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Author : Allan Rawnsley
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (464 download)
Download or read book Manual of Industrial Marketing Research written by Allan Rawnsley and published by . This book was released on 1978 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allan Rawnsley
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (512 download)
Download or read book Manual of Industrial Marketing Research written by Allan Rawnsley and published by John Wiley & Sons. This book was released on 1978 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual on industrial marketing research - considers the importance of planning, and covers use of published information sources and sample surveys, explains data analysis (forecasting, model building, etc.), And presentation of the resulting data, and considers the role of consultants within imr. Flow charts, graphs and references.
Author : Allan Rawnsley
Publisher :
ISBN 13 : 9780835730822
Total Pages : 206 pages
Book Rating : 4.7/5 (38 download)
Download or read book Manual of Industrial Marketing Research written by Allan Rawnsley and published by . This book was released on 2001 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Homburg
Publisher : Springer
ISBN 13 : 9783319574110
Total Pages : 0 pages
Book Rating : 4.5/5 (741 download)
Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
Author : Bruce Wrenn
Publisher : Psychology Press
ISBN 13 : 9780789027467
Total Pages : 486 pages
Book Rating : 4.0/5 (274 download)
Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Author : Ross Brennan
Publisher : SAGE
ISBN 13 : 9781412919692
Total Pages : 388 pages
Book Rating : 4.9/5 (196 download)
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2007-03-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920946
Total Pages : 587 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-10 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Stacey
Publisher : Routledge
ISBN 13 : 1317649028
Total Pages : 440 pages
Book Rating : 4.3/5 (176 download)
Download or read book Industrial Marketing Research (RLE Marketing) written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1936 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence S. Silver
Publisher : Routledge
ISBN 13 : 041589929X
Total Pages : 366 pages
Book Rating : 4.4/5 (158 download)
Download or read book The Essentials of Marketing Research written by Lawrence S. Silver and published by Routledge. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author :
Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Cumulative Book Index written by and published by . This book was released on 1928 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Healey
Publisher : Routledge
ISBN 13 : 1317899423
Total Pages : 500 pages
Book Rating : 4.3/5 (178 download)
Download or read book Economic Activity and Land Use The Changing Information Base for Localand Regional Studies written by Michael J. Healey and published by Routledge. This book was released on 2014-10-13 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concerned primarily with statistical data, this text aims to provide a guide to the nature, uses, availability and limitations of the main data sources for interpreting and undertaking regional studies of economic activity. It also considers the methods used for the collection of this data.
Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing written by and published by . This book was released on 1978 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.0/5 ( download)
Download or read book Information Industry Market Place written by and published by . This book was released on 1982 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
