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Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Idea Mapping

Author : Jamie Nast
Publisher : John Wiley & Sons
ISBN 13 : 111842929X
Total Pages : 163 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Idea Mapping by : Jamie Nast

Download or read book Idea Mapping written by Jamie Nast and published by John Wiley & Sons. This book was released on 2012-06-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown, Executive Vice President, DTE Energy Resources "I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever made in your own growth." --Stephen C. Lundin, coauthor, FISH! "This is a book that everyone should read. It's an interactive, thought-provoking book about the brain and learning that will expand your mind. Nast, an accomplished and well-respected instructor, has guided me into a new realm of learning experiences and possibilities. I'm sure you will feel the same upon reading her insightful work." --Simon Tai, CEO, Buzan Centre Taiwan and S&J Media Intergration Co. Ltd., Host of News Discovery on NEWS 98 Taiwan "Nast shows you a revolutionary method to capture your thinking processes. Don't underestimate the simplicity of idea mapping because therein lies its genius." --Scott Hagwood, four-time USA Memory Champion, author, Memory Power "The ability to visually capture and organize thoughts and ideas has enabled millions of people around the world to do their work with greater creativity and productivity, run their businesses more strategically, and manage complex projects more efficiently--even map out a sales process or new product roll-out. Nast's very practical, readable book will get you quickly up to speed on one of the simplest but most powerful ways to organize your ideas, your work, and yourself." --Mike Jetter, cofounder and CTO, Mindjet Corporation, coauthor, The Cancer Code "The principles Nast writes about in Idea Mapping have become a staple for me over the past fourteen years. I was turned onto the concept of idea mapping in 1992 and have been a student and practitioner ever since. This has absolutely transformed the way I learn, design learning, and prepare for public speaking. I have never been more confident in my recall, knowing the content is nicely tucked away in my brain as it was designed to be. Get ready for a life-changing experience for yourself and those you influence." --Will Flora, Senior Manager, Chick-Fil-A University, Atlanta, GA

The Public Mapping Project

Author : Michael P. McDonald
Publisher : Cornell University Press
ISBN 13 : 1501738569
Total Pages : 104 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Public Mapping Project by : Michael P. McDonald

Download or read book The Public Mapping Project written by Michael P. McDonald and published by Cornell University Press. This book was released on 2018-11-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Laurence and Lynne Brown Democracy Medal is an initiative of the McCourtney Institute for Democracy at Pennsylvania State University. It annually recognizes outstanding individuals, groups, and organizations that produce exceptional innovations to further democracy in the United States or around the world. Micah Altman and Michael P. McDonald unveil the Public Mapping Project, which developed DistrictBuilder, an open-source software redistricting application designed to give the public transparent, accessible, and easy-to-use online mapping tools. As they show, the goal is for all citizens to have access to the same information that legislators use when drawing congressional maps—and use that data to create maps of their own. Thanks to generous funding from The Pennsylvania State University, the ebook editions of this book are available as Open Access volumes from Cornell Open (cornellpress.cornell.edu/cornell-open) and other repositories.

Mapping Experiences

Author : James Kalbach
Publisher : O'Reilly Media
ISBN 13 : 1492076600
Total Pages : 438 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Mapping Experiences by : James Kalbach

Download or read book Mapping Experiences written by James Kalbach and published by O'Reilly Media. This book was released on 2020-11-23 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

How Customers Buy...& Why They Don’t

Author : Martyn R. Lewis
Publisher : Radius Book Group
ISBN 13 : 1635765234
Total Pages : 301 pages
Book Rating : 4.6/5 (357 download)

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Book Synopsis How Customers Buy...& Why They Don’t by : Martyn R. Lewis

Download or read book How Customers Buy...& Why They Don’t written by Martyn R. Lewis and published by Radius Book Group. This book was released on 2018-08-15 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple failure of mousetrap logic—that is, the quality of the product or value proposition of the service is sufficient to convince customers to make a purchase—is at the heart of most revenue generation challenges today. How Customers Buy...and Why They Don’t shows that vendors are too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it. The book starts by explaining Outside-in Revenue Generation. It then decodes the six elements of the Customer Buying Journey DNA. It defines the nine Buying Concerns, any one of which can derail a purchase. It unveils the deceptively simple and elegant 4Q Buying Style Quadrant that unlocks the intricacies of how buyers actually think. The second section of the book explains what you can do about customers not buying your products or services. It reveals that there are only four things—Sales and Marketing Imperatives—that can be done to positively impact the market. It goes on to walk the reader through the development of the Market Engagement Strategy. The final section of the book translates the five components of the Market Engagement Strategy into actionable sales and marketing behaviors.

