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Marginal To Mainstream
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Book Synopsis From Marginal to Mainstream by : Helen Edwards
Download or read book From Marginal to Mainstream written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.
Book Synopsis Marginal Groups and Mainstream American Culture by : Yolanda Estes
Download or read book Marginal Groups and Mainstream American Culture written by Yolanda Estes and published by . This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: They are often portrayed as outsiders: ethnic minorities, the poor, the disabled, and so many others—all living on the margins of mainstream society. Countless previous studies have focused on their pain and powerlessness, but that has done little more than sustain our preconceptions of marginalized groups. Most accounts of marginalization approach the subject from a distance and tend to overemphasize the victimization of outsiders. Taking a more intimate approach, this book reveals the personal, moral, and social implications of marginalization by drawing upon the actual experiences of such individuals. Multidisciplinary and multicultural, Identity on the Margin addresses marginalization at a variety of social levels and within many different social phenomena, going beyond familiar cases dealing with race, ethnicity, and gender to examine such outsiders as renegade children, conservative Christians, and the physically and mentally disabled. And because women are especially subject to the effects of marginalization, feminist concerns and the marginalization of sexual practices provide a common denominator for many of the essays. From problems posed by "complimentary racism" to the status of gays in Tony Blair's England, from the struggle of Native Americans to preserve their identities to the singular problems of single mothers, Identity on the Margin takes in a broad spectrum of cases to provide theoretical analysis and ethical criticism of the mechanisms of identity formation at the edges of society. In all of the cases, the authors demonstrate the need for theory that initiates social change by considering the ethical implications of marginalization and criticizing its harmful effects. Bringing together accounts of marginalization from many different disciplines and perspectives, this collection addresses a broad audience in the humanities and social sciences. It offers a basis for enhancing our understanding of this process—and for working toward meaningful social change.
Book Synopsis Marginal Organizations by : D. Tafoya
Download or read book Marginal Organizations written by D. Tafoya and published by Springer. This book was released on 2014-05-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. He presents these systems first as organizations and then as organizations operating outside of society's mainstream, as marginal organizations. He outlines a means for studying marginals so that underlying behavioral patterns can be identified, examined and, if needed, addressed. A simple approach to a study of marginal organizations might conclude they exist simply to meet the needs of their stakeholders - they do not. Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes. Tafoya's newest contribution to the field of organizational study is not to be missed.
Book Synopsis Political Parties and Euroscepticism by : L. Topaloff
Download or read book Political Parties and Euroscepticism written by L. Topaloff and published by Springer. This book was released on 2012-07-06 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of what drives party-based Euroscepticism and why some parties are Eurosceptic. This book looks at what makes mainstream opposition parties careful not to appear Eurosceptic and asks whether Euroscepticism is an aberration of politics, an extreme populist ideology, or just politics as usual.
Book Synopsis Should God Get Tenure? by : David W. Gill
Download or read book Should God Get Tenure? written by David W. Gill and published by Wipf and Stock Publishers. This book was released on 2020-04-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, theological and religious perspectives have been marginalized, if not utterly excluded in many of our colleges and universities. The essays in this book argue in different ways for the critical, appreciative inclusion of theological and religious perspectives in higher education. The contributors believe that even in our secular, religiously disestablished era, religion and God continue to occupy an important and dynamic role in personal and social life. If our colleges and universities are to fulfill their higher aspirations of educating whole persons for the real world in all of its diversity and challenge, we need to go bravely against the flow and “give God tenure.”
Book Synopsis Routledge Handbook of Internet Politics by : Andrew Chadwick
Download or read book Routledge Handbook of Internet Politics written by Andrew Chadwick and published by Routledge. This book was released on 2008-08-18 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive set of resources, this Handbook provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. Containing the latest survey data, the contributors form a strong international cast of established and junior scholars.
Book Synopsis Asian Literary Voices by : Philip F. Williams
Download or read book Asian Literary Voices written by Philip F. Williams and published by Amsterdam University Press. This book was released on 2010 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip F. Williams has published nine books in East Asian studies, including The Great Wall of Confinement (UCal, 2004), and has been Professor of Chinese at Massey University and Arizona State University. --
Book Synopsis Representing the Rural on the English Stage by : Gemma Edwards
Download or read book Representing the Rural on the English Stage written by Gemma Edwards and published by Springer Nature. This book was released on 2023-06-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the English rural has been represented in contemporary theatre and performance. Exploring a range of plays, forms, and contexts of theatre production, Representing the Rural celebrates the lively engagement with rurality on English stages since 2000, constituting the first full study of theatrical representations of rural life. Interdisciplinary in its approach, this book draws on political philosophy and cultural geography in its definitions of rurality and Englishness, and works with key theoretical concepts such as nostalgia and ethnonationalism. Covering a range of perspectives from the country garden in Mike Bartlett’s Albion to agricultural labour in Nell Leyshon’s The Farm, the enclosure acts in D.C. Moore’s Common to Black rural history in Testament’s Black Men Walking, the book shows how theatre and performance can open up different ways of reading rural geographies, histories, and lives. While Representing the Rural is aimed at students and researchers of theatre and performance, its interdisciplinary scope means that it has wider appeal to other disciplines in the arts and humanities, including geography, politics, and history.
Book Synopsis Leadership and Power in International Development by : Randal Joy Thompson
Download or read book Leadership and Power in International Development written by Randal Joy Thompson and published by Emerald Group Publishing. This book was released on 2018-10-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders present lessons learned, strategies, challenges, and successes in easy-to-read narratives highlighting their diverse experiences with context, culture, power, gender and sustainability.
Book Synopsis Mission in Marginal Places: The Praxis by : Michael Pears
Download or read book Mission in Marginal Places: The Praxis written by Michael Pears and published by Authentic Media Inc. This book was released on 2016-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The second book in the series focuses on participation and practice, and discusses a range of ways in which Kingdom-centred mission can be embedded in the actually existing realms of activity and need in marginal places. The book explores five different realms of practice, each presenting opportunities for innovative expressions of incarnational attentiveness to marginalized communities and people. It seeks to inspire prayerful and discerning activity that tunes into what Jesus is doing in local places, rather than providing any kind of "off-the-shelf" checklist of prefigured mission tactics. It challenges readers to take their faith-praxis beyond orthodox congregational settings and out into the everyday realms of life in marginal places.
Book Synopsis Mission in Marginal Places: The Theory by : Michael Pears
Download or read book Mission in Marginal Places: The Theory written by Michael Pears and published by Authentic Media Inc. This book was released on 2016-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book in the series presents a thought-provoking foundation for contemporary mission. Drawing on key theological, missiological and social scientific ideas it discusses the fundamentals that provide a basis for place dependent, reflective praxis amongst people occupying social margins. This fascinating work re-energises debate around questions of why and how mission in marginal places should be planned and implemented.
Book Synopsis Encyclopedia of Geography by : Barney Warf
Download or read book Encyclopedia of Geography written by Barney Warf and published by SAGE Publications. This book was released on 2010-09-21 with total page 3560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simply stated, geography studies the locations of things and the explanations that underlie spatial distributions. Profound forces at work throughout the world have made geographical knowledge increasingly important for understanding numerous human dilemmas and our capacities to address them. With more than 1,200 entries, the Encyclopedia of Geography reflects how the growth of geography has propelled a demand for intermediaries between the abstract language of academia and the ordinary language of everyday life. The six volumes of this encyclopedia encapsulate a diverse array of topics to offer a comprehensive and useful summary of the state of the discipline in the early 21st century. Key Features Gives a concise historical sketch of geography's long, rich, and fascinating history, including human geography, physical geography, and GIS Provides succinct summaries of trends such as globalization, environmental destruction, new geospatial technologies, and cyberspace Decomposes geography into the six broad subject areas: physical geography; human geography; nature and society; methods, models, and GIS; history of geography; and geographer biographies, geographic organizations, and important social movements Provides hundreds of color illustrations and images that lend depth and realism to the text Includes a special map section Key Themes Physical Geography Human Geography Nature and Society Methods, Models, and GIS People, Organizations, and Movements History of Geography This encyclopedia strategically reflects the enormous diversity of the discipline, the multiple meanings of space itself, and the diverse views of geographers. It brings together the diversity of geographical knowledge, making it an invaluable resource for any academic library.
Book Synopsis The Limits of Human Rights by : Bardo Fassbender
Download or read book The Limits of Human Rights written by Bardo Fassbender and published by Oxford University Press, USA. This book was released on 2019-11-26 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the limits of human rights, and what do these limits mean? This volume engages critically and constructively with this question to provide a distinct contribution to the contemporary discussion on human rights. Fassbender and Traisbach, along with a group of leading experts in the field, examine the issue from multiple disciplinary perspectives, analysing the limits of our current discourse of human rights. It does so in an original way, and without attempting to deconstruct, or deny, human rights. Each contribution is supplemented by an engaging comment which furthers this important discussion. This combination of perspectives paves the way for further thought for scholars, practitioners, students, and the wider public. Ultimately, this volume provides an exceptionally rich spectrum of viewpoints and arguments across disciplines to offer fresh insights into human rights and its limitations.
