Making Media Work

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Making Media Work

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 081476455X
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Making Media Work by : Derek Johnson

Download or read book Making Media Work written by Derek Johnson and published by NYU Press. This book was released on 2014-08-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Making Media Work

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 081476469X
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Making Media Work by : Derek Johnson

Download or read book Making Media Work written by Derek Johnson and published by NYU Press. This book was released on 2014-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Managing Media Work

Author : Mark Deuze
Publisher : SAGE
ISBN 13 : 1412971241
Total Pages : 321 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Managing Media Work by : Mark Deuze

Download or read book Managing Media Work written by Mark Deuze and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

Creative Labour

Author : David Hesmondhalgh
Publisher : Routledge
ISBN 13 : 0415572606
Total Pages : 274 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Creative Labour by : David Hesmondhalgh

Download or read book Creative Labour written by David Hesmondhalgh and published by Routledge. This book was released on 2011 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it like to work in the media? Are media jobs more âe~creativeâe(tm) than those in other sectors? To answer these questions, this book explores the creative industries, using a combination of original research and a synthesis of existing studies. Through its close analysis of key issues âe" such as tensions between commerce and creativity, the conditions and experiences of workers, alienation, autonomy, self-realization, emotional and affective labour, self-exploitation, and how possible it might be to produce âe~good workâe(tm) Creative Labour makes a major contribution to our understanding of the media, of work, and of social and cultural change. In addition, the book undertakes an extensive exploration of the creative industries, spanning numerous sectors including television, music and journalism. This book provides a comprehensive and accessible account of life in the creative industries in the twenty-first century. It is a major piece of research and a valuable study aid for both undergraduate and postgraduate students of subjects including business and management studies, sociology of work, sociology of culture, and media and communications.

Media Industry Studies

Author : Daniel Herbert
Publisher : John Wiley & Sons
ISBN 13 : 1509537791
Total Pages : 138 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Media Industry Studies by : Daniel Herbert

Download or read book Media Industry Studies written by Daniel Herbert and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

Media Work

Author : Mark Deuze
Publisher : John Wiley & Sons
ISBN 13 : 0745658113
Total Pages : 387 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Media Work by : Mark Deuze

Download or read book Media Work written by Mark Deuze and published by John Wiley & Sons. This book was released on 2013-05-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.

The Social Employee: How Great Companies Make Social Media Work

Author : Cheryl Burgess
Publisher : McGraw Hill Professional
ISBN 13 : 0071816429
Total Pages : 290 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Social Employee: How Great Companies Make Social Media Work by : Cheryl Burgess

Download or read book The Social Employee: How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Social Media, Work and Organisations

Author : Claire Taylor
Publisher : Taylor & Francis
ISBN 13 : 1040186688
Total Pages : 302 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Social Media, Work and Organisations by : Claire Taylor

Download or read book Social Media, Work and Organisations written by Claire Taylor and published by Taylor & Francis. This book was released on 2024-11-28 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media use is a confounding aspect of organisations, aiding interconnection, communication, and productivity. Its use has undoubtedly impacted on human resource management and the establishment of harmonious contemporary employment relationships. Its use challenges the traditional boundaries which existed between work and privacy and, in doing so, seemingly increases organisational power and management control. This book discusses the impact social media has on work; how it is used to stage the organisation, self-identity, power, and control using four conceptual themes: adoption, shaping, and staging of social media in organisations; digitised regimes of power, control, and surveillance; evolving identity, employee voice, and dramaturgical performance online; and employee forms of resistance, sousveillance, and social media misbehaviours. These themes are brought to life through the lived experiences and narratives of workers who hold roles in human resources, management, and frontline operations. This approach highlights a unique multi-perspective on social media use by giving voice to these workers. The book uses these individual narratives to reposition the ways employees utilise social media for sousveillance, dissent, and resistance purposes. In doing so, the book encourages wider debate, critical reflection, and self-reflexivity on rarely discussed management approaches or (mis)behaviours associated with social media use and their profound implications for power dynamics in organisations.

Make Instagram Work for Your Business

Author : Alex Stearn
Publisher : CreateSpace
ISBN 13 : 9781502911094
Total Pages : 134 pages
Book Rating : 4.9/5 (11 download)

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Book Synopsis Make Instagram Work for Your Business by : Alex Stearn

Download or read book Make Instagram Work for Your Business written by Alex Stearn and published by CreateSpace. This book was released on 2014-10-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE INSTAGRAM WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Instagram marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Instagram work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Instagram to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In this book you will learn: How to run a successful Instagram Marketing plan How to create the best visual experience for your followers How to build an audience of highly targeted followers on Instagram Top tips for posting on Instagram How to measure your results on Instagram How to prepare your website for success Why creating a blog is so important How to create a blog

Work in the Digital Media and Entertainment Industries

Author : Tanner Mirrlees
Publisher : Taylor & Francis
ISBN 13 : 1040044700
Total Pages : 352 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Work in the Digital Media and Entertainment Industries by : Tanner Mirrlees

Download or read book Work in the Digital Media and Entertainment Industries written by Tanner Mirrlees and published by Taylor & Francis. This book was released on 2024-11-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a first-of-its-kind critical interdisciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI). Tanner Mirrlees presents a comprehensive guide to understanding the key contexts, theories, methods, debates, and struggles surrounding work in the DMEI. Packed with current examples and accessible research findings, the book highlights the changing conditions and experiences of work in the DMEI. It surveys the DMEI’s key sectors and occupations and considers the complex intersections between labor and social power relations of class, gender, and race, as well as tensions between creativity and commerce, freedom and control, meritocracy and hierarchy, and precarity and equity, diversity, and inclusivity. Chapters also explore how work in the DMEI is being reshaped by capitalism and corporations, government and policies, management, globalization, platforms, A.I., and worker collectives such as unions and cooperatives. This book is a critical introduction to this growing area of research, teaching, learning, life, labor, and organizing, with an eye to understanding work in the DMEI and changing it, for the better. Offering a broad overview of the field, this textbook is an indispensable resource for instructors, undergraduates, postgraduates, and scholars.

