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Managing Intellectual Property In The Advertising Industry
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Book Synopsis Managing Intellectual Property in the Advertising Industry by : World Intellectual Property Organization
Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2011-09-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Book Synopsis Managing Intellectual Property in the Advertising Industry by : World Intellectual Property Organization
Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2011-09-10 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Book Synopsis Managing Intellectual Property in the Advertising Industry by : World Intellectual Property Organization
Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2011-09-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Book Synopsis Managing Intellectual Property in the Advertising Industry by : World Intellectual Property Organization
Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by . This book was released on 2011 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns"--Publisher's description.
Book Synopsis Managing Creative Enterprises by : Xavier Greffe
Download or read book Managing Creative Enterprises written by Xavier Greffe and published by WIPO. This book was released on 2006 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Book Synopsis The Management of Intellectual Property by : D. Bosworth
Download or read book The Management of Intellectual Property written by D. Bosworth and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be a useful resource for those studying or teaching the management of IP. . . a welcome addition on the reading list for all good IP management courses. Duncan Bucknell, Journal of Intellectual Property Law and Practice This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets born from the involvement of creativity and innovation is also discussed. The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.
Book Synopsis Managing Intellectual Property for Museums by : Rina Elster Pantalony
Download or read book Managing Intellectual Property for Museums written by Rina Elster Pantalony and published by WIPO. This book was released on 2013-12-31 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.
Book Synopsis Managing Intellectual Assets in the Digital Age by : Jeffrey H. Matsuura
Download or read book Managing Intellectual Assets in the Digital Age written by Jeffrey H. Matsuura and published by Artech House. This book was released on 2003 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeffrey Matsuura examines the challenges and opportunities associated with the development, distribution and use of intellectual property and knowledge assets.
Book Synopsis Digital Media & Intellectual Property by : Nicola Lucchi
Download or read book Digital Media & Intellectual Property written by Nicola Lucchi and published by Springer Science & Business Media. This book was released on 2006-09-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe.
Book Synopsis MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative by : VINOD V. SOPLE
Download or read book MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative written by VINOD V. SOPLE and published by PHI Learning Pvt. Ltd.. This book was released on 2016-06-22 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fifth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople. This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.NEW TO THE FIFTH EDITION • A new chapter has been introduced on Filing Patent Applications. • Numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers’ rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters. • More cases/caselets have been introduced in the present edition. KEY FEATURES • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms. • Encloses CD-ROM containing Intellectual Property Rights’ laws in India as per the latest amendments.
Book Synopsis Intellectual Property Strategy by : John Palfrey
Download or read book Intellectual Property Strategy written by John Palfrey and published by MIT Press. This book was released on 2011-10-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Book Synopsis Proceedings of the 1997 World Marketing Congress by : Samsinar MD Sidin
Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Intellectual Property Strategy by : Alexander Korenberg
Download or read book Intellectual Property Strategy written by Alexander Korenberg and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property.
Book Synopsis Towards Intellectual Property Rights Management by : Dolores Modic
Download or read book Towards Intellectual Property Rights Management written by Dolores Modic and published by Springer. This book was released on 2018-01-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the intellectual property rights (IPR) managerial practices of key IPR executives from a range of multinational companies, including major research and development firms. It identifies gaps in IPR management and considers the Tabular Application Development (TAD) methodology IPR process optimisation model. The authors adopt an interdisciplinary approach, providing a conceptual framework derived from practice and enriched with theoretical insights, and offering organisational recommendations. In taking into account both Back and Front office processes, Towards Intellectual Property Rights Management will help businesses navigate the maze of IPR and maximise the value they get from innovation.
Book Synopsis Managing Intellectual Property Rights by : Lewis C. Lee
Download or read book Managing Intellectual Property Rights written by Lewis C. Lee and published by Aspen Publishers. This book was released on 1993 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are four distinct types of intellectual property: patents, copyrights, trademarks, and trade secrets. This practical, systematic book is designed to help company managers decide which, if any, form of intellectual property protection is most appropriate for their needs. It demonstrates a Protection Analysis Model (flow diagram) which provides a single, coherent decision-making tool which effectively analyzes all intellectual property situations. The model integrates trade secrets, patents (utility and design), copyrights and trademarks in an easy to understand methodology which ensures that a company's intellectual property opportunities are being maximized. The book continually summarizes key points in reference tables, and includes many real-life scenarios and footnotes to case authority to support or explain points. It will be supplemented annually
Book Synopsis MANAGING INTELLECTUAL PROPERTY by : VINOD V. SOPLE
Download or read book MANAGING INTELLECTUAL PROPERTY written by VINOD V. SOPLE and published by PHI Learning Pvt. Ltd.. This book was released on 2012-07-30 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Third Edition, it includes a new chapter on Valuation of Intellectual Property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and multiple choice questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text very valuable. KEY FEATURES : Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Treats IPRs and Cyber Space and Pharmaceutical sector in separate chapters. Classifies systems in practice for various IPs. Provides IPRs legal provision in Indian context. Includes a comprehensive glossary of important terms.
Book Synopsis Law, Policy and Monetization in Intellectual Property by : Kenichi Nagasawa
Download or read book Law, Policy and Monetization in Intellectual Property written by Kenichi Nagasawa and published by Cambridge Scholars Publishing. This book was released on 2019-03-05 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines numerous skills of monetization on intellectual property rights for various industries, such as media and communication, display, transgenic technology, smart vehicle, virtual reality, on-line payment, robot and industry 4.0. These analyses are complimented by in-depth cases studies and demonstrations of how companies can profit from an integrated application of all kinds of intellectual property rights through patent licensing, technology alliance, litigation, merger and acquisition. Asset evaluation and market analysis with strategy planning are elaborated by experts from leading companies. Patent profile analysis to reveal the business strategy, research and product development, and future directions for industry partnerships are demonstrated. This book is essential reading for anyone involved or interested in intellectual property law, and will also appeal to those in the business word connected with managing intellectual property and confronting competition.
