Author : Kathy Morgan
Publisher : GRIN Verlag
ISBN 13 : 3656578257
Total Pages : 12 pages
Book Rating : 4.6/5 (565 download)
Book Synopsis Market Entry Proposal for Automotive Companies by : Kathy Morgan
Download or read book Market Entry Proposal for Automotive Companies written by Kathy Morgan and published by GRIN Verlag. This book was released on 2014-01-20 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Western Illinois University, language: English, abstract: Since the time of the bankruptcy and the government bailout Chrysler group LLC has made a lot of strides in the revitalization of the main brand and product line. This meant a reorganization of its financial operations, which includes reinvesting into the brand name and the operations to the tune of 23 billion dollars. However, this is not the only thing that the company has done. In the year, 2009, the company entered into an agreement with automaker Giant Fiat as its bankruptcy protection. Fiat had been looking at the situation for some time and some analysts’ state that it was actually waiting in the wings to take over in case of such a bankruptcy occurred. I would suggest that the companies use the appeal of Chrysler as much as possible and various technical attributes of Fiat in order to exploit their presence within France.