Machineries of Persuasion

Download Machineries of Persuasion PDF Online Free

Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110558092
Total Pages : 482 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Machineries of Persuasion by : Óscar J. Martín García

Download or read book Machineries of Persuasion written by Óscar J. Martín García and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-04-01 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics. This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context. This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe

Persuasive Technology

Download Persuasive Technology PDF Online Free

Author :
Publisher : Morgan Kaufmann
ISBN 13 : 9781558606432
Total Pages : 318 pages
Book Rating : 4.6/5 (64 download)

DOWNLOAD NOW!


Book Synopsis Persuasive Technology by : B.J. Fogg

Download or read book Persuasive Technology written by B.J. Fogg and published by Morgan Kaufmann. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.

Mobile Persuasion Design

Download Mobile Persuasion Design PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1447143248
Total Pages : 659 pages
Book Rating : 4.4/5 (471 download)

DOWNLOAD NOW!


Book Synopsis Mobile Persuasion Design by : Aaron Marcus

Download or read book Mobile Persuasion Design written by Aaron Marcus and published by Springer. This book was released on 2015-11-03 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

Sonic Persuasion

Download Sonic Persuasion PDF Online Free

Author :
Publisher : University of Illinois Press
ISBN 13 : 0252093208
Total Pages : 210 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!


Book Synopsis Sonic Persuasion by : Greg Goodale

Download or read book Sonic Persuasion written by Greg Goodale and published by University of Illinois Press. This book was released on 2011-04-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.

Persuasion

Download Persuasion PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 148331510X
Total Pages : 591 pages
Book Rating : 4.4/5 (833 download)

DOWNLOAD NOW!


Book Synopsis Persuasion by : Daniel J. O′Keefe

Download or read book Persuasion written by Daniel J. O′Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

The Rules of Persuasion

Download The Rules of Persuasion PDF Online Free

Author :
Publisher : Post Hill Press
ISBN 13 : 1637588887
Total Pages : 338 pages
Book Rating : 4.6/5 (375 download)

DOWNLOAD NOW!


Book Synopsis The Rules of Persuasion by : Carlos A. Alvarenga

Download or read book The Rules of Persuasion written by Carlos A. Alvarenga and published by Post Hill Press. This book was released on with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can use to put the elements and chemistry of persuasion to work for you in your personal and professional lives. Using insights and examples from art to history to literature to hip-hop, author Carlos Alvarenga updates and expands ideas first presented in Aristotle’s Rhetoric, adding original observations regarding the role of the audience in persuasion, persuasion in social media, as well as what happens when the rules of persuasion are used to deceive and corrupt audiences—even entire nations. “From Aristotle to Instagram, Carlos Alvarenga weaves together examples from ancient Greek and Roman texts to modern-day art, film, hip-hop, and social media to provide a useful overview of the tools and levers of persuasion in a variety of contexts. Informative and thought-provoking, this book illuminates the exact ways in which words and ideas, persuasively communicated, have shaped people's actions and beliefs from antiquity to the present.” —Jason Steinhauer, bestselling author, History, Disrupted: How Social Media & the Worldwide Web Have Changed the Past “Many of us in the arts struggle to communicate to different audiences in ways that inspire. The insights of Carlos Alvarenga draw on decades of experience helping leaders craft and convey their message. By laying out a clear approach with examples ranging from real-life coaching experiences to ad campaigns to artworks, he transforms the ‘art’ of persuasion into a practical framework that enables readers to sharpen their abilities to influence and motivate others.” —Amy Landau, Ph.D., Director of Education and Interpretation, Fowler Museum at UCLA

Influence

Download Influence PDF Online Free

Author :
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

The SAGE Handbook of Persuasion

Download The SAGE Handbook of Persuasion PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!


Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Machine Learning, Multi Agent And Cyber Physical Systems - Proceedings Of The 15th International Flins Conference (Flins 2022)

Download Machine Learning, Multi Agent And Cyber Physical Systems - Proceedings Of The 15th International Flins Conference (Flins 2022) PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9811269270
Total Pages : 686 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!


