March 2021 My 66 Th Birthday The Year Where I Placed In Lockdown

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Policy Evaluation in the Era of COVID-19

Author : Pearl Eliadis
Publisher : Taylor & Francis
ISBN 13 : 1000862615
Total Pages : 172 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Policy Evaluation in the Era of COVID-19 by : Pearl Eliadis

Download or read book Policy Evaluation in the Era of COVID-19 written by Pearl Eliadis and published by Taylor & Francis. This book was released on 2023-04-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did evaluation meet the challenges of the COVID-19 crisis? How were evaluation practices, architectures, and values affected? Policy Evaluation in the Era of COVID-19 is the first to offer a broad canvas that explores government responses and ideas to tackle the challenges that evaluation practice faces in preparing for the next global crisis. Practitioners and established academic experts in the field of policy evaluation present a sophisticated synthesis of institutional, national, and disciplinary perspectives, with insights drawn from developments in Australia, Canada and the UK, as well as the UN. Contributors examine the impacts of evaluation on socioeconomic recovery planning, government innovations in pivoting internal operations to address the crisis, and the role of parliamentary and audit institutions during the pandemic. Chapters also example the Sustainable Development Goals, and the inadequacy of human rights-based approaches in evaluation, while examining the imperative proposed by some authors that it is time that we take seriously the call for substantial transformation. Written in a clear and accessible style, Policy Evaluation in the Era of COVID-19 offers a much-needed insight on the role evaluation played during this unique and critical juncture in history.

The Plague Year

Author : Lawrence Wright
Publisher : Vintage
ISBN 13 : 0593320735
Total Pages : 417 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis The Plague Year by : Lawrence Wright

Download or read book The Plague Year written by Lawrence Wright and published by Vintage. This book was released on 2021-06-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Pulitzer Prize–winning author of The Looming Tower, and the pandemic novel The End of October: an unprecedented, momentous account of Covid-19—its origins, its wide-ranging repercussions, and the ongoing global fight to contain it "A book of panoramic breadth ... managing to surprise us about even those episodes we … thought we knew well … [With] lively exchanges about spike proteins and nonpharmaceutical interventions and disease waves, Wright’s storytelling dexterity makes all this come alive.” —The New York Times Book Review From the fateful first moments of the outbreak in China to the storming of the U.S. Capitol to the extraordinary vaccine rollout, Lawrence Wright’s The Plague Year tells the story of Covid-19 in authoritative, galvanizing detail and with the full drama of events on both a global and intimate scale, illuminating the medical, economic, political, and social ramifications of the pandemic. Wright takes us inside the CDC, where a first round of faulty test kits lost America precious time . . . inside the halls of the White House, where Deputy National Security Adviser Matthew Pottinger’s early alarm about the virus was met with confounding and drastically costly skepticism . . . into a Covid ward in a Charlottesville hospital, with an idealistic young woman doctor from the town of Little Africa, South Carolina . . . into the precincts of prediction specialists at Goldman Sachs . . . into Broadway’s darkened theaters and Austin’s struggling music venues . . . inside the human body, diving deep into the science of how the virus and vaccines function—with an eye-opening detour into the history of vaccination and of the modern anti-vaccination movement. And in this full accounting, Wright makes clear that the medical professionals around the country who’ve risked their lives to fight the virus reveal and embody an America in all its vulnerability, courage, and potential. In turns steely-eyed, sympathetic, infuriated, unexpectedly comical, and always precise, Lawrence Wright is a formidable guide, slicing through the dense fog of misinformation to give us a 360-degree portrait of the catastrophe we thought we knew.

I Love Jesus, But I Want to Die

Author : Sarah J. Robinson
Publisher : WaterBrook
ISBN 13 : 0593193539
Total Pages : 257 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis I Love Jesus, But I Want to Die by : Sarah J. Robinson

Download or read book I Love Jesus, But I Want to Die written by Sarah J. Robinson and published by WaterBrook. This book was released on 2021-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.

