Making Sense of Strategy

Download Making Sense of Strategy PDF Online Free

Author :
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814426548
Total Pages : 124 pages
Book Rating : 4.4/5 (265 download)

DOWNLOAD NOW!


Book Synopsis Making Sense of Strategy by : Anthony D. Manning

Download or read book Making Sense of Strategy written by Anthony D. Manning and published by AMACOM/American Management Association. This book was released on 2002 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not rocket science. Its about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they cant keep up with the evolving demands of the market.Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of guru babble to bring the reader only the most genuinely valuable information: the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Mannings refreshingly streamlined approach to strategy encompasses: * The value of shared ideas* The importance of creating and sustaining unique communities for your products or services* The link between a companys values and those of its customers and shareholders* And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership.A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action - fast

Making Sense of Strategy

Download Making Sense of Strategy PDF Online Free

Author :
Publisher : Penguin Random House South Africa
ISBN 13 : 177022100X
Total Pages : 102 pages
Book Rating : 4.7/5 (72 download)

DOWNLOAD NOW!


Book Synopsis Making Sense of Strategy by : Tony Manning

Download or read book Making Sense of Strategy written by Tony Manning and published by Penguin Random House South Africa. This book was released on 2011-03-28 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, business faces daunting challenges. Competition in every industry is increasingly hostile. The operating environment is increasingly complex. And the cost of missteps and lost opportunities is rising. In this new arena, strategic planning is more important than ever and the ability to turn plans into action - fast - is critical to success. Yet most management tools were designed for a different age, and most change efforts fail. Making Sense of Strategy is a handbook for every business person in the new century. It provides a proven, practical way to think about what’s happening around you and to create an effective strategy for the future. Based on the simple idea that organizations are “managed conversations,” it builds on the latest thinking from many fields to offer a breakthrough approach to delivering consistent growth and profits. Written by a top consultant, Making Sense of Strategy cuts through the clutter of management fads and gives you a systematic and disciplined way to create a winning profit recipe, define your priorities, and motivate your team to action.

Playing to Win

Download Playing to Win PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Making Sense of Strategic Planning

Download Making Sense of Strategic Planning PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Making Sense of Strategic Planning by : Keltie Jones

Download or read book Making Sense of Strategic Planning written by Keltie Jones and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Idiot's Guide to Strategic Planning

Download The Complete Idiot's Guide to Strategic Planning PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101503009
Total Pages : 383 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis The Complete Idiot's Guide to Strategic Planning by : Lin Grensing-Pophal MA, SPHR

Download or read book The Complete Idiot's Guide to Strategic Planning written by Lin Grensing-Pophal MA, SPHR and published by Penguin. This book was released on 2011-03-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ahead of the competition with some expert planning As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide® to Strategic Planning offers clear and concrete discussions about: • Defining business goals in mission statements • Proven methods to gather the information necessary to formulate a strategy • Anticipating the competition • Executing a strategic plan

GUIDE BOOK TO PLANNING - A COMMON SENSE APPROACH

Download GUIDE BOOK TO PLANNING - A COMMON SENSE APPROACH PDF Online Free

Author :
Publisher : Xlibris Corporation
ISBN 13 : 1450045049
Total Pages : 147 pages
Book Rating : 4.4/5 (5 download)

DOWNLOAD NOW!


Book Synopsis GUIDE BOOK TO PLANNING - A COMMON SENSE APPROACH by : Robert M. Donnelly

Download or read book GUIDE BOOK TO PLANNING - A COMMON SENSE APPROACH written by Robert M. Donnelly and published by Xlibris Corporation. This book was released on 2006-05-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any book on planning has to be easy to read and full of examples on how to do it with forms and illustrations. That is exactly what this book is and why it is called a “guidebook”. The fact that most people do not plan well is well documented by the demographics of the population and the economic situation that a growing senior population is faced with now due to poor planning or no planning earlier in their lives. Since company’s are run by people they exhibit the idiosyncrasies of the people who run them. Many company’s do not have strategic plans or operating plans. Some firms do not even have a budget and operate on a day-by-day basis. The obvious result of this is crisis management, cash flow problems and the constant risk of going out of business. Many company’s both large and small have disappeared due to the lack of a plan and this has been well documented in the business press. Managers do not have a plan for their business because they do not have a plan for themselves. Planning is not something that we are born with a natural ability to do well, or in many cases - at all. Planning is a learned skill and their is a need for simple step-by-step guides which is what this book is about. It has been written as a result of years of experience that the author has had working with hundreds of company’s. The foundation for the book is a process that the author calls the “Plan-for-Planning” - a five step exercise that he has used to help managers build business plans for their company’s. It is a proven formula that has resulted in increased profitability, operational efficiencies and the optimization of the overall allocation of resources for the author’s clients. It also has been the basis for the development of executive level seminars by the author that have been promoted and implemented by BUSINESS WEEK and Inc. Magazine domestically, and Frost & Sullivan internationally. The initial publication of this book was by Inc. as a result of the success of the seminar series for their audience - growing firms. Articles have been written about the Plan-for-Planning process and it has been instrumental in the development of business plans that have resulted in company’s being sold for a premium to the shareholders as a result of the quality of the business planning process. The book has been used by many managers and in some cases continues to be a reference guide for the new businesses that they have become involved with. It is really an easy to use guide for developing a business/strategic plan for any business.