Mapping the Bones

Author : Jane Yolen
Publisher : Penguin
ISBN 13 : 0399546677
Total Pages : 433 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Mapping the Bones by : Jane Yolen

Download or read book Mapping the Bones written by Jane Yolen and published by Penguin. This book was released on 2019-01-15 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jane Yolen, the bestselling and award-winning author of The Devil's Arithmetic, returns to World War II and the Holocaust with this timely and necessary novel. It's 1942 in Poland, and the world is coming to pieces. At least that's how it seems to Chaim and Gittel, twins whose lives feel like a fairy tale torn apart, with evil witches, forbidden forests, and dangerous ovens looming on the horizon. But in all darkness there is light, and the twins find it through Chaim's poetry and the love they have for each other. Like the bright flame of a Yahrzeit candle, his words become a beacon of memory so that the children and grandchildren of survivors will never forget the atrocities that happened during the Holocaust. Filled with brutality and despair, this is also a story of poetry and strength, in which a brother and sister lose everything but each other. Nearly thirty years after the publication of her award-winning and bestselling The Devil's Arithmetic and Briar Rose, Yolen once again returns to World War II and captivates her readers with the authenticity and power of her words. Perfect for fans of Markus Zuzak's The Book Thief and Ruta Sepetys's Salt to the Sea.

Mapping in the Cloud

Author : Michael P. Peterson
Publisher : Guilford Publications
ISBN 13 : 1462514030
Total Pages : 438 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Mapping in the Cloud by : Michael P. Peterson

Download or read book Mapping in the Cloud written by Michael P. Peterson and published by Guilford Publications. This book was released on 2014-03-27 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging text provides a solid introduction to mapmaking in the era of cloud computing. It takes students through both the concepts and technology of modern cartography, geographic information systems (GIS), and Web-based mapping. Conceptual chapters delve into the meaning of maps and how they are developed, covering such topics as map layers, GIS tools, mobile mapping, and map animation. Methods chapters take a learn-by-doing approach to help students master application programming interfaces and build other technical skills for creating maps and making them available on the Internet. The companion website offers invaluable supplementary materials for instructors and students. Pedagogical features: End-of-chapter summaries, review questions, and exercises. Extensive graphics illustrating the concepts and procedures. Downloadable PowerPoints for each chapter. Downloadable code files (where applicable) for the exercises.

Mapping Manhattan

Author : Becky Cooper
Publisher : Abrams
ISBN 13 : 1613124694
Total Pages : 138 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Mapping Manhattan by : Becky Cooper

Download or read book Mapping Manhattan written by Becky Cooper and published by Abrams. This book was released on 2013-04-02 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armed with hundreds of blank maps she had painstakingly printed by hand, Becky Cooper walked Manhattan from end to end. Along her journey she met police officers, homeless people, fashion models, and senior citizens who had lived in Manhattan all their lives. She asked the strangers to “map their Manhattan” and to mail the personalized maps back to her. Soon, her P.O. box was filled with a cartography of intimate narratives: past loves, lost homes, childhood memories, comical moments, and surprising confessions. A beautifully illustrated, PostSecret-style tribute to New York, Mapping Manhattan includes 75 maps from both anonymous mapmakers and notable New Yorkers, including Man on Wire aerialist Philippe Petit, New York Times wine critic Eric Asimov, Tony award-winning actor Harvey Fierstein, and many more. Praise for Mapping Manhattan: “What an intriguing project.”—The New York Times “A tender cartographic love letter to this timeless city of multiple dimensions, parallel realities, and perpendicular views.” —Brain Pickings “Cooper’s beautiful project linking the lives of New Yorkers is one that will continue to grow.” —Publishers Weekly online

Cartography

Author : Menno-Jan Kraak
Publisher : CRC Press
ISBN 13 : 0429874901
Total Pages : 263 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Cartography by : Menno-Jan Kraak