Book Synopsis Machine Learning, Multi Agent And Cyber Physical Systems - Proceedings Of The 15th International Flins Conference (Flins 2022) by : Qinglin Sun

Download or read book Machine Learning, Multi Agent And Cyber Physical Systems - Proceedings Of The 15th International Flins Conference (Flins 2022) written by Qinglin Sun and published by World Scientific. This book was released on 2022-12-20 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: FLINS, an acronym originally for Fuzzy Logic and Intelligent Technologies in Nuclear Science, was inaugurated by Prof. Da Ruan of the Belgian Nuclear Research Center (SCK·CEN) in 1994 with the purpose of providing PhD and Postdoc researchers with a platform to present their research ideas in fuzzy logic and artificial intelligence. For more than 28 years, FLINS has been expanded to include research in both theoretical and practical development of computational intelligent systems.With this successful conference series: FLINS1994 and FLINS1996 in Mol, FLINS1998 in Antwerp, FLINS2000 in Bruges, FLINS2002 in Gent, FLINS2004 in Blankenberge, FLINS2006 in Genova, FLINS2008 in Marid, FLINS2010 in Chengdu, FLINS2012 in Istanbul, FLINS2014 in Juan Pesoa, FLINS2016 in Roubaix, FLINS2018 in Belfast and FLINS2020 in Cologne, FLINS2022 was organized by Nankai University, and co-organized by Southwest Jiaotong University, University of Technology Sydney and Ecole Nationale Supérieure des Arts et Industries Textiles of University of Lille. This unique international research collaboration has provided researchers with a platform to share and exchange ideas on state-of-art development in machine learning, multi agent and cyber physical systems.Following the wishes of Prof. Da Ruan, FLINS2022 offered an international platform that brought together mathematicians, computer scientists, and engineers who are actively involved in machine learning, intelligent systems, data analysis, knowledge engineering and their applications, to share their latest innovations and developments, exchange notes on the state-of-the-art research ideas, especially in the areas of industrial microgrids, intelligent wearable systems, sustainable development, logistics, supply chain and production optimization, evaluation systems and performance analysis, as well as risk and security management, that have now become part and parcel of Fuzzy Logic and Intelligent Technologies in Nuclear Science.This FLINS2022 Proceedings has selected 78 conference papers that cover the following seven areas of interests:

Mourning Diana

Download Mourning Diana PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 113465040X
Total Pages : 234 pages
Book Rating : 4.1/5 (346 download)

DOWNLOAD NOW!


Book Synopsis Mourning Diana by : Adrian Kear

Download or read book Mourning Diana written by Adrian Kear and published by Routledge. This book was released on 2002-01-22 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The death of Diana, Princess of Wales, on September 1 1997, prompted public demonstrations of grief on an almost unprecented global scale. But, while global media coverage of the events following her death appeared to create an international 'community of mourning', popular reacions in fact reflected the complexities of the princess's public image and the tensions surrounding the popular conception of royalty. Mourning Diana examines the events which followed the death of Diana as a series of cultural-political phenomena, from the immediate aftermath as crowds gathered in public spaces and royal palaces, to the state funeral in Westminister Abbey, examining the performance of grief and the involvement of the global media in the creation of narratives and spectacles relating to the commemoration of her life. Contributors investigate the complex iconic status of Diana, as a public figure able to sustain a host of alternative identifications, and trace the posthumous romanticisation of aspects of her life such as her charity activism and her relationship with Dodi al Fayed. The contributors argue that the events following the death of Diana dramatised a complex set of cultural tensions in which the boundaries dividing nationhood and citizenship, charity and activism, private feeling and public politics, were redrawn.

The Hype Machine

Download The Hype Machine PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Win Bigly

Download Win Bigly PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0735219729
Total Pages : 304 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!


Book Synopsis Win Bigly by : Scott Adams

Download or read book Win Bigly written by Scott Adams and published by Penguin. This book was released on 2017-10-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

The Influence Machine

Download The Influence Machine PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 0812993284
Total Pages : 338 pages
Book Rating : 4.8/5 (129 download)

DOWNLOAD NOW!