Good Strategy Bad Strategy

Download Good Strategy Bad Strategy PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

DOWNLOAD NOW!


Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Strategy Journeys

Download Strategy Journeys PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1317049306
Total Pages : 135 pages
Book Rating : 4.3/5 (17 download)

DOWNLOAD NOW!


Book Synopsis Strategy Journeys by : David Booth

Download or read book Strategy Journeys written by David Booth and published by Taylor & Francis. This book was released on 2016-09-14 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood – or, perhaps worse still, having no worthwhile impact at all. For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project. Yet organisations have never had greater need for a flexible, resilient and engaging approach to strategic planning than now. How do those leading an organisation know where to start, what approach to take and how to go about the process of strategic planning? David Booth aims to help them by demystifying the concept and propounding a ‘first principles’ approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning ‘journey’ to help design and guide the process.

Strategic Marketing in the Global Forest Industries

Download Strategic Marketing in the Global Forest Industries PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

DOWNLOAD NOW!


Book Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin

Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making Strategy

Download Making Strategy PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1446250016
Total Pages : 377 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!


Book Synopsis Making Strategy by : Fran Ackermann

Download or read book Making Strategy written by Fran Ackermann and published by SAGE. This book was released on 2011-08-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Demystifies strategy making while at the same time deepening our understanding of what the process entails. Their work is a marvellous guide for those striving to make sense of complexity′ - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, University of Michigan ′This book is at the very cutting edge of strategic management theory and yet also of immense practical use. It is truly a rare and stunning achievement′ - John M Bryson, McKnight Presidential Professor of Planning and Public Affairs, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota ′Using this book enabled me to facilitate a multicultural team of seven managers so that they very quickly got to grips with the challenges and opportunities facing the organization and developed a realistic workable strategy, whilst at the same time building a real sense of team cohesion and the feeling that individuals had been listened to′ - Alison Devine, Director, British Council, Taipai This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy. Strategy making is seen as something relevant to managers of departments, divisions, SME′s, as well as the top management teams of public and for-profit organizations. Four key routes to creating a strategy are discussed. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.

Church and Ministry Strategic Planning

Download Church and Ministry Strategic Planning PDF Online Free

Author :
Publisher : Psychology Press
ISBN 13 : 1560243465
Total Pages : 167 pages
Book Rating : 4.5/5 (62 download)

DOWNLOAD NOW!


Book Synopsis Church and Ministry Strategic Planning by : R. Henry Migliore

Download or read book Church and Ministry Strategic Planning written by R. Henry Migliore and published by Psychology Press. This book was released on 1994 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures ("Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?"--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry's effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God's purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.

Collaborative Strategic Planning in Higher Education

Download Collaborative Strategic Planning in Higher Education PDF Online Free

Author :
Publisher : National Assn of College & Univ
ISBN 13 : 9781569720479
Total Pages : 139 pages
Book Rating : 4.7/5 (24 download)

DOWNLOAD NOW!


Book Synopsis Collaborative Strategic Planning in Higher Education by : Patrick Sanaghan

Download or read book Collaborative Strategic Planning in Higher Education written by Patrick Sanaghan and published by National Assn of College & Univ. This book was released on 2009 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines a simple, five-phase collaborative approach to strategic planning that has worked effectively on many campuses. Specifically, Collaborative Strategic Planning (csp) refers to the disciplined and thoughtful process of meaningfully engaging relevant stakeholders in creating a shared future vision and goals for their institution. The five phases are: (1) Getting Organized; (2) Data Gathering and Engagement; (3) Making Sense of the Issues; (4) Vision Conference; and (5) Goals Conference. Appended are: (1) Additional Collaborative Tools; (2) Executive Summary of the Collaborative Strategic Planning Process; (3) Sample Concept Paper: Academics; (4) Sample Concept Paper: Visibility; and (5) Planning Audit. (Lists resources.).

Strategic Planning in the Arts

Download Strategic Planning in the Arts PDF Online Free

Author :
Publisher : Brandeis University Press
ISBN 13 : 151260321X
Total Pages : 174 pages
Book Rating : 4.5/5 (126 download)

DOWNLOAD NOW!


