Managing Customers for Profit

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Publisher : Pearson Prentice Hall
ISBN 13 : 0132352214
Total Pages : 318 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis Managing Customers for Profit by : V. Kumar

Download or read book Managing Customers for Profit written by V. Kumar and published by Pearson Prentice Hall. This book was released on 2008 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness...pitching the right products to the right customers at the right time...determining when a customer is likely to leave, and whether to intervene...managing multichannel shopping...even calculating a customer's referral value.

Manage for Profit, Not for Market Share

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Publisher : Harvard Business Press
ISBN 13 : 9781591395263
Total Pages : 232 pages
Book Rating : 4.3/5 (952 download)

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Book Synopsis Manage for Profit, Not for Market Share by : Hermann Simon

Download or read book Manage for Profit, Not for Market Share written by Hermann Simon and published by Harvard Business Press. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.

Managing Design for Profits

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Publisher : Index Book
ISBN 13 : 9788492643394
Total Pages : 0 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis Managing Design for Profits by : Xènia Viladàs

Download or read book Managing Design for Profits written by Xènia Viladàs and published by Index Book. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks in decision making. The tools and concepts expressed in it are suggestions coming many years of professional life in the field design management."--Book jacket

Managing for Profits

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Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Managing for Profits by : Harvey C. Krentzman

Download or read book Managing for Profits written by Harvey C. Krentzman and published by . This book was released on 1981 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing the Non-Profit Organization

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Publisher : Harper Collins
ISBN 13 : 0062034758
Total Pages : 267 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Managing the Non-Profit Organization by : Peter F. Drucker

Download or read book Managing the Non-Profit Organization written by Peter F. Drucker and published by Harper Collins. This book was released on 2010-09-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking and premier work on nonprofit organizations. The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector.

Profit First

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Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Ultimate Guide to Portable Sawmills

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Publisher :
ISBN 13 : 9780996136907
Total Pages : 150 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis The Ultimate Guide to Portable Sawmills by : Ashlynne Dale

Download or read book The Ultimate Guide to Portable Sawmills written by Ashlynne Dale and published by . This book was released on 2015-08-14 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Biggest Sawmilling Questions Answered! Game Changing Secrets For Sawmilling Success Milling For Money 7 Essentials for Choosing The Right Sawmill Cutting - Drying - Grading Plus PLANS - Build Your World!

Project Management for Profit

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Publisher : Harvard Business Review Press
ISBN 13 : 1422144186
Total Pages : 194 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Project Management for Profit by : Joe Knight

Download or read book Project Management for Profit written by Joe Knight and published by Harvard Business Review Press. This book was released on 2012-06-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: No More Headaches, Hypertension, or Heartburn If your work involves projects, then this book is for you. It will show every company owner and project manager—at businesses large and small—how to run projects differently. You’ll benefit if you’ve ever: • been over budget on a project • exceeded a timeline on a project • worked on a project that completely stalled as you neared the finish line • lost money on a sure-thing project and had no idea why • noticed that scope and feature creep held you back • watched a project take three times as long as planned • felt too embarrassed to perform a review of your successes and failures • wondered whether your project actually made any money By the time you finish the book, you’ll be ready to implement Project Management for Profit in your own company—and be prepared to keep your projects on track and on budget.

Publishing for Profit

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Publisher : Chicago Review Press
ISBN 13 : 1569765642
Total Pages : 401 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis Publishing for Profit by : Thomas Woll

Download or read book Publishing for Profit written by Thomas Woll and published by Chicago Review Press. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

Managing Without Profit

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Publisher : UNSW Press
ISBN 13 : 1742230164
Total Pages : 489 pages
Book Rating : 4.7/5 (422 download)

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Book Synopsis Managing Without Profit by : Mike Hudson

Download or read book Managing Without Profit written by Mike Hudson and published by UNSW Press. This book was released on 2009 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voluntary, arts, housing and campaigning organisations, and other professional groups are all part of Australia's expanding 'third sector' - non-profit-making organisations. This book sets out the essential elements of management needed to make these organisations successful. It provides a practical overview for busy managers and board members.