Book Synopsis The Influence Machine by : Alyssa Katz

Download or read book The Influence Machine written by Alyssa Katz and published by Random House. This book was released on 2015-06-23 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating history and groundbreaking investigation tracing how a single trade organization turned itself into the most dangerous political weapon in America When Americans hear the words “Chamber of Commerce,” many still think of the local business associations that spruce up Main Streets and sponsor Little League teams around the country. But the United States Chamber of Commerce is a different animal altogether. The Chamber was originally founded to give big business a voice during the long—and now almost inconceivable—period in American history that saw the rise of workers’ rights, consumer protections, and environmental awareness as national priorities. But over time, driven by an antigovernment ideology and its desire for financial and political power, the Chamber metastasized into a fighting force designed to protect the worst excesses of American industry. The Chamber, through its veiled corporate sponsors, can take credit for some of the most disturbing trends in American life: the reversal of environmental protections, the destruction of unions and worker protections, the rise of virulent antigovernment ideology, the enlarged role of money in campaigns, and the creation of “astroturf” movements as cover for a corporate agenda. Through its propaganda, lobbying, and campaign cash, the Chamber has created a right-wing monster that even it struggles to control, a conservative movement that is destabilizing American democracy as never before. The Influence Machine tells this history as a series of gripping narratives that take us into the backrooms of Washington, where the battles over how our country is run and regulated are fought, and then out into the world, where we see how the Chamber’s campaigns play out in real lives. In the end, Alyssa Katz reveals the hidden weaknesses of this seeming juggernaut and shows how its antidemocratic agenda can be reversed. Praise for The Influence Machine “Important and probing . . . a valuable and a sobering contribution to the study of power in American society . . . Katz has assembled a work of synthesis and insight. . . . The chamber has, she argues, effectively countered the influence of labor unions and contributed to the widening economic divide in American society. Those points are made forcefully and backed up impressively.”—Los Angeles Times “An urgent look at the ‘political assault weapon’ that is transforming the country . . . [Katz] does invaluable work in tracing how the U.S. Chamber of Commerce has been a relentless engine for pressing a ‘business of enterprise unfettered by government.’ . . . An eye-opening, maddening read.”—Kirkus Reviews “With clarity and verve, but without polemic, investigative journalist Katz describes the U.S. Chamber of Commerce’s evolution into a many-armed behemoth. . . . [She] illustrates with several examples of how the organization has managed to influence courts, strong-arm Congress, cripple federal agencies, and sway the public with ‘voter education’ ads—and, more recently, it has exported cutthroat American business practices abroad.”—Publishers Weekly

Yes!

Download Yes! PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 9781416571124
Total Pages : 288 pages
Book Rating : 4.5/5 (711 download)

DOWNLOAD NOW!


Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Profitable Mail Persuasion

Download Profitable Mail Persuasion PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (243 download)

DOWNLOAD NOW!


Book Synopsis Profitable Mail Persuasion by : Joseph Waldo Sampson

Download or read book Profitable Mail Persuasion written by Joseph Waldo Sampson and published by . This book was released on 1926 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion: History, Theory, Practice

Download Persuasion: History, Theory, Practice PDF Online Free

Author :
Publisher : Hackett Publishing
ISBN 13 : 1624660975
Total Pages : 434 pages
Book Rating : 4.6/5 (246 download)

DOWNLOAD NOW!


Book Synopsis Persuasion: History, Theory, Practice by : George Pullman

Download or read book Persuasion: History, Theory, Practice written by George Pullman and published by Hackett Publishing. This book was released on 2013-09-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by others--including the author's own--Pullman shows the way to strong writing, effective speaking, and rigorous critical thinking.

How to Persuade and Convince

Download How to Persuade and Convince PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!


Book Synopsis How to Persuade and Convince by : Burt Clifford Bean

Download or read book How to Persuade and Convince written by Burt Clifford Bean and published by . This book was released on 1913 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: