Major Account Sales Strategy (PB)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071708405
Total Pages : 236 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Major Account Sales Strategy (PB) by : Neil Rackham

Download or read book Major Account Sales Strategy (PB) written by Neil Rackham and published by McGraw Hill Professional. This book was released on 1989-01-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

Making Major Sales

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Author :
Publisher : Gower Publishing Company, Limited
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Making Major Sales by : Neil Rackham

Download or read book Making Major Sales written by Neil Rackham and published by Gower Publishing Company, Limited. This book was released on 1987 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Hunting

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Author :
Publisher : Apress
ISBN 13 : 1430267704
Total Pages : 255 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Sales Hunting by : David A. Monty

Download or read book Sales Hunting written by David A. Monty and published by Apress. This book was released on 2014-02-25 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first year of developing a new sales territory is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on product, grab a customer list, start calling for appointments, discover opportunities, and close deals. In fact, almost every sales model out there is based on nothing more than "opportunity" management. But jumping straight to opportunity will have new salespeople—or veterans developing new territories—chasing their tails for the first year or two. As Sales Hunting: How to Develop New Territories and Major Accounts in Half the Time Using Trust as Your Weapon details, there is a significant problem you must overcome when opening up new accounts and territories. No matter what you are selling, your prospect already has a trusted relationship with an incumbent vendor and will continue to buy from that vendor even when you have the better solution. The playing field is not level—and you’re on the wrong side. So how can you compete to win? "Trust is the grease that makes business sales effortless," writes sales pro and trainer Dave Monty. Opportunity metrics are important, but trust—and a few sharp insider tactics Monty reveals—is the guidepost that leads to success. His sales model therefore incorporates metrics based on trust along with traditional sales measures. That is the fuel that helps you not just turn virgin territory into a consistent revenue generator, but helps you win over potential accounts that now use competitive products. Sales Hunting helps you start establishing trust before you step foot in a prospect’s door, and it shows you the tactics necessary to penetrate new accounts. Once you gain access, trust can be used as systematic way to build long-lasting relationships that pay dividends well beyond that first sale you make. Among other things, this book explains: Why most customers don’t want to buy from you . . . yetWhy trust-based relationships enable you to open up territories and bag the biggest customers quicklyHow to qualify and rank customers based on traitsHow to get in step with the customer’s buying cycleHow to establish trust-based and traditional sales metrics to guide your efforts With advice based on Monty’s twenty years of IT sales and sales management experience—along with principles confirmed by academic research—Sales Hunting is an easy-to-read book that is packed with real-life examples and prescriptions for achieving sales success. It will prove a lifesaver for any salesperson or sales manager developing a new territory or trying to penetrate new accounts. What you’ll learnWhy traditional sales models do not work for new account acquisition. Why long-term sales success is built on developing a trusted relationship with the customer.The best methods for achieving first meetings.The best solutions to lead with.How to qualify customer and opportunities. Where to best spend your time.How to measure and track your success.Who this book is for Salespeople and sales managers opening new territories or trying to penetrate new accounts. Table of ContentsHunting MisunderstoodIdentify the Silent Sales KillersThe Buyer ProcessThe Sales ProcessTrustTrust Sales CycleBuild Business RelationshipsUnderstand the Sales EquationPreplanning: Prepare YourselfNiche SellingRich Hunting GroundsWhere to Find CustomersCold CallingOn the Phone for the First TimePower in SalesSelling StrategiesQualify the CustomerBuilding Trust before OpportunityQualifying and Developing OpportunitiesAre You Winning or Losing?Wrapping UpSummary

Proposed Sales and Upgrades of Major Defense Equipment to Saudi Arabia

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Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Proposed Sales and Upgrades of Major Defense Equipment to Saudi Arabia by : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science

Download or read book Proposed Sales and Upgrades of Major Defense Equipment to Saudi Arabia written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science and published by . This book was released on 1991 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SPIN® -Selling

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Managing Major Sales

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Author :
Publisher : Harper Collins
ISBN 13 : 0887305083
Total Pages : 282 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis Managing Major Sales by : Neil Rackham

Download or read book Managing Major Sales written by Neil Rackham and published by Harper Collins. This book was released on 1991 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book on managing major sales from the bestselling author of SPIN® Selling.

U.S. Export Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis U.S. Export Sales by :

Download or read book U.S. Export Sales written by and published by . This book was released on 1985 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Major Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Major Sales by : Thomas V. Bonoma

Download or read book Major Sales written by Thomas V. Bonoma and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Challenger Sale

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Author :
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 240 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071769617
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance by : Jason Jordan

Download or read book Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance written by Jason Jordan and published by McGraw Hill Professional. This book was released on 2011-10-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.

The Psychology of Selling

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Author :
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Furniture Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Furniture Record by :

Download or read book Furniture Record written by and published by . This book was released on 1927 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the Taylor Society

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Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Bulletin of the Taylor Society by : Taylor Society

Download or read book Bulletin of the Taylor Society written by Taylor Society and published by . This book was released on 1922 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jesus Listens

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Publisher : Thomas Nelson
ISBN 13 : 1400215595
Total Pages : 400 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Jesus Listens by : Sarah Young

Download or read book Jesus Listens written by Sarah Young and published by Thomas Nelson. This book was released on 2021-10-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: When your days feel overwhelming and life has you anxious and stressed, you can find peace and hope in Jesus. In this new 365-day devotional prayer book from the author of Jesus Calling, you’ll find confidence to come to God in all circumstances with short, heartfelt prayers based on Scripture. God desires a relationship with you?through continual conversation—prayer.?Jesus Listens empowers you to pray daily, whether it serves as your only prayer for the day or simply a jump starter to your own prayers.? This comforting book?is ideal for those?who . . . are going through difficult times?and are looking for rest and hope are busy from life’s demands but want?to grow their prayer life are not sure how to pray have been praying for years but?want a closer relationship with God The biblical basis for each prayer is given at the end of each entry so you can continually return to God's promises in Scripture. This devotional?includes: 365 days of Bible-based prayers Scripture references for each devotion a ribbon marker Whether you gift ?Jesus Listens?or pick it up yourself to establish a more consistent prayer practice, Sarah’s words and her constant return to the Word of God will?greatly?enrich your prayer life. By praying Scripture through this daily devotional prayer book, you'll experience how intentional prayer connects you to God, changes your heart, and can even move mountains. Look for additional life-changing, life-giving books from?Sarah Young?including: Jesus Calling Jesus Always Jesus Today

Sales Management

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Author :
Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Sales Management by :

Download or read book Sales Management written by and published by . This book was released on 1925 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Natural Gas Act (exemption of Producers)

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Author :
Publisher :
ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Natural Gas Act (exemption of Producers) by : United States. Congress. House. Committee on Interstate and Foreign Commerce

Download or read book Natural Gas Act (exemption of Producers) written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1955 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Records & Briefs New York State Appellate DIvision

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Author :
Publisher :
ISBN 13 :
Total Pages : 900 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Records & Briefs New York State Appellate DIvision by :

Download or read book Records & Briefs New York State Appellate DIvision written by and published by . This book was released on with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: