Author : Dominick Salvatore
Publisher : Cengage Learning
ISBN 13 : 9780324273809
Total Pages : 640 pages
Book Rating : 4.2/5 (738 download)
Book Synopsis Managerial Economics in a Global Economy with Economic Application Card by : Dominick Salvatore
Download or read book Managerial Economics in a Global Economy with Economic Application Card written by Dominick Salvatore and published by Cengage Learning. This book was released on 2003-05 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text exhibits four unique features: 1) it uses the theory of the firm as the unifying theme to examine the managerial decision process; 2) it fully introduces a global view into managerial economics to reflect the internationalization of tastes, production, and distribution in todayas globalizing world; 3) it introduces many exciting new topics and managerial tools into the study of managerial economics that are not discussed at all or discussed only very superficially in other texts, such as firm architecture, strategic behavior, business ethics, electronic commerce, risk management, international economies of scale, the virtual corporation, reengineering, benchmarking, the learning organization, and the digital factory; and 4) it shows how managerial decisions are actually made today with more relevant and interesting real-world case applications and integrative case studies than any other text on the market.