Mapping the Management Journey

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Publisher : OUP Oxford
ISBN 13 : 0191526908
Total Pages : 384 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Mapping the Management Journey by : Sue Dopson

Download or read book Mapping the Management Journey written by Sue Dopson and published by OUP Oxford. This book was released on 2008-01-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last five decades have seen a sea-change in business and in management studies. The world of business has been transformed by powerful forces: globalization, IT, outsourcing and all manner of organizational reshaping and flattening. At the same time Management Studies has seen a massive expansion in courses, students and teachers, driven in part by a quest for new and broader models. The ground covered by Management Studies, and the way Management Studies maps this, have changed. This book, written by specialist experts, analyses these developments in Management Studies, giving a concise guide to specific areas. Working from the broader global and technological context, it explores a range of sectors - private, public and professional - and conclude by examining specific functions involved in management, such as Corporate Strategy, Information Technology, Operations Management, and Marketing. The authors are all associated with Templeton College at the University of Oxford, a school known for its close work with managers, companies, and other types of organizations, through its executive education programmes and high-impact business research. This experience, and its specialist knowledge, leaves it uniquely positioned to chronicle and comment on the development of the discipline of management studies and point the way ahead.

The Journey Mapping Playbook

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311064133X
Total Pages : 156 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Journey Mapping Playbook by : Jerry Angrave

Download or read book The Journey Mapping Playbook written by Jerry Angrave and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK

This Is Service Design Doing

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491927135
Total Pages : 1341 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis This Is Service Design Doing by : Marc Stickdorn

Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 1341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

User Story Mapping

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491904887
Total Pages : 324 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis User Story Mapping by : Jeff Patton

Download or read book User Story Mapping written by Jeff Patton and published by "O'Reilly Media, Inc.". This book was released on 2014-09-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software

The Management Map: Navigation Tools for the New Manager

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Publisher :
ISBN 13 : 9780982090107
Total Pages : 188 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis The Management Map: Navigation Tools for the New Manager by : Deborah Avrin

Download or read book The Management Map: Navigation Tools for the New Manager written by Deborah Avrin and published by . This book was released on 2008-09-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving from an individual contributor to a manager is one of the greatest leaps a person can make in his or her career. Management can be thought of as a journey. The Management Map: Navigation Tools for the New Manager, offers practical advice for new managers beginning their journey; using a creative travel metaphor to capture the readers interest. From navigating company expectations, to coaching your team, to managing your new time commitments, new managers will appreciate the readable, step-by-step approach. Experienced managers will also benefit from a review of management best practices. Enjoy your journey.

How Customers Buy...& Why They Don’t

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Publisher : Radius Book Group
ISBN 13 : 1635765234
Total Pages : 280 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis How Customers Buy...& Why They Don’t by : Martyn R. Lewis

Download or read book How Customers Buy...& Why They Don’t written by Martyn R. Lewis and published by Radius Book Group. This book was released on 2018-08-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.

Outside in

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547913982
Total Pages : 275 pages
Book Rating : 4.5/5 (479 download)

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Book Synopsis Outside in by : Harley Manning

Download or read book Outside in written by Harley Manning and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.

Mapping Experiences

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923482
Total Pages : 770 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Mapping Experiences by : Jim Kalbach

Download or read book Mapping Experiences written by Jim Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2016-04-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

The Management Map II...Navigation Skills for Managers Transitioning to Leadership

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Author :
Publisher :
ISBN 13 : 9780982090121
Total Pages : 202 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis The Management Map II...Navigation Skills for Managers Transitioning to Leadership by : Deborah Avrin

Download or read book The Management Map II...Navigation Skills for Managers Transitioning to Leadership written by Deborah Avrin and published by . This book was released on 2015-06-22 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're on the road again in the world of management! It's time to get out your management map and do a little navigating this time as an experienced manager. A management map is a metaphor for creating a resource of knowledge to draw from during your journey as a manager. The more diverse experiences you have, the larger your map. Take the opportunity to enlarge your management map with practical ideas that will expand your thinking and provide a step-by-step approach for implementation in topics that include building a strong team, creating excellent through performance management, and getting commitment to the journey through employee engagement. Enjoy your journey.

The Employee Experience Advantage

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Publisher : John Wiley & Sons
ISBN 13 : 1119321638
Total Pages : 215 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Employee Experience Advantage by : Jacob Morgan

Download or read book The Employee Experience Advantage written by Jacob Morgan and published by John Wiley & Sons. This book was released on 2017-03-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Don't Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priority for business leaders around the world. Although everyone talks about employee experience nobody has really been able to explain concretely what it is and how to go about designing for it...until now. How can organizations truly create a place where employees want to show up to work versus need to show up to work? For decades the business world has focused on measuring employee engagement meanwhile global engagement scores remain at an all time low despite all the surveys and institutes that been springing up tackle this problem. Clearly something is not working. Employee engagement has become the short-term adrenaline shot that organizations turn to when they need to increase their engagement scores. Instead, we have to focus on designing employee experiences which is the long term organizational design that leads to engaged employees. This is the only long-term solution. Organizations have been stuck focusing on the cause instead of the effect. The cause is employee experience; the effect is an engaged workforce. Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. This book explores the attributes that organizations need to focus on in each one of these environments to create COOL spaces, ACE technology, and a CELEBRATED culture. Featuring exclusive case studies, unique frameworks, and never before seen research, The Employee Experience Advantage guides readers on a journey of creating a place where people actually want to show up to work. Readers will learn: The trends shaping employee experience How to evaluate their own employee experience using the Employee Experience Score What the world's leading organizations are doing around employee experience How to design for technology, culture, and physical spaces The role people analytics place in employee experience Frameworks for how to actually create employee experiences The role of the gig economy The future of employee experience Nine types of organizations that focus on employee experience And much more! There is no question that engaged employees perform better, aspire higher, and achieve more, but you can't create employee engagement without designing employee experiences first. It's time to rethink your strategy and implement a real-world framework that focuses on how to create an organization where people want to show up to work. The Employee Experience Advantage shows you how to do just that.

Being the Boss

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Publisher : Harvard Business Press
ISBN 13 : 142217235X
Total Pages : 305 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Being the Boss by : Linda A. Hill

Download or read book Being the Boss written by Linda A. Hill and published by Harvard Business Press. This book was released on 2011-01-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. As Linda Hill and Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It's trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey. At best, they just learn to get by. At worst, they become terrible bosses. This new book explains how to avoid that fate, by mastering three imperatives: · Manage yourself: Learn that management isn't about getting things done yourself. It's about accomplishing things through others. · Manage a network: Understand how power and influence work in your organization and build a network of mutually beneficial relationships to navigate your company's complex political environment. · Manage a team: Forge a high-performing "we" out of all the "I"s who report to you. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.

The User's Journey

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Publisher : Rosenfeld Media
ISBN 13 : 1933820365
Total Pages : 161 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis The User's Journey by : Donna Lichaw

Download or read book The User's Journey written by Donna Lichaw and published by Rosenfeld Media. This book was released on 2016-03-22 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Making Strategy

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Publisher : SAGE
ISBN 13 : 1446265196
Total Pages : 518 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Making Strategy by : Colin Eden

Download or read book Making Strategy written by Colin Eden and published by SAGE. This book was released on 2013-04-04 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of stra

The Culture Map (INTL ED)

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Publisher : PublicAffairs
ISBN 13 : 1610396715
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Culture Map (INTL ED) by : Erin Meyer

Download or read book The Culture Map (INTL ED) written by Erin Meyer and published by PublicAffairs. This book was released on 2016-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

CX That Sings: An Introduction to Customer Journey Mapping

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Author :
Publisher : Jennifer Clinehens
ISBN 13 :
Total Pages : 161 pages
Book Rating : 4./5 ( download)

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Book Synopsis CX That Sings: An Introduction to Customer Journey Mapping by : Jennifer L. Clinehens

Download or read book CX That Sings: An Introduction to Customer Journey Mapping written by Jennifer L. Clinehens and published by Jennifer Clinehens. This book was released on 2019-01-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4.5/5 star rating on Goodreads - Includes FREE access to online resources with large, full-color downloadable images of all example Journey Maps and Personas - All content from the example Journey Maps and Personas is also included in the text, making it easy to see, read, and highlight important passages - Includes access to FREE video companion course launching July 6th on CXThatSings.com Do you know what makes your customers tick? This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand. A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges. "CX That Sings" will guide you, step-by-step, through the mapping process. You’ll finish feeling ready to engage stakeholders and design a Customer Journey Map that makes an impact. In CX That Sings, you’ll discover: - Actionable advice, checklists, and tactics that will make you confident to start journey mapping right away - Customer Journey Map Examples including eCommerce, Mixed Retail and Fast-Casual Dining - How to create user and customer personas, with examples, and a “how-to guide” for creating supporting user and customer personas - Free bonus material, including customer experience case studies - Free access to online resources What readers are saying: "Very clear with lots of useful online resources." "This is a great step by step guide that anyone can follow with some really solid logic behind why each element is important." About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency and holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and more, she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of Choice Hacking: How to use psychology and behavioral science to create an experience that sings. You can find more information about this book, additional materials, and supporting resources at CXThatSings.com

The Making of a Manager

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Author :
Publisher : Penguin
ISBN 13 : 0735219567
Total Pages : 290 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Making of a Manager by : Julie Zhuo

Download or read book The Making of a Manager written by Julie Zhuo and published by Penguin. This book was released on 2019-03-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don't really know what you're doing. That's exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics--from hiring to firing, from meeting to messaging, from planning to pitching--and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports' careers? What was the secret to leading with confidence in new and unexpected situations? Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager. The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including: * How to tell a great manager from an average manager (illustrations included) * When you should look past an awkward interview and hire someone anyway * How to build trust with your reports through not being a boss * Where to look when you lose faith and lack the answers Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

Jobs to Be Done

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Publisher :
ISBN 13 : 9780990576747
Total Pages : pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Jobs to Be Done by : Anthony W. Ulwick

Download or read book Jobs to Be Done written by Anthony W. Ulwick and published by . This book was released on 2016-10-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.