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Author : Stefania Saviolo
Publisher :
ISBN 13 : 9788823845022
Total Pages : 121 pages
Book Rating : 4.8/5 (45 download)
Download or read book Managing Creativity and the Creative Process for Symbol-intensive Brands written by Stefania Saviolo and published by . This book was released on 2016 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stefania Saviolo
Publisher : EGEA spa
ISBN 13 : 882381412X
Total Pages : 124 pages
Book Rating : 4.8/5 (238 download)
Download or read book Managing Creativity and the Creative Process For Symbol-Intensive Brands written by Stefania Saviolo and published by EGEA spa. This book was released on 2016-03-17T00:00:00+01:00 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative ideas fuel corporate grow. But what we really know about creativity? Which are the drivers? What are the boundaries of creative processes? How to evaluate creative ideas in startups? The age of the lone heroic inventor is over and now business creativity is process-based, often outsourced, it involves organizational resources and management practices, while creative expressions are increasingly protected as key intangible asset. In this book a diverse team of contributors from academia, intellectual property law and venture capital, offer an interdisciplinary, cross functional view about corporate creativity. How creativity is defined, the nature of the theories underpinning it, the relationship between creativity and entrepreneurship will be explored as well as how boundary spanning activities help in selecting and mobilizing creative talent in industries such as fashion. Finally the book shows how creative entrepreneurs embracing the tension between creative disruption and operational efficiency created innovative business models of extraordinary success.
Author : Stefania Saviolo
Publisher :
ISBN 13 : 9788864072258
Total Pages : 64 pages
Book Rating : 4.0/5 (722 download)
Download or read book Managing Creativity and Creative Processes in Symbol-intensive Companies written by Stefania Saviolo and published by . This book was released on 2014 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Kaschny
Publisher : Springer
ISBN 13 : 3319785249
Total Pages : 326 pages
Book Rating : 4.3/5 (197 download)
Download or read book Innovation and Transformation written by Martin Kaschny and published by Springer. This book was released on 2018-05-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Author : Chris Bilton
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000972
Total Pages : 425 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Management and Creativity written by Chris Bilton and published by Edward Elgar Publishing. This book was released on 2014-01-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004
Author : James Martin
Publisher : Rockport Publishers
ISBN 13 : 0760371504
Total Pages : 229 pages
Book Rating : 4.7/5 (63 download)
Download or read book Made by James written by James Martin and published by Rockport Publishers. This book was released on 2021-11-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design better logos and become a more successful, confident graphic designer with Made by James as your guide. *Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA* UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process. In addition to the important “hows” of logo design—techniques, ideas, and examples of creating logos and building brands—you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout. James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community. Made by James also includes: Annotated case studies that follow designs from concept to completion The advantages of a hands-on, human approach to design The value of personal and career growth, and how to enjoy the journey of improvement Effective work habits that can make you more efficient, productive, and satisfied Learn how to harness your passion and become the designer you’ve always wanted to be.
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (223 download)
Download or read book Managing Creativity written by and published by . This book was released on 1977 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Min Tang
Publisher : World Scientific Publishing Company
ISBN 13 : 9789813141872
Total Pages : 0 pages
Book Rating : 4.1/5 (418 download)
Download or read book Handbook of the Management of Creativity and Innovation written by Min Tang and published by World Scientific Publishing Company. This book was released on 2016-11-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives -- both theoretical and practical -- on how to manage creativity and innovation effectively in different domains and across cultures. This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
Author : Howard Davis
Publisher : Managing Work and Organization
ISBN 13 : 9780335206933
Total Pages : 0 pages
Book Rating : 4.2/5 (69 download)
Download or read book Managing Creativity written by Howard Davis and published by Managing Work and Organization. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative industries are a growing economic as well as cultural force. This book investigates their organizational dynamics and shows how companies structure their work processes to incorporate creative employees' needs for autonomy while at the same time controlling and coordinating their output. Research in television and radio broadcasting, publishing, advertising, the recorded music industry and the performing arts is used to show the variety of ways in which organizations respond to the creative imperative. The authors help to answer a larger question which has been neglected in theories of management and organizational behaviour, namely: what should replace the management principles and practices inherited from industrial society in the types of organization which predominate in post-industrial society? The arguments and evidence are made accessible to a multidisciplinary audience of students and researchers with an interest in the study of organizations as well as to managers in the creative industries.