Book Synopsis Gender and the Academic Experience by : Kathryn P. Meadow-Orlans
Download or read book Gender and the Academic Experience written by Kathryn P. Meadow-Orlans and published by U of Nebraska Press. This book was released on 1994-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These memoirs provide new and thoughtful evidence that pioneers are necessarily diverse, illuminating two crucial decades of dawning self understanding for women, for America, for the discipline of sociology."—Mary Catherine Bateson, author of Composing a Life It is difficult to imagine an intellectual world with only a few—if any—women scholars and sociologists. But that was the case, nor so long ago, for women such as Arlene Kaplan Daniels, Dorothy Smith, Arlie Russell Hochschild, Jacqueline Wiseman, and Lillian Rubin. These and many other now-eminent women in sociology began their careers as graduate students at Berkeley; they tell their stories in this volume, which spans two decades beginning with the first woman graduate student in 1952. With Berkeley as the backdrop, each woman constructs a personal memoir of her educational experience in a department and a profession then dominated by men. In this thought-provoking book, sixteen women describe their marginal status and how their struggles informed their studies and their later work. Though each woman’s story is unique, common themes surface: mixed feelings of intellectual self-confidence and inadequacy, difficulties in integrating personal and professional worlds, a net humor that both masked and helped the women cope with their hardships. These compelling essays tell how these women creatively met the challenges and obstacles of our gendered society, conducted their lives intrepidly, and left a clearer path for those who followed. Gender and the Academic Experience illustrates that times are changing: by 1991, women made up the majority of graduate students in the Berkeley sociology department. Kathryn P. Meadow Orlans is a senior research scientist and professor in the Department of Educational Foundations and Research at Gallaudet University in Washington, D.C. She helped pioneer a program of research and mental health services for deaf people, and her inventories for teachers of deaf children have been translated into eight languages. She has published Deafness and Child Development and co-authored Sound and Sign: Childhood Deafness and Mental Health.
Book Synopsis Marginal Workers, Marginal Jobs by : Teresa A. Sullivan
Download or read book Marginal Workers, Marginal Jobs written by Teresa A. Sullivan and published by University of Texas Press. This book was released on 2014-11-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unemployment levels have received a great deal of attention and discussion in recent years. However, another labor category—underemployment—has virtually been ignored. Underutilized or underemployed workers are those who are experiencing inadequate hours of work, insufficient levels of income, and mismatch of occupation and skills. Marginal Workers, Marginal Jobs addresses two principal issues: how can we measure underemployment, and how can we explain its prevalence? To answer the first question, Teresa Sullivan examines yardsticks in use, demonstrates their inadequacy, and develops a different measure that is easy to interpret and is usable by both demographers and economists. In answering the second, she analyzes 1960 and 1970 census data to determine the relative effects of population composition and job structure on levels of employment. One of the important contributions of Sullivan's study is to distinguish between marginal workers and marginal jobs in explaining underutilization. Previous explanations, including the widely used dual market theory, have not stressed this analytic distinction. In addition, her work accounts separately for the various types of marginality and seeks to show the condition of workers who are marginal on more than one count—for example, those who are both young and black, or old and female. A provocative study based on large samples of the U.S. population, this book raises important questions about a critical subject and makes a significant contribution to the theory of underutilization.
Book Synopsis Women's Leadership in Marginal Religions by : Catherine Wessinger
Download or read book Women's Leadership in Marginal Religions written by Catherine Wessinger and published by University of Illinois Press. This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's leadership in Spiritualism and Christian Science / Ann Braude -- The feminism of "Universal Brotherhood," women in the Theosophical Movement / Robert Ellwood and Catherine Wessinger -- Emma Curtis Hopkins, a feminist of the 1880's and mother of new thought / J. Gordon Melton -- Myrtle Fillmore and her daughters, an observation and analysis of the role of women in Unity / Dell deChant -- Woman guru, woman roshi, the legitimation of female religious leadership in Hindu and Buddhist groups in America / Catherine Wessinger. -- Part 3. Contemporary women as creators of religion: Ritual validations of clergywomen's authority in the African American Spiritual churches of New Orleans / David C. Estes --. - Twentieth-century women's religion as seen in the feminist spirit.
Book Synopsis Reclaiming the Mainstream by : Joan Kennedy Taylor
Download or read book Reclaiming the Mainstream written by Joan Kennedy Taylor and published by . This book was released on 1992 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
