Managing Digital Transformation

Download Managing Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000387844
Total Pages : 350 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Managing Digital Transformation by : Andreas Hinterhuber

Download or read book Managing Digital Transformation written by Andreas Hinterhuber and published by Routledge. This book was released on 2021-05-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Industry 4.0: Managing The Digital Transformation

Download Industry 4.0: Managing The Digital Transformation PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319578707
Total Pages : 286 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Industry 4.0: Managing The Digital Transformation by : Alp Ustundag

Download or read book Industry 4.0: Managing The Digital Transformation written by Alp Ustundag and published by Springer. This book was released on 2017-09-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to Industry 4.0 applications, not only introducing implementation aspects but also proposing a conceptual framework with respect to the design principles. In addition, it discusses the effects of Industry 4.0, which are reflected in new business models and workforce transformation. The book then examines the key technological advances that form the pillars of Industry 4.0 and explores their potential technical and economic benefits using examples of real-world applications. The changing dynamics of global production, such as more complex and automated processes, high-level competitiveness and emerging technologies, have paved the way for a new generation of goods, products and services. Moreover, manufacturers are increasingly realizing the value of the data that their processes and products generate. Such trends are transforming manufacturing industry to the next generation, namely Industry 4.0, which is based on the integration of information and communication technologies and industrial technology.The book provides a conceptual framework and roadmap for decision-makers for this transformation

Media Management and Digital Transformation

Download Media Management and Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0429954131
Total Pages : 185 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Media Management and Digital Transformation by : Arne L. Bygdås

Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Handbook of Research on Digital Transformation Management and Tools

Download Handbook of Research on Digital Transformation Management and Tools PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799897656
Total Pages : 765 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Digital Transformation Management and Tools by : Pettinger, Richard

Download or read book Handbook of Research on Digital Transformation Management and Tools written by Pettinger, Richard and published by IGI Global. This book was released on 2022-06-30 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.

Management and Information Technology after Digital Transformation

Download Management and Information Technology after Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000451666
Total Pages : 285 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Management and Information Technology after Digital Transformation by : Peter Ekman

Download or read book Management and Information Technology after Digital Transformation written by Peter Ekman and published by Routledge. This book was released on 2021-09-22 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.

Management Models of Digital Transformation

Download Management Models of Digital Transformation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3658361581
Total Pages : 138 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!


Book Synopsis Management Models of Digital Transformation by : Katja Wenzel

Download or read book Management Models of Digital Transformation written by Katja Wenzel and published by Springer Nature. This book was released on 2021-12-12 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work analyses and integrates existing approaches to managing and coordinating a digital transformation in order to identify relevant success factors of a digital transformation, serving as a basis for the development of a systematic framework for a management model of digital transformation. The analysis reveals ten success-critical focus areas of a digital transformation, which comprise numerous success factors: ‘Vision, goals, and strategies’, ‘Leadership’, ‘Communication’, ‘Digital culture and mindset’, ‘Digital platform’, ‘Partnership network’, ‘Capabilities, talents, and skills’, ‘Organization, coordination, and roles’, ‘Management methodologies’, and ‘Governance’. A systematic framework is proposed that serves as a foundation for the future development of a management model, addressed to executives and experts who are tasked with launching, driving, and sustaining a digital transformation.

How to Go Digital

Download How to Go Digital PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262534983
Total Pages : 223 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis How to Go Digital by : MIT Sloan Management Review

Download or read book How to Go Digital written by MIT Sloan Management Review and published by MIT Press. This book was released on 2018-01-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice on how companies can succeed in the new digital business environment. The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial—strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing “disruption” at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future. The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation. Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cécile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex “Sandy” Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom

Managing the Digital Transformation

Download Managing the Digital Transformation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3658384247
Total Pages : 224 pages
Book Rating : 4.6/5 (583 download)

DOWNLOAD NOW!


Book Synopsis Managing the Digital Transformation by : Thomas Hess

Download or read book Managing the Digital Transformation written by Thomas Hess and published by Springer Nature. This book was released on 2022-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The topics covered range from the configuration of digitisation strategies and new management roles such as the Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as enablers of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments. In the 2nd revised and expanded edition, the focus is on organisational aspects, in particular the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is considered in more detail. And thirdly, the concept of digital transformation is further specified and delimited. In addition, the advancing technological development is taken into account. "Prof. Thomas Hess provides a concrete overview of many important aspects to be considered in the digital transformation of companies. Clearly worth reading." Stefan Winners, Chief Digital Officer at Hubert Burda Media "Beyond the buzzword - Finally someone manages to systematically untangle the chaos surrounding digital transformation. With his book, Thomas Hess truly establishes the guardrails for managing digital transformation projects. While others promise much and deliver little, Thomas Hess gives the reader a design framework rather than a patent remedy." Dr Christoph Steiger, former board member and CDO of Hoffmann Group "Clearly more than just another book on the topic of digital transformation! With exciting insights from science and practice, Thomas Hess provides a toolbox for digital transformation. Relevant for business and relevant researchers." Prof. em. Dr. Dr. h.c. Hubert Österle, University of St. Gallen

Digital Transformation in Industry

Download Digital Transformation in Industry PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030732614
Total Pages : 290 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation in Industry by : Vikas Kumar

Download or read book Digital Transformation in Industry written by Vikas Kumar and published by Springer Nature. This book was released on 2021-07-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a selection of the best papers presented at the international scientific conference "Digital Transformation in Industry: Trends, Management, Strategies", held by the Institute of Economics of the Ural Branch of the Russian Academy of Sciences, Russia in November 2020. The main focus of the book is to evaluate trends and perspectives of digital transformation in industry and industrial markets through the dissemination of Industry 4.0. The aim of the topics discussed is to create an idea of introduction mechanisms for digitization processes and to specify successful strategies of digital transformation in all sectors of industrial enterprises. The experience of developed and developing economies, as well as small and large enterprises implementing IT and other technological innovations are included. Students as well as managers of industrial organizations alike can benefit from the results of the topics covered.

Digital Transformation Management

Download Digital Transformation Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000535347
Total Pages : 245 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation Management by : Mohammad Nabil Almunawar

Download or read book Digital Transformation Management written by Mohammad Nabil Almunawar and published by Routledge. This book was released on 2022-02-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses key topics related to organization design and knowledge management in the digital economy with organizational context, particularly in Asia. Asian nations are moving fast toward the digital economy, within which the role of organization design and knowledge management is crucial to support innovative and creative ideas for meeting huge market opportunities where customers are ready for digitalization. The book conceptualizes organization design into three dimensions, people, information, and technology, and offers readers a unique valued insight, bringing new perspectives to understanding emerging business opportunities and challenges in Asia. It presents a valuable collection of 14 chapters with empirical studies from leading researchers. The book addresses digital transformation in companies and organizations in Asia, analysing how disruptive technologies can help them have more efficient organization processes, create innovative products and services, be more resilient and achieve sustainable goals in the post-pandemic time. It fills a gap in the market offering a valuable collection of chapters that combines strategic topics for companies, organizations and nations today, such as digital economy, disruptive technologies, big data and knowledge management, with a specific focus on the Asian region, providing rich examples and studies focused in countries and regions within Asia. Written for scholars, researchers and other specialists in digitalization, this book offers a unique collection of insights into the current and future situation in Asia.

Digital Business Transformation

Download Digital Business Transformation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030473554
Total Pages : 338 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!


Book Synopsis Digital Business Transformation by : Rocco Agrifoglio

Download or read book Digital Business Transformation written by Rocco Agrifoglio and published by Springer Nature. This book was released on 2020-09-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent surge of interest in “digital transformation” is changing the business landscape and posing several challenges, both organizational and sectoral. This transformation involves the application of digital technology in all aspects of business, and enables organizations to create new products and services, and to find more efficient ways of doing business. Moreover, the digital transformation is happening within and across organizations of all types and in every industry, producing a disruptive innovation that can break down the barriers between people and organizations, and help create more adaptive processes. In the information age, it is imperative for organizations to develop IT-related capabilities that allow them to leverage the potential of digital technologies. Due to the pervasive effects of this transformation on processes, firms and industries, both scholars and practitioners are interested in better understanding the key mechanisms behind the emergence and evolution of the digital business transformation. This book presents a collection of research papers focusing on the relationships between technologies (e.g., digital platforms, AI, blockchain, etc.), processes (e.g., decision-making, co-creation, financial, compliance, etc.), and organizations (e.g., smart organizations, digital ecosystems, Industry 4.0, collaborative networked organizations, etc.), which have been categorized into three major areas: organizing, managing and controlling. It also provides critical insights into how the digital transformation is enhancing organizational processes and firms’ performance through an exploration and exploitation of internal resources, and through the establishment of external connections and linkages. The plurality of views offered makes this book particularly relevant for users, companies, scientists, and governments. The content of the book is based on a selection of the best papers (original double-blind peer-reviewed contributions) presented at the annual conference of the Italian chapter of the AIS, which was held in Naples, Italy in September 2019.