Download or read book Cartography written by Menno-Jan Kraak and published by CRC Press. This book was released on 2020-07-28 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Fourth Edition of Cartography: Visualization of Geospatial Data serves as an excellent introduction to general cartographic principles. It is an examination of the best ways to optimize the visualization and use of spatiotemporal data. Fully revised, it incorporates all the changes and new developments in the world of maps, such as OpenStreetMap and GPS (Global Positioning System) based crowdsourcing, and the use of new web mapping technology and adds new case studies and examples. Now printed in colour throughout, this edition provides students with the knowledge and skills needed to read and understand maps and mapping changes and offers professional cartographers an updated reference with the latest developments in cartography. Written by the leading scholars in cartography, this work is a comprehensive resource, perfect for senior undergraduate and graduate students taking courses in GIS (geographic information system) and cartography. New in This Edition: Provides an excellent introduction to general cartographic visualization principles through full-colour figures and images Addresses significant changes in data sources, technologies and methodologies, including the movement towards more open data sources and systems for mapping Includes new case studies and new examples for illustrating current trends in mapping Provides a societal and institutional framework in which future mapmakers are likely to operate, based on UN global development sustainability goals

How to Lie with Maps

Author : Mark Monmonier
Publisher : University of Chicago Press
ISBN 13 : 022643608X
Total Pages : 250 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis How to Lie with Maps by : Mark Monmonier

Download or read book How to Lie with Maps written by Mark Monmonier and published by University of Chicago Press. This book was released on 2018-04-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the “humorous, informative and perceptive” guide to how maps can lead us astray (Toronto Globe and Mail). An instant classic when first published in 1991, How to Lie with Maps revealed how the choices mapmakers make—consciously or unconsciously—mean that every map inevitably presents only one of many possible stories about the places it depicts. The principles Mark Monmonier outlined back then remain true today, despite significant technological changes in the making and use of maps. The introduction and spread of digital maps and mapping software, however, have added new wrinkles to the ever-evolving landscape of modern mapmaking. Fully updated for the digital age, this new edition of How to Lie with Maps examines the myriad ways that technology offers new opportunities for cartographic mischief, deception, and propaganda. While retaining the same brevity, range, and humor as its predecessors, this third edition includes significant updates throughout as well as new chapters on image maps, prohibitive cartography, and online maps. It also includes an expanded section of color images and an updated list of sources for further reading. Praise for previous editions of How to Lie with Maps “Will leave you much better defended against cheap atlases, shoddy journalism, unscrupulous advertisers, predatory special-interest groups, and others who may use or abuse maps at your expense.” —Christian Science Monitor

My Map Book

Author : Sara Fanelli
Publisher : Harper Collins
ISBN 13 : 0060264551
Total Pages : 38 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis My Map Book by : Sara Fanelli

Download or read book My Map Book written by Sara Fanelli and published by Harper Collins. This book was released on 1995-07-20 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: In each spread of this bold and humorous picture book, available for the first time since 1995, children can examine their place in the world around them through detailed and engaging maps. Twelve beautifully illustrated maps such as Map of My Day and Map of My Tummy will fascinate children. When finished reading the book, children can unfold the jacket -- it turns into a poster-size map!

Mapping Experiences

Author : Jim Kalbach
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923482
Total Pages : 652 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Mapping Experiences by : Jim Kalbach

Download or read book Mapping Experiences written by Jim Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2016-04-25 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

The Basics of Process Mapping, 2nd Edition

Author : Robert Damelio
Publisher : CRC Press
ISBN 13 : 1439863180
Total Pages : 186 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis The Basics of Process Mapping, 2nd Edition by : Robert Damelio

Download or read book The Basics of Process Mapping, 2nd Edition written by Robert Damelio and published by CRC Press. This book was released on 2011-05-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling first edition of this influential resource has been incorporated into the curriculum at forward thinking colleges and universities, a leading vocational technical institute, many in-house corporate continuous improvement approaches, and the United Nations’ headquarters. Providing a complete and accessible introduction to process maps, The Basics of Process Mapping, Second Edition raises the bar on what constitutes the basics. Thoroughly revised and updated to keep pace with recent developments, it explains how relationship maps, cross-functional process maps (swimlane diagrams), and flowcharts can be used as a set to provide different views of work. New in the Second Edition: Four new chapters and 75 new graphics An introduction to the concepts of flow and waste and how both appear in knowledge work or business processes A set of measures for flow and waste A discussion of problematic features of knowledge work and business processes that act as barriers to flow Seven principles* and 29 guidelines for improving the flow of knowledge work A detailed (actual) case study that shows how one organization applied the principles and guidelines to reduce lead time from an average of 28 days to 4 days Unlike "tool books" or "pocket guides" that focus on discrete tools in isolation, this text use a single comprehensive service work example that integrates all three maps, and illustrates the insights they provide when applied as a set. It contains how to procedures for creating each type of map, and includes clear-cut guidance for determining when each type of map is most appropriate. The well-rounded understanding provided in these pages will allow readers to effectively apply all three types of maps to make work visible at the organization, process, and job/performer levels. *The Seven principles are integrated into Version 3 of the body of knowledge used for Lean certification by the ASQ/AME/SME/SHINGO Lean Alliance. This is the first publication of those principles and guidelines.

