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Author : Robin N. Widgery
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.4/5 (91 download)
Download or read book Managing Dealership Promotion written by Robin N. Widgery and published by . This book was released on 1991 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Quelch
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (512 download)
Download or read book Sales Promotion Management written by John A. Quelch and published by . This book was released on 1989 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.0/5 ( download)
Download or read book Sales Promotion Management written by Don E. Schultz and published by N T C Business Books. This book was released on 1982 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index
Author : Max Zanan
Publisher :
ISBN 13 : 9781691591329
Total Pages : 128 pages
Book Rating : 4.5/5 (913 download)
Download or read book The Art and Science of Running a Car Dealership written by Max Zanan and published by . This book was released on 2019-10-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could've possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes. I got my first GM gig in 2004. That was in the beginning days of the Internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don't think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college. The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer savvy and not afraid to search for better deals. According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours on line before going to a dealership.Are you ready for them?
Author : Dr. Mukul A. Burghate
Publisher : mukul burghate
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Management written by Dr. Mukul A. Burghate and published by mukul burghate. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets. When we begin to consider the field of marketing management, it’s important to look to marketing experts Philip Kotler and Kevin Lane Keller, who, in their book “Marketing Management," offer a standard marketing management definition as “the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of the business environment.” The purpose of this Study Material is to present an introduction to the Marketing Management subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Author Dr. Mukul Burghate
Author : Peter Drucker
Publisher : Routledge
ISBN 13 : 1136017534
Total Pages : 198 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Effective Executive written by Peter Drucker and published by Routledge. This book was released on 2018-03-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The measure of the executive, Peter Drucker reminds us, is the ability to 'get the right things done'. Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive. He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.
Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781511901321
Total Pages : 377 pages
Book Rating : 4.9/5 (13 download)
Download or read book Achieving Excellence in Dealer/Distributor Performance written by and published by Createspace Independent Publishing Platform. This book was released on 2015-06-09 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving Excellence in Dealer/Distributor Performance offers in-depth management coaching in each of these areas -- machinery sales, rentals, service, parts and customer training and retention, and is filled with practical programs to strengthen and increase profitability, cash flow and customer retention.Improving an industrial equipment business has four requirements:1. Measure the dealership against proper benchmark metrics. These 48 Critical Profit Variables are covered in detail in this text.2. Determine where you stand, find the gaps in your performance, Comprehensive self-assessment tools are provided.3. Identify "best practices" of high-performance dealers. Recommendations are made for each business area.4. Energize your company into a continuous improvement program. Numerous team discussion projects are included in the text. McDonald Group Institute for Dealer Development founder and author Walter McDonald has based this text on 40 years' experience in dealer management consulting and over 2,650 dealer management workshops.In many ways, this book is a written reflection of Walt's live dealer management seminars. If you are familiar with his work, you know that he focuses on the real value generating activities of the business. He is in the trenches with the dealer managers and field sales and aftermarket reps who create real value and make it happen every hour of every day in the dealership.McDonald's dealer management guide is an absorbing refresher for informed senior executives and a highly useful handbook for those future dealer leaders and related OEM managers on the way up.This dealer guide actually contains two books, one book with benchmarks and advice on what the numbers mean and the second book on how to improve the numbers. This manuscript could have been subtitled: 'real metrics, real solutions.' The dealer/distributor can analyze its business operations through the performance yardsticks presented in this timely publication.By Nick W. McGaughey, CPA, "This dealer text is very well thought out, well written, easy to read and follow. I believe it will be very beneficial to dealer principals and operating managers.By Dr. Shankar Basu, CEO Toyota-Lift of Los AngelesI particularly like the section 'How This Book Can Help' included early on in the work to help the user focus in on their primary trouble spot. I also appreciate the inclusion of the page on 'Terminology.' I think it does a good job of setting up the frame of reference for the user. By Jim JohnsonFormer Dealer Development ManagerNavistarI think dealer principals, operations and general managers, and sales, parts, service and rentals could all use this book. I can see value in taking this as a group reading project in our dealership and having weekly discussions on certain chapters.By George M. KeenOperations ManagerNew Virginia TractorI very much believe this will be a very beneficial tool to any dealership wanting to set achievement points to their success in all areas of operation.By Mike O'DonnellPresident & CEOStuart Tank SalesThis type of manual for a Dealer Principal is new and I think it is needed.By Bill L. RyanPresidentLiftOneEverything in this book is on target and relevant to running a successful dealership in today's world.By John ShearerGeneral Manager Construction and Forestry4Rivers EquipmentThis book has given me the opportunity to reflect, review and compare our current processes to the industry specific benchmarks that are discussed in the book. This effort has challenged me to go back to the basics of good business and review those (points) with others in our organization. By Stuart Thompson PresidentGarrison Toyota Material HandlingThis is a new manager training tool. I think new line managers should be reading this book so they understand how a Dealer Principal thinks when he looks at his business metrics and challenges.By Joe Verzino PresidentLifTech