Digital Transformation Management for Agile Organizations

Download Digital Transformation Management for Agile Organizations PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1800431732
Total Pages : 153 pages
Book Rating : 4.8/5 (4 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation Management for Agile Organizations by : Stefano Bresciani

Download or read book Digital Transformation Management for Agile Organizations written by Stefano Bresciani and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.

Digital Transformation and Knowledge Management

Download Digital Transformation and Knowledge Management PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000379922
Total Pages : 220 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation and Knowledge Management by : Lucia Marchegiani

Download or read book Digital Transformation and Knowledge Management written by Lucia Marchegiani and published by Routledge. This book was released on 2021-03-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge capital is at the core of the socio-economic global system. Profit and not-for profit firms, institutions, and organizations, in general, face unique opportunities and threats related to knowledge management. Digital technologies and digital transformation offer a wide array of opportunities for value creation. At the same time, organizations need to foster newer, faster, and more dynamic ways of mobilizing and managing knowledge. Emerging trends, such as artificial intelligence, collective intelligence, agile methodologies, open innovation, and co-creation enable new business models and managerial paradigms that need to be understood and conceptualized. This book offers an extensive overview of the most recent trends in knowledge management and the most advanced theoretical approaches, while, at the same time, providing a wide array of case studies and evidence-based knowledge management practices. It takes into account the interrelation between ICT and knowledge management challenges, in terms of human/non-human interactions, which requires extraordinary organizational change and renewal. Further, the book presents an up-to-date examination of and guidance for the implementation of knowledge management in an era of unprecedented human/non-human interaction. The book conveys the results of more than a decade of research and applied experience in the field of knowledge management carried out by the author. It is intended not only for students and academics but also for managers and practitioners who are interested in deepening their understanding of knowledge and learning.

Managerial Issues in Digital Transformation of Global Modern Corporations

Download Managerial Issues in Digital Transformation of Global Modern Corporations PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799824047
Total Pages : 323 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Managerial Issues in Digital Transformation of Global Modern Corporations by : Esakki, Thangasamy

Download or read book Managerial Issues in Digital Transformation of Global Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2021-06-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficient management of managerial tasks by capable managers is essential in order to grow and remain competitive in today’s global business market. On the other hand, digital transformation enables organizations to better compete with their global counterparts. In the process of digital transformation, many firms find it difficult to acquire qualified leadership with adequate knowledge and competence to drive success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible for a firm to both survive and grow. Managerial Issues in Digital Transformation of Global Modern Corporations is a critical scholarly publication that examines current challenges in the digital transformation of modern business corporations from a managerial and leadership perspective. Featuring a wide range of topics such as digital transformation, marketing, and global business, this book is ideal for corporate executives, managers, IT specialists, entrepreneurs, business administrators, industry practitioners, academicians, researchers, policymakers, and students from various relevant disciplines that include economics, information and technology, business administration, management science, and commerce.

Hospitality Management and Digital Transformation

Download Hospitality Management and Digital Transformation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 100029675X
Total Pages : 303 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!


Book Synopsis Hospitality Management and Digital Transformation by : Richard Busulwa

Download or read book Hospitality Management and Digital Transformation written by Richard Busulwa and published by Routledge. This book was released on 2020-12-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: • Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. • Explains the digital business and digital transformation imperative for hospitality and leisure organizations. • Discusses the different digital capabilities required to effectively compete as a digital business. • Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. • Discusses how hospitality and leisure managers can keep up with digital technology advancements. • Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business–related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.

Smart Management for Digital Transformation

Download Smart Management for Digital Transformation PDF Online Free

Author :
Publisher :
ISBN 13 : 9781799890096
Total Pages : pages
Book Rating : 4.8/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Smart Management for Digital Transformation by : Belem Barbosa

Download or read book Smart Management for Digital Transformation written by Belem Barbosa and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--

Digital Transformation Now!

Download Digital Transformation Now! PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 331972844X
Total Pages : 70 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Digital Transformation Now! by : Daniel R. A. Schallmo

Download or read book Digital Transformation Now! written by Daniel R. A. Schallmo and published by Springer. This book was released on 2018-01-12 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.