Draw with Rob at Christmas

Author : Rob Biddulph
Publisher : HarperCollins Children's Books
ISBN 13 : 9780008419127
Total Pages : 0 pages
Book Rating : 4.4/5 (191 download)

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Book Synopsis Draw with Rob at Christmas by : Rob Biddulph

Download or read book Draw with Rob at Christmas written by Rob Biddulph and published by HarperCollins Children's Books. This book was released on 2020-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merry Christmas! The internet phenomenon #DrawWithRob is now a fantastically festive art activity book for you to draw with Rob at home... The second book based on the viral videos seen everywhere on YouTube, Facebook, TikTok, TV, and more, from the creative genius and bestselling author Rob Biddulph! Christmas is different this year, with more families at home and wondering what to do! Pick up your pencils and join thousands of children around the world and #DrawWithRob - celebrating Christmas has never been so much fun! The first DRAW WITH ROB activity book went to Number One in the charts and was named 'Book of the Year' at the 2020 Sainsbury's Children's Book Awards! Now every family can share this fantastically festive new art activity book for Christmas. Join Rob and learn to draw your favourite Christmas characters - from Polar Bears to Elves and from Father Christmas to a Snowman, this perfect present is packed with arts, crafts and festive fun. The bestselling and award-winning author/illustrator Rob Biddulph is the genius behind the phenomenal, viral sensation that is DRAW WITH ROB and the accompanying activity book, and now the sensational DRAW WITH ROB AT CHRISTMAS - bringing joy to families everywhere with his easy to follow instructions and warm-hearted humour. So whether you're in home education, home-schooling, learning to draw or just having fun, let Rob show you that anyone can learn to #DrawWithRob! *WITH PERFORATED PAGES SO YOU CAN EASILY TEAR OUT AND DISPLAY YOUR ART!* Rob's original hit videos are also available at www.robbiddulph.com, and on Facebook, YouTube, TikTok, and Instagram, with Rob appearing on TV to talk about them too. Perfect stay-at-home fun for boys, girls, and everyone aged three to one hundred and three, and a wonderful introduction to Rob Biddulph's bestselling picture book range - including the Waterstones Children's Book Prize-winning Blown Away, Odd Dog Out, and many more! Available in all good bookstores and online retailers, and perfect for children who are learning to read - or just love to!

When Blood Breaks Down

Author : Mikkael A. Sekeres
Publisher : MIT Press
ISBN 13 : 0262043726
Total Pages : 325 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis When Blood Breaks Down by : Mikkael A. Sekeres

Download or read book When Blood Breaks Down written by Mikkael A. Sekeres and published by MIT Press. This book was released on 2020-04-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading cancer specialist tells the compelling stories of three adult leukemia patients, shedding new light on the disease itself and the drugs developed to treat it When you are told that you have leukemia, your world stops. Your brain can’t function. You are asked to make decisions about treatment almost immediately, when you are not in your right mind. And yet you pull yourself together and start asking questions. Beside you is your doctor, whose job it is to solve the awful puzzle of bone marrow gone wrong. The two of you are in it together. In When Blood Breaks Down, Mikkael Sekeres, a leading cancer specialist, takes readers on the journey that patient and doctor travel together. Sekeres, who writes regularly for the “Well” section of The New York Times, tells the compelling stories of three people who receive diagnoses of adult leukemia within hours of each other: Joan, a 48-year-old surgical nurse, a caregiver who becomes a patient; David, a 68-year-old former factory worker who bows to his family’s wishes and pursues the most aggressive treatment; and Sarah, a 36-year-old pregnant woman who must decide whether to undergo chemotherapy and put her fetus at risk. We join the intimate conversations between Sekeres and his patients, and we watch as he teaches trainees. Along the way, Sekeres also explores leukemia in its different forms and the development of drugs to treat it—describing, among many other fascinating details, the invention of the bone marrow transplant (first performed experimentally on beagles) and a treatment that targets the genetics of leukemia. The lessons to be learned from leukemia, Sekeres shows, are not merely medical; they teach us about courage and grace and defying the odds.