Author : Elena G. Popkova
Publisher : Springer Nature
ISBN 13 : 3030564339
Total Pages : 1728 pages
Book Rating : 4.0/5 (35 download)
Download or read book Socio-economic Systems: Paradigms for the Future written by Elena G. Popkova and published by Springer Nature. This book was released on 2021-03-05 with total page 1728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is reflective of a science-based vision of the future development paradigm of economic and social systems. It deals with the digitization as the technological basis for the future development of economic and social systems and presents a review of groundbreaking technologies and prospects for their application. The specific character of the industry and prospects for the application of digital technologies in business are analyzed. A rationale is provided for future prospects for the sustainable development of economic and social systems in a digital economy. The authors determine the process of the formation and development of the information-oriented society, social and educational aspects of the digitization, as well as the institutional framework of the digital future of social and economic systems. The book combines the best works following the results of the 12th International Research-to-Practice Conference “Artificial Intelligence: Anthropogenic Nature vs. Social Origin” that was held by the Institute of Scientific Communications (ISC) in cooperation with the Siberian Federal University and the Krasnoyarsk Regional Fund of support of scientific and scientific–technical activities on 5–7 December 2019, in Krasnoyarsk, Russia, as well as following the results of the 3rd International Research-to-Practice Conference “Economic and Social Systems: Paradigms for the Future” that was held by the ISC in cooperation with the Pyatigorsk State University on 5–6 February 2020. The target audience of the book consists of representatives of the academic community concerned with the future prospects for the development of economic and social systems, as well as economic agents engaged in the digitization of business processes, and representatives of public agencies regulating the development of business systems for their progressivity, sustainability and competitiveness.
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Author : Max Zanan
Publisher :
ISBN 13 : 9781641844017
Total Pages : 156 pages
Book Rating : 4.8/5 (44 download)
Download or read book Effective Car Dealer written by Max Zanan and published by . This book was released on 2020-07-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is changing slowly, and one of the main reasons for that are the franchise laws. I want to urge you to operate as though franchise laws don't exist to protect you. Carvana is not going anywhere and neither is Amazon. At some point they will join forces. Also, OEM's such as Tesla, Rivian, and many more are going to go directly to the consumer, bypassing the dealer network altogether. At the end of the day, awesome customer service, whether in sales, service, or parts, will keep your customers coming back for more. Poor service and a cumbersome sales experience will drive them elsewhere-Carvana, CarMax, Tesla, Jiffy Lube, Firestone, Good Year, Valvoline, NAPA Parts, Pep Boys, etc.COVID-19 is already having a profound effect on consumer behavior and the way in which we buy and service cars. I predict that there will be two types of dealers after this pandemic abates-the first will change their business operations, adopting frictionless digital and showroom retail; the second will hope that things go back to normal and that nothing needs to change. Unfortunately, the second type of dealer will be out of business. It is ultimately your choice whether to accept change. Consumers will continue to purchase cars. The only question is: Will they will be buying from you?
Author : Mohamad Idrakisyah
Publisher : Mohamad Idrakisyah
ISBN 13 :
Total Pages : 259 pages
Book Rating : 4./5 ( download)
Download or read book Automotive After Sales Management - A Practical Guide to Successful Workshop Parts & Service Operations written by Mohamad Idrakisyah and published by Mohamad Idrakisyah. This book was released on 2021-02-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The after sales segment of the automotive industry is gaining prominence over sales. The intensive competition in sales of new cars has reduced profit margins, but on the other hand, this is compensated from the higher profit margin derived from the after sales business. The onus is on the automotive manufacturers to heed to the new importance of the after sales business in reacting to the changes and expectations of customers. This book is written as a practical guide manual on matters relating to the management of the after sales business. The objective is to bring about improvements in all levels of the after sales operations in workshops. The growth, profitability and sustainability of the after sales dealerships are possible when the business is managed in an effective and efficient manner. The chapters in the book covers all matters pertaining to the after sales operations, written in an easy-to-understand manner for practical and straightforward implementation across dealerships.
Author : Dr.D.David Winster Praveenraj
Publisher : Archers & Elevators Publishing House
ISBN 13 : 939495824X
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (1 download)
Download or read book Sales Management written by and published by . This book was released on 1914 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Norman A. P. Govoni
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.4/5 (91 download)
Download or read book Promotional Management written by Norman A. P. Govoni and published by Prentice Hall. This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)
Download or read book Salesmanship and Sales Management, Marketing Policies, Sales and Campaigns which Build Up Trade, Training Yourself to Sell, Developing and Managing a Sales Force written by and published by . This book was released on 1914 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samuel Roland Hall
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Handbook of Sales Management written by Samuel Roland Hall and published by . This book was released on 1924 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)
Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
