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Mark Pincus And Zynga
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Download or read book Game Thinking written by Amy Jo Kim and published by Gamethinking.IO. This book was released on 2018-05-25 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.
Book Synopsis Mark Pincus and Zynga by : Sarah Machajewski
Download or read book Mark Pincus and Zynga written by Sarah Machajewski and published by The Rosen Publishing Group, Inc. This book was released on 2013-07-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto Connecting the world through games, Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus's sometimes controversial journey to the billionaires' club.
Book Synopsis The Entrepreneur Mind by : Kevin D. Johnson
Download or read book The Entrepreneur Mind written by Kevin D. Johnson and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Essential Beliefs, Characteristics and Habits of Elite Entrepreneurs What Every Successful Entrepreneur Knows But Won’t Tell You Achieve unimaginable business success and financial wealth. Reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga and many others. Develop the Entrepreneur Mind – a way of thinking that comes from learning the vital lessons of the best entrepreneurs. Through compelling stories of modern-day business tycoons, Kevin Johnson, president of the multi-million dollar company Johnson Media Inc., shares the essential beliefs, characteristics and habits of elite entrepreneurs. In this riveting book, written for new and veteran entrepreneurs, Johnson identifies 100 lessons in seven key areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind is the ultimate primer on how to think like an entrepreneur. KEVIN D. JOHNSON, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses.
Download or read book Alpha Girls written by Julian Guthrie and published by Hachette UK. This book was released on 2019-04-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times Summer Book of 2019 'The addictive stories of four incredible women who did things their own way and rewrote the code of a whole industry' Emerald Street Described as 'the book that the world needs right now' (Adam Fisher, author of Valley of Genius), Alpha Girls is perfect for fans of Hidden Figures, Lean In and The Social Network. Silicon Valley has long been at the forefront of innovation, but it is renowned for its archaic sexist culture. Alpha Girls is the unforgettable story how a group of talented women achieved success in a tech world run by 'bro-grammers' through sheer grit and determination. Despite the instrumental role they played in building some of the foremost companies of our time, these women have been written out of history - until now. In Alpha Girls, award-winning writer Julian Guthrie reveals their untold stories. *Magdalena Yesil who arrived in America from Turkey with $43 to her name and would go on to help Marc Benioff build Salesforce. *Mary Jane Elmore - one of the first women in the United States to make partner at a venture capital firm. *Theresia Gouw, who helped land and build companies including Facebook, Trulia, Imperva and ForeScout. *Sonja Hoel, the first woman investing partner at Menlo Ventures who invested in McAfee, Hotmail, Acme Packet and F5 Networks as well as founding an all-women's investment group and a national nonprofit for girls. These women, juggling work and family, shaped the tech landscape we know today while overcoming unequal pay, actual punches, betrayals and the sexist attitudes prevalent in Silicon Valley. Despite the setbacks, they would rise again to rewrite the rules for an industry they love.
Download or read book Free-to-Play written by Will Luton and published by New Riders. This book was released on 2013-05-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
Book Synopsis The Startup of You (Revised and Updated) by : Reid Hoffman
Download or read book The Startup of You (Revised and Updated) written by Reid Hoffman and published by Crown Currency. This book was released on 2012-02-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Book Synopsis The Art of Doing by : Camille Sweeney
Download or read book The Art of Doing written by Camille Sweeney and published by Penguin. This book was released on 2013-01-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does anyone get to the top of their field? We all know it takes hard work, dedication, and the occasional dose of luck, but what separates a wannabe from a winner? The Art of Doing brings together an incredible cross-section of individuals who are the at the top of their respective fields, from actor Alec Baldwin to New York Times crossword puzzle editor Will Shortz, to and asks them each one question: how do you succeed at what you do? The advice that they share is illuminating, and occasionally surprising, providing their top ten strategies on how to achieve greatness in a variety of ways. From the practical ("How to Open a Restaurant and Stay in Business," by restaurateur David Chang) to the zany ("How to Live Life on the High Wire," by infamous World Trade Center tightrope walker Philippe Petit), each interview is a testament to the knowledge and experiences that these risk-taking, barrier-breaking individuals have used to achieve their own success. With its diverse perspectives and variety of opinions about how to be the best in any field, this book will shape readers' views of success and inspire them to carve out their own niche.
Download or read book Denialism written by Michael Specter and published by National Geographic Books. This book was released on 2010-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A superb and convincing work." -Malcolm Gladwell At a time when our planet is in dire peril, Americans mistrust science more than ever. Few journalists appreciate what is at stake better than Michael Specter, who has spent the last twenty years reporting on everything from the AIDS epidemic to the digital revolution. In Denialism, he eloquently shows how, in a world where protesters march against childhood vaccines and Africans starve to death rather than import genetically modified grains, we must reconnect with the rational thinking that has underpinned the advance of civilization since the eighteenth century. What emerges is a manifesto that brilliantly captures one of the pivotal clashes of our era.