Sunday Funday in Koreatown

Author : Aram Kim
Publisher : Holiday House
ISBN 13 : 0823444473
Total Pages : 42 pages
Book Rating : 4.8/5 (234 download)

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Book Synopsis Sunday Funday in Koreatown by : Aram Kim

Download or read book Sunday Funday in Koreatown written by Aram Kim and published by Holiday House. This book was released on 2021-03-16 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yoomi and Daddy are going to Koreatown today! This story celebrates family, resilience, and Korean culture. Yoomi has planned the perfect Sunday! But the shirt she wants to wear is in the laundry. And she doesn't have the seaweed she needs for a kimbap breakfast. So Yoomi wears another shirt and eats a different breakfast, and she and Daddy take a bus to Koreatown, where they read Korean books, eat Korean treats such as patbingsu and tteokbokki, and visit Grandma. Though Yoomi's perfect day is filled with mishaps and things don't always go her way, Yoomi learns the advantages of being resilient and open-minded. Yoomi's imperfect day is better than she ever could have imagined! A family recipe for kimbap is included. A Junior Library Guild Gold Standard Selection Don't miss the rest of the Yoomi, Friends, and Family books, including: No Kimchi for Me! (A Junior Library Guild Gold Standard Selection, Bank Street Best Book, and Best Book for Family Literacy) Let's Go to Taekwondo (A Junior Library Gold Standard Selection)

No Kimchi For Me!

Author : Aram Kim
Publisher : Holiday House
ISBN 13 : 0823439194
Total Pages : 20 pages
Book Rating : 4.8/5 (234 download)

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Book Synopsis No Kimchi For Me! by : Aram Kim

Download or read book No Kimchi For Me! written by Aram Kim and published by Holiday House. This book was released on 2017-09-05 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yoomi loves Grandma's cooking—except for stinky, spicy kimchi, the pickled cabbage condiment served at Korean meals. "You can't eat it because you're a baby," her brothers tease. And they don't play with babies. Determined to prove she's not a baby, Yoomi tries to find a way to make kimchi taste better—but not even ice cream can help. Luckily, Grandma has a good idea, and soon everyone has a new food to enjoy. Celebrating family, food, and growing up, this story about a Korean-American family will appeal to picky eaters and budding foodies alike. Aram Kim's lively art is filled with expressive characters and meticulous details—and of course, mouth-watering illustrations of traditional Korean dishes and ingredients. Backmatter includes information about kimchi and how it's made, and best of all, a recipe for Grandma's kimchi pancakes to try yourself! For more about Yoomi and her family, don't miss Let's Go to Taekwondo! by Aram Kim. A Junior Library Guild Selection!

Fauja Singh Keeps Going

Author : Simran Jeet Singh
Publisher : Penguin
ISBN 13 : 0525555099
Total Pages : 49 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Fauja Singh Keeps Going by : Simran Jeet Singh

Download or read book Fauja Singh Keeps Going written by Simran Jeet Singh and published by Penguin. This book was released on 2020-08-25 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Fauja Singh, who broke world records to become the first one hundred-year-old to run a marathon, shares valuable lessons on the source of his grit, determination to overcome obstacles, and commitment to positive representation of the Sikh community. Every step forward is a victory. Fauja Singh was born determined. He was also born with legs that wouldn't allow him to play cricket with his friends or carry him to school miles from his village in Punjab. But that didn't stop him. Working on his family's farm, Fauja grew stronger to meet his own full potential. He never stopped striving. At the age of 81, after a lifetime of making his body, mind, and heart stronger, Fauja decided to run his first marathon. He went on to break records all around the world and became the first person over 100 to complete the grueling long-distance race. With exuberant text by Simran Jeet Singh and exhilarating illustrations by Baljinder Kaur, the true story of Fauja Singh reminds us that it's both where we start and how we finish that make our journeys unforgettable.

