Making The Most Of The Media

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Making the Most of Communications and Social Media in a Political Campaign

Author : Angie Timmons
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1725340887
Total Pages : 64 pages
Book Rating : 4.7/5 (253 download)

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Book Synopsis Making the Most of Communications and Social Media in a Political Campaign by : Angie Timmons

Download or read book Making the Most of Communications and Social Media in a Political Campaign written by Angie Timmons and published by The Rosen Publishing Group, Inc. This book was released on 2019-12-15 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, political candidates need to know how to make the most out of both traditional communication strategies and evolving new media strategies to appeal to voters. This edifying volume offers readers a behind-the-scenes look at how political campaign communications work, challenging them to critically analyze what they read and see in the news and social media. Readers will learn why communications are so critical and how they can get involved in political campaigns. They will learn about the various academic and professional paths they can take to kickstart a career in political campaign communications.

Hate Inc

Author : Matt Taibbi
Publisher :
ISBN 13 : 9781682194072
Total Pages : pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Hate Inc by : Matt Taibbi

Download or read book Hate Inc written by Matt Taibbi and published by . This book was released on 2021-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

30 Days to Social Media Success

Author : Gail Martin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601631308
Total Pages : 209 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 30 Days to Social Media Success by : Gail Martin

Download or read book 30 Days to Social Media Success written by Gail Martin and published by Red Wheel/Weiser. This book was released on 2010-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.

Making the Most of the Rest of Your Life

Author : John Chapman
Publisher :
ISBN 13 : 9781921068768
Total Pages : 57 pages
Book Rating : 4.0/5 (687 download)

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Book Synopsis Making the Most of the Rest of Your Life by : John Chapman

Download or read book Making the Most of the Rest of Your Life written by John Chapman and published by . This book was released on 2007 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Make the Most of Facebook and Other Social Media

Author : Cathleen Small
Publisher : Cavendish Square Publishing, LLC
ISBN 13 : 1502601974
Total Pages : 50 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Make the Most of Facebook and Other Social Media by : Cathleen Small

Download or read book Make the Most of Facebook and Other Social Media written by Cathleen Small and published by Cavendish Square Publishing, LLC. This book was released on 2014-12-15 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces readers to sites such as Facebook and SnapChat, and demonstrates how these sites enable people to connect like never before.

Get Found, Get Liked, Get Patients

Author : Rita Zamora
Publisher :
ISBN 13 : 9781726152952
Total Pages : 94 pages
Book Rating : 4.1/5 (529 download)

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Book Synopsis Get Found, Get Liked, Get Patients by : Rita Zamora

Download or read book Get Found, Get Liked, Get Patients written by Rita Zamora and published by . This book was released on 2018-08-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her work with dental professionals as an international speaker and social media marketing consultant, Rita Zamora helps dentists and specialists overcome their social media challenges to Get Found, Get Liked and Get Patients: "We have social media accounts set up, but can't keep it going consistently" "Facebook? Instagram? Google Reviews? Where should we focus? "How much and how often should we be posting?" "We don't know where or even how to start" "Is it worth paying for Facebook advertising?" "How much fun content should we post compared to dental or clinical stuff?" Even dentists who enjoy social media personally may feel overwhelmed by the planning, posting, and campaign management involved in social media marketing. Rita's book shows you how to establish or integrate social media into your practice, so it isn't seen as a "waste of time," but results in a variety of benefits, including: Stronger online reputation Expanded visibility Word of mouth New patients This book shares the insight Rita has gained in working with dental professionals through her own agency, Rita Zamora Connections, as well as hearing from countless attendees she encounters through speaking engagements across the country. While there is no magic bullet to make any marketing strategy work-success does leave clues... In this book you'll find examples of: The healthcare provider research processes Tips and ideas for optimal content/what to post and how to help ensure your practice is found and liked Statistics to guide you to the best social media platforms for your practice How social media can help you grow trust with your patients before they've even met you Systems to make your social media marketing more efficient and effective Whether you decide to manage social media internally, or work with an external vendor, this book outlines how to get started, what systems to set up, or will simply help confirm you indeed need outside help. Included with your book purchase are several bonus PDF downloads, including guides and worksheets to help with a variety of social media challenges.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

We the Media

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

How Partisan Media Polarize America

Author : Matthew Levendusky
Publisher : University of Chicago Press
ISBN 13 : 022606915X
Total Pages : 223 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis How Partisan Media Polarize America by : Matthew Levendusky

Download or read book How Partisan Media Polarize America written by Matthew Levendusky and published by University of Chicago Press. This book was released on 2013-09-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty years ago, viewers who wanted to watch the news could only choose from among the major broadcast networks, all of which presented the same news without any particular point of view. Today we have a much broader array of choices, including cable channels offering a partisan take. With partisan programs gaining in popularity, some argue that they are polarizing American politics, while others counter that only a tiny portion of the population watches such programs and that their viewers tend to already hold similar beliefs. In How Partisan Media Polarize America, Matthew Levendusky confirms—but also qualifies—both of these claims. Drawing on experiments and survey data, he shows that Americans who watch partisan programming do become more certain of their beliefs and less willing to weigh the merits of opposing views or to compromise. And while only a small segment of the American population watches partisan media programs, those who do tend to be more politically engaged, and their effects on national politics are therefore far-reaching. In a time when politics seem doomed to partisan discord, How Partisan Media Polarize America offers a much-needed clarification of the role partisan media might play.

Media Matters

Author : Ian Gilchrist
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (117 download)

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Book Synopsis Media Matters by : Ian Gilchrist

Download or read book Media Matters written by Ian Gilchrist and published by . This book was released on 1997 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

News for the Rich, White, and Blue

Author : Nikki Usher
Publisher : Columbia University Press
ISBN 13 : 0231545606
Total Pages : 232 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis News for the Rich, White, and Blue by : Nikki Usher

Download or read book News for the Rich, White, and Blue written by Nikki Usher and published by Columbia University Press. This book was released on 2021-07-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.

Make It Rain!

Author : Areva Martin
Publisher : Center Street
ISBN 13 : 1478989866
Total Pages : 272 pages
Book Rating : 4.4/5 (789 download)

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Book Synopsis Make It Rain! by : Areva Martin

Download or read book Make It Rain! written by Areva Martin and published by Center Street. This book was released on 2018-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

Confronting the Challenges of Participatory Culture

Author : Henry Jenkins
Publisher : MIT Press
ISBN 13 : 0262513625
Total Pages : 146 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Confronting the Challenges of Participatory Culture by : Henry Jenkins

Download or read book Confronting the Challenges of Participatory Culture written by Henry Jenkins and published by MIT Press. This book was released on 2009-06-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Social Media for School Leaders

Author : Brian Dixon
Publisher : John Wiley & Sons
ISBN 13 : 1118388895
Total Pages : 212 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Social Media for School Leaders by : Brian Dixon

Download or read book Social Media for School Leaders written by Brian Dixon and published by John Wiley & Sons. This book was released on 2012-08-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

Ten Arguments for Deleting Your Social Media Accounts Right Now

Author : Jaron Lanier
Publisher : Henry Holt
ISBN 13 : 125019668X
Total Pages : 160 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Ten Arguments for Deleting Your Social Media Accounts Right Now by : Jaron Lanier

Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--

Platforms and Cultural Production

Author : Thomas Poell
Publisher : John Wiley & Sons
ISBN 13 : 1509540520
Total Pages : 260 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platforms and Cultural Production by : Thomas Poell

Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.