Book Synopsis Executive Profiles by : Chicago Tribune Staff
Download or read book Executive Profiles written by Chicago Tribune Staff and published by Agate Publishing. This book was released on 2013-03-26 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collected from the Chicago Tribune's column of the same name, Executive Profiles is an intimate and informative look into the lives of top Chicago business and organization leaders, executives, and CEOs. These profiles do more than just detail the success of these individuals' companies, however. In discussions that range from family to hobbies to personal business philosophies, the interviewers seek to understand the people behind the heads of these stalwart Chicago institutions. Arranged by industry, Executive Profiles is a serious look at an eclectic range of Chicago's movers and shakers, but it also offers an entertaining peek into the more personal, human sides of these business leaders. For fascinating insight into the habits and philosophies of Chicago's driven business and nonprofit executives, look no further than this inspiring collection.
Download or read book How They Started written by David Lester and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Where did they find suppliers?
Book Synopsis Your Network Is Your Net Worth by : Porter Gale
Download or read book Your Network Is Your Net Worth written by Porter Gale and published by Simon and Schuster. This book was released on 2013-06-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.
Book Synopsis Delete Me: An Argument Against Facebook by : Ronald Read
Download or read book Delete Me: An Argument Against Facebook written by Ronald Read and published by Lulu.com. This book was released on 2013-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delete Me: An Argument Against Facebook details how Facebook users are lured into using the network and then decieved into sharing large amounts of information about themselves and their contacts. This collection process raises a number of questions such as how did Facebook get here, what role does it play in government, and where is it headed? The text sets out to answer these questions and more for readers who may be interested in understanding what Facebook really is
Download or read book Video Nation written by Jefferson Graham and published by Peachpit Press. This book was released on 2012-07-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A DIY guide to planning, shooting, and sharing great video from USA Today Talking Tech host All kinds of people are creating video for the web: bloggers, small business owners, web show hosts, and corporate marketing departments, to name just a few. How do the best videos get made and go viral? What secrets lie behind them? In Video Nation you’ll learn everything you need to make great-looking video for YouTube, Facebook or your blog—from one of the top experts around! Jefferson Graham, host of USA Today’s Talking Tech and Talking Your Tech, takes you skillfully through the art of video creation and distribution. And you’ll have a lot of fun along the way. You’ll learn what equipment you need to get started--from bare bones to wish list state-of-the-art great. You’ll get the skinny on sound and lighting. You’ll learn how to properly set up for and shoot an interview. You’ll even get to take your video to the next level by using multiple cameras as they do on TV. You’ll also find 30 downloadable video lessons so you see the concepts from the book in action, including how to make a great video on an iPhone, lighting techniques, simple editing techniques, and much more. To access the videos go to www.peachpit.com/videonation and click "register your product." Here are just a few things you’ll find in Video Nation: tips on developing fresh new ways to promote your business or yourself a guide to the tools available for a “one-man band” production, including advice on shooting with DSLRs, point-and-shoot cameras, and iPhones best techniques for setting up, preparing questions for, and interviewing a subject from a video producer who has interviewed everyone from comedian Jeff Dunham and the late Steve Jobs to Kermit the Frog detailed descriptions of working with sound and lighting for a variety of indoor and outdoor scenarios step-by-step coverage of using editing programs such as Apple iMovie, Adobe Premiere Elements, and Final Cut Pro X a guide to uploading your video to YouTube, create a channel, market your video with Twitter and Facebook, and earn thousands of dollars a year from your efforts via the YouTube Partner program and much more!
Download or read book Do More Faster written by Brad Feld and published by John Wiley & Sons. This book was released on 2010-10-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.
Download or read book The Corner Office written by Adam Bryant and published by Macmillan. This book was released on 2011-04-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of top CEOs reveal their candid insights on the keys to effective leadership, and the qualities that set high performers apart. "The Corner Office" draws together lessons from chief executives like Steve Ballmer (Microsoft) and Jeffrey Katzenberg (DreamWorks).
Book Synopsis Essentials of Organizational Behavior by : Terri A. Scandura
Download or read book Essentials of Organizational Behavior written by Terri A. Scandura and published by SAGE Publications. This book was released on 2017-12-13 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, practical, and based on the best available research, Essentials of Organizational Behavior: An Evidence-Based Approach, Second Edition equips students with the necessary skills to become effective leaders and managers. Author Terri A. Scandura uses an evidence-based approach to introduce students to new models proven to enhance the well-being, motivation, and productivity of people in the work place. Experiential exercises, self-assessments, and a variety of real-world cases and examples provide students with ample opportunity to apply OB concepts and hone their critical thinking abilities. New to this Edition A new Emotions and Moods chapter delves into important topics like emotional intelligence, emotional contagion, and affective neuroscience. A new Power and Politics chapter unpacks the most effective influence strategies and helps students develop their political skills. A stremlined table of contents now combines perception and decision making in a single chapter and change and stress in a single chapter. New case studies, including some from SAGE Business Cases for the Interactive eBook, on topics such as virtual teams, equal pay and the gender wage gap, and the use of apps at work introduce timely and relevant discussions to help foster student engagement. The new edition has been rigorously updated with the latest research throughout and includes expanded coverage of Machiavellian leadership, ethical decision making, and organizational design through change. New Best Practices and Research in Action boxes as well as new Toolkit Activities and Self-Assessments have been added to make the text even more hands-on and practical.
Book Synopsis A Social Strategy by : Mikolaj Jan Piskorski
Download or read book A Social Strategy written by Mikolaj Jan Piskorski and published by Princeton University Press. This book was released on 2016-02-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