Literary Alchemist

Author : Steve Paul
Publisher : University of Missouri Press
ISBN 13 : 0826274641
Total Pages : 415 pages
Book Rating : 4.8/5 (262 download)

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Book Synopsis Literary Alchemist by : Steve Paul

Download or read book Literary Alchemist written by Steve Paul and published by University of Missouri Press. This book was released on 2021-10-29 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2022 Society of Midland Authors award for Biography/Memoir Evan S. Connell (1924–2013) emerged from the American Midwest determined to become a writer. He eventually made his mark with attention-getting fiction and deep explorations into history. His linked novels Mrs. Bridge (1959) and Mr. Bridge (1969) paint a devastating portrait of the lives of a prosperous suburban family not unlike his own that, more than a half century later, continue to haunt readers with their minimalist elegance and muted satire. As an essayist and historian, Connell produced a wide range of work, including a sumptuous body of travel writing, a bestselling epic account of Custer at the Little Bighorn, and a singular series of meditations on history and the human tragedy. This first portrait and appraisal of an under-recognized American writer is based on personal accounts by friends, relatives, writers, and others who knew him; extensive correspondence in library archives; and insightful literary and cultural analysis of Connell’s work and its context. It also illuminates aspects of American publishing, Hollywood, male anxieties, and the power of place.

School, Family, and Community Partnerships

Author : Joyce L. Epstein
Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

This Time Next Year

Author : Sophie Cousens
Publisher : Penguin
ISBN 13 : 0593191218
Total Pages : 369 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis This Time Next Year by : Sophie Cousens

Download or read book This Time Next Year written by Sophie Cousens and published by Penguin. This book was released on 2020-12-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSTANT NEW YORK TIMES BESTSELLER IS NOW A MAJOR MOTION PICTURE! A GOOD MORNING AMERICA BOOK CLUB PICK Their lives began together, but their worlds couldn't be more different. After thirty years of missed connections, they're about to meet again... Minnie Cooper knows two things with certainty: that her New Year's birthday is unlucky, and that it's all because of Quinn Hamilton, a man she's never met. Their mothers gave birth to them at the same hospital just after midnight on New Year's Day, but Quinn was given the cash prize for being the first baby born in London in 1990--and the name Minnie was meant to have, as well. With luck like that, it's no wonder each of her birthdays has been more of a disaster than the one before. When Minnie unexpectedly runs into Quinn at a New Year's party on their mutual thirtieth birthday, she sees only more evidence that fortune has continued to favor him. The gorgeous, charming business owner truly seems to have it all--while Minnie's on the brink of losing her pie-making company and her home. But if Quinn and Minnie are from different worlds, why do they keep bumping into each other? And why is it that each fraught encounter leaves them both wanting more? A moving, joyful love story, This Time Next Year explores the way fate leads us to the people we least expect--no matter what the odds.

Sanctuaries

Author : Daniel Tricarico
Publisher :
ISBN 13 : 9781949595123
Total Pages : 196 pages
Book Rating : 4.5/5 (951 download)

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Book Synopsis Sanctuaries by : Daniel Tricarico

Download or read book Sanctuaries written by Daniel Tricarico and published by . This book was released on 2018-12-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living in a constant state of crazy-busy doesn't help anyone. To be at your best for others, you must first be your own best self, which requires slowing down and becoming aware of your own needs. The simple and actionable steps in this guide will empower you to create a sanctuary plan that allows you to experience more peace and less stress.

Strength of a Woman

Author : Jason Michael
Publisher : JAM Books
ISBN 13 : 0979489024
Total Pages : 415 pages
Book Rating : 4.9/5 (794 download)

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Book Synopsis Strength of a Woman by : Jason Michael

Download or read book Strength of a Woman written by Jason Michael and published by JAM Books. This book was released on 2018-10-16 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of singer Phyllis Hyman is brought to light in the powerful new biography Strength Of A Woman: The Phyllis Hyman Story by Jason A. Michael. Hyman's 20-year career, which included the release of eight albums as well as a Tony nomination and Theater World Award for her Broadway turn in Sophisticated Ladies, was brought to a tragic end by her suicide June 30, 1995, just hours before she was due to take the stage at the legendary Apollo Theatre. In the spotlight, Hyman's breathtaking voice and stunning beauty shone brightly. But off stage, after the applause and the laughter produced by her bawdy humor had faded, Hyman spent her days and nights engaged in an exhausting battle against bipolar disorder. Complicating its crippling effects was Hyman's addiction to drugs and alcohol, which she tried repeatedly to kick, and the demands and constraints of being a female African-American entrepreneur in an industry controlled by white men. But though she ultimately chose to extricate herself from the pain, she did so not before leaving a legacy of beautiful music that will last and live on forever as a true testament to the 'strength of a woman.'

