However, this is not the only thing that the company has done. In the year, 2009, the company entered into an agreement with automaker Giant Fiat as its bankruptcy protection. Fiat had been looking at the situation for some time and some analysts’ state that it was actually waiting in the wings to take over in case of such a bankruptcy occurred. I would suggest that the companies use the appeal of Chrysler as much as possible and various technical attributes of Fiat in order to exploit their presence within France.

Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business

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Publisher : GRIN Verlag
ISBN 13 : 3346298035
Total Pages : 25 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business by : Simon Glandien

Download or read book Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Market Entry Concepts of Chinese Automotive Companies into the European Market

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Publisher : GRIN Verlag
ISBN 13 : 3668336547
Total Pages : 90 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Market Entry Concepts of Chinese Automotive Companies into the European Market by : Ramona Blietz

Download or read book Market Entry Concepts of Chinese Automotive Companies into the European Market written by Ramona Blietz and published by GRIN Verlag. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

Market Entry in China

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Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 231 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Market Entry in China by : Christiane Prange

Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Rent Seeking in China

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Publisher : Routledge
ISBN 13 : 1134034415
Total Pages : 327 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Rent Seeking in China by : Tak-Wing Ngo

Download or read book Rent Seeking in China written by Tak-Wing Ngo and published by Routledge. This book was released on 2008-12-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book which undertakes a systematic analysis of rent seeking activities in China. Using case studies from across economics sectors the contributors discuss the occurrence of the phenomenon, what range of activities are related to rent seeking practices and, more importantly, how rent seeking shapes political and economic development.

Oversight of U.S.-Japan Auto Parts Framework Negotiations

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Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Oversight of U.S.-Japan Auto Parts Framework Negotiations by : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management

Download or read book Oversight of U.S.-Japan Auto Parts Framework Negotiations written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management and published by . This book was released on 1995 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Utech Asia'97

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Publisher : iSmithers Rapra Publishing
ISBN 13 : 9781859570906
Total Pages : 416 pages
Book Rating : 4.5/5 (79 download)

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Book Synopsis Utech Asia'97 by :

Download or read book Utech Asia'97 written by and published by iSmithers Rapra Publishing. This book was released on 1997 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Market Access in Latin America

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Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis U.S. Market Access in Latin America by : United States International Trade Commission

Download or read book U.S. Market Access in Latin America written by United States International Trade Commission and published by . This book was released on 1992 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designated Drivers

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Publisher : John Wiley & Sons
ISBN 13 : 1118328884
Total Pages : 308 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Designated Drivers by : G. E. Anderson

Download or read book Designated Drivers written by G. E. Anderson and published by John Wiley & Sons. This book was released on 2012-04-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the Chinese car industry that sheds new light on the delicate nature of China's planned economy China's unprecedented growth over the last three decades, along with the recent financial crisis in the West, has raised questions about the superiority of state-led capitalism. In Designated Drivers: How China Plans to Dominate the Global Auto Industry, G.E. Anderson, a specialist in finance and Chinese political economics, uses the auto industry to examine how China's industrial planning works, and explores whether state involvement in the economy really is a winning formula for sustainable growth. Bringing to light the strengths and weaknesses that define the Chinese economy, Anderson finds that in some ways the government has become its own worst enemy, unable to choose between industrial competitiveness and social stability. While the economy is booming now, evidence suggests that long-term success is far from assured. Tracing the evolution of the post-Mao auto industry through thirteen case studies, Designated Drivers raises the difficult questions about the future of China that few people have dared to ask. Offers a unique insight into the Chinese economy through the lens of the auto industry Explores how successful the central government has been in spurring economic growth and the long-terms costs of intervention Uses case studies to illustrate China's explosive growth over the last three decades A painstakingly researched analysis of the Chinese automobile industry, Designated Drivers explains the risks and rewards inherent in doing business in China that anyone interested in, or already working there need to understand.

United States-Japan Trade Negotiations

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Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis United States-Japan Trade Negotiations by : United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade

Download or read book United States-Japan Trade Negotiations written by United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade and published by . This book was released on 1994 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trade Policy Agenda and ... Annual Report of the President of the United States on the Trade Agreements Program

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Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Trade Policy Agenda and ... Annual Report of the President of the United States on the Trade Agreements Program by : United States. Office of the U.S. Trade Representative

Download or read book Trade Policy Agenda and ... Annual Report of the President of the United States on the Trade Agreements Program written by United States. Office of the U.S. Trade Representative and published by . This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cumulative Report on Recissions and Deferrals

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Publisher : Government Printing Office
ISBN 13 :
Total Pages : 1394 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cumulative Report on Recissions and Deferrals by :

Download or read book Cumulative Report on Recissions and Deferrals written by and published by Government Printing Office. This book was released on with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

China Champions

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Publisher : European Management Publications
ISBN 13 : 3938877006
Total Pages : 225 pages
Book Rating : 4.9/5 (388 download)

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Book Synopsis China Champions by : Lutz Kaufmann

Download or read book China Champions written by Lutz Kaufmann and published by European Management Publications. This book was released on 2005 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Business

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Publisher : John Wiley & Sons
ISBN 13 : 1119889723
Total Pages : 515 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis International Business by : James Oldroyd

Download or read book International Business written by James Oldroyd and published by John Wiley & Sons. This book was released on 2023-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920946
Total Pages : 587 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-10 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.

Ford and the Global Strategies of Multinationals

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Publisher : Routledge
ISBN 13 : 1134626320
Total Pages : 542 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Ford and the Global Strategies of Multinationals by : Maria Isabel Studer Noguez

Download or read book Ford and the Global Strategies of Multinationals written by Maria Isabel Studer Noguez and published by Routledge. This book was released on 2003-08-27 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

China Environmental Technologies Export Market Plan

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Author :
Publisher : Commerce Department
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis China Environmental Technologies Export Market Plan by :

Download or read book China Environmental Technologies Export Market Plan written by and published by Commerce Department. This book was released on 2002 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serves as a guide for United States exporters.