Managing for Profits

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Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Managing for Profits by : Harvey C. Krentzman

Download or read book Managing for Profits written by Harvey C. Krentzman and published by . This book was released on 1968 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Voluntary and Non-Profit Organizations

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Publisher : Routledge
ISBN 13 : 1317411277
Total Pages : 190 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Managing Voluntary and Non-Profit Organizations by : Richard Butler

Download or read book Managing Voluntary and Non-Profit Organizations written by Richard Butler and published by Routledge. This book was released on 2015-07-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on detailed empirical data and a range of case studies, Managing Voluntary and Non-Profit Organizations, first published in 1990, demonstrates how voluntary organizations formulate strategies for securing funds, providing services, and dealing with other non-profit bodies, public agencies, and the private sector. The central theme is organizational change and how managers have responded, strategically and structurally, to changes to their environment. Using original data, and writing from the broad perspectives of current organization theory, the authors increase our understanding of strategies, structures and designs currently in use in the voluntary sector. Their authoritative text will make essential reading for practising managers in non-profit organizations and for an international audience of academics and students of management, organization theory, and strategy.

Good Profit

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Publisher : Crown Currency
ISBN 13 : 1101904143
Total Pages : 290 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Good Profit by : Charles G. Koch

Download or read book Good Profit written by Charles G. Koch and published by Crown Currency. This book was released on 2015-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life “This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods Market The technological innovations, extreme politics, civil unrest, cyber attacks, demographic shifts, and global pandemic that have affected all businesses since this book was published have only confirmed Charles Koch’s belief that “the only reason a business should exist (and the only way it can legitimately survive long term) is to create value in a responsible way.” Hence, the principles in Good Profit are more important today than ever before. What exactly does Koch Industries, Inc., do and why is it so remarkably profitable? Koch’s name may not be on your home’s plywood, vehicle’s grille, smartphone’s connectors, or baby’s ultra-absorbent diapers but it makes them all. And Koch’s Market-Based Management® (MBM) system is what drives these innovations and many more. The core objective of MBM is to generate good profit. Good profit results from products and services that customers vote for freely with their dollars. It results from a bottom-up culture where employees are empowered to act entrepreneurially to discover customers’ preferences and the best ways to improve their lives. Drawing on six decades of interdisciplinary studies, experimental discovery, and practical implementation across Koch businesses worldwide, Charles Koch walks the reader through the five dimensions of MBM to show how to apply its framework in any business, industry, or organization of any size. Readers will learn how to: • Craft a vision for how to thrive in spite of increasingly rapid disruption and ever-changing consumer values • Select and retain a workforce possessing both virtue and talent • Create an environment of knowledge sharing that prizes respectful challenges from everyone at every level • Award employees with ownership and decision rights based on their comparative advantages and proven contributions, not job title • Motivate all employees to maximize their contributions by structuring incentives so compensation is limited only by the value they create A must-read for any leader, entrepreneur, or student, as well as anyone who wants a more civil, fair, and prosperous society, Good Profit is one of the greatest management books of all time.

Managing for Profits

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Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (68 download)

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Book Synopsis Managing for Profits by : Harvey C. Krentzman

Download or read book Managing for Profits written by Harvey C. Krentzman and published by . This book was released on 1968 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

People Over Profit

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Publisher : HarperCollins Leadership
ISBN 13 : 0718021754
Total Pages : 238 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis People Over Profit by : Dale Partridge

Download or read book People Over Profit written by Dale Partridge and published by HarperCollins Leadership. This book was released on 2015-05-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace In People Over Profit, Partridge will help you realize: People matter Truth wins Transparency frees Authenticity attracts Quality speaks Generosity returns Courage sustains Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.

Consumer-Centric Category Management

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Publisher : John Wiley & Sons
ISBN 13 : 1118429109
Total Pages : 373 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Consumer-Centric Category Management by : ACNielsen

Download or read book Consumer-Centric Category Management written by ACNielsen and published by John Wiley & Sons. This book was released on 2012-06-12 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

Profit First for Ecommerce Sellers

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Publisher :
ISBN 13 : 9780960028313
Total Pages : 160 pages
Book Rating : 4.0/5 (283 download)

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Book Synopsis Profit First for Ecommerce Sellers by : Cyndi Thomason

Download or read book Profit First for Ecommerce Sellers written by Cyndi Thomason and published by . This book was released on 2019-01-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory relying on debt; understanding their financial data; and maintaining focus. Cyndi Thomason has taken the core concepts of the Profit First methodology created by Mike Michalowicz and customized them to ecommerce.