Making the News

Author : Amber E. Boydstun
Publisher : University of Chicago Press
ISBN 13 : 022606560X
Total Pages : 275 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Making the News by : Amber E. Boydstun

Download or read book Making the News written by Amber E. Boydstun and published by University of Chicago Press. This book was released on 2013-08-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?” With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.” Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.

Cultivating Ecologies for Digital Media Work

Author : Catherine C Braun
Publisher : SIU Press
ISBN 13 : 0809332973
Total Pages : 241 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Cultivating Ecologies for Digital Media Work by : Catherine C Braun

Download or read book Cultivating Ecologies for Digital Media Work written by Catherine C Braun and published by SIU Press. This book was released on 2013-12-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The onslaught of the digital age has rapidly redefined the parameters of virtually every aspect of daily life, and the world of academic scholarship is no exception. In English departments across American institutions of higher education, faculty members face an uphill battle in the struggle for professional recognition of their digital works. In Cultivating Ecologies for Digital Media Work, author Catherine C. Braun calls for a shift in thinking about the professional methods and digital goals of the English studies discipline and its central texts. Braun’s in-depth study documents English professors and the challenges they face in both career and classroom as they attempt to gain appropriate value for digital teaching and creation within their field, departments, and institutions. Braun proposes that to move English studies into the future, three main questions must be addressed. First, what counts as a text? How should we approach the reading of texts? Finally, how should we approach the production of texts? In addition to reconsidering the nature of texts in English studies, she calls for crucial changes in higher-education institutional procedures themselves, including new methods of evaluating digital scholarship on an even playing field with other forms of work during the processes for promotion and tenure. With insightful expertise, Braun analyzes how the new age of digital scholarship not only complements the traditional values of the English studies discipline but also offers constructive challenges to old ideas about texts, methods, and knowledge production. Cultivating Ecologies for Digital Media Work is the first volume to offer specific examination of the digital shift’s impact on English studies and provides the scaffold upon which productive conversations about the future of the field and digital pedagogy can be built.

Platforms and Cultural Production

Author : Thomas Poell
Publisher : John Wiley & Sons
ISBN 13 : 1509540520
Total Pages : 260 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platforms and Cultural Production by : Thomas Poell

Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

Make Facebook Work for Your Business

Author : Alex Stearn
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502876942
Total Pages : 0 pages
Book Rating : 4.8/5 (769 download)

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Book Synopsis Make Facebook Work for Your Business by : Alex Stearn

Download or read book Make Facebook Work for Your Business written by Alex Stearn and published by Createspace Independent Publishing Platform. This book was released on 2014-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE FACEBOOK WORK FOR YOUR BUSINESS -Constantly updated Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Facebook marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Facebook work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Facebook to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In the book you will learn: How to plan your marketing campaign on Facebook How to create your business page for success on Facebook How to build the right audience for your page How to increase your fans and likes on your Facebook page How to post the right type of content to post on your page How to communicate on Facebook How to create a Facebook posting calendar How to advertise on Facebook How to create contests and events on Facebook How to measure your results on Facebook How and why you should create a blog What to do on your website to increase and capture leads What to do on a day to day basis on Facebook

Blogging

Author : Jill Walker Rettberg
Publisher : John Wiley & Sons
ISBN 13 : 0745655963
Total Pages : 239 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Blogging by : Jill Walker Rettberg

Download or read book Blogging written by Jill Walker Rettberg and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.

Media Life

Author : Mark Deuze
Publisher : John Wiley & Sons
ISBN 13 : 0745680534
Total Pages : 413 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Media Life by : Mark Deuze

Download or read book Media Life written by Mark Deuze and published by John Wiley & Sons. This book was released on 2014-01-23 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday life, and that consuming media for most people increasingly takes place alongside producing media. Media Life is a primer on how we may think of our lives as lived in rather than with media. The book uses the way media function today as a prism to understand key issues in contemporary society, where reality is open source, identities are - like websites - always under construction, and where private life is lived in public forever more. Ultimately, media are to us as water is to fish. The question is: how can we live a good life in media like fish in water? Media Life offers a compass for the way ahead.

Arab Media

Author : Noha Mellor
Publisher : John Wiley & Sons
ISBN 13 : 0745637361
Total Pages : 308 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Arab Media by : Noha Mellor

Download or read book Arab Media written by Noha Mellor and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear and authoritative introduction to the emerging Arab media industries in the context of globalization and its impacts, with a focus on publishing, press, broadcasting, cinema and new media. Through detailed discussions of the regulation and economics of these industries, the authors argue that the political, technological and cultural changes on the global media scene have resulted in the reorganization of the Arab media field. They provide striking examples of this through the particular effects on media policies, media technology and the content and genres developed for the new generation of media consumers. As part of the book's overview of the contemporary characteristics of Arab media, the authors outline the development of the role of modern Arab media from a tool of mobilizing the public to a tool of commercial and symbolic profit. Overall, the volume illustrates how the Arab region represents a unique case where the commercialization and liberalization of selected media industries has gone hand in hand with continuous state intervention and an increasing self censorship. Written for students without prior knowledge of the topic, Arab Media will be essential reading for all interested in the contemporary global media industries.