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Author : Noel Capon
Publisher : Ingram
ISBN 13 : 9780983330042
Total Pages : 595 pages
Book Rating : 4.3/5 (3 download)
Download or read book Managing Marketing in the 21st Century written by Noel Capon and published by Ingram. This book was released on 2012-08-30 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noel Capon
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Management in the 21st Century written by Noel Capon and published by . This book was released on 2001 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Author : Mickey Smith
Publisher : CRC Press
ISBN 13 : 1482203987
Total Pages : pages
Book Rating : 4.4/5 (822 download)
Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith and published by CRC Press. This book was released on 2014-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.
Author : Alan R. Andreasen
Publisher : SAGE
ISBN 13 : 9781412916349
Total Pages : 284 pages
Book Rating : 4.9/5 (163 download)
Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 405 pages
Book Rating : 4.2/5 (161 download)
Download or read book Marketing in the 21st Century and Beyond written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2012-11-12 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Author : Noel Capon
Publisher :
ISBN 13 : 9780986402319
Total Pages : 793 pages
Book Rating : 4.4/5 (23 download)
Download or read book Managing Marketing in the 21st Century written by Noel Capon and published by . This book was released on 2017 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Drucker
Publisher : Routledge
ISBN 13 : 1136009388
Total Pages : 305 pages
Book Rating : 4.1/5 (36 download)
Download or read book Managing for the Future written by Peter Drucker and published by Routledge. This book was released on 2013-05-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade. Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and the governance of organizations.
Author : David T. Cadden
Publisher :
ISBN 13 : 9781453345542
Total Pages : 338 pages
Book Rating : 4.3/5 (455 download)
Download or read book Small Business Management in the 21st Century written by David T. Cadden and published by . This book was released on 201? with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noel Capon
Publisher :
ISBN 13 : 9780979734441
Total Pages : pages
Book Rating : 4.7/5 (344 download)
Download or read book Managing Marketing in the 21st Century written by Noel Capon and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Noel Capon
Publisher : Wessex, Incorporated
ISBN 13 : 9780998487120
Total Pages : 236 pages
Book Rating : 4.4/5 (871 download)
Download or read book Capon's Marketing Essentials written by Noel Capon and published by Wessex, Incorporated. This book was released on 2017-03-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing. Developed by popular request, Capon's Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon's Marketing Framework. What Capon's Marketing Essentials lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.
Author : Chris Kent
Publisher :
ISBN 13 : 9780995689312
Total Pages : 306 pages
Book Rating : 4.6/5 (893 download)
Download or read book 21st Century Marketing written by Chris Kent and published by . This book was released on 2017-08-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "21st Century Marketing: What it is, why it matters and how to do it" is a comprehensive full colour guide to the 21st Century Marketing System. It takes you through the entire process step-by-step and show you precisely how to create your own 21st Century Marketing Blueprint specifically tailored to your exact business needs. It's been over two years in development and is based on solving a real problem experienced by real entrepreneurs and small business owners on a daily basis. During my research a common complaint was best articulated by one business owner in Jersey who said: "It's a real jungle out there and it's all so complex - what with digital marketing, social media and everything else. Plus there are so many self-proclaimed experts talking about so many different things it's impossible to know who to trust and where to start. Marketing generally is just so confusing these days it's a real nightmare for people like me." The 21st Century Marketing System offers a simple solution to a complex problem. This book is your map of the modern marketing jungle, drawn by an expert who's fought their way through the highs and lows of the modern marketing landscape and cut a path for you to follow. A well experience and highly qualified professional you can trust - and someone who actually 'walks their talk'. This is the first book in the 21st Century Marketing series, its purpose is to give you a solid foundation in modern marketing - and a fighting chance! It covers a number of key business and marketing concepts and you'll come away with a good understanding of the modern marketing landscape. You'll also discover exactly what you need to do to increase your sales, attract your ideal customers, and generate that all important words-of-mouth to get ahead of the game and put your business firmly on the map!
Author : noel capon
Publisher :
ISBN 13 : 9780989701389
Total Pages : pages
Book Rating : 4.7/5 (13 download)
Download or read book Managing Marketing in the 21st Century -- 3rd Ed written by noel capon and published by . This book was released on 2013-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Dessler
Publisher :
ISBN 13 : 9780130177803
Total Pages : 624 pages
Book Rating : 4.1/5 (778 download)
Download or read book Management written by Gary Dessler and published by . This book was released on 2001 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: A review of management concepts and techniques in a traditional management-process format. This new edition has been revised to reflect changes in managing organizations. It also covers globalization, deregulation and technological advances.
Author : Tapan Kumar Panda
Publisher : ICFAI Books
ISBN 13 : 8131405508
Total Pages : 267 pages
Book Rating : 4.1/5 (314 download)
Download or read book Contemporary Marketing written by Tapan Kumar Panda and published by ICFAI Books. This book was released on 2006 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-
Author : Joel R. Evans
Publisher : Atomic Dog Publishing
ISBN 13 : 9780759393257
Total Pages : 0 pages
Book Rating : 4.3/5 (932 download)
Download or read book Marketing written by Joel R. Evans and published by Atomic Dog Publishing. This book was released on 2006-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
Author : Noel Capon
Publisher : Wessex, Incorporated
ISBN 13 : 9781732546967
Total Pages : 260 pages
Book Rating : 4.5/5 (469 download)
Download or read book Marketing for Latin American Managers in the 21st Century written by Noel Capon and published by Wessex, Incorporated. This book was released on 2018-09-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rod Nichols
Publisher : Oasis
ISBN 13 : 9781555715571
Total Pages : 0 pages
Book Rating : 4.7/5 (155 download)
Download or read book Successful Network Marketing for the 21st Century written by Rod Nichols and published by Oasis. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.