User Story Mapping

Author : Jeff Patton
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491904887
Total Pages : 324 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis User Story Mapping by : Jeff Patton

Download or read book User Story Mapping written by Jeff Patton and published by "O'Reilly Media, Inc.". This book was released on 2014-09-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software

The Colorado Trail

Author : Colorado Trail Foundation
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Colorado Trail by : Colorado Trail Foundation

Download or read book The Colorado Trail written by Colorado Trail Foundation and published by . This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised guide to the extraordinary Colorado Trail that stretches from Denver to Durango.

Mapping Latin America

Author : Jordana Dym
Publisher : University of Chicago Press
ISBN 13 : 0226921816
Total Pages : 359 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis Mapping Latin America by : Jordana Dym

Download or read book Mapping Latin America written by Jordana Dym and published by University of Chicago Press. This book was released on 2011-12-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many, a map is nothing more than a tool used to determine the location or distribution of something—a country, a city, or a natural resource. But maps reveal much more: to really read a map means to examine what it shows and what it doesn’t, and to ask who made it, why, and for whom. The contributors to this new volume ask these sorts of questions about maps of Latin America, and in doing so illuminate the ways cartography has helped to shape this region from the Rio Grande to Patagonia. In Mapping Latin America,Jordana Dym and Karl Offen bring together scholars from a wide range of disciplines to examine and interpret more than five centuries of Latin American maps.Individual chapters take on maps of every size and scale and from a wide variety of mapmakers—from the hand-drawn maps of Native Americans, to those by famed explorers such as Alexander von Humboldt, to those produced in today’s newspapers and magazines for the general public. The maps collected here, and the interpretations that accompany them, provide an excellent source to help readers better understand how Latin American countries, regions, provinces, and municipalities came to be defined, measured, organized, occupied, settled, disputed, and understood—that is, how they came to have specific meanings to specific people at specific moments in time. The first book to deal with the broad sweep of mapping activities across Latin America, this lavishly illustrated volume will be required reading for students and scholars of geography and Latin American history, and anyone interested in understanding the significance of maps in human cultures and societies.

Regulatory Hacking

Author : Evan Burfield
Publisher : Penguin
ISBN 13 : 0525533214
Total Pages : 383 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Regulatory Hacking by : Evan Burfield

Download or read book Regulatory Hacking written by Evan Burfield and published by Penguin. This book was released on 2018-06-19 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named by Inc. magazine as one of the 10 Best Business Books of 2018 Every startup wants to change the world. But the ones that truly make an impact know something the others don't: how to make government and regulation work for them. As startups use technology to shape the way we live, work, and learn, they're taking on challenges in sectors like healthcare, infrastructure, and education, where failure is far more consequential than a humorous chat with Siri or the wrong package on your doorstep. These startups inevitably have to face governments responsible for protecting citizens through regulation. Love it or hate it, we're entering the next era of the digital revolution: the Regulatory Era. The big winners in this era--in terms of both impact and financial return--will need skills they won't teach you in business school or most startup incubators: how to scale a business in an industry deeply intertwined with government. Here, for the first time, is the playbook on how to win the regulatory era. "Regulatory hacking" doesn't mean "cutting through red tape"; it's really about finding a creative, strategic approach to navigating complex markets. Evan Burfield is the cofounder of 1776, a Washington, DC-based venture capital firm and incubator specializing in regulated industries. Burfield has coached startups on how to understand, adapt to, and influence government regulation. Now, in Regulatory Hacking, he draws on that expertise and real startup success stories to show you how to do the same. For instance, you'll learn how... * AirBnB rallied a grassroots movement to vote No on San Francisco's Prop F, which would have restricted its business in the city. * HopSkipDrive overcame safety concerns about its kids' ridesharing service by working with state government to build trust into its platform. * 23andMe survived the FDA's order to stop selling its genetic testing kits by building trusted relationships with scientists who could influence the federal regulatory community. Through fascinating case studies and interviews with startup founders, Burfield shows you how to build a compelling narrative for your startup, use it to build a grassroots movement to impact regulation, and develop influence to overcome entrenched relationships between incumbents and governments. These are just some of the tools in the book that you'll need to win the next frontier of innovation.