Managerial Analysis In Marketing

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Managerial Applications of Multivariate Analysis in Marketing

Author : James H. Myers
Publisher : South Western Educational Publishing
ISBN 13 : 9780877573012
Total Pages : 0 pages
Book Rating : 4.5/5 (73 download)

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Book Synopsis Managerial Applications of Multivariate Analysis in Marketing by : James H. Myers

Download or read book Managerial Applications of Multivariate Analysis in Marketing written by James H. Myers and published by South Western Educational Publishing. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies, so marketing practitioners must learn what these techniques can do and how to apply them.However, most marketers have little or no formal training in complex analytical methods, and many have neither the time nor the interest in acquiring this knowledge. If you are one of them, this book is for you. Managerial Applications of Multivariate Analysis in Marketing is written for marketing research practitioners-even those who don’t have time to read it cover to cover. Each chapter is as self-contained as possible so that researchers and decision makers can more quickly understand the fundamentals of any one statistical technique. It is a reference book, not a textbook, so it does not focus on the statistical techniques themselves and leave you to wonder how they apply to marketing. Most of the calculations in this book can be done by a personal computer, so the authors only cover the math you need while focusing on the marketing implications.

Marketing Communications Management

Author : Paul Copley
Publisher : SAGE
ISBN 13 : 1473908337
Total Pages : 759 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Market Segmentation Analysis

Author : Sara Dolnicar
Publisher : Springer
ISBN 13 : 9811088187
Total Pages : 332 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Market Segmentation Analysis by : Sara Dolnicar

Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Marketing Management

Author : Philip Kotler
Publisher :
ISBN 13 : 9780135562673
Total Pages : 822 pages
Book Rating : 4.5/5 (626 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1988 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analysis of Market Behaviour in Managerial Economics

Author : Vickey Mishra (विक्की मिश्रा)
Publisher : TSG Publications
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis Analysis of Market Behaviour in Managerial Economics by : Vickey Mishra (विक्की मिश्रा)

Download or read book Analysis of Market Behaviour in Managerial Economics written by Vickey Mishra (विक्की मिश्रा) and published by TSG Publications. This book was released on with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the study, we determine the different trends and stage of a trend simultaneously with an objective of achieving better decision-making process for investors in global as well as domestic markets. How investing decisions are made is evolving as a result of the wealth of information at our fingertips and the growing quantitative nature of our markets. It shouldn't come as a surprise that when our societal norms evolve, so will our global marketplaces. However, sometimes it is not in our best interests when society practices influence our financial behaviors. The Market Behavior Analysis models aim to combine the crucial elements of behavioral analysis with the useful information that technical analysis provides. This has been accomplished by creating a proprietary technical indicator with behavioral analysis characteristics. We present some findings from a larger literature analysis that examined how five academic fields—economics, economic sociology, economic anthropology, organization theory, and marketing—theorize about markets. The evaluation will evaluate how the five disciplines conceptualize and define markets, as well as the degree of agential scope they provide for those wishing to affect markets.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Contemporary Marketing Strategy

Author : Rajagopal
Publisher : Springer
ISBN 13 : 3030119114
Total Pages : 288 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Contemporary Marketing Strategy by : Rajagopal

Download or read book Contemporary Marketing Strategy written by Rajagopal and published by Springer. This book was released on 2019-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Basic Marketing

Author : Mccarthy E. Jerome
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256060485
Total Pages : pages
Book Rating : 4.0/5 (64 download)

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Book Synopsis Basic Marketing by : Mccarthy E. Jerome

Download or read book Basic Marketing written by Mccarthy E. Jerome and published by McGraw-Hill/Irwin. This book was released on 1987-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

Author : Thomas N. Ingram
Publisher : M.E. Sharpe
ISBN 13 : 0765628708
Total Pages : 426 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Sales Management by : Thomas N. Ingram

Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2021 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managerial Economics

Author : Stephen Hill
Publisher : Bloomsbury Publishing
ISBN 13 : 1349198528
Total Pages : 376 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Managerial Economics by : Stephen Hill

Download or read book Managerial Economics written by Stephen Hill and published by Bloomsbury Publishing. This book was released on 2016-03-07 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The Nature of Decisions, The Decision Environment and Decision Areas, whilst each chapter concludes with a specific application of the principles and concepts outlined. The intended readership includes both undergraduate and postgraduate students of business, whilst its depth and range make it relevant to business studies and professional courses. Included in the book are a selection of undergraduate and postgraduate examination questions, together with notes on answers.

Managerial Decision Analysis

Author : Danny Samson
Publisher : CRC Press
ISBN 13 : 9780256061628
Total Pages : 1536 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis Managerial Decision Analysis by : Danny Samson

Download or read book Managerial Decision Analysis written by Danny Samson and published by CRC Press. This book was released on 1992-05-19 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on how decision analysis can be used to support the managerial decision process. It supports professors and students in the classroom with extensive case studies and problem sets, and with Arborist software and documentation.

Marketing Management

Author : Michael R. Czinkota
Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Management by : Michael R. Czinkota

Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Culture Management

Author : Lukasz Wroblewski
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832543783
Total Pages : 197 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Culture Management by : Lukasz Wroblewski

Download or read book Culture Management written by Lukasz Wroblewski and published by Logos Verlag Berlin GmbH. This book was released on 2017-01-30 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make the use of business models necessary, even in organizations which might have resisted in the past. Globalization has resulted in a population which understands and appreciates art and culture created in other countries. While it might be agreed that this is beneficial for society, it means that cultural arbitrators within a country no longer have the authority to dictate what is accepted as culture. Managers now understand that to gain the support of the public they must explain the benefits of consuming their cultural product." Dr Bonita M. Kolb Professor Emeritus of Lycoming College in Pennsylvania "A thoughtful and penetrating analysis of culture management addressing marketing strategies and cultural institutions. An important `must read' book for those involved in this exciting sector." Prof Adrian Payne University of UNSW Business School, University of New South Wales

Managerial Economics (Analysis of Managerial Decision Making), 9th Edition

Author : Ahuja H.L.
Publisher : S. Chand Publishing
ISBN 13 : 9355010672
Total Pages : 1159 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Managerial Economics (Analysis of Managerial Decision Making), 9th Edition by : Ahuja H.L.

Download or read book Managerial Economics (Analysis of Managerial Decision Making), 9th Edition written by Ahuja H.L. and published by S. Chand Publishing. This book was released on with total page 1159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely acknowledged, this popular and detailed text is a comprehensive treatise on Managerial Economics both micro and macro-economic aspects. This text ensures a thorough understanding of core concepts before advancing to provide an expanded treatment of topics. It explains the economic environment and the impact on managerial decisions regarding price & output determination in different market structures followed by an account of the behaviour of individuals under conditions of uncertainty.

Marketing Management and Strategy

Author : Peter Doyle
Publisher : Pearson Education
ISBN 13 : 9780273693987
Total Pages : 482 pages
Book Rating : 4.6/5 (939 download)

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Book Synopsis Marketing Management and Strategy by : Peter Doyle

Download or read book Marketing Management and Strategy written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing Metrics

Author : Paul W. Farris
Publisher : Pearson Education
ISBN 13 : 0132716275
Total Pages : 463 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing Metrics by : Paul W. Farris

Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2006-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.