Making Of The Iit Brand

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Making of the IIT Brand

Author : Davender Jain
Publisher : Notion Press
ISBN 13 :
Total Pages : 195 pages
Book Rating : 4.8/5 (855 download)

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Book Synopsis Making of the IIT Brand by : Davender Jain

Download or read book Making of the IIT Brand written by Davender Jain and published by Notion Press. This book was released on 2022-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.

Building Brands in the Indian Market

Author : Tapan Kumar Panda
Publisher : Excel Books India
ISBN 13 : 9788174463913
Total Pages : 468 pages
Book Rating : 4.4/5 (639 download)

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Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda

Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 969 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Author : K. Scott Swan
Publisher : Emerald Group Publishing
ISBN 13 : 1781900175
Total Pages : 350 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by : K. Scott Swan

Download or read book Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing written by K. Scott Swan and published by Emerald Group Publishing. This book was released on 2012-09-05 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Analyzing Decision Making

Author : Jordan J. Louviere
Publisher : SAGE
ISBN 13 : 9780803927575
Total Pages : 100 pages
Book Rating : 4.9/5 (275 download)

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Book Synopsis Analyzing Decision Making by : Jordan J. Louviere

Download or read book Analyzing Decision Making written by Jordan J. Louviere and published by SAGE. This book was released on 1988-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.

The Caste of Merit

Author : Ajantha Subramanian
Publisher :
ISBN 13 : 0674987888
Total Pages : 385 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Caste of Merit by : Ajantha Subramanian

Download or read book The Caste of Merit written by Ajantha Subramanian and published by . This book was released on 2019 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as Americans least disadvantaged by racism are most likely to call their country post‐racial, Indians who have benefited from upper-caste affiliation rush to declare their country a post‐caste meritocracy. Ajantha Subramanian challenges this belief, showing how the ideal of meritocracy serves the reproduction of inequality in Indian education.

History of Science, Technology, Environment, and Medicine in India

Author : Suvobrata Sarkar
Publisher : Taylor & Francis
ISBN 13 : 1000485005
Total Pages : 407 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis History of Science, Technology, Environment, and Medicine in India by : Suvobrata Sarkar

Download or read book History of Science, Technology, Environment, and Medicine in India written by Suvobrata Sarkar and published by Taylor & Francis. This book was released on 2021-11-29 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume studies the concept and relevance of HISTEM (History of Science, Technology, Environment, and Medicine) in shaping the histories of colonial and postcolonial South Asia. Tracing its evolution from the establishment of the East India Company through to the early decades after the Independence of India, it highlights the ways in which the discipline has changed over the years and examines the various influences that have shaped it. Drawing on extensive case studies, the book offers valuable insights into diverse themes such as the East–West encounter, appropriation of new knowledge, science in translation and communication, electricity and urbanization, the colonial context of engineering education, science of hydrology, oil and imperialism, epidemic and empire, vernacular medicine, gender and medicine, as well as environment and sustainable development in the colonial and postcolonial milieu. An indispensable text on South Asia’s experience of modernity in the nineteenth and twentieth centuries, this book will be of interest to scholars and researchers of modern South Asian studies, modern Indian history, sociology, history of science, cultural studies, colonialism, as well as studies on Science, Technology, and Society (STS).

Brand Identity Essentials, Revised and Expanded

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597094
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Brand Identity Essentials, Revised and Expanded by : Kevin Budelmann

Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Exploring the Rise of Fandom in Contemporary Consumer Culture

Author : Lu Wang, Cheng
Publisher : IGI Global
ISBN 13 : 1522532218
Total Pages : 300 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Rise of Fandom in Contemporary Consumer Culture by : Lu Wang, Cheng

Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

The Fourth IIT

Author : Surya Pratap Mehrotra
Publisher : Penguin UK
ISBN 13 : 935214192X
Total Pages : 288 pages
Book Rating : 4.3/5 (521 download)

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Book Synopsis The Fourth IIT by : Surya Pratap Mehrotra

Download or read book The Fourth IIT written by Surya Pratap Mehrotra and published by Penguin UK. This book was released on 2015-11-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth IIT traces the historical evolution of the Indian Institute of Technology Kanpur (IITK), established fourth in the chronological ladder of IITs after the institutes at Kharagpur, Bombay and Madras. The early beginnings of IITK are explored, with the appointment of Dr P.K. Kelkar as its founder-director, its humble commencement in the temporary premises of Harcourt Butler Technological Institute (HBTI) and the initiation of a traditional BTech programme. We see how rapid transformations enabled the institute to introduce and nurture a new academic culture in the country, illustrated by the paradigm shift in higher technical education and the freshness of a new spirit in higher education in general—the spirit of IITK. An inventive approach to faculty appointments, student admissions and the development of a novel academic structure are some of the deeply appreciated attributes that IITK has epitomized—and striven for. The book also captures IITK in the present times, in its pursuit of continually improving the material life of its students, staff members and the faculty, and the veritably important role played by the alumni, and also sheds light on the ‘new vision’ of the institute. Expertly and lovingly written by IITK insiders and long-timers, The Fourth IIT is ideal for past and present students and educators, and for anyone interested in an in-depth analysis of one of the most beloved and respected academic institutions in the country.

Advances in Materials and Manufacturing Engineering

Author : Leijun Li
Publisher : Springer Nature
ISBN 13 : 9811513074
Total Pages : 643 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Advances in Materials and Manufacturing Engineering by : Leijun Li

Download or read book Advances in Materials and Manufacturing Engineering written by Leijun Li and published by Springer Nature. This book was released on 2020-01-09 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers outstanding papers presented at the International Conference on Advances in Materials and Manufacturing Engineering (ICAMME 2019), held at KIIT Deemed to be University, Bhubaneswar, India, from 15 to 17 March 2019. It covers theoretical and empirical developments in various areas of mechanical engineering, including manufacturing, production, machine design, fluid/thermal engineering, and materials.

SAB KA SATH, SABKA VIKAS, SABKA VISHWAS (ENGLISH) (2022)

Author : PUBLICATIONS DIVISION
Publisher : Publications Division Ministry of Information & Broadcasting
ISBN 13 : 9354095828
Total Pages : 1086 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis SAB KA SATH, SABKA VIKAS, SABKA VISHWAS (ENGLISH) (2022) by : PUBLICATIONS DIVISION

Download or read book SAB KA SATH, SABKA VIKAS, SABKA VISHWAS (ENGLISH) (2022) written by PUBLICATIONS DIVISION and published by Publications Division Ministry of Information & Broadcasting. This book was released on with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a collection of 86 speeches of Prime Minister Shri Narendra Modi delivered during the first year of his second term.

Brand Identity Essentials

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1610580680
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Brand Identity Essentials by : Kevin Budelmann

Download or read book Brand Identity Essentials written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2010-10-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Inclusive Growth in Africa

Author : Steve Kayizzi-Mugerwa
Publisher : Taylor & Francis
ISBN 13 : 1317203569
Total Pages : 242 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Inclusive Growth in Africa by : Steve Kayizzi-Mugerwa

Download or read book Inclusive Growth in Africa written by Steve Kayizzi-Mugerwa and published by Taylor & Francis. This book was released on 2016-10-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusive Growth in Africa analyzes the concept of inclusion within the challenges facing Africa’s rapidly growing economies, where rising affluence for some has been accompanied almost everywhere with rising inequality. Using a combination of political economy analyses, sector studies and econometric models, the contributors delve into a range of areas associated to the new realities on the continent. Topics covered include issues of disability, corruption, capital flight, and their implications for economic sustainability. There is also a discussion of the impact on development of dependence on externally determined prices for Africa’s natural resources. Other sector analyses look at agriculture and wind power, and the innovations required to make a difference for the poorer majority. The book comprises of a rich array of essays on socio-economic inclusion in Africa by authors drawn from academia, African think tanks and international organizations. It would be of interest to scholars and students of many disciplines, including: Economics, Sociology, Development Studies, and African Studies.

New Age Admissions Strategies in Business Schools

Author : Kalia, Shalini
Publisher : IGI Global
ISBN 13 : 1522590757
Total Pages : 346 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis New Age Admissions Strategies in Business Schools by : Kalia, Shalini

Download or read book New Age Admissions Strategies in Business Schools written by Kalia, Shalini and published by IGI Global. This book was released on 2019-04-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.

Ingredient Branding

Author : Philip Kotler
Publisher : Springer Science & Business Media
ISBN 13 : 3642042147
Total Pages : 409 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Ingredient Branding by : Philip Kotler

Download or read book Ingredient Branding written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2010-05-17 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Mapping the Elite

Author : Surinder S. Jodhka
Publisher : Oxford University Press
ISBN 13 : 0199097917
Total Pages : 320 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Mapping the Elite by : Surinder S. Jodhka

Download or read book Mapping the Elite written by Surinder S. Jodhka and published by Oxford University Press. This book was released on 2019-05-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is being widely seen as an emerging economic and political power on the global scene. Despite having the largest population of chronically poor in the world today, it is home to a sizeable number of thriving rich and flourishing middle classes. They are reshaping the country’s popular image and its self-imagination. Equally important are its political dynamics. With increasing participation of erstwhile-marginalized sections in the electoral process, the social profile of India’s political elite has been changing, making way for those coming from the middle and lower strata of the traditional social order, thus broadening the social base of political power. Mapping the Elite seeks to expand the understanding of processes of formations and transformations of the Indian elite. The contributors explore the emergent elite spaces, the new idioms of power and inequality, the diverse strategies in which symbolic boundaries of privilege are traced in everyday lives, as well as the class mobilities in an age of proclaimed meritocracy. They do so by using the sociological frames of caste, class, gender, community, and their intersections. The ''Exploring India’s Elite' series provides a platform to scholars working on elite dynamics in India. It seeks to enable an understanding of the nuances of inequality, power, and other emerging social structures.