Author : Mr Nelson Cabral
Publisher : Cabral Creative Leadership International Incorporated
ISBN 13 : 9781999406905
Total Pages : 306 pages
Book Rating : 4.4/5 (69 download)
Download or read book The Creative Storm written by Mr Nelson Cabral and published by Cabral Creative Leadership International Incorporated. This book was released on 2018-09-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARE YOU READY TO TAKE YOUR INDUSTRY BY STORM? BY BLOWING AWAY THE BIGGEST BARRIERS TO CREATIVITY & INNOVATION IN YOUR BUSINESS? Stressing that there are no leadership or management guides or textbooks on managing creativity or creatives, internationally recognized and creatively acclaimed speaker and author Nelson Cabral, the world's only Triple Threat Creative Leadership Expert, has written the ultimate & definitive Creative Leadership Manifesto. With a Foreword by Laurie Toscano, VP at The Estée Lauder Companies Inc., The Creative Storm inspires readers to face a journey to find their true leadership identity by unleashing their 9 Forces Of Creative Leadership(TM). Today, many companies are missing that special spark that made them such a phenomenon when they started. That missing spark is creativity. These companies & CEOs face a severe shortage of leaders & managers who have the capacity to be creative. More importantly, they lack the processes and leadership & management style needed to unearth the highest levels of creativity in their people and lead teams towards innovation. A recent global CEO Study by IBM had CEOs ranking creativity as the most important leadership quality in leaders & managers at all levels. Creativity is now the most critical skill requirement for leaders navigating today's complex business environment. Creativity is what gives your company the business edge it needs. You make this happen by igniting Creative Leadership, the "Next Big Thing" in leadership. It's the leadership style of today, right now. The modern leader is embracing it, future organizational cultures are adopting it. And the Creative Leader is becoming the driver for an organization's talent development. As a result of the digital transformation, Creative Leadership is becoming the most sought-after management style in all industries. In his new book, The Creative Storm, award-winning speaker and author Nelson Cabral challenges conventional leadership practices and shares proven management philosophies to help you build & maintain a high performance culture. He shares with readers his management principles, leadership approaches and innovation strategies from decades worth of world-class, market-proven, top-tier, senior strategic creative leadership experience. The Creative Storm reveals CABRAL's 9 Forces Of Creative Leadership(TM) as the key to maximizing a leader's effectiveness in driving profitability through superior levels of performance and innovations. He believes innovation requires stimulation and collaboration, and you, as the leader, have the responsibility to unleash a creative storm in your team - to BE THE EYE OF THE STORM, BE A BARRIER BREAKER. The Creative Storm is a hardcore, high-content, high-interaction business book laced with humor and actionable creative leadership tools and strategies for maximum value. With exercises, tips, worksheets, case studies and quizzes, you will not only be able to assess your own abilities as a Creative Leader, but immediately focus on areas you need to improve - so you can immediately become more effective in managing creativity for the highest levels of innovation. Chances are you are sitting on a goldmine. It is vital your management approaches unearth the hidden potential of today's talent in order to increase creative capacity and deliver bottom-line results. If your organization or business is dealing with evolving work environments, complex business situations and accelerating global markets, then The Creative Storm is perfect to bring you cutting-edge approaches to leadership, talent management and innovation. Each of us holds an incredible creative force inside - one so powerful, that once released, a world of thought & wonder never before imagined is realized. In The Creative Storm, CABRAL teaches you how to unleash those creative forces in order to shape the future you w
Author : Vincent Ribière and Lugkana Worasinchai
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1910810738
Total Pages : 471 pages
Book Rating : 4.9/5 (18 download)
Download or read book ICICKM2015-12th International Conference on Intellectual Capital Knowledge Management & Organisational Learning written by Vincent Ribière and Lugkana Worasinchai and published by Academic Conferences and publishing limited. This book was released on 2015-10-20 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barbara Townley
Publisher : Cambridge University Press
ISBN 13 : 9781107403734
Total Pages : 0 pages
Book Rating : 4.4/5 (37 download)
Download or read book Managing Creativity written by Barbara Townley and published by Cambridge University Press. This book was released on 2011-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.
Author : Min Tang
Publisher :
ISBN 13 : 9789813141889
Total Pages : pages
Book Rating : 4.1/5 (418 download)
Download or read book Handbook of the Management of Creativity and Innovation Theory and Practice written by Min Tang and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives -- both theoretical and practical -- on how to manage creativity and innovation effectively in different domains and across cultures. This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context."--Publisher's website.
Author : Harvard Business Review
Publisher :
ISBN 13 : 9780867351811
Total Pages : 148 pages
Book Rating : 4.3/5 (518 download)
Download or read book Managing Creativity written by Harvard Business Review and published by . This book was released on 1956 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.:/5 (13 download)
Download or read book The Creative Edge written by and published by . This book was released on 1995 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Amacom Books
ISBN 13 : 9780814467121
Total Pages : 118 pages
Book Rating : 4.4/5 (671 download)
Download or read book The Creative Edge written by and published by Amacom Books. This book was released on 1995-01 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Styhre
Publisher : Springer
ISBN 13 : 0230505570
Total Pages : 256 pages
Book Rating : 4.2/5 (35 download)
Download or read book Managing Creativity in Organizations written by A. Styhre and published by Springer. This book was released on 2005-09-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management of organizational creativity in the pharmaceutical industry. Here issues such as technology, cognition and leadership are introduced as central resources and practices in the management of organizational creativity and innovation. The research is based on management practices in four companies, all of whom have demonstrated a significant ability to exploit their organizational creativity.
