Author : Andreas Weth
Publisher : GRIN Verlag
ISBN 13 : 3638400549
Total Pages : 15 pages
Book Rating : 4.6/5 (384 download)
Book Synopsis Managing innovations and creativity – How Disney keeps ideas coming by : Andreas Weth
Download or read book Managing innovations and creativity – How Disney keeps ideas coming written by Andreas Weth and published by GRIN Verlag. This book was released on 2005-07-20 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Leadership and Human Resources - Miscellaneous, grade: A- (1,7), University of Auckland (Faculty of Computing), course: Seminar am Unitec Institute of Technology Auckland New Zealand, language: English, abstract: The movie industry is one of the industries with the highest demands on innovation and creativity. Hence, creativity and innovation are vital for long term business success. Innovate or die, as Gary Hamel (2000) says. The case study ‘How Disney Keeps Ideas Coming’ describes how Disney - one of the most successful American movie companies – achieves a high amount of creativity and innovation. The following case report discusses Disney’s approaches for achieving creativity and innovation. During the following case study report, I will first start with definitions of innovation and creativity. After that, I will compare Disney’s approaches with the identified approaches in the literature concerning creativity and innovation in organisations. At the end of the report, I will give a conclusion and summarise the main findings. I will not include a separate chapter about how I would encourage creativity in my organisation. This would depend mainly on the employees, the industry, the organisation, the company size and the business model of my organisation. Nevertheless, I will analyse and assess suitable methods for encouraging creativity and innovation in the text.