Book Synopsis Strategic Planning in the Arts by : Michael M. Kaiser

Download or read book Strategic Planning in the Arts written by Michael M. Kaiser and published by Brandeis University Press. This book was released on 2018-10-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning today is more important than ever. Both acquisition and allocation of resources are increasingly difficult for arts organizations as a result of emerging technologies, reduced arts education, aging donors, and the advent of new forms of entertainment. It is essential for arts organizations to take a coherent approach to these issues to remain vibrant over time. In fact, most arts organizations do periodically attempt some kind of planning exercise. But a review of hundreds of such plans suggests that most contain merely a wish list, rather than concrete plans for the future: "We will increase ticket sales!" is a common "strategy" expressed in too many arts plans. In the absence of details about how ticket sales will be increased, it's an empty promise. In Strategic Planning in the Arts, Michael M. Kaiser, the former head of the Kennedy Center in Washington, DC, and an arts management guru, has produced a clear, concise guide for staff or board members of not-for-profit arts organizations who are responsible for developing, evaluating, or implementing plans. Relying on real-world cases and examples, Kaiser shows how to conceive, assess, and act on every part of the strategic plan, from the mission statement to the financial statement; from managing the board to marketing. Praise for Michael Kaiser: "A rich yet tidy cornucopia of solutions for the challenges facing the American arts scene." - Washington Post

Making Sense of Management

Download Making Sense of Management PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1849200866
Total Pages : 321 pages
Book Rating : 4.8/5 (492 download)

DOWNLOAD NOW!


Book Synopsis Making Sense of Management by : Mats Alvesson

Download or read book Making Sense of Management written by Mats Alvesson and published by SAGE. This book was released on 2012-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Edition of Making Sense of Management set out to provide a fresh perspective on management that was both broad and critical, exploring how the disruptive and constructive potential of critical theory can be realized in organizations. Along the way, it has proven to be a landmark contribution to critical management studies. As well as setting the agenda for current research, this revised edition has been written to appeal to a broader readership and open up critical theory for the general management student. The Second Edition includes new sections on HRM, brands, identity, ethics and leadership have been fully developed alongside the rest of the text to reflect the current state of play in critical management studies.

Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action

Download Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1264258364
Total Pages : 225 pages
Book Rating : 4.2/5 (642 download)

DOWNLOAD NOW!


Book Synopsis Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action by : Duane Petersen

Download or read book Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action written by Duane Petersen and published by McGraw Hill Professional. This book was released on 2021-03-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your strategy into business reality with proven project management and leadership best practices According to Harvard Business Review, IT project failure costs businesses $3 trillion dollars annually. That’s just IT. For the full scope this issue, increase that number exponentially. If you expect more from strategic planning and don’t think projects should decimate budgets and professional reputations, you’re in good company. CEO of UltiMentors Duane Petersen has dedicated his career to helping business leaders transform their companies by turning their strategic vision into portfolios of successful projects. Now, Petersen shares his winning method with you. Transforming Project Management takes you beyond envisioning a great strategy and into the realm of implementing it―with skill, care, and expertise. Petersen explains how to break down a strategic plan into key objectives and project portfolios to make sense of all the project “parts”—then successfully lead the execution of the plan. You’ll learn how to evaluate where you are versus where you want to be, develop plans to move your vision forward, translate strategic plans into action plans with tangible efforts, budgets, and schedules, and guide and inspire the individuals and teams tasked with implementing their plans. Knowing precisely how much a major project will cost before it begins and having processes and tools to monitor how well it’s meeting benchmarks along the way should be standard business practice. Clearly, it’s not. With Transforming Project Management, you have everything you need to tie strategic planning directly to project management—and lead your company to the head of your industry.

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

Download HBR's 10 Must Reads on Change Management (including featured article

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422172066
Total Pages : 222 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) by : Harvard Business Review

Download or read book HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2011-02-24 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most company's change initiatives fail. Yours don't have to. If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: Lead change through eight critical stages Establish a sense of urgency Overcome addiction to the status quo Mobilize commitment Silence naysayers Minimize the pain of change Concentrate resources Motivate change when business is good This collection of best-selling articles includes: featured article "Leading Change: Why Transformation Efforts Fail" by John P. Kotter, "Change Through Persuasion," "Leading Change When Business Is Good: An Interview with Samuel J. Palmisano," "Radical Change, the Quiet Way," "Tipping Point Leadership," "A Survival Guide for Leaders," "The Real Reason People Won't Change," "Cracking the Code of Change," "The Hard Side of Change Management," and "Why Change Programs Don't Produce Change."

Mission Control

Download Mission Control PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351861174
Total Pages : 222 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis Mission Control by : Liana Downey

Download or read book Mission Control written by Liana Downey and published by Routledge. This book was released on 2016-11-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last ten years the number of nonprofits and social sector organizations has grown by almost 25 percent, while charitable giving declined 30 percent over the same period. As a result, many organizations are chasing grants, tweaking and adding to their core activities to match what they think funders are looking for. Almost half of nonprofits surveyed nationally in 2014 said they added additional programs in the last year. The result is colloquially known as "mission creep"-- organizations trying to be everything to everyone. Yet research suggests that the more goals individuals or organizations pursue, the less likely they are to achieve them, leaving these organizations often overwhelmed, underfunded, and unfulfilled. Mission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World is designed to restore focus and gain "mission control" to identify the things they should and should not do to drive impact. Drawing from the author's experience of working with thousands of clients at nonprofits and government agencies around the world, both large and small, the book represents the stories of countless mission-driven organizations. Downey helps leaders, teams, executive directors, and boards with the critical task of clarifying an organization's sweet spot at the intersection of what it is good at, what its clients need, and the activities that get measurable and sustainable results.