The Dance Cure

Author : Peter Lovatt
Publisher : HarperCollins
ISBN 13 : 006304689X
Total Pages : 141 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis The Dance Cure by : Peter Lovatt

Download or read book The Dance Cure written by Peter Lovatt and published by HarperCollins. This book was released on 2021-01-26 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of the Dance Psychology Lab, Dr. Peter Lovatt, reveals the surprising cognitive and emotional benefits of dancing and prescriptive ways to dance yourself happy. Dancing isn’t just good exercise. Surrendering yourself to the beat can have a far-reaching impact on all areas of your life –it can help you communicate better, to think more creatively, and can be a powerful catalyst for change. Losing yourself in the moment to a song or piece of music can also alleviate anxiety, depression, and feelings of isolation, Dr. Peter Lovatt has found. Drawing on great stories from dance history as well as fascinating case studies from his Dance Psychology Lab and his own life, Dr Lovatt shares his best steps and routines, as well as top dance anthems to inspire everyone—even those who believe they “can't dance”—to turn the music on, stand up, and dance themselves happy. The Dance Cure is filled with surprising prescriptions covering a variety of needs, revealing how a particular type of dance can help. Looking to become more empathetic? Pair up for a Scottish country dance Eager to enhance your creativity? Shake it up with contemporary dance Need to de-stress? Let loose with punk-era pogo Looking to prolong your life? Zumba is the secret In need of showing yourself more love? Go solo as you trip the light fantastic. Want to bolster your self-confidence? Try ballet and belly dance. An irresistible blend of science and whimsy, The Dance Cure shows you how to turn the beat—and your life—around.

Denali

Author : Ben Moon
Publisher : Penguin
ISBN 13 : 0525505415
Total Pages : 290 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Denali by : Ben Moon

Download or read book Denali written by Ben Moon and published by Penguin. This book was released on 2020-01-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "....a very sweet dog story" -- Outside The story of a dog, his human, and the friendship that saved both of their lives. When Ben Moon moved from the Midwest to Oregon, he hadn’t planned on getting a dog. But when he first met the soulful gaze of a rescue pup in a shelter, Ben instantly felt a connection, and his friendship with Denali was born. The two of them set out on the road together, on an adventure that would take them across the American west and through some of the best years of their lives. But when Ben was diagnosed with colorectal cancer at age 29, he faced a difficult battle with the disease, and Denali never once left his side until they were back out surfing and climbing crags. It was only a short time later that Denali was struck by the same disease, and Ben had the chance to return the favor. Denali is the story of this powerful friendship that shaped Ben and Denali’s lives, showing the strength and love that we give and receive when we have our friends by our side.

"Years Don't Wait for Them"

Author : Bede Sheppard
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (125 download)

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Book Synopsis "Years Don't Wait for Them" by : Bede Sheppard

Download or read book "Years Don't Wait for Them" written by Bede Sheppard and published by . This book was released on 2021 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Covid-19 pandemic disrupted the education of an estimated 90 percent of the world's school-aged children. [This report] is based on over 470 interviews with students, parents, and teachers in 60 countries between April 2020 and April 2021. It documents how Covid-related school closures did not affect all children equally, as governments failed to provide all children with the opportunity, tools, or access needed to keep learning during the pandemic. Students from groups already facing discrimination and exclusion from education even before the pandemic were disproportionately adversely affected. Governments' long-term failures to remedy discrimination and inequalities in their education systems, and often to ensure basic government services, such as affordable, reliable electricity in homes, or facilitate affordable internet access, meant schools entered the pandemic ill-prepared to deliver remote education to all students equally. Children from low-income families were more likely to be excluded from online learning because they did not have reliable electricity or sufficient access to the internet or devices. Historically under-resourced schools particularly struggled to reach their students."--Page 4 of cover.

Buyology

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.