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Author : Massoud M. Saghafi
Publisher : JAI Press(NY)
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)
Download or read book Managing the R&D/marketing Interface for Product Success written by Massoud M. Saghafi and published by JAI Press(NY). This book was released on 1990 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nancy Elizabeth Von Hone
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (12 download)
Download or read book Managing the Marketing/technology Interface in the New Product Development Process written by Nancy Elizabeth Von Hone and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Bruce
Publisher : Wiley
ISBN 13 : 9780471953531
Total Pages : 362 pages
Book Rating : 4.9/5 (535 download)
Download or read book Product Development written by Margaret Bruce and published by Wiley. This book was released on 1995-06-27 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
Author : Craig Cruickshank
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book Managing the R & D-marketing Interface written by Craig Cruickshank and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ashok Kumar Gupta
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (439 download)
Download or read book Managing the R & D-marketing Interface written by Ashok Kumar Gupta and published by . This book was released on 1987 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Avlonitis
Publisher : SAGE
ISBN 13 : 1847878024
Total Pages : 278 pages
Book Rating : 4.8/5 (478 download)
Download or read book Product and Services Management written by George Avlonitis and published by SAGE. This book was released on 2006-04-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Author : Ted Haggblom
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Do New Product Development Managers in Large Or High-Market-Share Firms Perceive Marketing - R&D Interface Principles Differently? written by Ted Haggblom and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest for successful innovation, the importance of the R&D/marketing interface is virtually unquestioned. For many organizations, however, effective integration of technical and marketing functions is difficult, if not impossible. Despite seemingly widespread understanding of fundamental new product principles, some companies still manage to gain a larger share of the market than their competitors. This raises the question of whether managers in more successful companies have special insights into R&D/marketing interface principles that give them an edge over their competitors. To gain a better understanding of managers' perceptions of new product principles defined in the academic literature, Ted Haggblom, Roger J. Calantone, and C. Anthony Di Benedetto conducted a survey of 687 nonacademic members of the Product Development and Management Association. The basis for the survey was a set of 78 product management principles compiled from a search of more than 500 books and articles from various disciplines. From this survey, 14 of the 78 principles were selected as relevant to the study reported in this article. The principles discussed in this article involve such issues as resistance to change, short-term orientation, communication and trust between marketing and technical people, the effect of centralized decision-making on innovation, the importance of open communication flows, senior management's role in the R&D/marketing interface, and the necessity of a product champion. The primary question addressed in this study is whether managers from successful companies perceive these principles differently from managers of less successful firms. The study provides partial support for the proposition that managers' perceptions of these new product principles depend on their company's success. In other words, the survey results suggest that managers in companies with higher market shares tend to agree more strongly with these principles than their counterparts in less successful firms. The study also explores the relationship between firm size and agreement with these principles of new product success. Specifically, the study assesses whether the perceptions of managers from smaller, more entrepreneurial companies differ from those of managers in larger companies. Although managers from small and large firms may view these principles from different perspectives, there were no statistically significant differences in the perceptions of managers from small and large firms.
Author : Ashok Kumar Gupta
Publisher :
ISBN 13 :
Total Pages : 271 pages
Book Rating : 4.:/5 (753 download)
Download or read book A Study of R&D Marketing Interface and Innovation Success in High Technology Firms written by Ashok Kumar Gupta and published by . This book was released on 1984 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William E. Souder
Publisher : McGraw Hill Professional
ISBN 13 : 9780070597488
Total Pages : 372 pages
Book Rating : 4.5/5 (974 download)
Download or read book Managing New Technology Development written by William E. Souder and published by McGraw Hill Professional. This book was released on 1994 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Thomas Fotiadis
Publisher : Routledge
ISBN 13 : 1351363808
Total Pages : 211 pages
Book Rating : 4.3/5 (513 download)
Download or read book Strategic Marketing for High Technology Products written by Thomas Fotiadis and published by Routledge. This book was released on 2018-05-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Author : Murray R. Millson
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 1022 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Strategy of Managing Innovation and Technology written by Murray R. Millson and published by Prentice Hall. This book was released on 2008 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Innovation and Creativity, or for graduate students in schools of management, business, or engineering and technology management programs. A comprehensive collection of research illustrating advances in innovation over the past century, this unique anthology equips its readers with the knowledge and tools to construct a model of innovation and effectively implement it in both business and non-business settings. The world continues to change at an accelerating pace. The concepts developed in this vast collection of research represent a large part of the study of innovation and technological progress for the past century. An excellent resource for students and practitioners, it offers readers in-depth insight into many of the areas that influence and are influenced by the innovation process giving them an excellent perspective for conceptualizing the innovation process.
Author : Gerard H. Gaynor
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 926 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Technology Management written by Gerard H. Gaynor and published by McGraw-Hill Professional Publishing. This book was released on 1996 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives you an enterprise-wide view of technology to help you manage your business as a system: optimize investments in technology; achieve efficient business integration; and monitor and measure TM effectiveness. Detailed case studies illustrate the TM efforts of such organizations as Motorola and Digital Equipment.
Author : Rohit Deshpande
Publisher : SAGE
ISBN 13 : 0761921982
Total Pages : 400 pages
Book Rating : 4.7/5 (619 download)
Download or read book Using Market Knowledge written by Rohit Deshpande and published by SAGE. This book was released on 2001 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.
Author : Robert D. Hisrich
Publisher : Edward Elgar Publishing
ISBN 13 : 178811132X
Total Pages : pages
Book Rating : 4.7/5 (881 download)
Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Download or read book The Journal of Product Innovation Management written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (91 download)
Download or read book Proceedings written by and published by . This book was released on with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
